Civic Intelligence

National Retail Federation Inc

EIN 13-5582627 • 501(c)6 • Washington, DC

Profile

Nrf's mission is to advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.

1101 New York Avenue NW 1200Washington, DC 20005-4348

www.nrf.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.78x

Higher debt load relative to assets than 89% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Liabilities / Revenue

72nd percentile

0.79x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Net Margin

28th percentile

-0.8%

Higher net margin than 28% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Top Officer Pay

100th percentile

$8,395,435

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 11.2% of source-year revenue.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Asset Growth

92nd percentile

35%

Faster asset growth than 92% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Revenue Growth

54th percentile

9.6%

Faster revenue growth than 54% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Assets

Up

$75,734,964

Up $19,826,801 (+35%) from 2024

Liabilities

Up

$59,048,648

Up $18,904,657 (+47%) from 2024

Net Assets

Up

$16,686,316

Up $922,144 (+5.8%) from 2024

Revenue

Up

$75,217,888

Up $6,574,905 (+9.6%) from 2024

Expenses

Up

$75,855,292

Up $8,683,255 (+13%) from 2024

Net Income

Down

-$637,404

Down $2,108,350 (-143%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100M$50M$0Assets 2010: $46,898,537Liabilities 2010: $20,444,163Net Assets 2010: $26,454,3742010Assets 2011: $52,286,196Liabilities 2011: $15,660,769Net Assets 2011: $36,625,4272011Assets 2012: $58,278,304Liabilities 2012: $18,997,810Net Assets 2012: $39,280,4942012Assets 2013: $64,231,371Liabilities 2013: $17,086,662Net Assets 2013: $47,144,7092013Assets 2014: $80,306,049Liabilities 2014: $22,841,963Net Assets 2014: $57,464,0862014Assets 2015: $55,874,910Liabilities 2015: $25,370,284Net Assets 2015: $30,504,6262015Assets 2016: $52,416,104Liabilities 2016: $25,615,363Net Assets 2016: $26,800,7412016Assets 2017: $56,456,124Liabilities 2017: $24,145,528Net Assets 2017: $32,310,5962017Assets 2018: $55,264,267Liabilities 2018: $22,483,419Net Assets 2018: $32,780,8482018Assets 2019: $53,192,980Liabilities 2019: $21,251,325Net Assets 2019: $31,941,6552019Assets 2020: $60,558,264Liabilities 2020: $29,336,437Net Assets 2020: $31,221,8272020Assets 2021: $51,823,967Liabilities 2021: $31,740,955Net Assets 2021: $20,083,0122021Assets 2022: $44,909,805Liabilities 2022: $29,351,956Net Assets 2022: $15,557,8492022Assets 2023: $46,878,422Liabilities 2023: $35,140,983Net Assets 2023: $11,737,4392023Assets 2024: $55,908,163Liabilities 2024: $40,143,991Net Assets 2024: $15,764,1722024Assets 2025: $75,734,964Liabilities 2025: $59,048,648Net Assets 2025: $16,686,3162025

