Civic Intelligence

World Wildlife Fund Canada

EIN 98-0203027 • 501(c)3 • Toronto, Ontario, CA

Profile

To collect manage and disburse funds through suitable bodies or individuals for the conservation of fauna flora forests landscape water soils and other natural resources in Canada and elsewhere by research investigation education at all levels information and publicity coordination of efforts cooperation with other interested parties and all other appropriate means.

410 Adelaide St West Suite 400Toronto, Ontario M5V 1S8CA

wwf.ca

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

37th percentile

0.11x

Higher debt load relative to assets than 37% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Liabilities / Revenue

22nd percentile

0.08x

Higher debt load relative to revenue than 22% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Net Margin

70th percentile

15%

Higher net margin than 70% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

88th percentile

29%

Faster asset growth than 88% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Revenue Growth

64th percentile

13%

Faster revenue growth than 64% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$21,755,726

Up $4,883,125 (+29%) from 2024

Liabilities

Up

$2,345,915

Up $327,602 (+16%) from 2024

Net Assets

Up

$19,409,811

Up $4,555,523 (+31%) from 2024

Operations
Liabilities / Revenue22nd percentileNet Margin70th percentile

Revenue

Up

$28,284,113

Up $3,320,618 (+13%) from 2024

Expenses

Up

$23,981,950

Up $361,849 (+1.5%) from 2024

Net Income

Up

$4,302,163

Up $2,958,769 (+220%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth88th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2011: $11,964,129Liabilities 2011: $1,060,216Net Assets 2011: $10,903,9132011Assets 2012: $10,280,421Liabilities 2012: $887,271Net Assets 2012: $9,393,1512012Assets 2013: $11,771,530Liabilities 2013: $1,481,930Net Assets 2013: $10,289,6002013Assets 2014: $12,596,036Liabilities 2014: $1,726,045Net Assets 2014: $10,869,9912014Assets 2015: $11,973,387Liabilities 2015: $1,364,497Net Assets 2015: $10,608,8902015Assets 2016: $10,306,540Liabilities 2016: $1,490,256Net Assets 2016: $8,816,2842016Assets 2017: $0Liabilities 2017: $0Net Assets 2017: $02017Assets 2018: $9,812,141Liabilities 2018: $1,261,490Net Assets 2018: $8,550,6512018Assets 2019: $10,172,412Liabilities 2019: $1,444,800Net Assets 2019: $8,727,6122019Assets 2020: $11,262,569Liabilities 2020: $1,601,089Net Assets 2020: $9,661,4802020Assets 2021: $12,818,003Liabilities 2021: $1,554,080Net Assets 2021: $11,263,9232021Assets 2022: $15,319,173Liabilities 2022: $1,269,203Net Assets 2022: $14,049,9702022Assets 2023: $15,585,642Liabilities 2023: $1,754,016Net Assets 2023: $13,831,6262023Assets 2024: $16,872,601Liabilities 2024: $2,018,313Net Assets 2024: $14,854,2882024Assets 2025: $21,755,726Liabilities 2025: $2,345,915Net Assets 2025: $19,409,8112025

