Liabilities / Assets
93rd percentile
Higher debt load relative to assets than 93% of similar nonprofits.
EIN 13-3058765 • 501(c)6 • New York, NY
Profile
To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
93rd percentile
Higher debt load relative to assets than 93% of similar nonprofits.
Liabilities / Revenue
85th percentile
Higher debt load relative to revenue than 85% of similar nonprofits.
Net Margin
21st percentile
Higher net margin than 21% of similar nonprofits.
Top Officer Pay
100th percentile
Higher top officer pay than 100% of similar nonprofits.
Top officer pay equals 17.5% of source-year revenue.
Asset Growth
12th percentile
Faster asset growth than 12% of similar nonprofits.
Revenue Growth
31st percentile
Faster revenue growth than 31% of similar nonprofits.
Assets
Down$8,137,804
Down $597,893 (-6.8%) from 2023
Liabilities
Down$6,514,147
Down $248,810 (-3.7%) from 2023
Net Assets
Down$1,623,657
Down $349,083 (-18%) from 2023
Revenue
Up$8,414,147
Up $141,559 (+1.7%) from 2023
Expenses
Up$8,763,230
Up $113,508 (+1.3%) from 2023
Net Income
Up-$349,083
Up $28,051 (+7.4%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.
The Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $5,239,874 | $5,283,133 | ▲ $43,259 |
| Prepaid Expenses and Deferred Charges | $120,463 | $321,130 | ▲ $200,667 |
| Accounts Receivable | $480,922 | $309,867 | ▼ $171,055 |
| Land, Buildings, and Equipment, Net | $355,482 | $257,409 | ▼ $98,073 |
| Savings and Temporary Cash Investments | $234,308 | $234,308 | → $0 |
| Receivable From Disqualified Prsn | $0 | $0 | → $0 |
| Receivables From Officers Etc | $0 | $0 | → $0 |
| Investments Other Securities | $0 | - | - |
| Investments Program Related | $0 | - | - |
| Loans From Officers Directors | $0 | $0 | → $0 |
| Total Assets | $8,735,697 | $8,137,804 | ▼ $597,893 |
| Other Assets Total | $2,304,648 | $1,731,957 | ▼ $572,691 |
| Liabilities | |||
| Deferred Revenue | $3,747,694 | $4,245,670 | ▲ $497,976 |
| Other Liabilities | $2,908,889 | $2,181,923 | ▼ $726,966 |
| Accounts Payable and Accrued Expenses | $106,374 | $86,554 | ▼ $19,820 |
| Unsecured Notes Loans Payable | $0 | - | - |
| Total Liabilities | $6,762,957 | $6,514,147 | ▼ $248,810 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,972,740 | $1,623,657 | ▼ $349,083 |
| Total Net Assets Fund Balance | $1,972,740 | $1,623,657 | ▼ $349,083 |
| Total Liabilities and Net Assets / Fund Balance | $8,735,697 | $8,137,804 | ▼ $597,893 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $227,898 | $719,667 | $947,565 |
| Equipment | $14,100 | $446,432 | $460,532 |
| Other Land Buildings | $15,411 | $84,873 | $100,284 |
| Other Assets Org | $1,731,957 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Sean Cunningham | President & CEO | FT | $1,025,075 | $446,466 | $1,471,541 |
| Danielle Delauro | Executive Vice President | FT | $615,631 | $268,812 | $884,443 |
| Jason Wiese | SVP Director of Strategic Insights | FT | $361,122 | $132,612 | $493,734 |
| Marianne Vita | SVP, Director of Integrated Strategy & Marketing | FT | $294,205 | $111,847 | $406,052 |
| Benjamin Vandegrift | VP Measurement Solutions | FT | $223,406 | $68,181 | $291,587 |
| Nellie Chung | VP, Marketing & Partnerships | FT | $188,777 | $80,592 | $269,369 |
| Kailyn Hartmann | Vice President, Advanced Analytics & Intelligence | FT | $178,275 | $57,913 | $236,188 |
| Corrie Katcher | VP, Business Development | FT | $166,590 | $64,493 | $231,083 |
| Leah Montner-dixon | Associate Insights Director | FT | $135,792 | $52,279 | $188,071 |
| Reed Kiely | Associate Insights Director | FT | $129,277 | $50,268 | $179,545 |
| Rozina Mannan | Director of Business Solutions | FT | $147,039 | $21,465 | $168,504 |
| Name | Title |
|---|---|
| Mark Marshall | Chairperson |
| Amy Leifer | Director |
| Art Samuel | Director |
| Brian Norris | Director |
| Donna Speciale | Director |
| Ed Georger | Director |
| James Rooke | Director |
| Jo Ann Ross | Director |
| John Halley | Director |
| John Zaccario | Director |
| Jon Steinlauf | Director |
| Kim Kelleher | Director |
| Lisa Valentino | Director |
| Louis Carr | Director |
| Michael Bartoli | Director |
| Michael Strober | Director |
| Paul Curran | Director |
| Peter Olsen | Director |
| Rita Ferro | Director |
| William Abbott | Director |
| Michael Dean | DIRECTOR (as of Feb 2024) |
| Christine Martino | DIRECTOR (As of Mar 2024) |
| Dan Templin | DIRECTOR (Through Apr 2024) |
| Scott Felenstein | DIRECTOR (Through Feb 2024) |
| Mike Zeigler | DIRECTOR (Through Jan 2024) |
| Nicolle Pangis | DIRECTOR (Through Jan 2024) |
| Marianne Gambelli | DIRECTOR (Through May 2024) |
| David Kline | Secretary |
