EIN 99-3721009 • 501(c)3 • Boulder, CO
Profile
We are the new voice for change, born from tragedy and fueled by urgency. Our mission is clear: change driver behavior. Behavior change is immedidate and effective, and we're committed to making the roads safter today.
Scores are not available for this record yet.
Assets
$29,526
No earlier filing loaded for comparison.
Liabilities
$15,032
No earlier filing loaded for comparison.
Net Assets
$14,494
No earlier filing loaded for comparison.
Revenue
$146,625
No earlier filing loaded for comparison.
Expenses
$132,131
No earlier filing loaded for comparison.
Net Income
$14,494
No earlier filing loaded for comparison.
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
We are the new voice for change, born from tragedy and fueled by urgency. Our mission is clear: change driver behavior. Behavior change is immedidate and effective, and we're committed to making the roads safter today.
| Description | Grants | Expenses |
|---|---|---|
| COMMUNITY ENGAGEMENT AND MOBILIZATION:THE WHITE LINE FOUNDATION BROUGHT TOGETHER THOUSANDS OF SUPPORTERS THROUGH COMMUNITY EVENTS, CREATING A POWERFUL SHOW OF PUBLIC SUPPORT FOR SAFER STREETS. OUR SIGNATURE INITIATIVE, THE RIDE FOR MAGNUS, UNITED 4,235 CYCLISTS FROM 47 STATES AND 21 COUNTRIES, INCLUDING OVER 3,500 COLORADANS. THESE EFFORTS HELPED BUILD A BROAD-BASED MOVEMENT AROUND PEDESTRIAN AND CYCLIST SAFETY, WHILE HONORING LIVES LOST AND ACTIVATING GRASSROOTS ACTION. ALL EVENTS WERE FOCUSED ON COMMUNITY ENGAGEMENT AND AWARENESS, NOT FUNDRAISING. - ORGANIZED ONE OF THE LARGEST ONE-DAY ADVOCACY RIDES IN THE COUNTRY (4,235 PARTICIPANTS) - HOSTED THREE MAJOR COMMUNITY-BUILDING EVENTS IN COLORADO - ACTIVATED SUPPORTERS NATIONWIDE THROUGH IN-PERSON AND DIGITAL ENGAGEMENT | $0 | $58,428 |
| STORYTELLING AND PUBLIC AWARENESS CAMPAIGNSTO CHANGE DRIVER BEHAVIOR AND REDUCE ROAD FATALITIES, THE WHITE LINE FOUNDATION FOCUSED ON PUBLIC STORYTELLING THAT PUTS A HUMAN FACE ON THE CONSEQUENCES OF RECKLESS DRIVING. WE LAUNCHED LIVES WORTH REMEMBERING, A DIGITAL DOCUMENTARY SERIES VIEWED MORE THAN 268,000 TIMES IN 2024. THE SERIES INCLUDES STORIES OF FAMILIES IMPACTED BY ROAD VIOLENCE, WITH THE GOAL OF SPARKING REFLECTION AND INSPIRING BEHAVIOR CHANGE. IN ADDITION, WE EARNED MEDIA COVERAGE IN OVER 4,600 ARTICLES, REACHING A POTENTIAL AUDIENCE OF MORE THAN 26 BILLION. - RELEASED MULTIPLE SHORT FILMS AND PREVIEWS AS PART OF A DOCUMENTARY SERIES - ACHIEVED OVER 268,000 VIDEO VIEWS ACROSS INSTAGRAM, YOUTUBE, FACEBOOK, AND SCREENINGS - RECEIVED NATIONAL PRESS COVERAGE IN OVER 4,605 ARTICLES, WITH A REACH OF 26.3B UVM | $0 | $52,585 |
| ADVOCACY AND PUBLIC EDUCATION ON ROAD SAFETY:IN 2024, THE WHITE LINE FOUNDATION EMERGED AS A TRUSTED VOICE IN THE NATIONAL CONVERSATION ABOUT ROAD SAFETY. WE FOCUSED ON RAISING AWARENESS ABOUT THE NEED FOR LIFE-SAVING TECHNOLOGIES LIKE CYCLIST DETECTION AND AUTOMATED EMERGENCY BRAKING IN NEW VEHICLES. WE ALSO PARTICIPATED IN EDUCATIONAL EFFORTS THAT CONTRIBUTED TO PUBLIC UNDERSTANDING OF THE ROLE ACCOUNTABILITY PLAYS IN PREVENTING RECKLESS DRIVING. OUR WORK INCLUDED SHARING DATA AND PERSONAL STORIES TO INFORM PUBLIC DIALOGUE, COLLABORATING WITH