Civic Intelligence

Direct Marketing Association Inc

EIN 13-1810859 • New York, NY

Profile

The data & marketing association was the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing.

Refreshing map…

155 East 44th StreetNew York, NY 10017

www.the-dma.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2018

Liabilities / Revenue

22nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

$5M-$10M nonprofits • Source year 2018

Net Margin

10th percentile

-48%

Higher net margin than 10% of similar nonprofits.

$5M-$10M nonprofits • Source year 2018

Top Officer Pay

97th percentile

$449,486

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 8.8% of source-year revenue.

$5M-$10M nonprofits • Source year 2018

Asset Growth

1st percentile

-100%

Faster asset growth than 1% of similar nonprofits.

$5M-$10M nonprofits • Annualized from 2017 to 2018

Revenue Growth

4th percentile

-65%

Faster revenue growth than 4% of similar nonprofits.

$5M-$10M nonprofits • Annualized from 2017 to 2018

Assets

Down

$0

Down $13,656,668 (-100%) from 2017

Liabilities

Down

$0

Down $10,730,095 (-100%) from 2017

Net Assets

Down

$0

Down $2,926,573 (-100%) from 2017

Revenue

Down

$5,081,386

Down $9,506,735 (-65%) from 2017

Expenses

Down

$7,537,289

Down $8,025,344 (-52%) from 2017

Net Income

Down

-$2,455,903

Down $1,481,391 (-152%) from 2017

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2010: $17,040,707Liabilities 2010: $13,801,004Net Assets 2010: $3,239,7032010Assets 2011: $0Liabilities 2011: $0Net Assets 2011: $02011Assets 2012: $16,690,293Liabilities 2012: $12,050,215Net Assets 2012: $4,640,0782012Assets 2013: $17,487,450Liabilities 2013: $13,143,150Net Assets 2013: $4,344,3002013Assets 2014: $17,988,586Liabilities 2014: $12,399,796Net Assets 2014: $5,588,7902014Assets 2015: $16,515,635Liabilities 2015: $12,704,552Net Assets 2015: $3,811,0832015Assets 2016: $17,088,568Liabilities 2016: $14,845,647Net Assets 2016: $2,242,9212016Assets 2017: $13,656,668Liabilities 2017: $10,730,095Net Assets 2017: $2,926,5732017Assets 2018: $0Liabilities 2018: $0Net Assets 2018: $02018

Highlighted filing

2018

Assets$0
Liabilities$0
Net Assets$0

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $25,802,4162010Revenue 2011: $0Expenses 2011: $0Net Income 2011: $02011Expenses 2012: $23,310,8472012Revenue 2013: $22,308,036Expenses 2013: $20,465,571Net Income 2013: $1,842,4652013Revenue 2014: $20,409,949Expenses 2014: $19,584,983Net Income 2014: $824,9662014Revenue 2015: $19,727,129Expenses 2015: $20,894,374Net Income 2015: -$1,167,2452015Revenue 2016: $17,803,009Expenses 2016: $18,703,050Net Income 2016: -$900,0412016Revenue 2017: $14,588,121Expenses 2017: $15,562,633Net Income 2017: -$974,5122017Revenue 2018: $5,081,386Expenses 2018: $7,537,289Net Income 2018: -$2,455,9032018

Highlighted filing

2018

Revenue$5,081,386
Expenses$7,537,289
Net Income-$2,455,903

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 14, 2019
Return Version
2018v3.1
Gross Receipts
$16,725,092
Mission and Program Overview

Mission

The data & marketing association was the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing.

The data & marketing association (the "association") is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$11,683,250$0▼ $11,683,250
Accounts Receivable$601,985$0▼ $601,985
Savings and Temporary Cash Investments$545,102$0▼ $545,102
Land, Buildings, and Equipment, Net$446,252$0▼ $446,252
Prepaid Expenses and Deferred Charges$308,058$0▼ $308,058
Cash and Non-Interest-Bearing Accounts-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$13,656,668$0▼ $13,656,668
Other Assets Total$72,021$0▼ $72,021
Liabilities
Mortgage Notes Payable Secured by Investment Property$4,176,000--
Other Liabilities$3,213,873$0▼ $3,213,873
Deferred Revenue$2,228,348--
Accounts Payable and Accrued Expenses$1,111,874--
Total Liabilities$10,730,095$0▼ $10,730,095
Net Assets / Fund Balance
Unrestricted Net Assets$2,926,573$0▼ $2,926,573
Total Net Assets Fund Balance$2,926,573$0▼ $2,926,573
Total Liabilities and Net Assets / Fund Balance$13,656,668$0▼ $13,656,668
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Thomas BentonChief Executive OfficerFT$375,937$73,549$449,486
Ian ParmiterSr VP Membership EngagementFT$288,095$56,575$344,670
Robert GrecoSr VP Finance, Ops & EventFT$117,773$22,377$140,150
Xenia BooneGeneral CounselFT$104,753$19,903$124,656
NEIL O'KEEFESVP, CRM/member EngagementFT$103,452$19,656$123,108