| Jason Malamud | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Your Part Time Controller | Accounting Services | 1500 WALNUT STREET, SUITE 1200, Philadelphia, PA 19102 | $181,426 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $5,899,015 |
| Other Expenses | $2,864,215 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $3,756,222 |
| Other Salaries and Wages | - | - | - | $1,523,289 |
| Occupancy | - | - | - | $730,817 |
| Payroll Taxes | - | - | - | $315,962 |
| Fees for Services Accounting | - | - | - | $244,199 |
| Other Employee Benefits | - | - | - | $224,620 |
| Conferences and Meetings | - | - | - | $206,170 |
| Fees for Services Other | - | - | - | $146,194 |
| Depreciation Depletion | - | - | - | $103,955 |
| Information Technology | - | - | - | $94,986 |
| Pension Plan Contributions | - | - | - | $78,922 |
| All Other Expenses | - | - | - | $77,289 |
| Travel | - | - | - | $74,443 |
| Advertising | - | - | - | $44,089 |
| Office Expenses | - | - | - | $24,185 |
| Insurance | - | - | - | $15,734 |
| Fees for Services Legal | - | - | - | $15,026 |
| Other Expenses | - | - | - | $14,688 |
| Total Functional Expenses | $0 | $0 | $0 | $8,763,230 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $8,763,230 |
| Total Expenses per Audited Statements | $8,763,230 |
| Total Expenses per Form 990 | $8,763,230 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Other Expense Adjustments | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
| Receivables from Disqualified Persons | $0 | $0 | → $0 |
| Receivables from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
| Liability | Amount |
|---|---|
| Federal Income Taxes | $2,181,923 |
| Operating Lease Liabilities | - |
“The CEO has a 3 year contract, currently in its third year, that was approved by the Chairperson of the board. The contract was signed by the chairperson of the board, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to the chairperson's signature.”
“The executive committee consists of 8 board members that ultimately provide first & lead STRATEGIC OVERSIGHT to the Video Advertising Bureau (VAB) on behalf of the Board. The committee performs four major roles: They work cyclically with VAB on strategy-setting for the most important parts of the VAB's customer-facing programs, including VAB communication platform, outputs, collective messaging, engagement with customers, special industry-serving initiatives and success metrics. They are the first to weigh in on VAB's proposed annual budget, plans for new revenue streams and any operational evolutions that best serve major members. They are entrusted with identifying the most important discussion topics at the VAB Board meetings. They help assure that all VAB efforts are ultimately behind a single goal - Creating More Demand for the full Array of Our Member's Video Ad Assets.”
“The organization has six types of members; premier, professional, associate, qualified marketeers, individual, and academic. a) Premier Members- Any enterprise-level, firm, partnership, organization or corporation that creates or distributes ad-supported premium video content, such as: broadcasters, national, region and local cable companies, multichannel video programming distributors (cable systems, telecommunications companies, and satellite companies), widely distributed pure-play digital video companies (OTT/streaming), cinema advertising companies, widely distributed place-based video companies and mass media publishing companies. b) Professional Members- Any media firm, partnership, organization or corporation that is not enterprise-level but does create, distribute or sell in the video ecosystem, such as: emerging streaming/OTT platforms, individual broadcast station or affiliate, advertising sales representative firms, and other advertising-supported content providers or distributors. c) Associate Members- Any supplier, research and measurement companies, vendors, digital/technology companies and private equity firms who support the media and marketing industry. d) Qualified Marketer Members- Any individual currently employed in a brand marketing role, either directly (e.g. brand management, media strategy, PR, merchandising, promotions) or supporting (e.g. finance, procurement, budget management) or an advertising agency who works with clients in developing marketing strategy, executing media buys or conducting research, based upon a valid company / business email address. e) Individual Members- Any individual self-employed consultants within the media and marketing ecosystem. f) Academic Members- Any current university student and/or faculty, based upon a valid .edu email address.”
