Civic Intelligence

Watering Hole Media Action

EIN 99-2169616 • 501(c)4 • Washington, DC

1747 Pennsylvania Ave NW Ste 1000Washington, DC 20006

wateringholemedia.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

28th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

30th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Net Margin

36th percentile

1.2%

Higher net margin than 36% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

63rd percentile

$0

Higher top officer pay than 63% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Assets

$20,077

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Net Assets

$20,077

No earlier filing loaded for comparison.

Revenue

$1,707,945

No earlier filing loaded for comparison.

Expenses

$1,687,868

No earlier filing loaded for comparison.

Net Income

$20,077

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2024: $20,077Liabilities 2024: $0Net Assets 2024: $20,0772024

Highlighted filing

2024

Assets$20,077
Liabilities$0
Net Assets$20,077

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0Revenue 2024: $1,707,945Expenses 2024: $1,687,868Net Income 2024: $20,0772024

Highlighted filing

2024

Revenue$1,707,945
Expenses$1,687,868
Net Income$20,077

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$1.71$1.69$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Dec 15, 2025
Return Version
2024v5.2
Gross Receipts
$1,707,945
Mission and Program Overview

Mission

SEE SCHEDULE O

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts-$20,077-
Total Assets$0$20,077▲ $20,077
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions-$20,077-
Total Net Assets Fund Balance$0$20,077▲ $20,077
Total Liabilities and Net Assets / Fund Balance$0$20,077▲ $20,077
Compensation and Service Providers

Board Members and Trustees

NameTitle
Kena AllisonPresident
Ray PaultreMember
Ashley AllisonMember, CEO
Kendra RossTreasurer, Secretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Funnel CreativeProduction/digital Media Consultant925B PEACHTREE STREET STE 339, Atlanta, GA 30309$353,478
A-b PartnersExecutive Producer228 PARK AVE SOUTH STE 73667, New York, NY 10003$107,500
Revenue and Support

Revenue Composition

Contributions and Grants
$1,707,945
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$1,707,945
Change in Net Assets
$20,077
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,687,868
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$772,520$23,830-$796,350
Advertising$402,912--$402,912
Travel$152,961$16,861-$169,822
Fees for Services Management$72,750$74,981-$147,731
Conferences and Meetings$83,808$9,225-$93,033
Fees for Services Legal$562$29,166-$29,728
Fees for Services Accounting-$22,634-$22,634
Information Technology$14,984$1,926-$16,910
Office Expenses$5,208$238-$5,446
Insurance-$1,395-$1,395
Occupancy-$1,264-$1,264
Other Expenses-$40-$40
Total Functional Expenses$1,505,705$182,163$0$1,687,868
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$206,751
Section 527 Activity Spending$206,751
Total Exempt Function Spending$206,751
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Ashley allison and kena allison are siblings.

Form 990, Part VI, Section A, Line 8B

There are no committees with the authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

Form 990 is provided to the governing body and outside counsel for review prior to filing.

Form 990, Part VI, Section B, Line 12C

We require potential conflicts of interest to be disclosed in real time and reviewed by independent members of the board.

Form 990, Part VI, Section C, Line 19

No other documents available.

Filing and Contact Details

Filer

Filer Name
Watering Hole Media Action
EIN
99-2169616
Phone
2025520221
Address
1747 PENNSYLVANIA AVE NW STE 1000, WASHINGTON, DC 20006

Signing Officer

Name
Ashley Allison
Title
CEO
Phone
2025520221
Signed
2025-12-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ashley Allison
Formed
2024
Legal Domicile
Dc
Voting Board Members
4
Independent Board Members
4
Employees
0
Volunteers
4

Preparer

Firm
Mba Consulting Group
Address
611 PENNSYLVANIA AVE SE 143, WASHINGTON, DC 20003
Preparer
Tiffanie Ellis
Phone
2025520221
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line 1

Watering hole media action engages in public policy research, strategic advocacy, and public education initiatives to advance racial equity, strengthen democratic participation, and promote social justice. Through culturally resonant media and communication strategies, the organization seeks to inform, inspire, and mobilize the public around policies and practices that protect fundamental rights and foster inclusive civic engagement.

FORM 990, PART III, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

Watering hole media action engages in public policy research, strategic advocacy, and public education initiatives to advance racial equity, strengthen democratic participation, and promote social justice. Through culturally resonant media and communication strategies, the organization seeks to inform, inspire, and mobilize the public around policies and practices that protect fundamental rights and foster inclusive civic engagement.

Form 990, Part IX, Line 11G

Communications: program service expenses 577,415. Management and general expenses 8,830. Fundraising expenses 0. Total expenses 586,245. Digital consultant: program service expenses 119,575. Management and general expenses 6,000. Fundraising expenses 0. Total expenses 125,575. Media constultant: program service expenses 72,650. Management and general expenses 0. Fundraising expenses 0. Total expenses 72,650. Operations: program service expenses 0. Management and general expenses 9,000. Fundraising expenses 0. Total expenses 9,000. Research: program service expenses 2,880. Management and general expenses 0. Fundraising expenses 0. Total expenses 2,880.

