Interactive Advertising Bureau Inc

“The Interactive Advertising Bureau, Inc. was incorporated as a membership organization.”

“The membership elects the board of directors upon expiration of the directors' terms.”

“The board of directors may, in its discretion, create a membership committee and delegate to such committee the power to make rules governing applications and requirements for membership and to determine whether members meet the membership qualifications established in these by-laws.”

“The Form 990 is reviewed by the SENIOR DIRECTOR OF FINANCE prior to filing. Part VI, Section B. - Question 12c DIRECTORS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO NOTIFY THE IAB OF ANY ACTIVITIES AND/OR ASSOCIATIONS THAT COULD BE REASONABLY CONSIDERED AS VIOLATIONS OF THE IAB CONFLICT OF INTEREST POLICY. THE EXECUTIVE COMMITTEE OF THE IAB REVIEWS ANY/ALL POTENTIAL VIOLATIONS AND MAKES FINAL DETERMINATION AS TO THE EXISTENCE OF A CONFLICT OF INTEREST AND APPROPRIATE DISPOSITION/REMEDY.”

“The process of determining compensation by the organization is done by a review by the EXECUTIVE COMMITTEE.”

“The IAB does not make its governing documents, conflict of interest policy, or financial statements available to the public.”

“The Interactive Advertising Bureau ("IAB") is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of IAB's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a public policy office in Washington, D.C. for more information, please visit www.iab.net. The IAB has six core objectives: -fend off adverse legislation and regulation; -coalesce around market-making measurement guidelines and creative standards; -create common ground with customers to reduce costly friction in the supply chain; -share best practices that foster industry-wide growth; -general industry-wide research and thought leadership that solidifies; -interactive as a mainstream medium; -create countervailing force to balance power of other media, marketing, and agency trade groups.”

“Video center of excellence is devoted to the advancement of the digital video medium. Data center of excellence defines boundaries, reduces friction, and increases value along the data chain for consumers, marketers, and the ecosystem that supports them. Part iii- line 3 the iab technology laboratory, inc. Was created to bring focus to global industry technical standards and solutions - work that the iab had been doing within its existing structure prior to 2015. The iab education foundation was formed to increase racial, gender, economic and cultural diversity as well as close the skills gap in the digital media and advertising industry. Trustworthy accountability group was formed to create transparency in the business relationships and transactions that undergrid the digital ad industry while continuing to enable innovation.”