Civic Intelligence

Direct Response Forum Inc

990 • Fiscal year 2014 • EIN 06-1377469

Oct 01, 2013 to Sep 30, 2014 • Filed on Mar 11, 2015

Organization ProfileWWW.DIRECTRESPONSEFORUM.ORG
C/O Association Resources 342 NMain StAltamonte Spg, FL 06117-2507

(860) 586-7500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.04x

Higher debt load relative to assets than 65% of similar nonprofits.

2014 filings • 501(c)6 • <$500k nonprofits • Source year 2014

Liabilities / Revenue

66th percentile

0.03x

Higher debt load relative to revenue than 66% of similar nonprofits.

2014 filings • 501(c)6 • <$500k nonprofits • Source year 2014

Net Margin

5th percentile

-47%

Higher net margin than 5% of similar nonprofits.

2014 filings • 501(c)6 • <$500k nonprofits • Source year 2014

Top Officer Pay

68th percentile

$0

Higher top officer pay than 68% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2014 filings • 501(c)6 • <$500k nonprofits • Source year 2014

Asset Growth

8th percentile

-37%

Faster asset growth than 8% of similar nonprofits.

2014 filings • 501(c)6 • <$500k nonprofits • Annualized from 2013 to 2014

Revenue Growth

41st percentile

-2.1%

Faster revenue growth than 41% of similar nonprofits.

2014 filings • 501(c)6 • <$500k nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets65th percentile

Assets

Down

$300,168

Down $174,637 (-37%) from 2013

Net Assets

Down

$288,219

Down $185,926 (-39%) from 2013

Liabilities

Up

$11,949

Up $11,289 (+1710%) from 2013

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin5th percentile

Revenue

Down

$396,780

Down $8,431 (-2.1%) from 2013

Expenses

Up

$582,706

Up $96,952 (+20%) from 2013

Net Income

Down

-$185,926

Down $105,383 (-131%) from 2013

Historical Trend

Balance Sheet Trend

Asset Growth8th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $569,083Liabilities 2010: $3,011Net Assets 2010: $566,0722010Assets 2011: $617,907Liabilities 2011: $7,923Net Assets 2011: $609,9842011Assets 2012: $565,494Liabilities 2012: $13,972Net Assets 2012: $551,5222012Assets 2013: $474,805Liabilities 2013: $660Net Assets 2013: $474,1452013Assets 2014: $300,168Liabilities 2014: $11,949Net Assets 2014: $288,2192014Assets 2015: $183,487Liabilities 2015: $1,940Net Assets 2015: $181,5472015Assets 2016: $135,826Liabilities 2016: $19,112Net Assets 2016: $116,7142016Assets 2017: $211,737Liabilities 2017: $3,245Net Assets 2017: $208,4922017Assets 2018: $266,414Liabilities 2018: $0Net Assets 2018: $266,4142018Assets 2019: $299,644Liabilities 2019: $502Net Assets 2019: $299,1422019Assets 2020: $401,715Liabilities 2020: $17,418Net Assets 2020: $384,2972020Assets 2021: $387,253Liabilities 2021: $12,045Net Assets 2021: $375,2082021Assets 2022: $590,931Liabilities 2022: $111,749Net Assets 2022: $479,1822022Assets 2023: $539,984Liabilities 2023: $738Net Assets 2023: $539,2462023Assets 2024: $621,756Liabilities 2024: $4,584Net Assets 2024: $617,1722024

Highlighted filing

2014

Assets$300,168
Liabilities$11,949
Net Assets$288,219
Open 2014 Filing

Operations Trend

Revenue Growth41st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $398,526Expenses 2010: $356,185Net Income 2010: $42,3412010Revenue 2011: $416,935Expenses 2011: $373,025Net Income 2011: $43,9102011Expenses 2012: $472,1312012Revenue 2013: $405,211Expenses 2013: $485,754Net Income 2013: -$80,5432013Revenue 2014: $396,780Expenses 2014: $582,706Net Income 2014: -$185,9262014Revenue 2015: $344,560Expenses 2015: $451,232Net Income 2015: -$106,6722015Revenue 2016: $426,430Expenses 2016: $491,263Net Income 2016: -$64,8332016Revenue 2017: $545,265Expenses 2017: $453,487Net Income 2017: $91,7782017Revenue 2018: $544,612Expenses 2018: $486,690Net Income 2018: $57,9222018Revenue 2019: $618,155Expenses 2019: $585,427Net Income 2019: $32,7282019Revenue 2020: $349,000Expenses 2020: $263,845Net Income 2020: $85,1552020Revenue 2021: $290,291Expenses 2021: $299,380Net Income 2021: -$9,0892021Revenue 2022: $581,152Expenses 2022: $477,178Net Income 2022: $103,9742022Revenue 2023: $596,605Expenses 2023: $536,541Net Income 2023: $60,0642023Revenue 2024: $609,619Expenses 2024: $531,693Net Income 2024: $77,9262024

