Liabilities / Assets
90th percentile
Higher debt load relative to assets than 90% of similar nonprofits.
990 • Fiscal year 2020 • EIN 13-3058765
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
90th percentile
Higher debt load relative to assets than 90% of similar nonprofits.
Liabilities / Revenue
70th percentile
Higher debt load relative to revenue than 70% of similar nonprofits.
Net Margin
46th percentile
Higher net margin than 46% of similar nonprofits.
Top Officer Pay
99th percentile
Higher top officer pay than 99% of similar nonprofits.
Top officer pay equals 18.3% of source-year revenue.
Asset Growth
95th percentile
Faster asset growth than 95% of similar nonprofits.
Revenue Growth
72nd percentile
Faster revenue growth than 72% of similar nonprofits.
Assets
Up$5,907,321
Up $1,937,537 (+49%) from 2019
Net Assets
Up$1,544,645
Up $269,410 (+21%) from 2019
Liabilities
Up$4,362,676
Up $1,668,127 (+62%) from 2019
Revenue
Up$7,317,971
Up $46,325 (+0.6%) from 2019
Expenses
Down$7,048,561
Down $34,313 (-0.5%) from 2019
Net Income
Up$269,410
Up $80,638 (+43%) from 2019
To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.
The Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $2,538,149 | $4,713,646 | ▲ $2,175,497 |
| Land, Buildings, and Equipment, Net | $778,827 | $697,163 | ▼ $81,664 |
| Savings and Temporary Cash Investments | $234,308 | $234,308 | → $0 |
| Prepaid Expenses and Deferred Charges | $137,449 | $159,400 | ▲ $21,951 |
| Accounts Receivable | $281,051 | $102,804 | ▼ $178,247 |
| Other Notes and Loans Receivable, Net | $0 | - | - |
| Receivable From Disqualified Prsn | $0 | $0 | → $0 |
| Receivables From Officers Etc | $0 | $0 | → $0 |
| Investments Other Securities | $0 | - | - |
| Investments Program Related | $0 | - | - |
| Investments in Publicly Traded Securities | $0 | - | - |
| Pd in Cap Srpls Land Bldg Eqp Fund | $0 | - | - |
| Rtn Earn Endowment Incm Other Fnds | $0 | - | - |
| Cap Stk Tr Prin Current Funds | $0 | - | - |
| Intangible Assets | $0 | - | - |
| Inventories for Sale or Use | $0 | - | - |
| Loans From Officers Directors | $0 | $0 | → $0 |
| Total Assets | $3,969,784 | $5,907,321 | ▲ $1,937,537 |
| Other Assets Total | $0 | $0 | → $0 |
| Liabilities | |||
| Deferred Revenue | $2,585,211 | $4,032,465 | ▲ $1,447,254 |
| Accounts Payable and Accrued Expenses | $109,338 | $180,211 | ▲ $70,873 |
| Unsecured Notes Loans Payable | $0 | $150,000 | ▲ $150,000 |
| Grants Payable | $0 | - | - |
| Mortgage Notes Payable Secured by Investment Property | $0 | - | - |
| Other Liabilities | $0 | $0 | → $0 |
| Escrow Account Liability | $0 | - | - |
| Tax Exempt Bond Liabilities | $0 | - | - |
| Total Liabilities | $2,694,549 | $4,362,676 | ▲ $1,668,127 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,275,235 | $1,544,645 | ▲ $269,410 |
| Net Assets With Donor Restrictions | $0 | - | - |
| Total Net Assets Fund Balance | $1,275,235 | $1,544,645 | ▲ $269,410 |
| Total Liabilities and Net Assets / Fund Balance | $3,969,784 | $5,907,321 | ▲ $1,937,537 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $592,535 | $387,832 | $980,367 |
| Equipment | $46,065 | $428,682 | $474,747 |
| Other Land Buildings | $58,563 | $67,460 | $126,023 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| - | President & CEO | FT | $915,892 | $422,554 | $1,338,446 |
| - | Executive Vice President | FT | $500,406 | $247,482 | $747,888 |
| - | SVP Director of Strategic Insights | FT | $273,708 | $63,703 | $337,411 |
| - | SVP, Director of Integrated Strategy & Marketing | FT | $244,469 | $89,992 | $334,461 |
