Civic Intelligence

Meetings Assessment Partnership

EIN 99-0692129 • 501(c)6 • Newport Beach, CA

Profile

The specific purpose of this corporation is to improve business conditions and the business environment for tourism in the city of newport beach through the provision of marketing, sales, and special events programs, along with various other initiatives directly related to promoting tourism and its associated activities.

1600 Newport Center Drive Ste 120Newport Beach, CA 92660

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

64th percentile

0.31x

Higher debt load relative to assets than 64% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

42nd percentile

0.23x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

81st percentile

17%

Higher net margin than 81% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

83rd percentile

$488,098

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 5.6% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Asset Growth

95th percentile

41%

Faster asset growth than 95% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

99th percentile

211%

Faster revenue growth than 99% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Assets

Up

$6,484,974

Up $1,879,231 (+41%) from 2024

Liabilities

Up

$1,995,294

Up $393,848 (+25%) from 2024

Net Assets

Up

$4,489,680

Up $1,485,383 (+49%) from 2024

Revenue

Up

$8,656,582

Up $5,872,402 (+211%) from 2024

Expenses

Up

$7,171,198

Up $4,092,295 (+133%) from 2024

Net Income

Up

$1,485,384

Up $1,780,107 (+604%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2024: $4,605,743Liabilities 2024: $1,601,446Net Assets 2024: $3,004,2972024Assets 2025: $6,484,974Liabilities 2025: $1,995,294Net Assets 2025: $4,489,6802025

Highlighted filing

2025

Assets$6,484,974
Liabilities$1,995,294
Net Assets$4,489,680

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2024: $2,784,180Expenses 2024: $3,078,903Net Income 2024: -$294,7232024Revenue 2025: $8,656,582Expenses 2025: $7,171,198Net Income 2025: $1,485,3842025

Highlighted filing

2025

Revenue$8,656,582
Expenses$7,171,198
Net Income$1,485,384

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Dec 22, 2025
Return Version
2024v5.2
Gross Receipts
$8,656,582
Mission and Program Overview

Mission

The specific purpose of this corporation is to improve business conditions and the business environment for tourism in the city of newport beach through the provision of marketing, sales, and special events programs, along with various other initiatives directly related to promoting tourism and its associated activities.

Meetings assessment partnership is a non-profit organization to improve business conditions and the business environment for tourism in the city of newport beach through the provision of marketing, sales, and special events programs, along with various other initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,436,321$2,899,744▲ $1,463,423
Savings and Temporary Cash Investments$1,503,686$1,800,001▲ $296,315
Prepaid Expenses and Deferred Charges$521,012$532,550▲ $11,538
Accounts Receivable$4,651$184,685▲ $180,034
Land, Buildings, and Equipment, Net$102,467$78,249▼ $24,218
Total Assets$4,605,743$6,484,974▲ $1,879,231
Other Assets Total$1,037,606$989,745▼ $47,861
Liabilities
Other Liabilities$1,231,163$1,179,091▼ $52,072
Accounts Payable and Accrued Expenses$370,283$494,455▲ $124,172
Deferred Revenue-$321,748-
Total Liabilities$1,601,446$1,995,294▲ $393,848
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,004,297$4,489,680▲ $1,485,383
Total Net Assets Fund Balance$3,004,297$4,489,680▲ $1,485,383
Total Liabilities and Net Assets / Fund Balance$4,605,743$6,484,974▲ $1,879,231

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$56,236$190,222$246,458
Leasehold Improvements$22,013$11,180$33,193
Other Assets Org$29,368--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michelle DonahueSVP of SalesFT$187,780$75,880$263,660
Gary SherwinPresident/CEOPT$156,992$74,557$231,549
Amanda KleimDirector of SalesFT$118,649$58,233$176,882
Enrique PauloNational Account DirectorFT$99,754$60,571$160,325
Jane DrydenGroup Marketing & Communications DirectorFT$109,199$33,907$143,106
Jennifer BrannonNational Account DirectorFT$81,868$57,336$139,204
Lily PearsonChief Financial OfficerPT$100,713$34,291$135,004
Lauro GarciaAccounting ManagerPT$53,545$70,569$124,114

Board Members and Trustees

NameTitle
Debbie SnavelyChairperson
Andre BroseVice-chairperson
Annie PaintingDirector
Cindy RaccoDirector
David HoffmanDirector
Kevin KellyDirector
Markus KohnDirector
Phil RavennaSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Newport Beach & CompanyMarketing And Promotion Services1600 NEWPORT CENTER DRIVE, Newport Beach, CA 92660$108,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$8,495,899
Investment Income
$160,683
Other Revenue
$0
Change in Net Assets
$1,485,384

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,656,582
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$8,656,582
Total Revenue per Form 990
$8,656,582
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,653,807
Salaries, Compensation, and Employee Benefits$2,517,391
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$4,027,654
Other Salaries and Wages---$1,339,152
Current Officers, Directors, Trustees, and Key Employees---$730,521
Occupancy---$242,238
Other Employee Benefits---$211,730
Payroll Taxes---$151,048
Pension Plan Contributions---$84,940
Office Expenses---$57,903
Fees for Services Other---$51,207
Depreciation Depletion---$46,057
Conferences and Meetings---$43,229
Travel---$42,025
Fees for Services Accounting---$34,799
Information Technology---$30,129
Other Expenses---$15,409
Insurance---$9,151
Fees for Services Legal---$1,339
Total Functional Expenses$0$0$0$7,171,198

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$7,171,199
Total Expenses per Audited Statements$7,171,199
Total Expenses per Form 990$7,171,199
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sublease Obligations$1,034,101
Group Booking Incentive Reserve$142,889
Ocva Reserve$2,101
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

A copy of the 990 is provided to the chief financial officer for review and it is subsequently approved at a board meeting before it is filed.