Raw XML Appendix342 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgSrvcAccomActy2Grp/Desc0THE WRITER'S ROOM PROGRAM RECRUITED TWO COHORTS WITH 55 UNIQUE CREATORS WITH A FOLLOWERSHIP OF 9 MILLION PEOPLE ACROSS TIKTOK, INSTAGRAM, YOUTUBE, AND X TO ENGAGE DIRECTLY WITH COMMUNITIES ON ISSUES ABOUT CIVIC ENGAGEMENT AND CURRENT EVENTS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0WATERING HOLE MEDIA ACTION ENGAGES IN PUBLIC POLICY RESEARCH, STRATEGIC ADVOCACY, AND PUBLIC EDUCATION INITIATIVES TO ADVANCE RACIAL EQUITY, STRENGTHEN DEMOCRATIC PARTICIPATION, AND PROMOTE SOCIAL JUSTICE. THROUGH CULTURALLY RESONANT MEDIA AND COMMUNICATION STRATEGIES, THE ORGANIZATION SEEKS TO INFORM, INSPIRE, AND MOBILIZE THE PUBLIC AROUND POLICIES AND PRACTICES THAT PROTECT FUNDAMENTAL RIGHTS AND FOSTER INCLUSIVE CIVIC ENGAGEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1WATERING HOLE MEDIA ACTION ENGAGES IN PUBLIC POLICY RESEARCH, STRATEGIC ADVOCACY, AND PUBLIC EDUCATION INITIATIVES TO ADVANCE RACIAL EQUITY, STRENGTHEN DEMOCRATIC PARTICIPATION, AND PROMOTE SOCIAL JUSTICE. THROUGH CULTURALLY RESONANT MEDIA AND COMMUNICATION STRATEGIES, THE ORGANIZATION SEEKS TO INFORM, INSPIRE, AND MOBILIZE THE PUBLIC AROUND POLICIES AND PRACTICES THAT PROTECT FUNDAMENTAL RIGHTS AND FOSTER INCLUSIVE CIVIC ENGAGEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ASHLEY ALLISON AND KENA ALLISON ARE SIBLINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THERE ARE NO COMMITTEES WITH THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FORM 990 IS PROVIDED TO THE GOVERNING BODY AND OUTSIDE COUNSEL FOR REVIEW PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5WE REQUIRE POTENTIAL CONFLICTS OF INTEREST TO BE DISCLOSED IN REAL TIME AND REVIEWED BY INDEPENDENT MEMBERS OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6NO OTHER DOCUMENTS AVAILABLE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7COMMUNICATIONS: PROGRAM SERVICE EXPENSES 577,415. MANAGEMENT AND GENERAL EXPENSES 8,830. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 586,245. DIGITAL CONSULTANT: PROGRAM SERVICE EXPENSES 119,575. MANAGEMENT AND GENERAL EXPENSES 6,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 125,575. MEDIA CONSTULTANT: PROGRAM SERVICE EXPENSES 72,650. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 72,650. OPERATIONS: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 9,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 9,000. RESEARCH: PROGRAM SERVICE EXPENSES 2,880. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,880.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PART IX, LINE 11G
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IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsEOYAmt020077
IRS990/TotalAssetsGrp/BOYAmt00
IRS990/TotalAssetsGrp/EOYAmt020077
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01707945
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0182163
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01505705
IRS990/TotalFunctionalExpensesGrp/TotalAmt01687868
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt020077
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01505705
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01707945
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt04
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt020077
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt016861
IRS990/TravelGrp/ProgramServicesAmt0152961
IRS990/TravelGrp/TotalAmt0169822
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01747 PENNSYLVANIA AVE NW STE 1000
IRS990/USAddress/CityNm0WASHINGTON
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020006
IRS990/VotingMembersGoverningBodyCnt04
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0WATERINGHOLEMEDIA.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0ASHLEY ALLISON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum02025520221
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-12-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WATERING HOLE MEDIA ACTION
ReturnHeader/Filer/BusinessNameControlTxt0WATE
ReturnHeader/Filer/EIN0992169616
ReturnHeader/Filer/PhoneNum02025520221
ReturnHeader/Filer/USAddress/AddressLine1Txt01747 PENNSYLVANIA AVE NW STE 1000
ReturnHeader/Filer/USAddress/CityNm0WASHINGTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DC
ReturnHeader/Filer/USAddress/ZIPCd020006
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0471028527
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MBA CONSULTING GROUP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0611 PENNSYLVANIA AVE SE 143
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WASHINGTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0DC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020003
ReturnHeader/PreparerPersonGrp/PhoneNum02025520221
ReturnHeader/PreparerPersonGrp/PreparationDt02025-12-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TIFFANIE ELLIS
ReturnHeader/ReturnTs02025-12-15T17:40:47-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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