Highlighted filing

2025

Assets$75,734,964
Liabilities$59,048,648
Net Assets$16,686,316

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100M$50M$0-$50MExpenses 2010: $27,145,9102010Revenue 2011: $32,362,959Expenses 2011: $29,353,076Net Income 2011: $3,009,8832011Expenses 2012: $31,543,2682012Expenses 2013: $35,463,8402013Revenue 2014: $44,010,143Expenses 2014: $38,255,551Net Income 2014: $5,754,5922014Revenue 2015: $49,643,564Expenses 2015: $45,110,203Net Income 2015: $4,533,3612015Revenue 2016: $54,480,407Expenses 2016: $53,291,526Net Income 2016: $1,188,8812016Revenue 2017: $54,160,452Expenses 2017: $54,871,939Net Income 2017: -$711,4872017Revenue 2018: $59,876,815Expenses 2018: $60,484,180Net Income 2018: -$607,3652018Revenue 2019: $56,814,461Expenses 2019: $56,547,413Net Income 2019: $267,0482019Revenue 2020: $59,981,540Expenses 2020: $56,375,612Net Income 2020: $3,605,9282020Revenue 2021: $20,186,074Expenses 2021: $37,768,720Net Income 2021: -$17,582,6462021Revenue 2022: $48,694,616Expenses 2022: $51,465,679Net Income 2022: -$2,771,0632022Revenue 2023: $61,715,182Expenses 2023: $65,108,511Net Income 2023: -$3,393,3292023Revenue 2024: $68,642,983Expenses 2024: $67,172,037Net Income 2024: $1,470,9462024Revenue 2025: $75,217,888Expenses 2025: $75,855,292Net Income 2025: -$637,4042025

Highlighted filing

2025

Revenue$75,217,888
Expenses$75,855,292
Net Income-$637,404

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$75.7$59.0$16.7$75.2$75.9$0.64
2024Detailed filing. Detailed filing data is available for this year.$55.9$40.1$15.8$68.6$67.2$1.47
2023Detailed filing. Detailed filing data is available for this year.$46.9$35.1$11.7$61.7$65.1$3.39
2022Detailed filing. Detailed filing data is available for this year.$44.9$29.4$15.6$48.7$51.5$2.77
2021Detailed filing. Detailed filing data is available for this year.$51.8$31.7$20.1$20.2$37.8$17.6
2020Detailed filing. Detailed filing data is available for this year.$60.6$29.3$31.2$60.0$56.4$3.61
2019Detailed filing. Detailed filing data is available for this year.$53.2$21.3$31.9$56.8$56.5$0.27
2018Detailed filing. Detailed filing data is available for this year.$55.3$22.5$32.8$59.9$60.5$0.61
2017Detailed filing. Detailed filing data is available for this year.$56.5$24.1$32.3$54.2$54.9$0.71
2016Detailed filing. Detailed filing data is available for this year.$52.4$25.6$26.8$54.5$53.3$1.19
2015Detailed filing. Detailed filing data is available for this year.$55.9$25.4$30.5$49.6$45.1$4.53
2014Detailed filing. Detailed filing data is available for this year.$80.3$22.8$57.5$44.0$38.3$5.75
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$64.2$17.1$47.1$35.5
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$58.3$19.0$39.3$31.5
2011Summary only. Only limited summary data is available for this year.$52.3$15.7$36.6$32.4$29.4$3.01
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$46.9$20.4$26.5$27.1
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Mar 1, 2024 to Feb 28, 2025
Signed
Jul 8, 2025
Return Version
2024v5.2
Gross Receipts
$82,924,409
Mission and Program Overview

Mission

Nrf's mission is to advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.

Nrf's mission is to advance and protect the interests of the retail industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$35,804,398$35,475,641▼ $328,757
Accounts Receivable$3,052,567$6,298,901▲ $3,246,334
Land, Buildings, and Equipment, Net$1,268,944$4,508,452▲ $3,239,508
Cash and Non-Interest-Bearing Accounts$2,487,314$3,513,971▲ $1,026,657
Prepaid Expenses and Deferred Charges$2,214,920$1,134,382▼ $1,080,538
Intangible Assets$1,047,939$937,939▼ $110,000
Total Assets$55,908,163$75,734,964▲ $19,826,801
Other Assets Total$10,032,081$23,865,678▲ $13,833,597
Liabilities
Other Liabilities$6,572,665$23,011,977▲ $16,439,312
Deferred Revenue$13,403,495$16,744,657▲ $3,341,162
Accounts Payable and Accrued Expenses$15,566,918$14,270,816▼ $1,296,102
Unsecured Notes Loans Payable$4,400,913$4,821,198▲ $420,285
Escrow Account Liability$200,000$200,000→ $0
Total Liabilities$40,143,991$59,048,648▲ $18,904,657
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$15,764,172$16,686,316▲ $922,144
Total Net Assets Fund Balance$15,764,172$16,686,316▲ $922,144
Total Liabilities and Net Assets / Fund Balance$55,908,163$75,734,964▲ $19,826,801

