Civic Intelligence

Media Projects for Relationships DBA Heartbeat

EIN 13-3132922 • 501(c)3 • Lubbock, TX

View Organization Page

Profile

Education to improve human relationships.

PO Box 64895Lubbock, TX 79464

heartbeat.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

55th percentile

0.03x

Higher debt load relative to assets than 55% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

60th percentile

0.04x

Higher debt load relative to revenue than 60% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Net Margin

94th percentile

69%

Higher net margin than 94% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

67th percentile

$0

Higher top officer pay than 67% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

93rd percentile

82%

Faster asset growth than 93% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

26th percentile

-7.9%

Faster revenue growth than 26% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$679,733

Up $306,748 (+82%) from 2024

Liabilities

Flat

$20,000

Flat from 2024

Net Assets

Up

$659,733

Up $306,748 (+87%) from 2024

Operations
Liabilities / Revenue60th percentileNet Margin94th percentile

Revenue

Down

$444,636

Down $38,186 (-7.9%) from 2024

Expenses

Down

$137,888

Down $189,935 (-58%) from 2024

Net Income

Up

$306,748

Up $151,749 (+98%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth93rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2011: $628,032Liabilities 2011: $2,041Net Assets 2011: $625,9912011Assets 2012: $625,885Liabilities 2012: $26,606Net Assets 2012: $599,2792012Assets 2013: $238,449Liabilities 2013: $20,268Net Assets 2013: $218,1812013Assets 2014: $121,819Liabilities 2014: $12,865Net Assets 2014: $108,9542014Assets 2015: $173,486Liabilities 2015: $5,884Net Assets 2015: $167,6022015Assets 2016: $218,627Liabilities 2016: $0Net Assets 2016: $218,6272016Assets 2017: $213,401Liabilities 2017: $0Net Assets 2017: $213,4012017Assets 2018: $187,637Liabilities 2018: $0Net Assets 2018: $187,6372018Assets 2019: $180,414Liabilities 2019: $1Net Assets 2019: $180,4132019Assets 2020: $220,428Liabilities 2020: $0Net Assets 2020: $220,4282020Assets 2021: $276,992Liabilities 2021: $0Net Assets 2021: $276,9922021Assets 2022: $182,537Liabilities 2022: $0Net Assets 2022: $182,5372022Assets 2023: $197,987Liabilities 2023: $1Net Assets 2023: $197,9862023Assets 2024: $372,985Liabilities 2024: $20,000Net Assets 2024: $352,9852024Assets 2025: $679,733Liabilities 2025: $20,000Net Assets 2025: $659,7332025

Highlighted filing

2025

Assets$679,733
Liabilities$20,000
Net Assets$659,733
Open 2025 Filing

Operations Trend

Revenue Growth26th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $1,026,272Expenses 2011: $605,360Net Income 2011: $420,9122011Revenue 2012: $489,886Expenses 2012: $516,598Net Income 2012: -$26,7122012Revenue 2013: $367,765Expenses 2013: $748,863Net Income 2013: -$381,0982013Revenue 2014: $365,620Expenses 2014: $474,847Net Income 2014: -$109,2272014Revenue 2015: $333,866Expenses 2015: $274,642Net Income 2015: $59,2242015Revenue 2016: $295,984Expenses 2016: $244,959Net Income 2016: $51,0252016Revenue 2017: $311,811Expenses 2017: $317,037Net Income 2017: -$5,2262017Revenue 2018: $282,926Expenses 2018: $308,690Net Income 2018: -$25,7642018Revenue 2019: $313,475Expenses 2019: $320,699Net Income 2019: -$7,2242019Revenue 2020: $334,409Expenses 2020: $294,394Net Income 2020: $40,0152020Revenue 2021: $324,275Expenses 2021: $267,711Net Income 2021: $56,5642021Revenue 2022: $245,639Expenses 2022: $340,094Net Income 2022: -$94,4552022Revenue 2023: $306,069Expenses 2023: $290,620Net Income 2023: $15,4492023Revenue 2024: $482,822Expenses 2024: $327,823Net Income 2024: $154,9992024Revenue 2025: $444,636Expenses 2025: $137,888Net Income 2025: $306,7482025

Highlighted filing

2025

Revenue$444,636
Expenses$137,888
Net Income$306,748
Open 2025 Filing

Filings

Most recent year

2025 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$679,733
Liabilities
$20,000
Net assets
$659,733
Revenue
$444,636
Expenses
$137,888
Net income
$306,748
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.68$0.02$0.66$0.44$0.14$0.31
2024Detailed filing. Detailed filing data is available for this year.$0.37$0.02$0.35$0.48$0.33$0.15
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.20$0.00$0.20$0.31$0.29$0.02
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.25$0.34$0.09
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.00$0.28$0.32$0.27$0.06
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.22$0.00$0.22$0.33$0.29$0.04
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.31$0.32$0.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.19$0.00$0.19$0.28$0.31$0.03
2017Summary only. Only limited summary data is available for this year.$0.21$0.00$0.21$0.31$0.32$0.01
2016Summary only. Only limited summary data is available for this year.$0.22$0.00$0.22$0.30$0.24$0.05
2015Summary only. Only limited summary data is available for this year.$0.17$0.01$0.17$0.33$0.27$0.06
2014Summary only. Only limited summary data is available for this year.$0.12$0.01$0.11$0.37$0.47$0.11
2013Summary only. Only limited summary data is available for this year.$0.24$0.02$0.22$0.37$0.75$0.38
2012Summary only. Only limited summary data is available for this year.$0.63$0.03$0.60$0.49$0.52$0.03
2011Summary only. Only limited summary data is available for this year.$0.63$0.00$0.63$1.03$0.61$0.42
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2024 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Nov 12, 2024
Return Version
2023v5.1
Gross Receipts
$482,822
Mission and Program Overview