Highlighted filing

2014

Revenue$396,780
Expenses$582,706
Net Income-$185,926
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2013 to Sep 30, 2014
Signed
Mar 11, 2015
Return Version
2013v4.0
Gross Receipts
$396,780
Mission and Program Overview

Mission

Annual educational forum providing education in the area of payment processing for merchants selling primarily via ecommerce and call centers

Annual educational forum providing education in the area of payment processing for merchants selling primarily via ecommerce and call centers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$454,805$290,168▼ $164,637
Rtn Earn Endowment Incm Other Fnds$474,145$288,219▼ $185,926
Accounts Receivable$20,000$10,000▼ $10,000
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$474,805$300,168▼ $174,637
Liabilities
Accounts Payable and Accrued Expenses$660$11,949▲ $11,289
Total Liabilities$660$11,949▲ $11,289
Net Assets / Fund Balance
Total Net Assets Fund Balance$474,145$288,219▼ $185,926
Total Liabilities and Net Assets / Fund Balance$474,805$300,168▼ $174,637
Compensation and Service Providers
Top Officer Pay68th percentile

Board Members and Trustees

NameTitle
Steve WyattExecutive Chair
Brian KehnVice Chair
Barbara HvastaDirector
Jay MatthewsDirector
Josh MathersDirector
Joshua KarolyDirector
Kevin SalernoDirector
Laura LivelyDirector
Scott AdamsDirector
Mike RodihanSecretary
Ned CanningTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$139,975
Program Service Revenue
$256,805
Investment Income
$0
Other Revenue
$0
All Other Contributions
$139,975
Change in Net Assets
$-185,926
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$582,706
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$397,279--$397,279
Conferences and Meetings$82,920--$82,920
Advertising$56,907--$56,907
Fees for Services Other-$33,515-$33,515
Fees for Services Management-$8,311-$8,311
Insurance$2,500--$2,500
Office Expenses-$1,274-$1,274
Total Functional Expenses$539,606$43,100$0$582,706
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Members have the right to participate in the organization's governance, elect the members of the governing body, and approve significant decisions of the organization.”

Form 990, Part VI, Section A, Line 7A

“The organization has a merchant board of directors as its governing body. The board votes on general board seats and executive board seats.”

Form 990, Part VI, Section A, Line 7B

“Filling of board seats is by board vote, without need for additional approval. The executive board makes operating decisions as they pertain to the ongoing operations of the organization.”

Form 990, Part VI, Section B, Line 11

“Form 990 is prepared and reviewed by the treasurer. Financial statements of the organization are prepared by the treasurer and reviewed by the board at quarterly meetings.”

Form 990, Part VI, Section B, Line 15

“Form 990, part vi, section b, lines 15a & 15b: the organization does not have a process for determining compensation since it has no paid officers or directors.”

Form 990, Part VI, Section C, Line 19

“The merchant board is comprised of 10 merchant members. The roles and responsibilities of executive board positions are outlined in the organization's website under 'about drf'. Governance documents and financial statements are not publicly available.”

Filing and Contact Details

Filer

EIN
06-1377469
Phone
8605867500

Signing Officer

Name
Scott Adams
Title
Treasurer
Phone
8605867500
Signed
2015-03-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Wyatt
Formed
1989
Legal Domicile
Wi
Voting Board Members
11
Independent Board Members
11
Employees
0
Volunteers
29