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$2,601,403$2,679,772$5,281,175
Leasehold Improvements$1,400,967$3,375,141$4,776,108
Equipment$506,082$69,385$575,467
Other Assets Org$555,004--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Matthew R ShayPresident and CEOFT$2,524,995$5,870,440$8,395,435
David FrenchSVP, Government RelationsFT$715,833$496,992$1,212,825
Stephanie MartzSecretary and General CounselFT$634,833$406,531$1,041,364
William ThorneSVP, Public Relations/edFT$565,000$324,620$889,620
Susan NewmanSVP, ConferencesFT$395,000$300,486$695,486
Artemis SakellSenior Director, ExhibitsFT$170,426$468,607$639,033
Martine ReardonChief Marketing Officer & EvpFT$160,333$314,181$474,514

Board Members and Trustees

NameTitle
Robert EddyChair
Mike GeorgeImmediate Past Chair
John FurnerFirst Vice Chair & Immediate Past Chair
Anish MelwaniSecond Vice Chair
Anthony HuckerDirector
Beth AbergDirector
Brian CornellDirector
Carrie TharpDirector
Christopher BaldwinDirector
Colleen TaylorDirector
David RatnerDirector
David Rawlinson IiDirector
Edward W StackDirector
Hal LawtonDirector
Harley FinkelsteinDirector
Horacio BarbeitoDirector
Ian KahnDirector
Joseph DittmarDirector
Kimberly SmithDirector
Marc MetrickDirector
Marguerite AdzickDirector
Michelle GassDirector
Sergio RojasDirector
Shelley BranstenDirector
Steven WilliamsDirector
Tiffany Zarfas WilliamsDirector
Tony SpringDirector
Vivek SankaranDirector
Doug HerringtonDirector (start 1/25)
Steven PrestonDirector (start 1/25)
David WilkinsonDirector (thru 1/25)
Suresh KrishnaDirector (thru 1/25)

Highest Paid Contractors

ContractorServicesLocationCompensation
Rda Company LLCSoftware Development And Implementation303 INTERNATIONAL CIRCLE SUITE 340, Hunt Valley, MD 21030$2,105,690
The Gate Worldwide LLCEvent Marketing And Promotion71 5TH AVE 8TH FLOOR, New York, NY 10003$999,379
Piper Companies LLCProject Staffing Services And Technology1410 SPRING HILL RD SUITE 300, Mclean, VA 22102$662,689
Tusk Strategies LLCEvent Innovation Strategy251 PARK AVENUE SOUTH 8TH FLOOR, New York, NY 10010$654,524
The Expo Group LLCEvent Production Support5931 W CAMPUS CIRCLE DR W, Irving, TX 75063$541,373
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$72,350,026
Investment Income
$2,425,852
Other Revenue
$442,010
Change in Net Assets
$-637,404
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$46,339,070
Salaries, Compensation, and Employee Benefits$29,516,222
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$23,043,692
Other Salaries and Wages---$14,671,596
Current Officers, Directors, Trustees, and Key Employees---$9,436,804
Fees for Services Other---$5,032,503
Payroll Taxes---$2,978,610
Office Expenses---$2,876,447
Information Technology---$2,843,989
Occupancy---$2,610,400
Fees for Services Legal---$2,417,495
Pension Plan Contributions---$1,676,904
Fees for Services Lobbying---$1,445,618
Depreciation Depletion---$965,538
Travel---$956,100
Advertising---$938,131
Other Employee Benefits---$752,308
Interest---$349,058
Insurance---$124,714
Fees for Services Accounting---$76,107
Fees for Service Investment Mgmnt Fees---$69,347
Other Expenses---$60,000
All Other Expenses---$23,175
Total Functional Expenses$0$0$0$75,855,292
International Activity

International Summary

Offices
0
Employees
0
Spending
$197,051

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland)Program ServicesMeetings and Conferences00$162,083
East Asia and the PacificProgram ServicesMeetings and Conferences00$31,482
North AmericaProgram ServicesMeetings and Conferences00$3,486
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Rou Liability$19,979,939
Deferred Compensation$3,017,648
Leases Payable$14,390
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Nrf is a membership based trade association.

