Liabilities / Assets
28th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 99-2169616 • 501(c)4 • Washington, DC
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
28th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
30th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
36th percentile
Higher net margin than 36% of similar nonprofits.
Top Officer Pay
63rd percentile
Higher top officer pay than 63% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Assets
$20,077
No earlier filing loaded for comparison.
Liabilities
$0
No earlier filing loaded for comparison.
Net Assets
$20,077
No earlier filing loaded for comparison.
Revenue
$1,707,945
No earlier filing loaded for comparison.
Expenses
$1,687,868
No earlier filing loaded for comparison.
Net Income
$20,077
No earlier filing loaded for comparison.
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
SEE SCHEDULE O
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | - | $20,077 | - |
| Total Assets | $0 | $20,077 | ▲ $20,077 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | - | $20,077 | - |
| Total Net Assets Fund Balance | $0 | $20,077 | ▲ $20,077 |
| Total Liabilities and Net Assets / Fund Balance | $0 | $20,077 | ▲ $20,077 |
| Name | Title |
|---|---|
| Kena Allison | President |
| Ray Paultre | Member |
| Ashley Allison | Member, CEO |
| Kendra Ross | Treasurer, Secretary |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Funnel Creative | Production/digital Media Consultant | 925B PEACHTREE STREET STE 339, Atlanta, GA 30309 | $353,478 |
| A-b Partners | Executive Producer | 228 PARK AVE SOUTH STE 73667, New York, NY 10003 | $107,500 |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,687,868 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $772,520 | $23,830 | - | $796,350 |
| Advertising | $402,912 | - | - | $402,912 |
| Travel | $152,961 | $16,861 | - | $169,822 |
| Fees for Services Management | $72,750 | $74,981 | - | $147,731 |
| Conferences and Meetings | $83,808 | $9,225 | - | $93,033 |
| Fees for Services Legal | $562 | $29,166 | - | $29,728 |
| Fees for Services Accounting | - | $22,634 | - | $22,634 |
| Information Technology | $14,984 | $1,926 | - | $16,910 |
| Office Expenses | $5,208 | $238 | - | $5,446 |
| Insurance | - | $1,395 | - | $1,395 |
| Occupancy | - | $1,264 | - | $1,264 |
| Other Expenses | - | $40 | - | $40 |
| Total Functional Expenses | $1,505,705 | $182,163 | $0 | $1,687,868 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Political Expenditures | $206,751 |
| Section 527 Activity Spending | $206,751 |
| Total Exempt Function Spending | $206,751 |
“Ashley allison and kena allison are siblings.”
“There are no committees with the authority to act on behalf of the governing body.”
“Form 990 is provided to the governing body and outside counsel for review prior to filing.”
“We require potential conflicts of interest to be disclosed in real time and reviewed by independent members of the board.”
“No other documents available.”
“Watering hole media action engages in public policy research, strategic advocacy, and public education initiatives to advance racial equity, strengthen democratic participation, and promote social justice. Through culturally resonant media and communication strategies, the organization seeks to inform, inspire, and mobilize the public around policies and practices that protect fundamental rights and foster inclusive civic engagement.”
“Watering hole media action engages in public policy research, strategic advocacy, and public education initiatives to advance racial equity, strengthen democratic participation, and promote social justice. Through culturally resonant media and communication strategies, the organization seeks to inform, inspire, and mobilize the public around policies and practices that protect fundamental rights and foster inclusive civic engagement.”
