Civic Intelligence

Trusting News Inc

EIN 99-2546373 • 501(c)3 • Sarasota, FL

Profile

Trusting News improves the quality of news reporting by studying trust in news and training and coaching journalists to demonstrate credibility and actively earn trust. Their work equips thousands of journalists every year to better fulfill their public service mission and leads to communities having better access to quality information.

5342 Clark Road 3003Sarasota, FL 34233

trustingnews.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

45th percentile

0.01x

Higher debt load relative to assets than 45% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.00x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

89th percentile

47%

Higher net margin than 89% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

88th percentile

$105,000

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 17.8% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets45th percentile

Assets

$278,444

No earlier filing loaded for comparison.

Liabilities

$2,161

No earlier filing loaded for comparison.

Net Assets

$276,283

No earlier filing loaded for comparison.

Operations
Liabilities / Revenue41st percentileNet Margin89th percentile

Revenue

$590,529

No earlier filing loaded for comparison.

Expenses

$314,246

No earlier filing loaded for comparison.

Net Income

$276,283

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2024: $278,444Liabilities 2024: $2,161Net Assets 2024: $276,2832024

Highlighted filing

2024

Assets$278,444
Liabilities$2,161
Net Assets$276,283
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2024: $590,529Expenses 2024: $314,246Net Income 2024: $276,2832024

Highlighted filing

2024

Revenue$590,529
Expenses$314,246
Net Income$276,283
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$278,444
Liabilities
$2,161
Net assets
$276,283
Revenue
$590,529
Expenses
$314,246
Net income
$276,283
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.02$2.76$5.91$3.14$2.76
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 17, 2025
Return Version
2024v5.1
Gross Receipts
$590,529
Mission and Program Overview

Mission

Trusting News improves the quality of news reporting by studying trust in news and training and coaching journalists to demonstrate credibility and actively earn trust. Their work equips thousands of journalists every year to better fulfill their public service mission and leads to communities having better access to quality information.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$239,562-
Cash and Non-Interest-Bearing Accounts-$38,882-
Total Assets$0$278,444▲ $278,444
Liabilities
Accounts Payable and Accrued Expenses$0$2,161▲ $2,161
Total Liabilities$0$2,161▲ $2,161
Net Assets / Fund Balance
Net Assets Without Donor Restrictions-$276,283-
Total Net Assets Fund Balance$0$276,283▲ $276,283
Total Liabilities and Net Assets / Fund Balance$0$278,444▲ $278,444
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Joy MayerSecretaryFT$105,000$105,000
Lynn WalshDirectorFT$91,493$91,493

Board Members and Trustees

NameTitle
Reuben SternChairman
Andrew DeVigalDirector
Richard GriffithsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$578,194
Program Service Revenue
$7,773
Investment Income
$4,562
Other Revenue
$0
All Other Contributions
$578,194
Change in Net Assets
$276,283
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$209,571
Other Expenses$104,675
Total Fundraising Expense$26,111
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$151,778$20,460$24,255$196,493
Fees for Services Other$73,716$580$580$74,876
Travel$13,725--$13,725
Payroll Taxes$10,720$1,082$1,276$13,078
Office Expenses-$5,192-$5,192
Fees for Services Legal-$4,038-$4,038
Insurance-$2,628-$2,628
Fees for Services Accounting-$1,667-$1,667
Other Expenses-$1,354-$1,354
Advertising$1,195--$1,195
Total Functional Expenses$251,134$37,001$26,111$314,246
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“A copy of the Form 990 will be mailed to each member of the governing body for their review.”

Form 990, Part VI, Section B, line 12C

“Each director discloses any potential conflict of interests and certifies that any future potential conflicts will be disclosed immediately.”

Form 990, Part VI, Section B, line 15A

“The board compiled and reviewed executive salaries from comparable organizations.”

Form 990, Part VI, Section C, line 19

“The organization's governing documents, conflict of interest policy and financial statements are available to the full board of directors and may be shared with any member of the public who inquires.”

Filing and Contact Details

Filer

Filer Name
Trusting News Inc
EIN
99-2546373
Phone
5736736867
Address
5342 Clark Road 3003, Sarasota, FL 34233

Signing Officer

Name
Joy Mayer
Title
Executive Director
Phone
5736736867
Signed
2025-06-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Joy Mayer
Formed
2024
Legal Domicile
De
Voting Board Members
5
Independent Board Members
3
Employees
1
Volunteers
1

Preparer

Firm
Mersereau Lazenby & Rockas LLC
Address
3469 Lawrenceville-Suwanee Rd, Suwanee, GA 30024
Preparer
Lois S Lazenby
Phone
7706146800
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

“Project Management: Program service expenses 56,808. Management and general expenses 580. Fundraising expenses 580. Total expenses 57,968. Ignite HR Solutions: Program service expenses 3,213. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,213. University of Minnesota Foundation: Program service expenses 13,695. Management and general expenses 0. Fundraising expenses 0. Total expenses 13,695.”

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