Civic Intelligence

Business Marketing Association

EIN 13-1928934 • 501(c)6 • New York, NY

Profile

To have the association increase the importance, value & impact of business-to-business marketing in companies around the world.

708 Third Avenue No Flr 33New York, NY 10017

marketing.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2015

Liabilities / Revenue

99th percentile

5.32x

Higher debt load relative to revenue than 99% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2015

Net Margin

3rd percentile

-710%

Higher net margin than 3% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2015

Top Officer Pay

88th percentile

$45,000

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 61.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2015

Asset Growth

8th percentile

-100%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Revenue Growth

4th percentile

-96%

Faster revenue growth than 4% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Assets

Down

$0

Down $486,346 (-100%) from 2014

Liabilities

Up

$391,870

Up $36,827 (+10%) from 2014

Net Assets

Down

-$391,870

Down $523,173 (-398%) from 2014

Revenue

Down

$73,721

Down $1,611,665 (-96%) from 2014

Expenses

Down

$596,894

Down $901,498 (-60%) from 2014

Net Income

Down

-$523,173

Down $710,167 (-380%) from 2014

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$500K$0-$500KAssets 2011: $152,800Liabilities 2011: $259,514Net Assets 2011: -$106,7142011Assets 2012: $220,823Liabilities 2012: $265,640Net Assets 2012: -$44,8172012Assets 2013: $219,095Liabilities 2013: $278,735Net Assets 2013: -$59,6402013Assets 2014: $486,346Liabilities 2014: $355,043Net Assets 2014: $131,3032014Assets 2015: $0Liabilities 2015: $391,870Net Assets 2015: -$391,8702015

Highlighted filing

2015

Assets$0
Liabilities$391,870
Net Assets-$391,870

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2011: $1,049,124Expenses 2011: $1,095,452Net Income 2011: -$46,3282011Revenue 2012: $1,296,976Expenses 2012: $1,235,079Net Income 2012: $61,8972012Revenue 2013: $1,328,693Expenses 2013: $1,343,516Net Income 2013: -$14,8232013Revenue 2014: $1,685,386Expenses 2014: $1,498,392Net Income 2014: $186,9942014Revenue 2015: $73,721Expenses 2015: $596,894Net Income 2015: -$523,1732015

Highlighted filing

2015

Revenue$73,721
Expenses$596,894
Net Income-$523,173

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2014 to Jan 31, 2015
Signed
Apr 14, 2015
Return Version
2014v5.0
Gross Receipts
$73,721
Mission and Program Overview

Mission

To have the association increase the importance, value & impact of business-to-business marketing in companies around the world.

To increase the importance, value & impact of business-to-business marketing in companies around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$432,112$0▼ $432,112
Accounts Receivable$34,350$0▼ $34,350
Prepaid Expenses and Deferred Charges$19,884$0▼ $19,884
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$486,346$0▼ $486,346
Other Assets Total-$0-
Liabilities
Deferred Revenue$217,639$206,005▼ $11,634
Other Liabilities$12,703$185,865▲ $173,162
Accounts Payable and Accrued Expenses$124,701--
Total Liabilities$355,043$391,870▲ $36,827
Net Assets / Fund Balance
Unrestricted Net Assets$131,303$-391,870▼ $523,173
Total Net Assets Fund Balance$131,303$-391,870▼ $523,173
Total Liabilities and Net Assets / Fund Balance$486,346$0▼ $486,346
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Allen MaagExecutive DirectorPT$45,000$45,000

Board Members and Trustees

NameTitle
Stephen LiguoriChair
Katherine Button BellImmediate Past Chair
Michelle SmithVice President Research
Chris SchermerVice President, Marketing
Bob FelsenthalVice President, Membership
Adryanna SutherlandDirector
Bob GoransonDirector
Carla JohnsonDirector
Chris SteenstraDirector
Eduardo ConradoDirector
Greg NickersonDirector
Hugh WileyDirector
John KennedyDirector
Karl PostDirector
Linda McgovernDirector
Marc GreenDirector
Meg GoodmanDirector
Michael BrennerDirector
Mike MillerDirector
Paul MillerDirector
Phil ClementDirector
Ric BlabolilDirector
Tom SteinDirector
Elton MayfieldCo-VP Chapter Development
Greg OlsonCo-VP Chapter Development
Maralah Rose-aschSecretary
Howard ShermanTreasurer
Gary SlackVP Professional Developmen
George StenitzerVP Thought Leadership

Highest Paid Contractors

ContractorServicesLocationCompensation
K&l Gates LLPLegal Firm210 SIXTH AVENUE, Pittsburgh, PA 15222$227,208
Kellen CompanyManagement Services1833 CENTRE POINT CIRCLE123, Naperville, IL 60563-0114$112,500
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$71,619
Investment Income
$0
Other Revenue
$2,102
Change in Net Assets
$-523,173
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$551,894
Salaries, Compensation, and Employee Benefits$45,000
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Legal---$227,208
Fees for Services Management---$112,500
Current Officers, Directors, Trustees, and Key Employees---$45,000
Travel---$28,231
Advertising---$12,699
Office Expenses---$10,641
Conferences and Meetings---$9,453
Fees for Services Accounting---$8,200
Information Technology---$3,437
Insurance---$787
Other Expenses---$179
Total Functional Expenses$0$0$0$596,894
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Liabilities$173,162
Regional Events$12,703
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

The association uses a management company to manage and administrate their day-to-day affairs.

