Civic Intelligence

Ecommerce Marketers Alliance Inc

EIN 99-1134985 • Richmond, VA

Profile

Championing Responsible Business Practices: Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce balancing innovation and consumer rights. Advocating for a More Uniform Policy Landscape: Ecommerce Innovation Alliance pushes for practical uniform regulations recognizing that imposing disparate obligations on mobile technologies is unworkable in practice. Combating Abusive Litigation: Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies. Fostering Collaboration and Shared Success: Ecommerce Innovation Alliance creates a vibrant community where members can connect share insights and collaborate to advance the future of the ecommerce sector. Educating and Empowering Members: Ecommerce Innovation Alliance provides essential resources training and support to our members equipping them with the tools to thrive.

303 W Broad StRichmond, VA 23220

ecomm-alliance.org

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

$16,694

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Net Assets

$16,694

No earlier filing loaded for comparison.

Operations

Revenue

$500,016

No earlier filing loaded for comparison.

Expenses

$483,322

No earlier filing loaded for comparison.

Net Income

$16,694

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20K$15K$10K$5.0K$0Assets 2025: $16,694Liabilities 2025: $0Net Assets 2025: $16,6942025

Highlighted filing

2025

Assets$16,694
Liabilities$0
Net Assets$16,694
Open 2025 Filing

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2025: $500,016Expenses 2025: $483,322Net Income 2025: $16,6942025

Highlighted filing

2025

Revenue$500,016
Expenses$483,322
Net Income$16,694
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$16,694
Liabilities
$0
Net assets
$16,694
Revenue
$500,016
Expenses
$483,322
Net income
$16,694
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.17$0.00$0.17$5.00$4.83$0.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 26, 2026
Return Version
2025v4.0
Gross Receipts
$500,016
Mission and Program Overview

Mission

Championing Responsible Business Practices: Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce balancing innovation and consumer rights. Advocating for a More Uniform Policy Landscape: Ecommerce Innovation Alliance pushes for practical uniform regulations recognizing that imposing disparate obligations on mobile technologies is unworkable in practice. Combating Abusive Litigation: Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies. Fostering Collaboration and Shared Success: Ecommerce Innovation Alliance creates a vibrant community where members can connect share insights and collaborate to advance the future of the ecommerce sector. Educating and Empowering Members: Ecommerce Innovation Alliance provides essential resources training and support to our members equipping them with the tools to thrive.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$0$16,694▲ $16,694
Other Notes and Loans Receivable, Net$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$0$16,694▲ $16,694
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$0$16,694▲ $16,694
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$0$16,694▲ $16,694
Total Liabilities and Net Assets / Fund Balance$0$16,694▲ $16,694
Compensation and Service Providers

Board Members and Trustees

NameTitle
Elliot GinsburgChair
G David CarterPresident CEO
Gina JohnsonVice Chair
Alex BellerDirector
Justin AllenDirector
Olfa BChirSecretary
Anh VuLiebermanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
McGuireWoodsLitigation and lobbying800 E Canal Street, Richmond, VA 23219$186,539
Revenue and Support

Revenue Composition

Contributions and Grants
$500,016
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$0
Change in Net Assets
$16,694
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$391,525
Salaries, Compensation, and Employee Benefits$91,797
Total Fundraising Expense$25,060
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Lobbying$240,728$0$0$240,728
Fees for Services Legal$122,259$5,423$0$127,682
Other Salaries and Wages$40,000$15,000$18,948$73,948
Information Technology$5,700$11,601$0$17,301
Other Employee Benefits$6,557$2,518$3,106$12,181
Payroll Taxes$3,066$1,150$1,452$5,668
Insurance$0$1,802$0$1,802
Fees for Services Other$0$0$780$780
Other Expenses$0$208$0$208
Total Functional Expenses$418,310$39,952$25,060$483,322
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 2

“| Employee:, Relationship:, Employee:| G David Carter, Business Relationship, Elliot Ginsburg| G David Carter, Business Relationship, Alex Beller| Elliot Ginsburg, Business Relationship, Alex Beller|”

Part VI, Section A, Line 6

“The Alliance Bylaws provide for three classes of members: 1. Ecommerce Retailers 2. Ecommerce Technology Providers 3. Associate Members”

Part VI, Section A, Line 7A

“| Class of the Person:, Nature of their rights:| Ecommerce Retailers self-paid, Vote for the board of directors| Ecommerce Technology Providers, Vote for the board of directors|”

Part VI, Section B, Line 11B

“990 is reviewed by board and Treasurer for accuracy”

Part VI, Section B, Line 12C

“Individuals must disclose conflicts of interest promptly for assessment and resolution. If a potential conflict is observed with another person they should be informed for clarification. Individuals can recuse themselves from decisions if they suspect a conflict without formal evaluation. The evaluation process involves disclosing all facts discussing with the individual and determining the existence of a conflict with the person leaving the meeting if a conflict is suspected.”