“Premier, professional, and associate members in good standing, upon payment of all required dues, have the right to cast one vote during annual meeting to elect the board of directors. The board of directors shall have authority to establish appropriate rules to determine the procedures for the casting of votes. The board of directors then elect officers at its first meeting.”
“Any Director may be removed at any time, with or without cause, by a vote of the majority of all members entitled to vote in person or by proxy at a duly convened meeting of the members.”
“The completed form 990 was reviewed by the president in conjunction with crowe llp prior to filing.”
“A conflict of interest questionairre is annualy sent to the board for disclosure of any conflicts for the fiscal year.”
“The governing documents and financial statements of the organization are available upon request.”
“The EVP has a 3 year contract, currently in its third year, that was approved by the Chairperson of the Board. The contract was signed by the CEO, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to his signature.”
“Income Taxes: VAB has been recognized as an Organization exempt from income taxes under Section 501 (c)(6) of the Internal Revenue Code (the "Code") and is, therefore, exempt from federal income taxes under Section 501 (a) of the Code. Revenue earned on activities which are unrelated to the Organization's exempt purpose is taxable. VAB had no unrelated business income for the years ended December 31, 2024 and 2023. VAB has no unrecognized tax benefits as of December 31, 2024 and 2023. VAB's federal and state income tax returns prior to calendar year 2021 are closed and management continually evaluates expiring statutes of limitations, audits, proposed settlements, changes in tax law and new authoritative rulings. The Organization continues to account for income taxes in accordance with ASC 740, and has determined that no unrecognized tax benefits or liabilities exist as of December 31, 2024 and 2023. If applicable, VAB will recognize interest and penalties associated with tax matters as general and administrative expenses and include accrued interest and penalties with the related tax liability in the statements of financial position. There were no interest or penalties for the years ended December 31, 2024 and 2023.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Desc | 0 | VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes. |
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| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 81581 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 54128 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 81403 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 41796 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 33 | 68847 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 34 | 61425 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 35 | 33481 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 36 | 29713 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 37 | 27079 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 38 | 34101 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 39 | 10265 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | DAVID KLINE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JASON MALAMUD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MARK MARSHALL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | SEAN CUNNINGHAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | AMY LEIFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ART SAMUEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | BRIAN NORRIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | CHRISTINE MARTINO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | DAN TEMPLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | DONNA SPECIALE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | ED GEORGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | JAMES ROOKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JO ANN ROSS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | JOHN HALLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | JOHN ZACCARIO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JON STEINLAUF |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | KIM KELLEHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | LISA VALENTINO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | LOUIS CARR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | MARIANNE GAMBELLI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | MICHAEL BARTOLI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | MICHAEL DEAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | MICHAEL STROBER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | MIKE ZEIGLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | NICOLLE PANGIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | PAUL CURRAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | PETER OLSEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | RITA FERRO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | SCOTT FELENSTEIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | WILLIAM ABBOTT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | CORRIE KATCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 31 | DANIELLE DELAURO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 32 | JASON WIESE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 33 | MARIANNE VITA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 34 | NELLIE CHUNG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 35 | BENJAMIN VANDEGRIFT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 36 | Kailyn Hartmann |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 37 | LEAH MONTNER-DIXON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 38 | REED KIELY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 39 | ROZINA MANNAN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 1389960 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 176955 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 803040 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 451938 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 33 | 337205 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 34 | 207944 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 35 | 258106 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 36 | 206475 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 37 | 160992 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 38 | 145444 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 39 | 158239 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 35 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 36 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 37 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 38 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 39 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | CHAIRPERSON |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR (As of Mar 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR (Through Apr 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR (Through May 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR (as of Feb 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR (Through Jan 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR (Through Jan 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | DIRECTOR (Through Feb 2024) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | VP, BUSINESS DEVELOPMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | EXECUTIVE VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | SVP DIRECTOR OF STRATEGIC INSIGHTS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 33 | SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 34 | VP, MARKETING & PARTNERSHIPS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 35 | VP MEASUREMENT SOLUTIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 36 | Vice President, Advanced Analytics & Intelligence |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 37 | ASSOCIATE INSIGHTS DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 38 | ASSOCIATE INSIGHTS DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 39 | DIRECTOR OF BUSINESS SOLUTIONS |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1980 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 25 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 8414147 |
| IRS990/GrossRentsGrp/RealAmt | 0 | 20850 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 24 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 14 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 94986 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 15734 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 104311 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 104311 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/BOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 10 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1250972 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 355482 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 257409 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1508381 |
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