Form 990, Part VI, Section A, Line 4

Articles of dissolution filed on december 10, 2014.

Form 990, Part VI, Section A, Line 6

Bma has 2,400 members, including individuals, corporate, nonprofit and government. Members shall have the right to vote, either in person or by proxy, on any and all matters to be submitted to a vote of the members, and each member having such voting rights shall be entitled to one vote on each matter submitted to a vote of the members. Corporate members shall each be entitled to one vote regardless of the number of individual employee members.

Form 990, Part VI, Section A, Line 7A

The officers of the association are elected to office annually by a majority vote of the total membership.

Form 990, Part VI, Section A, Line 7B

Amendments to the bylaws need to be approved by a two-thirds vote of the board members present, providing there are at least nine members voting in favor.

Form 990, Part VI, Section B, Line 11

The executive director reviews and signs before sending it to the board for their approval prior to filing.

Form 990, Part VI, Section B, Line 12C

Any newly elected officer must fill out a conflict of interest form within 30 days after election. The executive director will ensure completion of the form within an appropriate time period. If a conflict of interest were to happen as yearly updates are required to be reported to the chairman, that person will be asked to be excused from participation in the decision making or resign from his/her position. If the person refuses to resign, they are subject to removal from their position.

Form 990, Part VI, Section C, Line 19

The association makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

FORM 990, PART VI,SECTION B, LINE 15:

The association has no employees as it is run by a management company.

Filing and Contact Details

Filer

Filer Name
Business Marketing Association
EIN
13-1928934
Phone
2126975950
Address
708 THIRD AVENUE NO FLR 33, NEW YORK, NY 10017

Signing Officer

Name
Allen Maag
Title
Executive Director
Phone
6305445054
Signed
2015-04-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Allen Maag
Formed
1994
Legal Domicile
Il
Voting Board Members
29
Independent Board Members
29
Employees
0
Volunteers
30

Preparer

Firm
Mann Weitz & Associates LLC
Address
111 DEER LAKE ROAD SUITE 125, DEERFIELD, IL 60015
Preparer
Marcy Steindler
Phone
8472673400
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 3

This organization has ceased all operations and programs. An asset aquisition agreement between the organization and the association of national advertisers, inc (ana) was adopted whereupon remaining assets were transferred to and liabilities were assumed by ana as of 11/30/14.

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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt290
IRS990/Form990PartVIISectionAGrp/TitleTxt0IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VP THOUGHT LEADERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt2CO-VP CHAPTER DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13VICE PRESIDENT, MEMBERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15VICE PRESIDENT, MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20CO-VP CHAPTER DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP PROFESSIONAL DEVELOPMEN
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27VICE PRESIDENT RESEARCH
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29EXECUTIVE DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr01994
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt029
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt073721
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt029
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt03437
IRS990/InsuranceGrp/TotalAmt0787
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
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IRS990/LegalDomicileStateCd0IL
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd01
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO HAVE THE ASSOCIATION INCREASE THE IMPORTANCE, VALUE & IMPACT OF BUSINESS-TO-BUSINESS MARKETING IN COMPANIES AROUND THE WORLD.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0131303
IRS990/NetAssetsOrFundBalancesEOYAmt0-391870
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OfficeExpensesGrp/TotalAmt010641
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0MISCELLANEOUS
IRS990/OtherExpensesGrp/Desc1FORUM EXPENSE
IRS990/OtherExpensesGrp/Desc2NEWSLETTER
IRS990/OtherExpensesGrp/Desc3WAREHOUSE & STORAGE
IRS990/OtherExpensesGrp/TotalAmt077637
IRS990/OtherExpensesGrp/TotalAmt150859
IRS990/OtherExpensesGrp/TotalAmt210063
IRS990/OtherExpensesGrp/TotalAmt3179
IRS990/OtherLiabilitiesGrp/BOYAmt012703
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IRS990/OtherRevenueMiscGrp/BusinessCd0541800
IRS990/OtherRevenueMiscGrp/Desc0OTHER
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IRS990/OtherRevenueTotalAmt025
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliciesReferenceChaptersInd01
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt019884
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0ALLEN MAAG
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0541800
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2611430
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1ANNIVERSARY PUBLICATIO
IRS990/ProgramServiceRevenueGrp/Desc2CONFERENCES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt070519
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IRS990/PYOtherExpensesAmt01428392
IRS990/PYOtherRevenueAmt0-483
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