Civic Intelligence

Truemediaorg

EIN 99-1341951 • 501(c)4 • Seattle, WA

Profile

To build a deepfake detection tool to identify AI generated media, and to share this tool free of charge to users around the world.

2157 N Northlake Way 230Seattle, WA 98103

www.truemedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

52nd percentile

0.05x

Higher debt load relative to assets than 52% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

37th percentile

0.01x

Higher debt load relative to revenue than 37% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Net Margin

59th percentile

14%

Higher net margin than 59% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

98th percentile

$321,056

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 10.3% of source-year revenue.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets52nd percentile

Assets

$464,977

No earlier filing loaded for comparison.

Liabilities

$22,089

No earlier filing loaded for comparison.

Net Assets

$442,888

No earlier filing loaded for comparison.

Operations
Liabilities / Revenue37th percentileNet Margin59th percentile

Revenue

$3,118,418

No earlier filing loaded for comparison.

Expenses

$2,675,530

No earlier filing loaded for comparison.

Net Income

$442,888

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2024: $464,977Liabilities 2024: $22,089Net Assets 2024: $442,8882024

Highlighted filing

2024

Assets$464,977
Liabilities$22,089
Net Assets$442,888
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0Revenue 2024: $3,118,418Expenses 2024: $2,675,530Net Income 2024: $442,8882024

Highlighted filing

2024

Revenue$3,118,418
Expenses$2,675,530
Net Income$442,888
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$464,977
Liabilities
$22,089
Net assets
$442,888
Revenue
$3,118,418
Expenses
$2,675,530
Net income
$442,888
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.46$0.02$0.44$3.12$2.68$0.44
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 1, 2025
Return Version
2024v5.2
Gross Receipts
$3,118,418
Mission and Program Overview

Mission

To build a deepfake detection tool to identify AI generated media, and to share this tool free of charge to users around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$460,055-
Cash and Non-Interest-Bearing Accounts-$4,922-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$0$464,977▲ $464,977
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses-$22,089-
Total Liabilities$0$22,089▲ $22,089
Net Assets / Fund Balance
Net Assets Without Donor Restrictions-$442,888-
Total Net Assets Fund Balance$0$442,888▲ $442,888
Total Liabilities and Net Assets / Fund Balance$0$464,977▲ $464,977
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Oren EtzioniCEOFT$321,056$321,056
James AllardSecretary/TreasFT$206,794$206,794
Dawn WrightEngineering LeadFT$140,039$140,039

Board Members and Trustees

NameTitle
Art MinDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Emerald LandingLandlord/Office Space1015 Third Ave Suite 900, Seattle, WA 98104$187,159
Molly Norris WalkerSoftware & UX Development6495 NE Adas Will Lane, Bainbridge Island, WA 98110$139,000
Revenue and Support

Revenue Composition

Contributions and Grants
$3,002,730
Program Service Revenue
$94,000
Investment Income
$21,688
Other Revenue
$0
All Other Contributions
$3,002,730
Change in Net Assets
$442,888
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,525,924
Salaries, Compensation, and Employee Benefits$1,149,606
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$675,183--$675,183
Current Officers, Directors, Trustees, and Key Employees$395,888$131,963-$527,851
Other Salaries and Wages$378,033$126,011-$504,044
Occupancy$192,958--$192,958
Other Expenses$187,529--$187,529
Information Technology$185,124--$185,124
Advertising$67,248$51,171-$118,419
Payroll Taxes$56,225$18,742-$74,967
Travel$66,526--$66,526
Office Expenses-$58,866-$58,866
Other Employee Benefits$32,058$10,686-$42,744
Insurance-$25,432-$25,432
Fees for Services Legal-$15,887-$15,887
Total Functional Expenses$2,236,772$438,758$0$2,675,530
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“No notes were taken at our Board meeting.”

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
TrueMediaorg
EIN
99-1341951
Phone
2063696906
Address
2157 N Northlake Way 230, Seattle, WA 98103

Signing Officer

Name
James Allard
Title
Secretary/Treas
Signed
2025-07-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Oren Etzioni
Formed
2024
Legal Domicile
De
Voting Board Members
3
Independent Board Members
1
Employees
12
Volunteers
3

Preparer

Firm
Jacobson Lawrence & Associates Pllc
Address
200 FIRST AVENUE W SUITE 302, SEATTLE, WA 98119
Preparer
Zoe Joens CPA
Phone
2067282727
Raw XML Appendix379 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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