Board Members and Trustees

NameTitle
Michael MclarenChairman Until 6/30
Gunther SchumacherFormer Chair Until 6/30
Jennifer Barret GlasgowVice Chairman Until 6/30
Alisa BergmanDirector Until 6/30
Andy FrawleyDirector Until 6/30
Brian CowartDirector Until 6/30
Buell DuncanDirector Until 6/30
Christine AguileraDirector Until 6/30
Cory TreffilettiDirector Until 6/30
Erich WassermanDirector Until 6/30
Eva RedaDirector Until 6/30
Jay SchwedelsonDirector Until 6/30
Jennifer MarcouDirector Until 6/30
Joanne Monfradi DunnDirector Until 6/30
John McdonaldDirector Until 6/30
John PrinciottaDirector Until 6/30
Judy MccoolDirector Until 6/30
Julie BernardDirector Until 6/30
Keira KrauszDirector Until 6/30
Luci RaineyDirector Until 6/30
Mark AllenDirector Until 6/30
Mike NazzaroDirector Until 6/30
Monica RayDirector Until 6/30
Nate SimmonsDirector Until 6/30
Stacey HawesDirector Until 6/30
Stuart IngisDirector Until 6/30
Susan CanavariDirector Until 6/30
Tom BentonDirector Until 6/30
Steve WagnerSecretary Until 6/30
Steve FroehlichTreasurer Until 6/30

Highest Paid Contractors

ContractorServicesLocationCompensation
Venable LLPLegalPO BOX 62727, Baltimore, MD 21264$530,837
Morgan Digital Ventures LLCConsultant21 DUPONT AVENUE, White Plains, NY 10605$338,000
Stellato Meeting SolutionsLogistics Planning16605 NORBECK FARM DRIVE, Olney, MD 20832$337,370
Winterberry Group LLCConsultant60 BROAD STREET 38TH FLOOR, New York, NY 10004$126,875
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,248,044
Investment Income
$833,342
Other Revenue
$0
Change in Net Assets
$-2,455,903
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,515,077
Salaries, Compensation, and Employee Benefits$3,022,212
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,986,234
Conferences and Meetings---$1,873,175
Current Officers, Directors, Trustees, and Key Employees---$479,984
Pension Plan Contributions---$330,627
Occupancy---$278,158
Fees for Services Legal---$252,648
Fees for Services Lobbying---$206,800
Advertising---$178,375
Other Expenses---$165,198
Travel---$136,464
All Other Expenses---$124,153
Payroll Taxes---$115,911
Other Employee Benefits---$109,456
Depreciation Depletion---$83,219
Information Technology---$83,129
Office Expenses---$66,150
Insurance---$63,974
Interest---$61,881
Fees for Service Investment Mgmnt Fees---$37,539
Total Functional Expenses$0$0$0$7,537,289
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$206,800
Total Nondeductible Lobbying and Political Cost$206,800
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

The organization has merged with association of national advertisers.