Part VI, Section C, Line 19

“Information available upon request.”

Filing and Contact Details

Filer

Filer Name
Ecommerce Marketers Alliance Inc
EIN
99-1134985
Phone
7032016697
Address
303 W BROAD ST, RICHMOND, VA 23220

Signing Officer

Name
G David Carter
Title
President CEO
Phone
7032016697
Signed
2026-02-26
Discuss with paid preparer
No

Organization Details

Principal Officer
George David Carter Jr
Formed
2023
Legal Domicile
Fl
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
0
Supplemental Narrative

Additional Explanations

Doing Business As Names

“Ecommerce Innovation Alliance”

Part III, line 2

“In 2025 we undertook active lobbying and litigation efforts on behalf of our members in several states and before the Federal Communications Commission. In addition we convened a meeting of over 20 industry stakeholders in Washington DC to gather input and engage in a strategic planning process to help establish our legislative priorities for 2026.”

Raw XML AppendixShowing 400 of 489 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0true
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt00
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt00
IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0Championing Responsible Business Practices: Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce balancing innovation and consumer rights. Advocating for a More Uniform Policy Landscape: Ecommerce Innovation Alliance pushes for practical uniform regulations recognizing that imposing disparate obligations on mobile technologies is unworkable in practice. Combating Abusive Litigation: Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies. Fostering Collaboration and Shared Success: Ecommerce Innovation Alliance creates a vibrant community where members can connect share insights and collaborate to advance the future of the ecommerce sector. Educating and Empowering Members: Ecommerce Innovation Alliance provides essential resources training and support to our members equipping them with the tools to thrive.
IRS990/AdvertisingGrp/FundraisingAmt00
IRS990/AdvertisingGrp/ManagementAndGeneralAmt00
IRS990/AdvertisingGrp/ProgramServicesAmt00
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherContributionsAmt00
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/ApplicationPendingInd0X
IRS990/AuditCommitteeInd0false
IRS990/BooksInCareOfDetail/PersonNm0G David Carter
IRS990/BooksInCareOfDetail/PhoneNum07032016697
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0303 W BROAD ST
IRS990/BooksInCareOfDetail/USAddress/CityNm0RICHMOND
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0VA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd023220
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt00
IRS990/CashNonInterestBearingGrp/EOYAmt016694
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt00
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt00
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt00
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt00
IRS990/CompDisqualPersonsGrp/FundraisingAmt00
IRS990/CompDisqualPersonsGrp/ManagementAndGeneralAmt00
IRS990/CompDisqualPersonsGrp/ProgramServicesAmt00
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/FundraisingAmt00
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt00
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt00
IRS990/ConferencesMeetingsGrp/TotalAmt00
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/ContractorCompensationGrp/CompensationAmt0186539
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt0800 E Canal Street
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0Richmond
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0VA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd023219
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0McGuireWoods
IRS990/ContractorCompensationGrp/ServicesDesc0Litigation and lobbying
IRS990/ContriRptFundraisingEventAmt00
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0500016
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0391525
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt016694
IRS990/CYSalariesCompEmpBnftPaidAmt091797
IRS990/CYTotalExpensesAmt0483322
IRS990/CYTotalFundraisingExpenseAmt025060
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0500016
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt00
IRS990/DeferredRevenueGrp/EOYAmt00
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/FundraisingAmt00
IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt00
IRS990/DepreciationDepletionGrp/ProgramServicesAmt00
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc0The EIA worked to educate lawmakers about the importance of shifting focus from litigation to technology in combating illegal robocalls.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonatedServicesAndUseFcltsAmt00
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt00
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt00
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt00
IRS990/EscrowAccountLiabilityGrp/BOYAmt00
IRS990/EscrowAccountLiabilityGrp/EOYAmt00
IRS990/ExpenseAmt0139248
IRS990/FamilyOrBusinessRlnInd0true
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FederatedCampaignsAmt00
IRS990/FeesForServicesAccountingGrp/FundraisingAmt00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt00
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt00
IRS990/FeesForServicesAccountingGrp/TotalAmt00
IRS990/FeesForServicesLegalGrp/FundraisingAmt00
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt05423
IRS990/FeesForServicesLegalGrp/ProgramServicesAmt0122259
IRS990/FeesForServicesLegalGrp/TotalAmt0127682
IRS990/FeesForServicesLobbyingGrp/FundraisingAmt00
IRS990/FeesForServicesLobbyingGrp/ManagementAndGeneralAmt00
IRS990/FeesForServicesLobbyingGrp/ProgramServicesAmt0240728
IRS990/FeesForServicesLobbyingGrp/TotalAmt0240728
IRS990/FeesForServicesManagementGrp/FundraisingAmt00
IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt00
IRS990/FeesForServicesManagementGrp/ProgramServicesAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