“Communications: program service expenses 577,415. Management and general expenses 8,830. Fundraising expenses 0. Total expenses 586,245. Digital consultant: program service expenses 119,575. Management and general expenses 6,000. Fundraising expenses 0. Total expenses 125,575. Media constultant: program service expenses 72,650. Management and general expenses 0. Fundraising expenses 0. Total expenses 72,650. Operations: program service expenses 0. Management and general expenses 9,000. Fundraising expenses 0. Total expenses 9,000. Research: program service expenses 2,880. Management and general expenses 0. Fundraising expenses 0. Total expenses 2,880.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | SEE SCHEDULE O |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 402912 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 402912 |
| IRS990/AllOtherContributionsAmt | 0 | 1707945 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/ApplicationPendingInd | 0 | X |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | MBA CONSULTING GROUP |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2025520221 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 611 PENNSYLVANIA AVE SE 143 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20003 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 20077 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 9225 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 83808 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 93033 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 353478 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 107500 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 925B PEACHTREE STREET STE 339 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 228 PARK AVE SOUTH STE 73667 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | ATLANTA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 30309 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 10003 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | FUNNEL CREATIVE |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | A-B PARTNERS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | PRODUCTION/DIGITAL MEDIA CONSULTANT |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | EXECUTIVE PRODUCER |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1707945 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 1687868 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 20077 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 1687868 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1707945 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | WHMA PRODUCED FOUR WEB SERIES - "TAP IN," "WAIT A MINUTE," "EVERYTHING'S FINE, AND, "PUSH BACK" TO ENGAGE AND RESPOND RAPIDLY TO EMERGING INFORMATION NEEDS IN COMMUNITIES ABOUT CIVIC ENGAGEMENT AND COMMUNITY ISSUES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 1090072 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 22634 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 22634 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 29166 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 562 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 29728 |
| IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt | 0 | 74981 |
| IRS990/FeesForServicesManagementGrp/ProgramServicesAmt | 0 | 72750 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 147731 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 23830 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 772520 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 796350 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 25.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | ASHLEY ALLISON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | KENDRA ROSS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | RAY PAULTRE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | KENA ALLISON |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | MEMBER, CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | TREASURER, SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | PRESIDENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2024 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 4 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1707945 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 4 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 1926 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 14984 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 16910 |
| IRS990/InitialReturnInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 1395 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 1395 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 73 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | DC |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingCashInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 0 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | SEE SCHEDULE O |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 20077 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 20077 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | 1 |
| IRS990/NondeductibleContriDisclInd | 0 | 1 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 1264 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 1264 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 238 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 5208 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 5446 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | BANK FEES |
| IRS990/OtherExpensesGrp/Desc | 1 | TAXES & FEES |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 603 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 40 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 603 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 40 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | 1 |
| IRS990/PrincipalOfficerNm | 0 | ASHLEY ALLISON |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | THE WRITER'S ROOM PROGRAM RECRUITED TWO COHORTS WITH 55 UNIQUE CREATORS WITH A FOLLOWERSHIP OF 9 MILLION PEOPLE ACROSS TIKTOK, INSTAGRAM, YOUTUBE, AND X TO ENGAGE DIRECTLY WITH COMMUNITIES ON ISSUES ABOUT CIVIC ENGAGEMENT AND CURRENT EVENTS. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 415633 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 20077 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleC/Expended527ActivitiesAmt | 0 | 206751 |
| IRS990ScheduleC/Form1120POLFiledInd | 0 | 0 |
| IRS990ScheduleC/PoliticalExpendituresAmt | 0 | 206751 |
| IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt | 0 | ISSUE ADVOCACY RELATED TO EDUCATING VOTERS ON CANDIDATES VIEWS FOR THE 2024 GENERAL ELECTION PERIOD |
| IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART I-A, LINE 1: |
| IRS990ScheduleC/TotalExemptFunctionExpendAmt | 0 | 206751 |