Highlighted filing

2025

Assets$21,755,726
Liabilities$2,345,915
Net Assets$19,409,811
Open 2025 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MRevenue 2011: $22,195,464Expenses 2011: $22,332,715Net Income 2011: -$137,2512011Revenue 2012: $23,215,017Expenses 2012: $24,157,814Net Income 2012: -$942,7972012Revenue 2013: $23,953,901Expenses 2013: $22,848,661Net Income 2013: $1,105,2402013Revenue 2014: $23,219,081Expenses 2014: $22,487,602Net Income 2014: $731,4792014Revenue 2015: $19,423,721Expenses 2015: $18,046,660Net Income 2015: $1,377,0612015Revenue 2016: $15,618,131Expenses 2016: $16,930,321Net Income 2016: -$1,312,1902016Revenue 2017: $0Expenses 2017: $0Net Income 2017: $02017Revenue 2018: $19,298,364Expenses 2018: $18,592,960Net Income 2018: $705,4042018Revenue 2019: $18,579,215Expenses 2019: $18,486,979Net Income 2019: $92,2362019Revenue 2020: $19,599,734Expenses 2020: $18,257,895Net Income 2020: $1,341,8392020Revenue 2021: $18,714,318Expenses 2021: $18,262,113Net Income 2021: $452,2052021Revenue 2022: $23,960,474Expenses 2022: $20,357,454Net Income 2022: $3,603,0202022Revenue 2023: $20,954,944Expenses 2023: $20,938,946Net Income 2023: $15,9982023Revenue 2024: $24,963,495Expenses 2024: $23,620,101Net Income 2024: $1,343,3942024Revenue 2025: $28,284,113Expenses 2025: $23,981,950Net Income 2025: $4,302,1632025

Highlighted filing

2025

Revenue$28,284,113
Expenses$23,981,950
Net Income$4,302,163
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$21,755,726
Liabilities
$2,345,915
Net assets
$19,409,811
Revenue
$28,284,113
Expenses
$23,981,950
Net income
$4,302,163
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$21.8$2.35$19.4$28.3$24.0$4.30
2024Detailed filing. Detailed filing data is available for this year.$16.9$2.02$14.9$25.0$23.6$1.34
2023Detailed filing. Detailed filing data is available for this year.$15.6$1.75$13.8$21.0$20.9$0.02
2022Detailed filing. Detailed filing data is available for this year.$15.3$1.27$14.0$24.0$20.4$3.60
2021Detailed filing. Detailed filing data is available for this year.$12.8$1.55$11.3$18.7$18.3$0.45
2020Summary only. Only limited summary data is available for this year.$11.3$1.60$9.66$19.6$18.3$1.34
2019Summary only. Only limited summary data is available for this year.$10.2$1.44$8.73$18.6$18.5$0.09
2018Summary only. Only limited summary data is available for this year.$9.81$1.26$8.55$19.3$18.6$0.71
2017Summary only. Only limited summary data is available for this year.$0.00$0.00$0.00$0.00$0.00$0.00
2016Summary only. Only limited summary data is available for this year.$10.3$1.49$8.82$15.6$16.9$1.31
2015Summary only. Only limited summary data is available for this year.$12.0$1.36$10.6$19.4$18.0$1.38
2014Summary only. Only limited summary data is available for this year.$12.6$1.73$10.9$23.2$22.5$0.73
2013Summary only. Only limited summary data is available for this year.$11.8$1.48$10.3$24.0$22.8$1.11
2012Summary only. Only limited summary data is available for this year.$10.3$0.89$9.39$23.2$24.2$0.94
2011Summary only. Only limited summary data is available for this year.$12.0$1.06$10.9$22.2$22.3$0.14
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 13, 2025
Return Version
2024v5.1
Gross Receipts
$28,518,653
Mission and Program Overview

Mission

To collect manage and disburse funds through suitable bodies or individuals for the conservation of fauna flora forests landscape water soils and other natural resources in Canada and elsewhere by research investigation education at all levels information and publicity coordination of efforts cooperation with other interested parties and all other appropriate means.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$13,333,694$18,462,216▲ $5,128,522
Savings and Temporary Cash Investments$2,120,057$1,955,836▼ $164,221
Prepaid Expenses and Deferred Charges$642,324$591,802▼ $50,522
Accounts Receivable$502,997$543,650▲ $40,653
Land, Buildings, and Equipment, Net$272,652$201,342▼ $71,310
Cash and Non-Interest-Bearing Accounts$877$880▲ $3
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$16,872,601$21,755,726▲ $4,883,125
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$2,018,313$2,345,915▲ $327,602
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$2,018,313$2,345,915▲ $327,602
Net Assets / Fund Balance
Net Assets With Donor Restrictions$11,640,944$14,451,304▲ $2,810,360
Net Assets Without Donor Restrictions$3,213,344$4,958,507▲ $1,745,163
Total Net Assets Fund Balance$14,854,288$19,409,811▲ $4,555,523
Total Liabilities and Net Assets / Fund Balance$16,872,601$21,755,726▲ $4,883,125

