Civic Intelligence

Iia Select Registry Inc

990 • Fiscal year 2020 • EIN 04-2976165

Jan 01, 2020 to Dec 31, 2020 • Filed on May 04, 2021

6350 Lake Oconee Pkwy Ste 110 Pmb89Greensboro, GA 30642

(800) 344-5244

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

92nd percentile

0.68x

Higher debt load relative to assets than 92% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

86th percentile

0.65x

Higher debt load relative to revenue than 86% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

71st percentile

14%

Higher net margin than 71% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

44th percentile

$127,490

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 9.7% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

89th percentile

34%

Faster asset growth than 89% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

66th percentile

-1.9%

Faster revenue growth than 66% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$1,262,047

Up $319,084 (+34%) from 2019

Net Assets

Up

$406,848

Up $178,887 (+78%) from 2019

Liabilities

Up

$855,199

Up $140,197 (+20%) from 2019

Revenue

Down

$1,308,199

Down $25,451 (-1.9%) from 2019

Expenses

Down

$1,129,312

Down $473,464 (-30%) from 2019

Net Income

Up

$178,887

Up $448,013 (+166%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.0M$0-$1.0MAssets 2010: $1,367,243Liabilities 2010: $1,198,337Net Assets 2010: $168,9062010Assets 2011: $880,342Liabilities 2011: $814,305Net Assets 2011: $66,0372011Assets 2012: $892,931Liabilities 2012: $948,201Net Assets 2012: -$55,2702012Assets 2013: $598,366Liabilities 2013: $906,359Net Assets 2013: -$307,9932013Assets 2015: $880,968Liabilities 2015: $1,427,073Net Assets 2015: -$546,1052015Assets 2016: $1,089,246Liabilities 2016: $965,254Net Assets 2016: $123,9922016Assets 2017: $1,168,018Liabilities 2017: $587,195Net Assets 2017: $580,8232017Assets 2018: $1,018,287Liabilities 2018: $521,200Net Assets 2018: $497,0872018Assets 2019: $942,963Liabilities 2019: $715,002Net Assets 2019: $227,9612019Assets 2020: $1,262,047Liabilities 2020: $855,199Net Assets 2020: $406,8482020Assets 2021: $1,516,310Liabilities 2021: $1,029,579Net Assets 2021: $486,7312021Assets 2022: $1,235,564Liabilities 2022: $1,056,451Net Assets 2022: $179,1132022Assets 2023: $1,123,270Liabilities 2023: $1,029,175Net Assets 2023: $94,0952023Assets 2024: $1,012,710Liabilities 2024: $961,159Net Assets 2024: $51,5512024

Highlighted filing

2020

Assets$1,262,047
Liabilities$855,199
Net Assets$406,848

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2010: $1,623,157Expenses 2010: $1,531,179Net Income 2010: $91,9782010Revenue 2011: $507,446Expenses 2011: $609,315Net Income 2011: -$101,8692011Expenses 2012: $1,759,7512012Revenue 2013: $1,242,184Expenses 2013: $1,494,907Net Income 2013: -$252,7232013Revenue 2015: $1,640,480Expenses 2015: $1,429,118Net Income 2015: $211,3622015Revenue 2016: $1,609,494Expenses 2016: $1,434,777Net Income 2016: $174,7172016Revenue 2017: $1,758,782Expenses 2017: $1,301,951Net Income 2017: $456,8312017Revenue 2018: $1,381,639Expenses 2018: $1,465,375Net Income 2018: -$83,7362018Revenue 2019: $1,333,650Expenses 2019: $1,602,776Net Income 2019: -$269,1262019Revenue 2020: $1,308,199Expenses 2020: $1,129,312Net Income 2020: $178,8872020Revenue 2021: $1,446,091Expenses 2021: $1,366,208Net Income 2021: $79,8832021Revenue 2022: $1,307,353Expenses 2022: $1,614,971Net Income 2022: -$307,6182022Revenue 2023: $1,487,713Expenses 2023: $1,572,731Net Income 2023: -$85,0182023Revenue 2024: $1,615,073Expenses 2024: $1,657,617Net Income 2024: -$42,5442024

Highlighted filing

2020

Revenue$1,308,199
Expenses$1,129,312
Net Income$178,887
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 4, 2021
Return Version
2020v4.0
Gross Receipts
$1,576,871
Mission and Program Overview