Form 990, Part VI, Section A, Line 7A

Nrf's governing body is elected by its membership.

Form 990, Part VI, Section A, Line 7B

Nrf's governing body nominates its officers, which are then subject to the approval of the membership.

Form 990, Part VI, Section B, Line 11B

Nrf's finance committee is a standing committee of the board of directors and is responsible for the financial and accounting matters of the federation. As such, the finance committee has primary board responsibility for the review of the nrf's operating budget and audited financial statements in its board authorized role. The finance committee also reviews the form 990 with nrf's management. A complete copy of the 2024 form 990 was shared with the finance committee prior to its filing. The final return was signed by nrf's tax advisor, rsm us llp and nrf's cfo and was filed on a timely basis.

Form 990, Part VI, Section B, Line 12C

Nrf periodically reviews its business ethics & employee conduct policy with staff. Member meetings, committee meetings and all board meetings are opened with either a written distribution of the nrf antitrust guidelines or a general reference to the fact that nrf does have such guidelines and those attending are requested to adhere to them. Nrf's governing body also attests annually to its conflict of interest policy. In the event a conflict is determined, the board member with the conflict is asked to recuse him or herself from voting on the matter under discussion.

Form 990, Part VI, Section B, Line 15

Nrf's compensation committee, which is comprised of members of the governing body, establishes the compensation for the ceo. In setting the compensation the group considers performance to goals as well as comparability data. There is contemporaneous substantiation of the committee's deliberations. Part vi, section b, line 15b: nrf's president and ceo establishes the compensation of the other officers of the organization. In setting the compensation, the president and ceo considers performance to goals as well as comparability data. These decisions are reviewed with the compensation committee annually and there is contemporaneous substantiation of the compensation decisions.

Form 990, Part VI, Section C, Line 19

Nrf's financial information is made available through the public disclosure of its form 990. Nrf's articles of incorporation are on file with the state of new york and additional governance information is contained in the form 990. Nrf's conflict of interest policies are available upon request.

Filing and Contact Details

Filer

Filer Name
National Retail Federation Inc
EIN
13-5582627
Phone
2027837971
Address
1101 NEW YORK AVENUE NW 1200, WASHINGTON, DC 20005-4348

Signing Officer

Name
Zahilys Hernandez-perez
Title
CFO
Phone
2027837971
Signed
2025-07-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Matthew Shay
Formed
1911
Legal Domicile
Ny
Voting Board Members
31
Independent Board Members
30
Employees
125
Volunteers
500

Preparer

Firm
Rsm US Llp
Address
7351 OFFICE PARK PLACE, MELBOURNE, FL 32940-8229
Preparer
Kelli Peck
Phone
3217516200
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

OCI-PENSION 635,735.

FORM 990, PART XII, LINE 2C:

The audit oversight process has remained unchanged from prior years.

Financial Statement Notes

PART IV, LINE 2B:

During the year ended february 29, 2024, the organization completed the board approved acquisition of the reverse logistics association (rla). Terms of the agreement included a provision whereby $200,000 of the purchase price would be held by nrf as indemnity escrow. The funds in escrow, adjusted for any liabilities or claims that arise relating to rla after the acquisition, shall be distributed 24 months from closing date of the acquisition in fy 2026.

Raw XML AppendixShowing 400 of 908 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt3FIRST VICE CHAIR & IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECOND VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR

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