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$89,358$-880,507$969,865
Other Land Buildings$110,557$-263,514$374,071
Leasehold Improvements$1,427$-31,266$32,693
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Megan LesliePresident and CEOFT$178,976$22,201$201,177
Mary MacDonaldChief Conservation OfficerFT$161,821$20,586$182,407
Rashida JeevaSVP Marketing and CommunicationsFT$146,435$19,922$166,357
Kathrin MajicSVP DevelopmentFT$133,580$19,035$152,615
Jeffrey ChuSVP People Culture and TechnologyFT$131,894$18,918$150,812
Mark CharlesVP MarketingFT$119,107$18,028$137,135
Simone HickenVP Philanthropy and Donor EngagementFT$115,660$17,789$133,449
David CornfieldBoard Treasurer - Vice President Finance and PlanningFT$104,517$14,308$118,825
Justine MossmanSecretary to the BoardFT$47,246$7,626$54,872

Board Members and Trustees

NameTitle
Julie GelfandDirector - Chair of the Audit Committee
Meena BallantyneDirector - Chair of the Board
Anne-Marie BoucherDirector - Chair of the Governance Committee
James BiggarDirector - Vice Chair of the Board
Bruce Poon TipDirector
David OxtobyDirector
Jessica PathyDirector
John EtheringtonDirector
Kluane AdamekDirector
Linda SampsonDirector
Ryan BaillargeonDirector
Supriya SyalDirector
Tammara SomaDirector
Thanh Thao PhamDirector
Vincent GasparroDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Blakely & Associates IncMailing, Marketing240 Industrial Parkway South, PO BOX 4290 POSTAL STATION A, Aurora, Ontario, Ca$835,979
Mission CRM LimitedCloud-based fundraising database management systemC/O TH1340, Suite 305, Toronto, Ontario, Ca$579,756
TNI The Network IncDoor to door, fundraising4422 1st Street, Peachland, British Columbia, Ca$520,093
Positive Fulfillment Services LtdProduct orders, shipping2050 Codin Crescent, Toronto, Ontario, Ca$413,298
Tug Search Canada IncSearch engine marketing130 Spadina Ave, Toronto, Ontario, Ca$283,557
Revenue and Support

Revenue Composition

Contributions and Grants
$26,866,409
Program Service Revenue
$0
Investment Income
$749,525
Other Revenue
$668,179
All Other Contributions
$22,358,083
Change in Net Assets
$4,302,163

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
Yes

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded46$310,287Fair value.
Other Non Cash Contri Table4$8,303Life Insurance Premiums.
Total Noncash Contributions50$318,590-

Audited Revenue Reconciliation

Revenue per Audited Statements
$27,261,061
Revenue Not Reported on Financial Statements
$1,023,052
Revenue Not Reported on Form 990
$107,228
Other Revenue Adjustments
$1,023,052
Total Revenue per Audited Statements
$27,368,289
Total Revenue per Form 990
$28,284,113
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$10,325,827
Salaries, Compensation, and Employee Benefits$9,299,606
Total Fundraising Expense$4,637,449
Grants and Similar Amounts Paid$3,665,180
Professional Fundraising Fees$691,337