IRS990/FeesForServicesOtherGrp/FundraisingAmt0780
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt00
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt00
IRS990/FeesForServicesOtherGrp/TotalAmt0780
IRS990/FeesForServicesProfFundraising/FundraisingAmt00
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/FundraisingAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/ManagementAndGeneralAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/ProgramServicesAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt05.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt55.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt630.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/PersonNm0Elliot Ginsburg
IRS990/Form990PartVIISectionAGrp/PersonNm1Gina Johnson
IRS990/Form990PartVIISectionAGrp/PersonNm2Anh VuLieberman
IRS990/Form990PartVIISectionAGrp/PersonNm3Olfa BChir
IRS990/Form990PartVIISectionAGrp/PersonNm4Justin Allen
IRS990/Form990PartVIISectionAGrp/PersonNm5Alex Beller
IRS990/Form990PartVIISectionAGrp/PersonNm6G David Carter
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6President CEO
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02023
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/FundraisingAmt00
IRS990/FundraisingDirectExpensesAmt00
IRS990/FundraisingGrossIncomeAmt00
IRS990/GamingActivitiesInd0false
IRS990/GamingDirectExpensesAmt00
IRS990/GamingGrossIncomeAmt00
IRS990/GoverningBodyVotingMembersCnt06
IRS990/GovernmentGrantsAmt00
IRS990/GrantAmt00
IRS990/GrantsPayableGrp/BOYAmt00
IRS990/GrantsPayableGrp/EOYAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0500016
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/ExclusionAmt00
IRS990/IncmFromInvestBondProceedsGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IncmFromInvestBondProceedsGrp/UnrelatedBusinessRevenueAmt00
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt06
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt00
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt011601
IRS990/InformationTechnologyGrp/ProgramServicesAmt05700
IRS990/InformationTechnologyGrp/TotalAmt017301
IRS990/InitialReturnInd0X
IRS990/InsuranceGrp/FundraisingAmt00
IRS990/InsuranceGrp/ManagementAndGeneralAmt01802
IRS990/InsuranceGrp/ProgramServicesAmt00
IRS990/InsuranceGrp/TotalAmt01802
IRS990/InterestGrp/FundraisingAmt00
IRS990/InterestGrp/ManagementAndGeneralAmt00
IRS990/InterestGrp/ProgramServicesAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/BOYAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentExpenseAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt00
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt00
IRS990/InvestmentIncomeGrp/UnrelatedBusinessRevenueAmt00
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt00
IRS990/LandBldgEquipBasisNetGrp/BOYAmt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt00
IRS990/LegalDomicileStateCd0FL
IRS990/LoanOutstandingInd0false
IRS990/LoansFromOfficersDirectorsGrp/BOYAmt00
IRS990/LoansFromOfficersDirectorsGrp/EOYAmt00
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt0500016
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Championing Responsible Business Practices: Ecommerce Innovation Alliance promotes best practices and ethical standards in ecommerce balancing innovation and consumer rights. Advocating for a More Uniform Policy Landscape: Ecommerce Innovation Alliance pushes for practical uniform regulations recognizing that imposing disparate obligations on mobile technologies is unworkable in practice. Combating Abusive Litigation: Ecommerce Innovation Alliance advocates for legal reforms to reduce the prevalence of wasteful and predatory litigation tactics targeting ecommerce companies. Fostering Collaboration and Shared Success: Ecommerce Innovation Alliance creates a vibrant community where members can connect share insights and collaborate to advance the future of the ecommerce sector. Educating and Empowering Members: Ecommerce Innovation Alliance provides essential resources training and support to our members equipping them with the tools to thrive.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt00
IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt00
IRS990/NetAssetsOrFundBalancesEOYAmt016694
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetIncomeFromGamingGrp/ExclusionAmt00
IRS990/NetIncomeFromGamingGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt00
IRS990/NetRentalIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt016694
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NoncashContributionsAmt00
IRS990/NondeductibleContributionsInd0true
IRS990/NondeductibleContriDisclInd0true
IRS990/OccupancyGrp/FundraisingAmt00
IRS990/OccupancyGrp/ManagementAndGeneralAmt00
IRS990/OccupancyGrp/ProgramServicesAmt00
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/FundraisingAmt00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt00
IRS990/OfficeExpensesGrp/ProgramServicesAmt00
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt03106
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt02518
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt06557
IRS990/OtherEmployeeBenefitsGrp/TotalAmt012181
IRS990/OtherExpensesGrp/Desc0Payroll Services
IRS990/OtherExpensesGrp/Desc1Transaction Fees
IRS990/OtherExpensesGrp/Desc2IRS Filing Fee (Form 1024)
IRS990/OtherExpensesGrp/Desc3Bank Fees
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt1774
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/FundraisingAmt30
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01650
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt10
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2600
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt3208
IRS990/OtherExpensesGrp/ProgramServicesAmt00
IRS990/OtherExpensesGrp/ProgramServicesAmt10
IRS990/OtherExpensesGrp/ProgramServicesAmt20
IRS990/OtherExpensesGrp/ProgramServicesAmt30
IRS990/OtherExpensesGrp/TotalAmt01650
IRS990/OtherExpensesGrp/TotalAmt1774
IRS990/OtherExpensesGrp/TotalAmt2600