Mission

Education to improve human relationships.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$196,480$370,485▲ $174,005
Savings and Temporary Cash Investments$91$0▼ $91
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$197,987$372,985▲ $174,998
Other Assets Total$1,416$2,500▲ $1,084
Liabilities
Other Liabilities$1$20,000▲ $19,999
Total Liabilities$1$20,000▲ $19,999
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$197,986$352,985▲ $154,999
Total Net Assets Fund Balance$197,986$352,985▲ $154,999
Total Liabilities and Net Assets / Fund Balance$197,987$372,985▲ $174,998

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$123,330$123,330
Compensation and Service Providers
Top Officer Pay67th percentile

Board Members and Trustees

NameTitle
Brant BryanDirector
Cathi NelsonDirector
David Todd HarmonDirector
Don WilliamsDirector
Ervin SeamsterDirector
Jeff BrooksDirector
Jerry MorganDirector
June MartinDirector
Kathy PulleyDirector
Kavian McmillonDirector
Leon BlueDirector
Michael HawkinsDirector
Rhonda LowryDirector
Ronald DorrisDirector
Russ LassiterDirector
Terry KoonceDirector
Timothy MinnixDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$482,820
Program Service Revenue
$0
Investment Income
$2
Other Revenue
$0
All Other Contributions
$482,820
Change in Net Assets
$154,999
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$327,823
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$74,674--$74,674
Fees for Services Other$65,816$371-$66,187
Office Expenses$61,466--$61,466
Fees for Services Management$9,551$9,551-$19,102
Travel$15,156--$15,156
Information Technology-$8,247-$8,247
Fees for Services Accounting-$6,250-$6,250
All Other Expenses$212$1,912-$2,124
Other Expenses$1,680$2,433-$1,680
Fees for Services Legal-$1,550-$1,550
Insurance-$847-$847
Total Functional Expenses$228,555$99,268$0$327,823
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
VT Officer Repairs$20,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“The organization has no committees with authority to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“The president and timothy minnix review the form 990 before filing.”

Form 990, Part VI, Section C, Line 19

“All governing documents and financial information are available to the public, on request, at 12302 slide road lubbock, texas 79424.”

Filing and Contact Details

Filer

Filer Name
Media Projects for Relationships
EIN
13-3132922
Phone
8067987335
Address
PO BOX 64895, LUBBOCK, TX 79464

Signing Officer

Name
Timothy Minnix
Title
Director
Signed
2024-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Timothy Minnix
Formed
1982
Legal Domicile
TX
Voting Board Members
17
Independent Board Members
17
Employees
0
Volunteers
10

Preparer

Firm
Mason Warner & Company PC
Address
5202 Indiana Ave, Lubbock, TX 79413
Preparer
Mark W Dickson CPA
Phone
8067973251
Raw XML AppendixShowing 400 of 477 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsReceivableGrp/EOYAmt00
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0EDUCATION TO IMPROVE HUMAN RELATIONSHIPS.
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherContributionsAmt0482820
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt01912
IRS990/AllOtherExpensesGrp/ProgramServicesAmt0212
IRS990/AllOtherExpensesGrp/TotalAmt02124
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0TIMOTHY MINNIX
IRS990/BooksInCareOfDetail/PhoneNum08067987335
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO BOX 64895
IRS990/BooksInCareOfDetail/USAddress/CityNm0LUBBOCK
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0TX
IRS990/BooksInCareOfDetail/USAddress/ZIPCd079464
IRS990/BusinessRlnWith35CtrlEntInd0false
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IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt00
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt074674
IRS990/ConferencesMeetingsGrp/TotalAmt074674
IRS990/ConflictOfInterestPolicyInd0false
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0482820
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt02
IRS990/CYOtherExpensesAmt0327823
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt0154999
IRS990/CYSalariesCompEmpBnftPaidAmt00
IRS990/CYTotalExpensesAmt0327823
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0482822
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc0WORKSHOPS AND PROGRAMS FOR THE ENHANCEMENT OF PERSONAL AND SELF IMAGE, RELATIONSHIPS WITH OTHERS, INSPIRATIONAL LECTURES AND URBAN CURRICULUM PROJECTS FOR THOSE WHO MINISTER TO URBAN POOR. BENEFITS MORE THAN 10,000 PEOPLE ANNUALLY.
IRS990/DescribedInSection501c3Ind0true
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IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt00
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/ExpenseAmt0228555
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt06250
IRS990/FeesForServicesAccountingGrp/TotalAmt06250
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt01550
IRS990/FeesForServicesLegalGrp/TotalAmt01550
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt09551
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IRS990/FeesForServicesManagementGrp/TotalAmt019102
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt0371
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt065816
IRS990/FeesForServicesOtherGrp/TotalAmt066187
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form1098CFiledInd0false
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IRS990/Form990PartVIISectionAGrp/PersonNm15RHONDA LOWRY
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IRS990/MissionDesc0EDUCATION TO IMPROVE HUMAN RELATIONSHIPS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE PRESIDENT AND TIMOTHY MINNIX REVIEW THE FORM 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL GOVERNING DOCUMENTS AND FINANCIAL INFORMATION ARE AVAILABLE TO THE PUBLIC, ON REQUEST, AT 12302 SLIDE ROAD LUBBOCK, TEXAS 79424.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 8b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19

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