OTHER ORGANIZATIONS, AND ENGAGING DIRECTLY WITH COMMUNITIES AFFECTED BY TRAFFIC VIOLENCE. - CONTRIBUTED EXPERTISE TO PUBLIC EDUCATION EFFORTS RELATED TO DRIVER-ASSISTANCE TECHNOLOGY - PARTICIPATED IN DISCUSSIONS SURROUNDING TWO SIGNIFICANT LEGISLATIVE DEVELOPMENTS (FEDERAL AND STATE) - SHARED RESEARCH AND SURVIVOR STORIES TO ELEVATE PUBLIC UNDERSTANDING OF ROAD SAFETY ISSUES | $0 | $5,842 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| JACQUELINE CLAUDIA | Executive Director | FT | $41,725 | - | $41,725 |
| JILL WHIATE | Board Chairman | PT | $0 | - | - |
| DANIEL BLAKE | Board Member | - | $0 | - | - |
| AMEDO CLUADIA | Board Chairman | - | $0 | - | - |
| MELINDA KEFER | Board Member | - | $0 | - | - |
| JUDE SCARBROUGH | Board Member | - | $0 | - | - |
“Income: gross receipts: 7,617. Returns and allowances: 0. Less cost of goods sold: 300. Gross profit: 7,317. Cost of goods sold: inventory at beginning of year: 0. Merchandise purchased: 0. Cost of labor: 0. Materials and supplies: 300. Other costs: 0. Inventory at end of year: 0. Cost of goods sold: 300.”
“Description: marketing and advertising. Amount: 3,898. Description: office expenses. Amount: 2,968. Description: information technology. Amount: 2,535. Description: travel. Amount: 1,717. Description: insurance. Amount: 5,084. Description: dues and subscriptions. Amount: 566. Description: taxes and licenses. Amount: 942. Description: training and development. Amount: 6,500. Description: fundraising supplies and expenses. Amount: 8,903. Total to form 990-ez, line 16: 33,113.”
“Description: accounts payable. Beg. Of year amount: 0. End of year amount: 15,032.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 40.00 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | JILL WHIATE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | DANIEL BLAKE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | AMEDO CLUADIA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | MELINDA KEFER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | JUDE SCARBROUGH |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | JACQUELINE CLAUDIA |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | BOARD CHAIRMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | EXECUTIVE DIRECTOR |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 33113 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | WE ARE THE NEW VOICE FOR CHANGE, BORN FROM TRAGEDY AND FUELED BY URGENCY. OUR MISSION IS CLEAR: CHANGE DRIVER BEHAVIOR. BEHAVIOR CHANGE IS IMMEDIDATE AND EFFECTIVE, AND WE'RE COMMITTED TO MAKING THE ROADS SAFTER TODAY. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | COMMUNITY ENGAGEMENT AND MOBILIZATION:THE WHITE LINE FOUNDATION BROUGHT TOGETHER THOUSANDS OF SUPPORTERS THROUGH COMMUNITY EVENTS, CREATING A POWERFUL SHOW OF PUBLIC SUPPORT FOR SAFER STREETS. OUR SIGNATURE INITIATIVE, THE RIDE FOR MAGNUS, UNITED 4,235 CYCLISTS FROM 47 STATES AND 21 COUNTRIES, INCLUDING OVER 3,500 COLORADANS. THESE EFFORTS HELPED BUILD A BROAD-BASED MOVEMENT AROUND PEDESTRIAN AND CYCLIST SAFETY, WHILE HONORING LIVES LOST AND ACTIVATING GRASSROOTS ACTION. ALL EVENTS WERE FOCUSED ON COMMUNITY ENGAGEMENT AND AWARENESS, NOT