Form 990, Part VI, Section A, Line 6

The association was established as a membership organization. Any organization, whether incorporated or not, which uses, creates, produces, services or supplies materials for direct marketing, any individual who is a general member, was eligible for membership in this association. The membership of the association was classified as follows: company membership of the association consisted of companies of corporations that are users, creators, suppliers, services, or producers of any form of direct marketing. Within company membership there were three types of members voting, regular and service. Regular membership consisted of employees of a company member who are certified in writing by the company member to the association to receive the benefits described in section 4 of the article of by-laws other than the rights to vote and to hold office, and who were included in the basic dues paid by the company. The number of regular members that a company member were entitled to were determined by the formula contained in the then current dues schedule maintained by the association. Service membership consisted of employees of a company member who were, upon notice to the voting member, to receive the benefits described in section 4 of the article of by-laws other than the rights to vote and to hold office, for the extra service membership was paid. Voting membership, one of the members (regular or service) from each company were designated as the voting member, certified by the company member to the association to be its official representative in all the affairs of the association including the holding of office therein during the term of such certification. Any change by a company member of such a certification was effective upon the receipt by the association of a written notice thereof from the company member at least ten (10) days prior to any regular or special meeting. Educational membership included trade associations whose membership included a substantial segment of members having an interest in direct mail or direct marketing, who received the benefits outlined in section 4 of the article of by-laws other than the rights to vote and to hold office. General membership included all other forms of membership not contained in these by-laws, whether organizations or individuals, including different subclasses of members as determined by the association, however denominated. Such members will receive benefits as determined by association, other than the rights to vote and to hold office.

Form 990, Part VI, Section A, Line 7A

One of the members (regular or service) from each company was designated as the voting member and had the right to vote. The vote of the voting member may have been cast personally or by a duly designated proxy in accordance with the procedures reasonably prescribed by the association.

Form 990, Part VI, Section B, Line 11B

No governign body is in existence as of the filing of this form 990.

Form 990, Part VI, Section B, Line 12C

Each officer, key employee and member of the board of directors was required to complete and file with the president of the association a disclosure statement regarding potential conflicts of interest and annually file a statement of continued accuracy thereof. In the event of a conflict, the individual with such conflict was prohibited from participating in the deliberation and decision related to the transaction.

Form 990, Part VI, Section B, Line 15

Compensation of the president of the association was determined by the compensation committee of the board of directors. The committee was comprised of independent members of the governing board. Compensation for the president is stated in their contract once an agreement is initiated. Other officers and key employee compensation was determined by the ceo in collaboration with the chairman of the board of directors. Other officers and key employee compensation was calculated based on the position and comparable industry standards. The association also used data of comparable compensation for similarly qualified persons in functionally comparable positions at similarly situated organizations and contemporaneous documents and recordkeeping with respect to deliberations and decisions regarding the compensation arrangement.

Form 990, Part VI, Section C, Line 19

The governing documents, conflict of interest policy and financial statements were not made available to the public.

Filing and Contact Details

Filer

Filer Name
Direct Marketing Association Inc
EIN
13-1810859
Phone
2127687277
Address
155 EAST 44TH STREET, NEW YORK, NY 10017
Doing Business As
Data & Marketing Association

Signing Officer

Name
Christine Manna
Title
President & COO
Phone
2127687277
Signed
2019-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Christine Manna
Formed
1940
Legal Domicile
Ny
Voting Board Members
0
Independent Board Members
0
Employees
35
Volunteers
5

Preparer

Firm
CONDON O'MEARA MCGINTY & DONNELLY LLP
Address
ONE BATTERY PARK PLAZA 7TH FL, NEW YORK, NY 10004
Preparer
James J Reilly
Phone
2126617777
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 3

The organization has been liquidated.

FORM 990, PART XI, LINE 9:

Decrease in pension liability -116,899. Net liquidation adjustment -353,771.

Raw XML AppendixShowing 400 of 662 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0THE DATA & MARKETING ASSOCIATION (THE "ASSOCIATION") IS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING.
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IRS990/Form990PartVIISectionAGrp/PersonNm15JENNIFER MARCOU
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IRS990/Form990PartVIISectionAGrp/PersonNm17EVA REDA
IRS990/Form990PartVIISectionAGrp/PersonNm18SUSAN CANAVARI
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IRS990/Form990PartVIISectionAGrp/PersonNm20JOANNE MONFRADI DUNN
IRS990/Form990PartVIISectionAGrp/PersonNm21MONICA RAY
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIRMAN UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE CHAIRMAN UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt4FORMER CHAIR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR UNTIL 6/30
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IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR UNTIL 6/30
IRS990/Form990PartVIISectionAGrp/TitleTxt30CHIEF EXECUTIVE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt31GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt32SR VP FINANCE, OPS & EVENT
IRS990/Form990PartVIISectionAGrp/TitleTxt33SR VP MEMBERSHIP ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt34SVP, CRM/MEMBER ENGAGEMENT
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IRS990/MissionDesc0THE DATA & MARKETING ASSOCIATION WAS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING.
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