| - | SVP Insights (Through December 2020) | FT | $258,140 | $58,150 | $316,290 |
| - | Vice President, Public Relations & Communications (through december 2020) | FT | $212,727 | $85,935 | $298,662 |
| - | Controller & Operations Manager | FT | $176,464 | $65,018 | $241,482 |
| - | VP, Marketing & Partnerships | FT | $166,255 | $66,976 | $233,231 |
| - | Mailroom Supervisor (Through December 2020) | FT | $123,075 | $54,436 | $177,511 |
| - | VP, Business Development | FT | $160,189 | $16,094 | $176,283 |
| Name | Title |
|---|---|
| - | Chairperson |
| - | Director |
| - | DIRECTOR (begin april 2020) |
| - | DIRECTOR (begin january 2020) |
| - | DIRECTOR (being march 2020) |
| - | DIRECTOR (through april 2020) |
| - | DIRECTOR (through march 2020) |
| - | Director/treasurer |
| - | SECRETARY (through january 2020) |
| - | TREASURER (through january 2020) |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Dunnington Batholow & Miller LLP | Legal Services | 230 PARK AVENUE 21ST FLOOR, New York, NY 10169 | $109,507 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $5,009,700 |
| Other Expenses | $2,038,861 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $4,159,186 |
| Occupancy | - | - | - | $703,205 |
| Other Employee Benefits | - | - | - | $457,849 |
| Payroll Taxes | - | - | - | $226,491 |
| Pension Plan Contributions | - | - | - | $166,174 |
| Fees for Services Other | - | - | - | $165,390 |
| Depreciation Depletion | - | - | - | $124,974 |
| Fees for Services Legal | - | - | - | $100,517 |
| Fees for Services Accounting | - | - | - | $49,711 |
| Travel | - | - | - | $36,058 |
| Other Expenses | - | - | - | $29,611 |
| Advertising | - | - | - | $24,535 |
| All Other Expenses | - | - | - | $22,387 |
| Insurance | - | - | - | $21,837 |
| Office Expenses | - | - | - | $15,675 |
| Conferences and Meetings | - | - | - | $1,573 |
| Total Functional Expenses | $0 | $0 | $0 | $7,048,561 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $7,048,561 |
| Total Expenses per Audited Statements | $7,048,561 |
| Total Expenses per Form 990 | $7,048,561 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Other Expense Adjustments | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
| Receivables from Disqualified Persons | $0 | $0 | → $0 |
| Receivables from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
| Liability | Amount |
|---|---|
| Pension Liability | - |
“The CEO has a 2 year contract, currently in its initial year, that was approved by the Chairperson of the board. The contract was signed by the chairperson of the board, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to the chairperson's signature.”
“The organization's conflict of interest policy was adopted by the board in june 2020.”
“The executive committee consists of 8 board members that ultimately provide first & lead STRATEGIC OVERSIGHT to the Video Advertising Bureau (VAB) on behalf of the Board. The committee performs four major roles: They work cyclically with VAB on strategy-setting for the most important parts of the VAB's customer-facing programs, including VAB communication platform, outputs, collective messaging, engagement with customers, special industry-serving initiatives and success metrics. They are the first to weigh in on VAB's proposed annual budget, plans for new revenue streams and any operational evolutions that best serve major members. They are entrusted with identifying the most important discussion topics at the VAB Board meetings. They help assure that all VAB efforts are ultimately behind a single goal - Creating More Demand for the full Array of Our Member's Video Ad Assets.”