Mission

To inform and educate the public about travel and high-quality inns.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$616,047$629,248▲ $13,201
Cash and Non-Interest-Bearing Accounts$214,317$578,004▲ $363,687
Intangible Assets$100,045$48,824▼ $51,221
Prepaid Expenses and Deferred Charges$7,009--
Accounts Receivable$3,604$4,530▲ $926
Land, Buildings, and Equipment, Net$1,941$1,441▼ $500
Total Assets$942,963$1,262,047▲ $319,084
Liabilities
Other Liabilities$615,811$819,311▲ $203,500
Deferred Revenue$54,449$24,036▼ $30,413
Accounts Payable and Accrued Expenses$44,742$11,852▼ $32,890
Total Liabilities$715,002$855,199▲ $140,197
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$227,961$406,848▲ $178,887
Total Net Assets Fund Balance$227,961$406,848▲ $178,887
Total Liabilities and Net Assets / Fund Balance$942,963$1,262,047▲ $319,084

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,441$9,590$11,031
Compensation and Service Providers

Employees

NameTitleBaseTotal
Mark JaronskiCEO$127,490$127,490

Board Members and Trustees

NameTitle
Brian MulcahyBoard Member
Ed FischerBoard Member
John WoodBoard Member
Missy HillockBoard Member
Paolo DilielloBoard Member
Scott ReedBoard Member
Ed KivettCGO
Walt WyssSecretary
Katherine BrownVice CGO
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,306,844
Investment Income
$1,355
Other Revenue
$0
Change in Net Assets
$178,887
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$687,440
Salaries, Compensation, and Employee Benefits$441,872
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$381,035
Advertising---$148,797
All Other Expenses---$71,042
Depreciation Depletion---$66,721
Other Expenses---$44,142
Payroll Taxes---$32,803
Other Employee Benefits---$28,034
Fees for Services Other---$25,813
Fees for Services Management---$19,966
Information Technology---$14,829
Conferences and Meetings---$8,126
Insurance---$7,566
Occupancy---$6,423
Fees for Services Accounting---$5,460
Office Expenses---$3,630
Fees for Services Legal---$1,800
Travel---$50
Total Functional Expenses$0$0$0$1,129,312
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Gift Certificate Liability$616,131
Eidl - Sba$154,900
Select Reward Certificates$48,280
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

Organization includes members.

Form 990, Page 6, Part VI, Line 7A

Members vote on the board members

Form 990, Page 6, Part VI, Line 7B

Members vote on board members and changes to bylaws.

Form 990, Page 6, Part VI, Line 11B

Ceo reviews return with board cgo and finance chair before filing.

Form 990, Page 6, Part VI, Line 12C

Questions regarding conflict of interest are maintained electronically on an individual basis.

Form 990, Page 6, Part VI, Line 15A

The board uses an independent executive search firm.

Form 990, Page 6, Part VI, Line 19

Governing documents available by a written request to the association's cu rrent mailing address.

Filing and Contact Details

Filer

Filer Name
Iia Select Registry Inc
EIN
04-2976165
Phone
8003445244
Address
6350 LAKE OCONEE PKWY STE 110 PMB89, GREENSBORO, GA 30642

Signing Officer

Name
Mark Reichle
Title
CEO
Phone
8003445244
Signed
2021-05-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Reichle
Formed
1987
Legal Domicile
Ma
Voting Board Members
9
Independent Board Members
9
Employees
5