| IRS990ScheduleC/VolunteerHoursCnt | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | WATERING HOLE MEDIA ACTION ENGAGES IN PUBLIC POLICY RESEARCH, STRATEGIC ADVOCACY, AND PUBLIC EDUCATION INITIATIVES TO ADVANCE RACIAL EQUITY, STRENGTHEN DEMOCRATIC PARTICIPATION, AND PROMOTE SOCIAL JUSTICE. THROUGH CULTURALLY RESONANT MEDIA AND COMMUNICATION STRATEGIES, THE ORGANIZATION SEEKS TO INFORM, INSPIRE, AND MOBILIZE THE PUBLIC AROUND POLICIES AND PRACTICES THAT PROTECT FUNDAMENTAL RIGHTS AND FOSTER INCLUSIVE CIVIC ENGAGEMENT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | WATERING HOLE MEDIA ACTION ENGAGES IN PUBLIC POLICY RESEARCH, STRATEGIC ADVOCACY, AND PUBLIC EDUCATION INITIATIVES TO ADVANCE RACIAL EQUITY, STRENGTHEN DEMOCRATIC PARTICIPATION, AND PROMOTE SOCIAL JUSTICE. THROUGH CULTURALLY RESONANT MEDIA AND COMMUNICATION STRATEGIES, THE ORGANIZATION SEEKS TO INFORM, INSPIRE, AND MOBILIZE THE PUBLIC AROUND POLICIES AND PRACTICES THAT PROTECT FUNDAMENTAL RIGHTS AND FOSTER INCLUSIVE CIVIC ENGAGEMENT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | ASHLEY ALLISON AND KENA ALLISON ARE SIBLINGS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THERE ARE NO COMMITTEES WITH THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | FORM 990 IS PROVIDED TO THE GOVERNING BODY AND OUTSIDE COUNSEL FOR REVIEW PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | WE REQUIRE POTENTIAL CONFLICTS OF INTEREST TO BE DISCLOSED IN REAL TIME AND REVIEWED BY INDEPENDENT MEMBERS OF THE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | NO OTHER DOCUMENTS AVAILABLE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | COMMUNICATIONS: PROGRAM SERVICE EXPENSES 577,415. MANAGEMENT AND GENERAL EXPENSES 8,830. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 586,245. DIGITAL CONSULTANT: PROGRAM SERVICE EXPENSES 119,575. MANAGEMENT AND GENERAL EXPENSES 6,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 125,575. MEDIA CONSTULTANT: PROGRAM SERVICE EXPENSES 72,650. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 72,650. OPERATIONS: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 9,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 9,000. RESEARCH: PROGRAM SERVICE EXPENSES 2,880. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,880. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART I, LINE 1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART III, LINE 1, DESCRIPTION OF ORGANIZATION MISSION: |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION A, LINE 8B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | FORM 990, PART IX, LINE 11G |
| IRS990ScheduleR/AssetExchangeInd | 0 | 0 |
| IRS990ScheduleR/AssetPurchaseFromOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/AssetSaleToOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/DivRelatedOrganizationInd | 0 | 0 |
| IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd | 0 | 0 |
| IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd | 0 | 0 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd | 0 | 0 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt | 0 | WATERING HOLE MEDIA FUND |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN | 0 | 922951368 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt | 0 | 501(C)(3) |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd | 0 | DC |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt | 0 | CHARITABLE/EDUCATIONAL |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PublicCharityStatusTxt | 0 | LINE 7 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt | 0 | 1747 PENNSYLVANIA AVE NW 1000 |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm | 0 | WASHINGTON |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd | 0 | 20006 |
| IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd | 0 | 0 |
| IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/PaidEmployeesSharingInd | 0 | 0 |
| IRS990ScheduleR/PerformOfServicesByOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/PerformOfServicesForOthOrgInd | 0 | 0 |
| IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd | 0 | 0 |
| IRS990ScheduleR/ReimbursementPaidByOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/ReimbursementPaidToOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd | 0 | 0 |
| IRS990ScheduleR/RentalOfFcltsFromOthOrgInd | 0 | 0 |
| IRS990ScheduleR/SharingOfFacilitiesInd | 0 | 0 |
| IRS990ScheduleR/TransferFromOtherOrgInd | 0 | 0 |
| IRS990ScheduleR/TransferToOtherOrgInd | 0 | 0 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsEOYAmt | 0 | 20077 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 0 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 20077 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 1707945 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 182163 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 1505705 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1687868 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 20077 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 1505705 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 1707945 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 4 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 20077 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ManagementAndGeneralAmt | 0 | 16861 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 152961 |
| IRS990/TravelGrp/TotalAmt | 0 | 169822 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 1747 PENNSYLVANIA AVE NW STE 1000 |
| IRS990/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/USAddress/ZIPCd | 0 | 20006 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 4 |
| IRS990/VotingMembersIndependentCnt | 0 | 4 |
| IRS990/WebsiteAddressTxt | 0 | WATERINGHOLEMEDIA.COM |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ASHLEY ALLISON |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2025520221 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-12-15 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | WATERING HOLE MEDIA ACTION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | WATE |
| ReturnHeader/Filer/EIN | 0 | 992169616 |
| ReturnHeader/Filer/PhoneNum | 0 | 2025520221 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 1747 PENNSYLVANIA AVE NW STE 1000 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | WASHINGTON |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | DC |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 20006 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 1 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 471028527 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | MBA CONSULTING GROUP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 611 PENNSYLVANIA AVE SE 143 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | WASHINGTON |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | DC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 20003 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2025520221 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-12-15 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | TIFFANIE ELLIS |
| ReturnHeader/ReturnTs | 0 | 2025-12-15T17:40:47-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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