Civic Intelligence

Initiative to Change the D Word Inc

EIN 99-3989712 • 501(c)3 • West Des Moines, IA

Profile

By uniting a coalition of multidisciplinary stakeholders from patient advocacy, professional societies, industry, and policymakers, the initiative to change the "d-word," a 501(c)(3) non-profit organization, seeks to eliminate "dementia/demented" to reduce stigma, increase early detection and treatment, and increase accuracy around cognitive impairment.

5810 Grand AveWest Des Moines, IA 50266

notdemented.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

47th percentile

0.1%

Higher net margin than 47% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

$36

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Net Assets

$36

No earlier filing loaded for comparison.

Operations
Liabilities / Revenue62nd percentileNet Margin47th percentile

Revenue

$50,000

No earlier filing loaded for comparison.

Expenses

$49,964

No earlier filing loaded for comparison.

Net Income

$36

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40$30$20$10$0Assets 2024: $36Liabilities 2024: $0Net Assets 2024: $362024

Highlighted filing

2024

Assets$36
Liabilities$0
Net Assets$36
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0Revenue 2024: $50,000Expenses 2024: $49,964Net Income 2024: $362024

Highlighted filing

2024

Revenue$50,000
Expenses$49,964
Net Income$36
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$36
Liabilities
$0
Net assets
$36
Revenue
$50,000
Expenses
$49,964
Net income
$36
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.04$0.00$0.04$50.0$50.0$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 9, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.1
Gross Receipts
$50,000
Mission and Program Overview

Mission

By uniting a coalition of multidisciplinary stakeholders from patient advocacy, professional societies, industry, and policymakers, the initiative to change the "d-word," a 501(c)(3) non-profit organization, seeks to eliminate "dementia/demented" to reduce stigma, increase early detection and treatment, and increase accuracy around cognitive impairment.

Program Services

DescriptionGrantsExpenses
LARGEST PROGRAM IS TO DO SEMINARS AND MEETINGS WITH PROFESSIONAL SOCIETIES, INDUSTRY, AND POLICYMAKERS SEEKING TO ELIMINATE "DEMENTIA/DEMENTED" TO REDUCE STIGMA, INCREASE EARLY DETECTION AND TREATMENT, AND INCREASE ACCURACY AROUND COGNITIVE IMPAIRMENT.$0$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CAROLYN ZUENDELDirector-$0--
DIANNA ZUENDELPresident-$0--
BROOKS WESTTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Initiative to Change the D Word Inc
EIN
99-3989712
Phone
5154214871
Address
5810 GRAND AVE, WEST DES MOINES, IA 50266

Signing Officer

Name
Carolyn Zuendel
Title
Director
Phone
5154214871
Signed
2025-05-14
Discuss with paid preparer
Yes

Preparer

Firm
Meriwether Wilson and Company Pllc
Address
4500 WESTOWN PARKWAY SUITE 140, WEST DES MOINES, IA 50266-6717
Preparer
Wendy Wiedner
Phone
5152230002
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: advertising and marketing . Amount: 42,994.”

Raw XML Appendix134 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/AddressChangeInd0X
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0WEST DES MOINES
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0IA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd050266
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt00
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt036
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IRS990EZ/FeesAndOtherPymtToIndCntrctAmt06970
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt00
IRS990EZ/Form990TotalAssetsGrp/EOYAmt036
IRS990EZ/GrossReceiptsAmt050000
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/InitialReturnInd0X
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt00
IRS990EZ/NetAssetsOrFundBalancesEOYAmt036
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt00
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt036
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt02.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt12.00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CAROLYN ZUENDEL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1DIANNA ZUENDEL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2BROOKS WEST
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2TREASURER
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt042994
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0BY UNITING A COALITION OF MULTIDISCIPLINARY STAKEHOLDERS FROM PATIENT ADVOCACY, PROFESSIONAL SOCIETIES, INDUSTRY, AND POLICYMAKERS, THE INITIATIVE TO CHANGE THE "D-WORD," A 501(C)(3) NON-PROFIT ORGANIZATION, SEEKS TO ELIMINATE "DEMENTIA/DEMENTED" TO REDUCE STIGMA, INCREASE EARLY DETECTION AND TREATMENT, AND INCREASE ACCURACY AROUND COGNITIVE IMPAIRMENT.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0LARGEST PROGRAM IS TO DO SEMINARS AND MEETINGS WITH PROFESSIONAL SOCIETIES, INDUSTRY, AND POLICYMAKERS SEEKING TO ELIMINATE "DEMENTIA/DEMENTED" TO REDUCE STIGMA, INCREASE EARLY DETECTION AND TREATMENT, AND INCREASE ACCURACY AROUND COGNITIVE IMPAIRMENT.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SchoolOperatingInd00
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt049964
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt050000
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0NOTDEMENTED.COM
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt02024 WAS THE FIRST YEAR OF THE ORGANIZATION AND WAS A SHORT YEAR. IT RECEIVED ITS EXEMPTION LETTER ON JULY 23, 2024 SO THAT WAS THE BEGINNING DATE OF THE ORGANIZATION BEING ABLE TO RECEIVE DEDUCTIBLE DONATIONS.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II, LINES 1 AND 7
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt050000
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt050000
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt050000
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt050000
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt050000
IRS990ScheduleA/TotalSupportAmt050000
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: ADVERTISING AND MARKETING . AMOUNT: 42,994.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0CAROLYN ZUENDEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05154214871
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-14
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ReturnHeader/Filer/BusinessNameControlTxt0INIT
ReturnHeader/Filer/EIN0993989712
ReturnHeader/Filer/PhoneNum05154214871
ReturnHeader/Filer/USAddress/AddressLine1Txt05810 GRAND AVE
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ReturnHeader/Filer/USAddress/ZIPCd050266
ReturnHeader/Form8822BAttachedInd0X
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04500 WESTOWN PARKWAY SUITE 140
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WEST DES MOINES
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0502666717
ReturnHeader/PreparerPersonGrp/PhoneNum05152230002
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0WENDY WIEDNER
ReturnHeader/ReturnTs02025-05-16T09:59:18-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-09
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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