Civic Intelligence

Media Projects for Relationships DBA Heartbeat

990 • Fiscal year 2021 • EIN 13-3132922

Jul 01, 2020 to Jun 30, 2021 • Filed on Nov 12, 2021

Organization ProfileHEARTBEAT.ORG

View Organization Page

PO Box 64895Lubbock, TX 79464

(806) 798-7335

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Net Margin

62nd percentile

17%

Higher net margin than 62% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Top Officer Pay

82nd percentile

$12,000

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 3.7% of source-year revenue.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Asset Growth

70th percentile

26%

Faster asset growth than 70% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

43rd percentile

-3.0%

Faster revenue growth than 43% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$276,992

Up $56,564 (+26%) from 2020

Net Assets

Up

$276,992

Up $56,564 (+26%) from 2020

Liabilities

Flat

$0

Flat from 2020

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin62nd percentile

Revenue

Down

$324,275

Down $10,134 (-3.0%) from 2020

Expenses

Down

$267,711

Down $26,683 (-9.1%) from 2020

Net Income

Up

$56,564

Up $16,549 (+41%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth70th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2011: $628,032Liabilities 2011: $2,041Net Assets 2011: $625,9912011Assets 2012: $625,885Liabilities 2012: $26,606Net Assets 2012: $599,2792012Assets 2013: $238,449Liabilities 2013: $20,268Net Assets 2013: $218,1812013Assets 2014: $121,819Liabilities 2014: $12,865Net Assets 2014: $108,9542014Assets 2015: $173,486Liabilities 2015: $5,884Net Assets 2015: $167,6022015Assets 2016: $218,627Liabilities 2016: $0Net Assets 2016: $218,6272016Assets 2017: $213,401Liabilities 2017: $0Net Assets 2017: $213,4012017Assets 2018: $187,637Liabilities 2018: $0Net Assets 2018: $187,6372018Assets 2019: $180,414Liabilities 2019: $1Net Assets 2019: $180,4132019Assets 2020: $220,428Liabilities 2020: $0Net Assets 2020: $220,4282020Assets 2021: $276,992Liabilities 2021: $0Net Assets 2021: $276,9922021Assets 2022: $182,537Liabilities 2022: $0Net Assets 2022: $182,5372022Assets 2023: $197,987Liabilities 2023: $1Net Assets 2023: $197,9862023Assets 2024: $372,985Liabilities 2024: $20,000Net Assets 2024: $352,9852024Assets 2025: $679,733Liabilities 2025: $20,000Net Assets 2025: $659,7332025

Highlighted filing

2021

Assets$276,992
Liabilities$0
Net Assets$276,992
Open 2021 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $1,026,272Expenses 2011: $605,360Net Income 2011: $420,9122011Revenue 2012: $489,886Expenses 2012: $516,598Net Income 2012: -$26,7122012Revenue 2013: $367,765Expenses 2013: $748,863Net Income 2013: -$381,0982013Revenue 2014: $365,620Expenses 2014: $474,847Net Income 2014: -$109,2272014Revenue 2015: $333,866Expenses 2015: $274,642Net Income 2015: $59,2242015Revenue 2016: $295,984Expenses 2016: $244,959Net Income 2016: $51,0252016Revenue 2017: $311,811Expenses 2017: $317,037Net Income 2017: -$5,2262017Revenue 2018: $282,926Expenses 2018: $308,690Net Income 2018: -$25,7642018Revenue 2019: $313,475Expenses 2019: $320,699Net Income 2019: -$7,2242019Revenue 2020: $334,409Expenses 2020: $294,394Net Income 2020: $40,0152020Revenue 2021: $324,275Expenses 2021: $267,711Net Income 2021: $56,5642021Revenue 2022: $245,639Expenses 2022: $340,094Net Income 2022: -$94,4552022Revenue 2023: $306,069Expenses 2023: $290,620Net Income 2023: $15,4492023Revenue 2024: $482,822Expenses 2024: $327,823Net Income 2024: $154,9992024Revenue 2025: $444,636Expenses 2025: $137,888Net Income 2025: $306,7482025

Highlighted filing

2021

Revenue$324,275
Expenses$267,711
Net Income$56,564
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Nov 12, 2021
Return Version
2020v4.0
Gross Receipts
$324,275
Mission and Program Overview