FUNDRAISING. - ORGANIZED ONE OF THE LARGEST ONE-DAY ADVOCACY RIDES IN THE COUNTRY (4,235 PARTICIPANTS) - HOSTED THREE MAJOR COMMUNITY-BUILDING EVENTS IN COLORADO - ACTIVATED SUPPORTERS NATIONWIDE THROUGH IN-PERSON AND DIGITAL ENGAGEMENT |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | STORYTELLING AND PUBLIC AWARENESS CAMPAIGNSTO CHANGE DRIVER BEHAVIOR AND REDUCE ROAD FATALITIES, THE WHITE LINE FOUNDATION FOCUSED ON PUBLIC STORYTELLING THAT PUTS A HUMAN FACE ON THE CONSEQUENCES OF RECKLESS DRIVING. WE LAUNCHED LIVES WORTH REMEMBERING, A DIGITAL DOCUMENTARY SERIES VIEWED MORE THAN 268,000 TIMES IN 2024. THE SERIES INCLUDES STORIES OF FAMILIES IMPACTED BY ROAD VIOLENCE, WITH THE GOAL OF SPARKING REFLECTION AND INSPIRING BEHAVIOR CHANGE. IN ADDITION, WE EARNED MEDIA COVERAGE IN OVER 4,600 ARTICLES, REACHING A POTENTIAL AUDIENCE OF MORE THAN 26 BILLION. - RELEASED MULTIPLE SHORT FILMS AND PREVIEWS AS PART OF A DOCUMENTARY SERIES - ACHIEVED OVER 268,000 VIDEO VIEWS ACROSS INSTAGRAM, YOUTUBE, FACEBOOK, AND SCREENINGS - RECEIVED NATIONAL PRESS COVERAGE IN OVER 4,605 ARTICLES, WITH A REACH OF 26.3B UVM |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | ADVOCACY AND PUBLIC EDUCATION ON ROAD SAFETY:IN 2024, THE WHITE LINE FOUNDATION EMERGED AS A TRUSTED VOICE IN THE NATIONAL CONVERSATION ABOUT ROAD SAFETY. WE FOCUSED ON RAISING AWARENESS ABOUT THE NEED FOR LIFE-SAVING TECHNOLOGIES LIKE CYCLIST DETECTION AND AUTOMATED EMERGENCY BRAKING IN NEW VEHICLES. WE ALSO PARTICIPATED IN EDUCATIONAL EFFORTS THAT CONTRIBUTED TO PUBLIC UNDERSTANDING OF THE ROLE ACCOUNTABILITY PLAYS IN PREVENTING RECKLESS DRIVING. OUR WORK INCLUDED SHARING DATA AND PERSONAL STORIES TO INFORM PUBLIC DIALOGUE, COLLABORATING WITH OTHER ORGANIZATIONS, AND ENGAGING DIRECTLY WITH COMMUNITIES AFFECTED BY TRAFFIC VIOLENCE. - CONTRIBUTED EXPERTISE TO PUBLIC EDUCATION EFFORTS RELATED TO DRIVER-ASSISTANCE TECHNOLOGY - PARTICIPATED IN DISCUSSIONS SURROUNDING TWO SIGNIFICANT LEGISLATIVE DEVELOPMENTS (FEDERAL AND STATE) - SHARED RESEARCH AND SURVIVOR STORIES TO ELEVATE PUBLIC UNDERSTANDING OF ROAD SAFETY ISSUES |
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| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 2 | 5842 |
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| IRS990EZ/SchoolOperatingInd | 0 | 0 |
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| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 116855 |
| IRS990EZ/TotalRevenueAmt | 0 | 146625 |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | HTTPS://WWW.THEWHITELINE.ORG/PAGES/CONTACT |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 139308 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 139308 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 7617 |
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| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleC/DirectContactLegislatorsAmt | 0 | 700 |
| IRS990ScheduleC/DirectContactLegislatorsInd | 0 | 1 |
| IRS990ScheduleC/GrantsOtherOrganizationsInd | 0 | 0 |
| IRS990ScheduleC/MailingsMembersAmt | 0 | 200 |
| IRS990ScheduleC/MailingsMembersInd | 0 | 1 |
| IRS990ScheduleC/MediaAdvertisementsInd | 0 | 0 |
