Civic Intelligence

Market Matters Inc

EIN 05-0549501 • 501(c)3 • Ithaca, NY

Profile

The mission of market matters inc. Is to improve the marketing and product strategies of small-to-medium size firms in emerging markets so they can make a greater contribution to the standard of living in their respective communities.

401 South Albany StIthaca, NY 14850

www.marketmattersinc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

20th percentile

0.00x

Higher debt load relative to assets than 20% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

25th percentile

0.00x

Higher debt load relative to revenue than 25% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

88th percentile

45%

Higher net margin than 88% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

56th percentile

$0

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

43rd percentile

1.5%

Faster asset growth than 43% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

81st percentile

39%

Faster revenue growth than 81% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets20th percentile

Assets

Up

$1,986,194

Up $29,196 (+1.5%) from 2023

Liabilities

Down

$781

Down $1,801 (-70%) from 2023

Net Assets

Up

$1,985,413

Up $30,997 (+1.6%) from 2023

Operations
Liabilities / Revenue25th percentileNet Margin88th percentile

Revenue

Up

$160,023

Up $44,750 (+39%) from 2023

Expenses

Down

$87,944

Down $15,837 (-15%) from 2023

Net Income

Up

$72,079

Up $60,587 (+527%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth43rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2010: $1,187,436Liabilities 2010: $4,000Net Assets 2010: $1,183,4362010Assets 2011: $1,214,652Liabilities 2011: $0Net Assets 2011: $1,214,6522011Assets 2012: $1,278,762Liabilities 2012: $2,307Net Assets 2012: $1,276,4552012Assets 2013: $1,358,127Liabilities 2013: $9,069Net Assets 2013: $1,349,0582013Assets 2015: $1,700,955Liabilities 2015: $23,971Net Assets 2015: $1,676,9842015Assets 2016: $1,953,399Liabilities 2016: $17,859Net Assets 2016: $1,935,5402016Assets 2017: $1,821,330Liabilities 2017: $36,039Net Assets 2017: $1,785,2912017Assets 2018: $1,783,079Liabilities 2018: $20,690Net Assets 2018: $1,762,3892018Assets 2019: $1,982,601Liabilities 2019: $6,957Net Assets 2019: $1,975,6442019Assets 2020: $2,157,404Liabilities 2020: $2,170Net Assets 2020: $2,155,2342020Assets 2021: $2,312,000Liabilities 2021: $802Net Assets 2021: $2,311,1982021Assets 2022: $1,851,740Liabilities 2022: $2,140Net Assets 2022: $1,849,6002022Assets 2023: $1,956,998Liabilities 2023: $2,582Net Assets 2023: $1,954,4162023Assets 2024: $1,986,194Liabilities 2024: $781Net Assets 2024: $1,985,4132024

Highlighted filing

2024

Assets$1,986,194
Liabilities$781
Net Assets$1,985,413
Open 2024 Filing

Operations Trend

Revenue Growth81st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $335,729Expenses 2010: $307,455Net Income 2010: $28,2742010Revenue 2011: $392,436Expenses 2011: $313,488Net Income 2011: $78,9482011Revenue 2012: $358,005Expenses 2012: $375,463Net Income 2012: -$17,4582012Revenue 2013: $342,003Expenses 2013: $291,492Net Income 2013: $50,5112013Revenue 2015: $447,003Expenses 2015: $442,172Net Income 2015: $4,8312015Revenue 2016: $788,953Expenses 2016: $591,830Net Income 2016: $197,1232016Revenue 2017: $434,488Expenses 2017: $723,866Net Income 2017: -$289,3782017Revenue 2018: $929,731Expenses 2018: $801,905Net Income 2018: $127,8262018Revenue 2019: $697,041Expenses 2019: $659,532Net Income 2019: $37,5092019Revenue 2020: $205,832Expenses 2020: $194,410Net Income 2020: $11,4222020Revenue 2021: $175,263Expenses 2021: $90,551Net Income 2021: $84,7122021Revenue 2022: $84,437Expenses 2022: $161,682Net Income 2022: -$77,2452022Revenue 2023: $115,273Expenses 2023: $103,781Net Income 2023: $11,4922023Revenue 2024: $160,023Expenses 2024: $87,944Net Income 2024: $72,0792024

Highlighted filing

2024

Revenue$160,023
Expenses$87,944
Net Income$72,079
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,986,194
Liabilities
$781
Net assets
$1,985,413
Revenue
$160,023
Expenses
$87,944
Net income
$72,079
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.99$0.00$1.99$0.16$0.09$0.07
2023Detailed filing. Detailed filing data is available for this year.$1.96$0.00$1.95$0.12$0.10$0.01
2022Detailed filing. Detailed filing data is available for this year.$1.85$0.00$1.85$0.08$0.16$0.08
2021Detailed filing. Detailed filing data is available for this year.$2.31$0.00$2.31$0.18$0.09$0.08
2020Detailed filing. Detailed filing data is available for this year.$2.16$0.00$2.16$0.21$0.19$0.01
2019Detailed filing. Detailed filing data is available for this year.$1.98$0.01$1.98$0.70$0.66$0.04
2018Detailed filing. Detailed filing data is available for this year.$1.78$0.02$1.76$0.93$0.80$0.13
2017Summary only. Only limited summary data is available for this year.$1.82$0.04$1.79$0.43$0.72$0.29
2016Summary only. Only limited summary data is available for this year.$1.95$0.02$1.94$0.79$0.59$0.20
2015Summary only. Only limited summary data is available for this year.$1.70$0.02$1.68$0.45$0.44$0.00
2013Summary only. Only limited summary data is available for this year.$1.36$0.01$1.35$0.34$0.29$0.05
2012Summary only. Only limited summary data is available for this year.$1.28$0.00$1.28$0.36$0.38$0.02
2011Summary only. Only limited summary data is available for this year.$1.21$0.00$1.21$0.39$0.31$0.08
2010Summary only. Only limited summary data is available for this year.$1.19$0.00$1.18$0.34$0.31$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 25, 2025
Return Version
2024v5.2
Gross Receipts
$466,837
Mission and Program Overview

Mission

SEE BELOW.