“The organization has six types of members; premier, professional, associate, qualified marketeers, individual, and academic. a) Premier Members- Any enterprise-level, firm, partnership, organization or corporation that creates or distributes ad-supported premium video content, such as: broadcasters, national, region and local cable companies, multichannel video programming distributors (cable systems, telecommunications companies, and satellite companies), widely distributed pure-play digital video companies (OTT/streaming), cinema advertising companies, widely distributed place-based video companies and mass media publishing companies. b) Professional Members- Any media firm, partnership, organization or corporation that is not enterprise-level but does create, distribute or sell in the video ecosystem, such as: emerging streaming/OTT platforms, individual broadcast station or affiliate, advertising sales representative firms, and other advertising-supported content providers or distributors. c) Associate Members- Any supplier, research and measurement companies, vendors, digital/technology companies and private equity firms who support the media and marketing industry. d) Qualified Marketer Members- Any individual currently employed in a brand marketing role, either directly (e.g. brand management, media strategy, PR, merchandising, promotions) or supporting (e.g. finance, procurement, budget management) or an advertising agency who works with clients in developing marketing strategy, executing media buys or conducting research, based upon a valid company / business email address. e) Individual Members- Any individual self-employed consultants within the media and marketing ecosystem. f) Academic Members- Any current university student and/or faculty, based upon a valid .edu email address.”
“Premier, professional, and associate members in good standing, upon payment of all required dues, have the right to cast one vote during annual meeting to elect the board of directors. The board of directors shall have authority to establish appropriate rules to determine the procedures for the casting of votes. The board of directors then elect officers at its first meeting.”
“Any Director may be removed at any time, with or without cause, by a vote of the majority of all members entitled to vote in person or by proxy at a duly convened meeting of the members.”
“The completed form 990 was reviewed by the president in conjunction with crowe llp prior to filing.”
“A conflict of interest questionairre is annualy sent to the board for disclosure of any conflicts for the fiscal year.”
“THE governing documents and financial statements of the organization are available upon request.”
“The EVP has a 2 year contract, currently in its initial year, that was approved by the Chairperson of the Board. The contract was signed by the CEO, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to his signature.”
“VAB has been recognized as an organization exempt from income taxes under Section 501 (c)(6) of the Internal Revenue Code (the "Code") and is, therefore, exempt from federal income taxes under Section 501 (a) of the Code. Revenue earned on activities which are unrelated to the organization's exempt purpose is taxable. VAB had no unrelated business income for the years ended December 31, 2020 and 2019. VAB HAS NO UNRECOGNIZED TAX BENEFITS AS OF DECEMBER 31, 2020 AND 2019. VAB'S FEDERAL AND STATE INCOME TAX RETURNS PRIOR TO CALENDAR YEAR 2015 ARE CLOSED AND MANAGEMENT CONTINUALLY EVALUATES EXPIRING STATUTES OF LIMITATIONS, AUDITS, PROPOSED SETTLEMENTS, CHANGES IN TAX LAW AND NEW AUTHORITATIVE RULINGS. On December 22, 2017, the government of the United States of America enacted comprehensive income tax legislation commonly referred to as the Tax Cuts and Jobs Act (the "Tax Act"). The Tax Act made broad and complex changes to the tax code that are applicable to the Organization's year ended December 31, 2020 and later years, including, but not limited to, the assessment of unrelated business income tax on qualified transportation fringe benefits provided to employees. The Organization unrelated business income tax is immaterial for the year ended December 31, 2020. The Organization continues to account for income taxes in accordance with ASC 740, and has determined that no unrecognized tax benefits or liabilities exist as of December 31, 2020. IF APPLICABLE, VAB WILL RECOGNIZE INTEREST AND PENALTIES ASSOCIATED WITH TAX MATTERS AS GENERAL AND ADMINISTRATIVE EXPENSES AND INCLUDE ACCRUED INTEREST AND PENALTIES WITH THE RELATED TAX LIABILITY IN THE STATEMENTS OF FINANCIAL POSITION. THERE WERE NO INTEREST OR PENALTIES FOR THE YEARS ENDED DECEMBER 31, 2020 AND 2019.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 109338 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 180211 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 281051 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 102804 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | The Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 24535 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 22387 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | false |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | Laura Valentin |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2125081217 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 830 THIRD AVE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10022 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CapStkTrPrinCurrentFundsGrp/BOYAmt | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 2538149 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 4713646 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 1573 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 109507 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 230 PARK AVENUE 21ST FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | New York |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10169 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | DUNNINGTON BATHOLOW & MILLER LLP |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Legal Services |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 10000 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1082 |
| IRS990/CYOtherExpensesAmt | 0 | 2038861 |
| IRS990/CYOtherRevenueAmt | 0 | 166500 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 7140389 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 269410 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 5009700 |
| IRS990/CYTotalExpensesAmt | 0 | 7048561 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 7317971 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 2585211 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 4032465 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 124974 |