| IRS990ScheduleC/NotDescribedSection501c3Ind | 0 | 0 |
| IRS990ScheduleC/OtherActivitiesInd | 0 | 0 |
| IRS990ScheduleC/PaidStaffOrManagementInd | 0 | 1 |
| IRS990ScheduleC/PublicationsOrBroadcastAmt | 0 | 500 |
| IRS990ScheduleC/PublicationsOrBroadcastInd | 0 | 1 |
| IRS990ScheduleC/RalliesDemonstrationsInd | 0 | 0 |
| IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt | 0 | THE WHITE LINE (TWL) WORKED WITH A CONGRESSMAN TO INTRODUCE THE MAGNUS WHITE CYCLIST SAFTELY ACT. TWL WROTE LETTERS TO OTHER CONGRESSMEN, SEEKING A CO-SPONSOR. TWL ALSO FILMED A SHORT VIDEO ABOUT THE BILL THAT WAS USED FOR SOCIAL MEDIA. |
| IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART II-B, LINE 1: |
| IRS990ScheduleC/TotalLobbyingExpendituresAmt | 0 | 1400 |
| IRS990ScheduleC/VolunteersInd | 0 | 0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | INCOME: GROSS RECEIPTS: 7,617. RETURNS AND ALLOWANCES: 0. LESS COST OF GOODS SOLD: 300. GROSS PROFIT: 7,317. COST OF GOODS SOLD: INVENTORY AT BEGINNING OF YEAR: 0. MERCHANDISE PURCHASED: 0. COST OF LABOR: 0. MATERIALS AND SUPPLIES: 300. OTHER COSTS: 0. INVENTORY AT END OF YEAR: 0. COST OF GOODS SOLD: 300. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: MARKETING AND ADVERTISING. AMOUNT: 3,898. DESCRIPTION: OFFICE EXPENSES. AMOUNT: 2,968. DESCRIPTION: INFORMATION TECHNOLOGY. AMOUNT: 2,535. DESCRIPTION: TRAVEL. AMOUNT: 1,717. DESCRIPTION: INSURANCE. AMOUNT: 5,084. DESCRIPTION: DUES AND SUBSCRIPTIONS. AMOUNT: 566. DESCRIPTION: TAXES AND LICENSES. AMOUNT: 942. DESCRIPTION: TRAINING AND DEVELOPMENT. AMOUNT: 6,500. DESCRIPTION: FUNDRAISING SUPPLIES AND EXPENSES. AMOUNT: 8,903. TOTAL TO FORM 990-EZ, LINE 16: 33,113. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 15,032. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 7 - SALES OF INVENTORY |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
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| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JACQUELINE CLAUDIA |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
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| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-04-14 |
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| ReturnHeader/Filer/USAddress/CityNm | 0 | BOULDER |
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| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 80308 |
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| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 450250958 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | EIDE BAILLY LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 2950 E HARMONY RD STE 290 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | FORT COLLINS |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CO |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 805283429 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 9702238825 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-04-14 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | KYLE FRITCH CPA |
| ReturnHeader/ReturnTs | 0 | 2025-04-14T21:36:25-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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