Preparer

Preparer
W Scott Goetjen
Phone
8606779188
Raw XML Appendix333 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
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IRS990/ScheduleJRequiredInd00
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERS HAVE THE RIGHT TO PARTICIPATE IN THE ORGANIZATION'S GOVERNANCE, ELECT THE MEMBERS OF THE GOVERNING BODY, AND APPROVE SIGNIFICANT DECISIONS OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION HAS A MERCHANT BOARD OF DIRECTORS AS ITS GOVERNING BODY. THE BOARD VOTES ON GENERAL BOARD SEATS AND EXECUTIVE BOARD SEATS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FILLING OF BOARD SEATS IS BY BOARD VOTE, WITHOUT NEED FOR ADDITIONAL APPROVAL. THE EXECUTIVE BOARD MAKES OPERATING DECISIONS AS THEY PERTAIN TO THE ONGOING OPERATIONS OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FORM 990 IS PREPARED AND REVIEWED BY THE TREASURER. FINANCIAL STATEMENTS OF THE ORGANIZATION ARE PREPARED BY THE TREASURER AND REVIEWED BY THE BOARD AT QUARTERLY MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FORM 990, PART VI, SECTION B, LINES 15A & 15B: THE ORGANIZATION DOES NOT HAVE A PROCESS FOR DETERMINING COMPENSATION SINCE IT HAS NO PAID OFFICERS OR DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE MERCHANT BOARD IS COMPRISED OF 10 MERCHANT MEMBERS. THE ROLES AND RESPONSIBILITIES OF EXECUTIVE BOARD POSITIONS ARE OUTLINED IN THE ORGANIZATION'S WEBSITE UNDER 'ABOUT DRF'. GOVERNANCE DOCUMENTS AND FINANCIAL STATEMENTS ARE NOT PUBLICLY AVAILABLE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToProxyTaxInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0474805
IRS990/TotalAssetsEOYAmt0300168
IRS990/TotalAssetsGrp/BOYAmt0474805
IRS990/TotalAssetsGrp/EOYAmt0300168
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0139975
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt043100
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0539606
IRS990/TotalFunctionalExpensesGrp/TotalAmt0582706
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0660
IRS990/TotalLiabilitiesEOYAmt011949
IRS990/TotalLiabilitiesGrp/BOYAmt0660
IRS990/TotalLiabilitiesGrp/EOYAmt011949
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0474145
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0288219
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt0256805
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt0256805
IRS990/TotalProgramServiceExpensesAmt0539606
IRS990/TotalProgramServiceRevenueAmt0256805
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0256805
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0396780
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt029
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0474805
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0300168
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1017145J W BLUEMOUND RD BOX 181
IRS990/USAddress/City0BROOKFIELD
IRS990/USAddress/State0WI
IRS990/USAddress/ZIPCode053005
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0WWW.DIRECTRESPONSEFORUM.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02016-02-25 16:41:14Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SCOTT ADAMS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum08605867500
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-03-11
ReturnHeader/Filer/BusinessName/BusinessNameLine10DIRECT RESPONSE FORUM INC
ReturnHeader/Filer/BusinessNameControlTxt0DIRE
ReturnHeader/Filer/EIN0061377469
ReturnHeader/Filer/PhoneNum08605867500
ReturnHeader/Filer/USAddress/AddressLine10C/O ASSOCIATION RESOURCES 342 N
ReturnHeader/Filer/USAddress/AddressLine20MAIN ST
ReturnHeader/Filer/USAddress/City0WEST HARTFORD
ReturnHeader/Filer/USAddress/State0CT
ReturnHeader/Filer/USAddress/ZIPCode0061172507
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0061071692
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine10HARPER & WHITFIELD PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine10314 FARMINGTON AVENUE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City0FARMINGTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State0CT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode006032
ReturnHeader/PreparerPersonGrp/PhoneNum08606779188
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0W SCOTT GOETJEN
ReturnHeader/ReturnTs02015-03-12T08:22:27-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02013-10-01
ReturnHeader/TaxPeriodEndDt02014-09-30
ReturnHeader/TaxYr02013

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$300,168
Liabilities
$11,949
Net assets
$288,219
Revenue
$396,780
Expenses
$582,706
Net income
-$185,926
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.22$0.05$6.17$6.10$5.32$0.78
2023Detailed filing. Detailed filing data is available for this year.$5.40$0.01$5.39$5.97$5.37$0.60
2022Detailed filing. Detailed filing data is available for this year.$5.91$1.12$4.79$5.81$4.77$1.04
2021Detailed filing. Detailed filing data is available for this year.$3.87$0.12$3.75$2.90$2.99$0.09
2020Detailed filing. Detailed filing data is available for this year.$4.02$0.17$3.84$3.49$2.64$0.85
2019Detailed filing. Detailed filing data is available for this year.$3.00$0.01$2.99$6.18$5.85$0.33
2018Detailed filing. Detailed filing data is available for this year.$2.66$0.00$2.66$5.45$4.87$0.58
2017Detailed filing. Detailed filing data is available for this year.$2.12$0.03$2.08$5.45$4.53$0.92
2016Summary only. Only limited summary data is available for this year.$1.36$0.19$1.17$4.26$4.91$0.65
2015Detailed filing. Detailed filing data is available for this year.$1.83$0.02$1.82$3.45$4.51$1.07
2014Detailed filing. Detailed filing data is available for this year.$3.00$0.12$2.88$3.97$5.83$1.86
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.75$0.01$4.74$4.05$4.86$0.81
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.65$0.14$5.52$4.72
2011Summary only. Only limited summary data is available for this year.$6.18$0.08$6.10$4.17$3.73$0.44
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.69$0.03$5.66$3.99$3.56$0.42