| IRS990/Desc | 0 | VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 17 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 49711 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 100517 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 165390 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 31 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 32 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 33 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 34 | 40.0 |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 0 | BILL ABBOTT |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 1 | DAVID KLINE |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 2 | HANK OSTER |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 3 | SEAN CUNNINGHAM |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 4 | CLIFF MARKS |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 5 | DAN TEMPLIN |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 6 | ED GEORGER |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 7 | JAMES ROOKE |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 8 | JASON MALAMUD |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 9 | JO ANN ROSS |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 10 | JOE HOGAN |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 11 | JOHN ZACCARIO |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 12 | JON STEINLAUF |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 13 | KATY LORIA |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 14 | KIM KELLEHER |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 15 | LINDA YACCARINO |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 16 | LISA VALENTINO |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 17 | LOUIS CARR |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 18 | MARIANNE GAMBELLI |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 19 | MARK MARSHALL |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 20 | MIKE ZEIGLER |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 21 | PETER OLSEN |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 22 | RICK WELDAY |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 23 | RITA FERRO |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 24 | ROBERTY REIMER OY |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 25 | STEVE MANDALA |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 26 | Corrie Katcher |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 27 | DANIELLE DELAURO |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 28 | JASON WIESE |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 29 | Kathy Grey |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 30 | Lauren Leff |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 31 | MARIANNE VITA |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 32 | Nellie Chung |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 33 | LAURA VALENTIN |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 34 | Leon Bailey |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 94720 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 16094 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 95109 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 38703 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 55271 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 60895 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 66792 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 60976 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 33 | 60329 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 34 | 50836 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 1243726 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 160189 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 652779 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 298708 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 261019 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 237767 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 267669 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 172255 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 33 | 181153 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 34 | 126675 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | SECRETARY (through january 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHAIRPERSON |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER (through january 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR (begin april 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR (begin january 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR (begin january 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR/TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR (being march 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR (through april 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR (through april 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR (through march 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR (begin january 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | VP, BUSINESS DEVELOPMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | Executive Vice President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | SVP Director of Strategic Insights |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | SVP Insights (Through December 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | Vice President, Public Relations & Communications (through december 2020) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | VP, MARKETING & PARTNERSHIPS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 33 | CONTROLLER & OPERATIONS MANAGER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 34 | Mailroom Supervisor (Through December 2020) |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1980 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 22 |
| IRS990/GovernmentGrantsAmt | 0 | 10000 |
| IRS990/GrantsPayableGrp/BOYAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 7317971 |
| IRS990/GrossRentsGrp/RealAmt | 0 | 166500 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 21 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 10 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/TotalAmt | 0 | 21837 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 1082 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1082 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/BOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 16 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 883974 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 778827 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 697163 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1581137 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LoansFromOfficersDirectorsGrp/BOYAmt | 0 | 0 |
| IRS990/LoansFromOfficersDirectorsGrp/EOYAmt | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MiscellaneousRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/MiscellaneousRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/MissionDesc | 0 | To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1275235 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1544645 |
| IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt | 0 | 166500 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 166500 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 1275235 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1544645 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 703205 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 15675 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.