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$5,463,724$300,741$1,497,149$7,261,613
Fees for Services Other$3,389,404$49,197$233,044$3,671,645
Foreign Grants$3,427,500--$3,427,500
Payments to Affiliates$1,371,644$361,442$120,481$1,853,567
Other Employee Benefits$1,129,102$68,495$288,311$1,485,908
Advertising$511,817$604$597,250$1,109,671
Information Technology$500,785$85,340$362,161$948,286
Fees for Services Professional Fundraising--$691,337$691,337
Office Expenses$413,465$28,713$240,353$682,531
Current Officers, Directors, Trustees, and Key Employees$420,561$83,818$47,706$552,085
Occupancy$268,674$79,137$140,688$488,499
Travel$310,967$12,976$36,333$360,276
Conferences and Meetings$238,492$5,647$57,440$301,579
Grants to Domestic Orgs$237,680--$237,680
Depreciation Depletion$0$123,888$0$123,888
Insurance$35,933$9,767$24,611$70,311
Fees for Services Legal$36,447$4,236$17,602$58,285
Fees for Services Accounting$0$44,173$0$44,173
Fees for Service Investment Mgmnt Fees$0$14,727$0$14,727
Total Functional Expenses$1,110,405$0$1,110,405$2,220,810

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$24,216,490
Expenses per Audited Statements$23,981,950
Total Expenses per Form 990$23,981,950
Expenses Not Reported on Form 990$234,540
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
University of Maryland College ParkCollege Park, MD501(c)(3)Other Conservation$205,965
World Wildlife Fund IncWashington, DC501(c)(3)Other Conservation$23,470
University of Southern CaliforniaLos Angeles, CA-Other Conservation$6,453

International Summary

Offices
6
Employees
210
Spending
$23,744,270

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
North AmericaProgram servicesConservation.6210$14,387,144
North AmericaFundraising activitiesFundraising.00$4,637,449
North AmericaGrants to recipientsConservation.00$2,128,051
North AmericaOffice expensesOperations.00$1,292,177
Sub-Saharan AfricaGrants to recipientsConservation.00$916,629
Europe Including Iceland and GreenlandGrants to recipientsConservation.00$217,986
South AsiaGrants to recipientsConservation.00$132,646
East Asia and the PacificGrants to recipientsConservation.00$32,188
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$691,337
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 11B

“Prepared by a staff member reviewed by the VP Finance and Planning.”

Part VI, Line 12C

“The Board of Directors and employees annually review the conflict of interest policy and sign declarations as to their compliance or if in conflict real or perceived details are given. The nature of any conflict is reviewed by VP Finance & Planning; cases are referred as appropriate to the President; and any staff or board member in conflict is advised what actions if any are required for compliance with the policy. Implementation and monitoring of policy is the responsibility of the VP Finance & Planning.”

Part VI, Line 15

“The remuneration of the CEO and the five highest paid members of management is reviewed annually by the Compensation Governance & Nominating Committee of the Board of Directors.”

Part VI, Line 19

“The organizations governing documents code of business conduct and ethics policy and audited financial statements are available upon request. The audited financial statements and Annual Reports are available on http: www.wwf.ca”

Filing and Contact Details

Filer

Filer Name
World Wildlife Fund Canada
EIN
98-0203027
Phone
4164898800
Address
CA

Signing Officer

Name
David Cornfield
Title
VP Finance & Planning
Phone
4164847715
Signed
2025-11-13

Organization Details

Principal Officer
Megan Leslie
Formed
1967
Voting Board Members
10
Independent Board Members
10
Employees
162
Volunteers
303
Supplemental Narrative

Additional Explanations

Doing Business As Names

“WWF-Canada”

Part IX, Line 11G

“Other fees: $3,671,645”

Part XI, Line 9

“| Description:, Explanation:, Amount:| Change in exchange rate between Canadian $ and US dollar, Foreign Exchange, $146132|”

Financial Statement Notes

Part XI, line 4B

“Part XI Line 4b: The figure $1,023,052 is a sum of $1,257,592 Transfer from Foundation and -$234,540 Cost of Goods Sold.”

Part XII, line 2D

“Part XII Line 2d: Cost of Goods Sold.”

Raw XML AppendixShowing 400 of 1,233 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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