Form 990, Part VI, Section B, Line 12C

"as an employee of meetings assessment partnership, you are expected to use good judgment to avoid any activity, investment, or interest that actually or potentially creates a conflict between your personal interests and the interest of meetings assessment partnerships or its partners, including any behavior which gives the appearance of taking money, merchandise, or services from a customer or vendor for personal gain. If you are uncertain as to whether a certain transaction, activity or relationship constitutes a conflict of interest, you should discuss the matter with management. If you or someone with whom you have a close relationship (such as a family member or close companion) engages in any activity or transaction which might cause a conflict between your personal interest and meetings assessment partnership's interest, information about that potential conflict must be disclosed in advance to management, and any exception to this guideline must be approved by the president/ceo of meetings assessment partnership in advance in writing. Failure to adhere to this guideline, including failure to disclose any conflicts or to seek an exception, may result in discipline, up to and including termination of employment." as part of this policy, each year two disclosures are provided to the board of directors and the executive team of the organization. The annual disclosure requests information regarding any family or business relationshps and any possible compensation received. The other disclosure confirms the understanding of the conflict of interest policy and provides space for an explanation.

Form 990, Part VI, Section B, Line 15A

A compensation committee was formed by 3 members of the board. Members of the compensation committee contacted other bureaus, similar to meetings assessment partnership, for ceo compensation information. The bureaus contacted included santa barbara, san diego, and palm springs. The proposed compensation was then determined and agreed upon by the compensation committee and presented to the executive committee for final approval.

Form 990, Part VI, Section C, Line 19

The following documents are available for review upon request: form 990, form 1024, articles of incorporation, by laws, and determination letter.

Filing and Contact Details

Filer

Filer Name
Meetings Assessment Partnership
EIN
99-0692129
Phone
9497196100
Address
1600 NEWPORT CENTER DRIVE STE 120, NEWPORT BEACH, CA 92660

Signing Officer

Name
Lily Pearson
Title
CFO
Phone
9497196100
Signed
2025-12-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lily Pearson
Formed
2024
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
12
Volunteers
8

Preparer

Firm
Crowe Llp
Address
575 MARKET STREET SUITE 3300, SAN FRANCISCO, CA 94105-5829
Preparer
Diane Kirmaci
Phone
4155761100
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The organization qualifies as a tax-exempt organization for federal income taxes under section 501(c)(6) of the united states internal revenue code for california state income taxes under section 23701(d) of the california revenue and taxation code; therefore, the organization has no provision for federal or state income taxes. During the year ended june 30, 2025, and the period ended june 30, 2024, the organization had no unrelated business income. The organization annually evaluates tax positions as part of the preparation of its exempt tax return. This process includes an analysis of whether tax positions the organization takes with regard to a particular item of income or deduction would meet the definition of an uncertain tax position under current accounting guidance. The organization believes its tax positions are appropriate based on current facts and circumstances. The organization's policy is to recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. At june 30, 2025, the organization did not have any unrecognized tax benefits.

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IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0THE SPECIFIC PURPOSE OF THIS CORPORATION IS TO IMPROVE BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR TOURISM IN THE CITY OF NEWPORT BEACH THROUGH THE PROVISION OF MARKETING, SALES, AND SPECIAL EVENTS PROGRAMS, ALONG WITH VARIOUS OTHER INITIATIVES DIRECTLY RELATED TO PROMOTING TOURISM AND ITS ASSOCIATED ACTIVITIES.
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IRS990/MoreThan5000KToOrgInd00
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IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0OPERATING SUBLEASE RIGHT-OF-USE ASSETS
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1WEBSITE DEVELOPMENT COSTS
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1SUBLEASE OBLIGATIONS
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2OCVA RESERVE
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION QUALIFIES AS A TAX-EXEMPT ORGANIZATION FOR FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE UNITED STATES INTERNAL REVENUE CODE FOR CALIFORNIA STATE INCOME TAXES UNDER SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE; THEREFORE, THE ORGANIZATION HAS NO PROVISION FOR FEDERAL OR STATE INCOME TAXES. DURING THE YEAR ENDED JUNE 30, 2025, AND THE PERIOD ENDED JUNE 30, 2024, THE ORGANIZATION HAD NO UNRELATED BUSINESS INCOME. THE ORGANIZATION ANNUALLY EVALUATES TAX POSITIONS AS PART OF THE PREPARATION OF ITS EXEMPT TAX RETURN. THIS PROCESS INCLUDES AN ANALYSIS OF WHETHER TAX POSITIONS THE ORGANIZATION TAKES WITH REGARD TO A PARTICULAR ITEM OF INCOME OR DEDUCTION WOULD MEET THE DEFINITION OF AN UNCERTAIN TAX POSITION UNDER CURRENT ACCOUNTING GUIDANCE. THE ORGANIZATION BELIEVES ITS TAX POSITIONS ARE APPROPRIATE BASED ON CURRENT FACTS AND CIRCUMSTANCES. THE ORGANIZATION'S POLICY IS TO RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALTIES IN OPERATING EXPENSES. AT JUNE 30, 2025, THE ORGANIZATION DID NOT HAVE ANY UNRECOGNIZED TAX BENEFITS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt6109199
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount140530
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount217189
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount437647
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount537834
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount611955
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt411077
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