IRS990/OtherExpensesGrp/TotalAmt3208
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt00
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt018948
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt015000
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt040000
IRS990/OtherSalariesAndWagesGrp/TotalAmt073948
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/FundraisingAmt00
IRS990/PaymentsToAffiliatesGrp/ManagementAndGeneralAmt00
IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt00
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/FundraisingAmt01452
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt01150
IRS990/PayrollTaxesGrp/ProgramServicesAmt03066
IRS990/PayrollTaxesGrp/TotalAmt05668
IRS990/PensionPlanContributionsGrp/FundraisingAmt00
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0George David Carter Jr
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgSrvcAccomActy2Grp/Desc0Texas Senate Bill 140 caused industry panic by potentially classifying marketing texts as telephone solicitations, imposing a $10,000 bond registration fees and public disclosure of owner data. EIA successfully challenged the laws constitutionality in federal court securing a settlement exempting 15,000 members from registration requirements saving the ecommerce industry an estimated $891 million in compliance costs and preventing businesses from ceasing messaging to Texas residents.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0124563
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProgSrvcAccomActy3Grp/Desc0In 2025 500 lawsuits targeted brands for texting during quiet hours even though the FCCs quiet hours regulations are not enforceable by individuals who consented to receive the texts. Brands faced legal action due to challenges in tracking mobile users real-time time zones. The organization filed a petition with the FCC emphasizing that prior consent overrides quiet hours rules and urging a review of location standards. The FCC responded promptly seeking public input shedding light on the frivolous nature of these lawsuits. The organization now awaits the FCCs final decision on their petition.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt077478
IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Oregon proposed a challenging law with a 7:00 PM curfew and extensive text message disclosure requirements. EIA led efforts to amend the bill resulting in a more reasonable 8:00 PM curfew reduced disclosure mandates and clarified rules on phone number impact transforming a detrimental bill into a workable standard.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1Virginias mini-TCPA attracted frivolous lawsuits against brands for omitting employee names in marketing texts. To combat this EIA drafted Senate Bill 1339 clarifying that brand identification suffices and protecting ecommerce businesses from costly litigation. This bill passed unanimously safeguarding businesses and streamlining opt-out procedures.
IRS990/ProgSrvcAccomActyOtherGrp/Desc2An Executive Order sought to suspend the de minimis exemption that allowed businesses to ship goods into the United States valued at less than $800 without paying import duties creating significant financial costs for ecommerce brands. EIA intervened in a legal case arguing against the elimination of this exemption without Congressional approval highlighting its importance for promoting free trade. Our efforts have created a crucial record of harm to small businesses prompting the administration to justify its actions. The court battle continues awaiting further clarity from the Supreme Court on presidential tariff authority.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt038442
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt120275
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt218304
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt00
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt10
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt20
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt10
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt20
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ManagementAndGeneralAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/ReconcilationRevenueExpnssAmt016694
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RelatedOrganizationsAmt00
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt00
IRS990/RoyaltiesGrp/FundraisingAmt00
IRS990/RoyaltiesGrp/ManagementAndGeneralAmt00
IRS990/RoyaltiesGrp/ProgramServicesAmt00
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt00
IRS990/RoyaltiesRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RoyaltiesRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0false
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Ecommerce Innovation Alliance
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1In 2025 we undertook active lobbying and litigation efforts on behalf of our members in several states and before the Federal Communications Commission. In addition we convened a meeting of over 20 industry stakeholders in Washington DC to gather input and engage in a strategic planning process to help establish our legislative priorities for 2026.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2| Employee:, Relationship:, Employee:| G David Carter, Business Relationship, Elliot Ginsburg| G David Carter, Business Relationship, Alex Beller| Elliot Ginsburg, Business Relationship, Alex Beller|
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Alliance Bylaws provide for three classes of members: 1. Ecommerce Retailers 2. Ecommerce Technology Providers 3. Associate Members
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4| Class of the Person:, Nature of their rights:| Ecommerce Retailers self-paid, Vote for the board of directors| Ecommerce Technology Providers, Vote for the board of directors|
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5990 is reviewed by board and Treasurer for accuracy

Document Assets

No mirrored PDF or thumbnail assets are attached yet.