Mission

Education to improve human relationships.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$157,887$223,685▲ $65,798
Savings and Temporary Cash Investments$51,854$52,368▲ $514
Land, Buildings, and Equipment, Net$10,560$813▼ $9,747
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$220,428$276,992▲ $56,564
Other Assets Total$127$126▼ $1
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$220,428$276,992▲ $56,564
Total Net Assets Fund Balance$220,428$276,992▲ $56,564
Total Liabilities and Net Assets / Fund Balance$220,428$276,992▲ $56,564

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$813$122,517$123,330
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Landon B SaundersPresidentFT$12,000$12,000

Board Members and Trustees

NameTitle
J Mcdonald WilliamsChairman
Allen FuquaDirector
Brant BryanDirector
Calvin SlinnDirector
Charles TharpDirector
Clyde Redford JrDirector
Dan BeasleyDirector
David HalbertDirector
Don CrispDirector
Eric OliverDirector
Jack VancilDirector
Jon HalbertDirector
Kathy WooDirector
L Terry OliveDirector
Lacy KoonceDirector
Leon BlueDirector
Mark HobbsDirector
Mike BarnesDirector
Phil HerringtonDirector
Rhonda LowryDirector
Ronald DorrisDirector
Sherrill HudsonDirector
Stephen HarrisDirector
Terry KoonceDirector
Thomas C WhitfieldDirector
Timothy MinnixDirector
Robert BakerSecretary
William H LassiterTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$291,098
Program Service Revenue
$0
Investment Income
$33,177
Other Revenue
$0
All Other Contributions
$291,098
Change in Net Assets
$56,564

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Securities Publicly Traded1$51,571
Total Noncash Contributions1$51,571
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$255,711
Salaries, Compensation, and Employee Benefits$12,000
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$32,400$32,400-$64,800
Fees for Services Other$62,000$878-$62,878
Conferences and Meetings$61,520--$61,520
Travel$18,738--$18,738
Fees for Services Accounting-$12,106-$12,106
Current Officers, Directors, Trustees, and Key Employees$12,000--$12,000
Information Technology$9,837--$9,837
Depreciation Depletion$9,747--$9,747
Insurance-$8,866-$8,866
Office Expenses-$5,909-$5,909
Fees for Services Legal-$1,310-$1,310
Total Functional Expenses$206,242$61,469$0$267,711
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 8: Explanation of No Contemporaneously Documentation of Meetings

“The organization has no committees with authority to act on behalf of the governing body.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The president and timothy minnix review the form 990 before filing.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“All governing documents and financial information are available to the public, on request, at 12302 slide road lubbock, texas 79424.”

Filing and Contact Details

Filer

Filer Name
Media Projects for Relationships
EIN
13-3132922
Phone
8067987335
Address
PO BOX 64895, LUBBOCK, TX 79464

Signing Officer

Name
Timothy Minnix
Title
Director
Signed
2021-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Timothy Minnix
Formed
1982
Legal Domicile
TX
Voting Board Members
28
Independent Board Members
27
Employees
0
Volunteers
10

Preparer

Firm
Mason Warner & Company PC
Address
5202 Indiana Ave, Lubbock, TX 79413
Preparer
Mark W Dickson CPA
Phone
8067973251
Raw XML AppendixShowing 400 of 573 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt27Director
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$276,992
Liabilities
$0
Net assets
$276,992
Revenue
$324,275
Expenses
$267,711
Net income
$56,564
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.68$0.02$0.66$0.44$0.14$0.31
2024Detailed filing. Detailed filing data is available for this year.$0.37$0.02$0.35$0.48$0.33$0.15
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.20$0.00$0.20$0.31$0.29$0.02
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.25$0.34$0.09
2021Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.28$0.32$0.27$0.06
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.22$0.00$0.22$0.33$0.29$0.04
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.31$0.32$0.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.19$0.00$0.19$0.28$0.31$0.03
2017Summary only. Only limited summary data is available for this year.$0.21$0.00$0.21$0.31$0.32$0.01
2016Summary only. Only limited summary data is available for this year.$0.22$0.00$0.22$0.30$0.24$0.05
2015Summary only. Only limited summary data is available for this year.$0.17$0.01$0.17$0.33$0.27$0.06
2014Summary only. Only limited summary data is available for this year.$0.12$0.01$0.11$0.37$0.47$0.11
2013Summary only. Only limited summary data is available for this year.$0.24$0.02$0.22$0.37$0.75$0.38
2012Summary only. Only limited summary data is available for this year.$0.63$0.03$0.60$0.49$0.52$0.03
2011Summary only. Only limited summary data is available for this year.$0.63$0.00$0.63$1.03$0.61$0.42