Preparer

Firm
Treadwell & Spires Cpas LLC
Address
1020 PARK DR, GREENSBORO, GA 30642
Preparer
Kenneth J Spires
Phone
7064532341
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1154900
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt248280
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0GIFT CERTIFICATE LIABILITY
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1EIDL - SBA
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2SELECT REWARD CERTIFICATES
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01441
IRS990ScheduleD/TotalLiabilityAmt0819311
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/Form990OfOtherOrganizationsInd0X
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0127490
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MARK JARONSKI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0127490
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ORGANIZATION INCLUDES MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERS VOTE ON THE BOARD MEMBERS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2MEMBERS VOTE ON BOARD MEMBERS AND CHANGES TO BYLAWS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CEO REVIEWS RETURN WITH BOARD CGO AND FINANCE CHAIR BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4QUESTIONS REGARDING CONFLICT OF INTEREST ARE MAINTAINED ELECTRONICALLY ON AN INDIVIDUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE BOARD USES AN INDEPENDENT EXECUTIVE SEARCH FIRM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6GOVERNING DOCUMENTS AVAILABLE BY A WRITTEN REQUEST TO THE ASSOCIATION'S CU RRENT MAILING ADDRESS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleR/AssetExchangeInd0false
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd0false
IRS990ScheduleR/AssetSaleToOtherOrgInd0false
IRS990ScheduleR/DivRelatedOrganizationInd0false
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd0false
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingEntityName/BusinessNameLine1Txt0IIA SELECT
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingEntityName/BusinessNameLine2Txt0IIA SELECT REGISTRY INC
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0S R MARKETING SERVICES INC
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0274341450
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0MA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0MARKETING
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt06350 LAKE OCONEE PWY STE 110 PMB89
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0GREENSBORO
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0GA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd030642
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd0false
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd0false
IRS990ScheduleR/PaidEmployeesSharingInd0false
IRS990ScheduleR/PerformOfServicesByOtherOrgInd0false
IRS990ScheduleR/PerformOfServicesForOthOrgInd0false
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd0false
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd0false
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd0false
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd0false
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd0false
IRS990ScheduleR/SharingOfFacilitiesInd0false
IRS990ScheduleR/TransferFromOtherOrgInd0false
IRS990ScheduleR/TransferToOtherOrgInd0false
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0942963
IRS990/TotalAssetsEOYAmt01262047
IRS990/TotalAssetsGrp/BOYAmt0942963
IRS990/TotalAssetsGrp/EOYAmt01262047
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01129312
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0715002
IRS990/TotalLiabilitiesEOYAmt0855199
IRS990/TotalLiabilitiesGrp/BOYAmt0715002
IRS990/TotalLiabilitiesGrp/EOYAmt0855199
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0227961
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0406848
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt016237
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt016237
IRS990/TotalProgramServiceRevenueAmt01306844
IRS990/TotalReportableCompFromOrgAmt0127490
IRS990/TotalRevenueGrp/ExclusionAmt012623
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01295576
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01308199
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0942963
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01262047
IRS990/TravelGrp/TotalAmt050
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.SELECTREGISTRY.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARK REICHLE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum08003445244
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-05-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0IIA SELECT REGISTRY INC
ReturnHeader/Filer/BusinessNameControlTxt0IIAS
ReturnHeader/Filer/EIN0042976165
ReturnHeader/Filer/PhoneNum08003445244
ReturnHeader/Filer/USAddress/AddressLine1Txt06350 LAKE OCONEE PKWY STE 110 PMB89
ReturnHeader/Filer/USAddress/CityNm0GREENSBORO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd030642
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0452542168
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TREADWELL & SPIRES CPAS LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01020 PARK DR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GREENSBORO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd030642
ReturnHeader/PreparerPersonGrp/PhoneNum07064532341
ReturnHeader/PreparerPersonGrp/PreparationDt02021-05-04
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KENNETH J SPIRES
ReturnHeader/ReturnTs02021-05-04T13:46:23-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MARK
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0REICHLE
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.01$0.96$0.05$1.62$1.66$0.04
2023Detailed filing. Detailed filing data is available for this year.$1.12$1.03$0.09$1.49$1.57$0.09
2022Detailed filing. Detailed filing data is available for this year.$1.24$1.06$0.18$1.31$1.61$0.31
2021Detailed filing. Detailed filing data is available for this year.$1.52$1.03$0.49$1.45$1.37$0.08
2020Detailed filing. Detailed filing data is available for this year.$1.26$0.86$0.41$1.31$1.13$0.18
2019Detailed filing. Detailed filing data is available for this year.$0.94$0.72$0.23$1.33$1.60$0.27
2018Detailed filing. Detailed filing data is available for this year.$1.02$0.52$0.50$1.38$1.47$0.08
2017Detailed filing. Detailed filing data is available for this year.$1.17$0.59$0.58$1.76$1.30$0.46
2016Detailed filing. Detailed filing data is available for this year.$1.09$0.97$0.12$1.61$1.43$0.17
2015Summary only. Only limited summary data is available for this year.$0.88$1.43$0.55$1.64$1.43$0.21
2013Detailed filing. Detailed filing data is available for this year.$0.60$0.91$0.31$1.24$1.49$0.25
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.89$0.95$0.06$1.76
2011Summary only. Only limited summary data is available for this year.$0.88$0.81$0.07$0.51$0.61$0.10
2010Summary only. Only limited summary data is available for this year.$1.37$1.20$0.17$1.62$1.53$0.09