To improve the marketing and product strategies of small-to-medium size firms in emerging markets so they can make a greater contribution to the standard of living in their respective communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,760,569$1,656,862▼ $103,707
Cash and Non-Interest-Bearing Accounts$44,754$177,657▲ $132,903
Investments Other Securities$150,000$150,000→ $0
Receivables From Officers Etc$1,675$1,675→ $0
Total Assets$1,956,998$1,986,194▲ $29,196
Liabilities
Accounts Payable and Accrued Expenses$2,582$781▼ $1,801
Total Liabilities$2,582$781▼ $1,801
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,939,842$1,970,839▲ $30,997
Net Assets With Donor Restrictions$14,574$14,574→ $0
Total Net Assets Fund Balance$1,954,416$1,985,413▲ $30,997
Total Liabilities and Net Assets / Fund Balance$1,956,998$1,986,194▲ $29,196

Asset Categories

AssetBook ValueDepreciationBasis
Other Securities$150,000--
Compensation and Service Providers
Top Officer Pay56th percentile

Board Members and Trustees

NameTitle
Ralph ChristyChief Executive Officer/chair
Leon KraftBoard Member
Robert HerdtBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$0
Investment Income
$160,023
Other Revenue
$0
Change in Net Assets
$72,079
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$87,944
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$30,000--$30,000
Fees for Service Investment Mgmnt Fees-$19,900-$19,900
Conferences and Meetings$11,660--$11,660
Fees for Services Other$6,000$1,208-$7,208
Fees for Services Accounting-$5,883-$5,883
Other Expenses$1,362--$1,362
All Other Expenses$626$250-$876
Information Technology$545--$545
Office Expenses$180--$180
Travel$175--$175
Total Functional Expenses$60,703$27,241$0$87,944
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Ralph ChristyCeo/chair of OrganizationRentNo$30,000

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Officers, Directors, Trustees, and Key Employees$1,675$1,675→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The executive committee reviews the 990 before submission.”

Form 990, Part VI, Section B, Line 12C

“Board members sign a new declaration annually.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Market Matters Inc
EIN
05-0549501
Phone
6072278776
Address
401 SOUTH ALBANY ST, ITHACA, NY 14850

Signing Officer

Name
Ralph Chirsty
Title
Chairman and CEO
Phone
6072278776
Signed
2025-06-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ralph Chirsty
Formed
2003
Legal Domicile
Ny
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
3

Preparer

Firm
Insero Advisors LLC
Address
20 THORNWOOD DRIVE, ITHACA, NY 14850
Preparer
Patrick Jordan
Phone
6072724444
Supplemental Narrative

Additional Explanations

Form 990, Page 12, Part XII, Line 2C

“There is a committee that has oversight of the audit, review, or compilation of the organization's financial statements.”

Raw XML Appendix340 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/GamingActivitiesInd00
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IRS990ScheduleD/TotalBookValueSecuritiesAmt0150000
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0RALPH CHRISTY
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0CEO/CHAIR OF ORGANIZATION
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt030000
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0RENT
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt01675
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanFromOrganizationInd0X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0PAYMENT OF EXPENDITURES
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt01675
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0RALPH CHRISTY
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0CHAIRMAN
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd00
IRS990ScheduleL/TotalBalanceDueAmt01675
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE EXECUTIVE COMMITTEE REVIEWS THE 990 BEFORE SUBMISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS SIGN A NEW DECLARATION ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THERE IS A COMMITTEE THAT HAS OVERSIGHT OF THE AUDIT, REVIEW, OR COMPILATION OF THE ORGANIZATION'S FINANCIAL STATEMENTS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 12, PART XII, LINE 2C
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0NY
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01956998
IRS990/TotalAssetsEOYAmt01986194
IRS990/TotalAssetsGrp/BOYAmt01956998
IRS990/TotalAssetsGrp/EOYAmt01986194
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt027241
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt060703
IRS990/TotalFunctionalExpensesGrp/TotalAmt087944
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt02582
IRS990/TotalLiabilitiesEOYAmt0781
IRS990/TotalLiabilitiesGrp/BOYAmt02582
IRS990/TotalLiabilitiesGrp/EOYAmt0781
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01954416
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01985413
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt060703
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0160023
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0160023
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt03
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01956998
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01986194
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt0175
IRS990/TravelGrp/TotalAmt0175
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0401 SOUTH ALBANY ST
IRS990/USAddress/CityNm0ITHACA
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd014850
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0RALPH CHIRSTY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIRMAN AND CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum06072278776
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARKET MATTERS INC
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0050549501
ReturnHeader/Filer/PhoneNum06072278776
ReturnHeader/Filer/USAddress/AddressLine1Txt0401 SOUTH ALBANY ST
ReturnHeader/Filer/USAddress/CityNm0ITHACA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd014850
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0332457480
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0INSERO ADVISORS LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt020 THORNWOOD DRIVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ITHACA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd014850
ReturnHeader/PreparerPersonGrp/PhoneNum06072724444
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0PATRICK JORDAN
ReturnHeader/ReturnTs02025-06-26T10:22:07-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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