Civic Intelligence

Parents' Action for Children

EIN 95-4523698 • 501(c)3 • Los Angeles, CA

View Organization Page

Profile

To raise public awareness regarding the importance of early childhood development, and to provide families and caregivers of young children with the information and resources to promote healthy development and school readiness.

11812 San Vicente Blvd 200Los Angeles, CA 90049

www.parentsaction.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

5th percentile

-319%

Higher net margin than 5% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

9th percentile

-100%

Faster asset growth than 9% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

5th percentile

-97%

Faster revenue growth than 5% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$0

Down $2,241 (-100%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$0

Down $2,241 (-100%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin5th percentile

Revenue

Down

$702

Down $20,298 (-97%) from 2023

Expenses

Down

$2,943

Down $16,121 (-85%) from 2023

Net Income

Down

-$2,241

Down $4,177 (-216%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth9th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $844,200Liabilities 2010: $0Net Assets 2010: $844,2002010Assets 2011: $909,097Liabilities 2011: $0Net Assets 2011: $909,0972011Assets 2012: $966,794Liabilities 2012: $0Net Assets 2012: $966,7942012Assets 2013: $1,166,163Liabilities 2013: $0Net Assets 2013: $1,166,1632013Assets 2014: $1,047,076Liabilities 2014: $0Net Assets 2014: $1,047,0762014Assets 2015: $1,270,766Liabilities 2015: $0Net Assets 2015: $1,270,7662015Assets 2016: $982,397Liabilities 2016: $0Net Assets 2016: $982,3972016Assets 2017: $515,885Liabilities 2017: $265Net Assets 2017: $515,6202017Assets 2018: $225,122Liabilities 2018: $0Net Assets 2018: $225,1222018Assets 2019: $129,111Liabilities 2019: $0Net Assets 2019: $129,1112019Assets 2020: $46,685Liabilities 2020: $0Net Assets 2020: $46,6852020Assets 2021: $108,404Liabilities 2021: $0Net Assets 2021: $108,4042021Assets 2022: $304Liabilities 2022: $0Net Assets 2022: $3042022Assets 2023: $2,241Liabilities 2023: $0Net Assets 2023: $2,2412023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2024

Assets$0
Liabilities$0
Net Assets$0
Open 2024 Filing

Operations Trend

Revenue Growth5th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $291,851Expenses 2010: $206,441Net Income 2010: $85,4102010Revenue 2011: $287,444Expenses 2011: $222,547Net Income 2011: $64,8972011Revenue 2012: $254,105Expenses 2012: $196,408Net Income 2012: $57,6972012Revenue 2013: $399,010Expenses 2013: $199,641Net Income 2013: $199,3692013Revenue 2014: $227,715Expenses 2014: $346,802Net Income 2014: -$119,0872014Revenue 2015: $673,865Expenses 2015: $450,175Net Income 2015: $223,6902015Revenue 2016: $316Expenses 2016: $288,685Net Income 2016: -$288,3692016Revenue 2017: -$95,469Expenses 2017: $371,308Net Income 2017: -$466,7772017Revenue 2018: $11,433Expenses 2018: $301,931Net Income 2018: -$290,4982018Revenue 2019: $2,912Expenses 2019: $98,923Net Income 2019: -$96,0112019Revenue 2020: $873Expenses 2020: $83,299Net Income 2020: -$82,4262020Revenue 2021: $200,129Expenses 2021: $138,410Net Income 2021: $61,7192021Revenue 2022: $0Expenses 2022: $108,100Net Income 2022: -$108,1002022Revenue 2023: $21,000Expenses 2023: $19,064Net Income 2023: $1,9362023Revenue 2024: $702Expenses 2024: $2,943Net Income 2024: -$2,2412024

Highlighted filing

2024

Revenue$702
Expenses$2,943
Net Income-$2,241
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$0
Liabilities
$0
Net assets
$0
Revenue
$702
Expenses
$2,943
Net income
-$2,241
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.00$0.00$0.00
2023Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.02$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.00$0.11$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.20$0.14$0.06
2020Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.00$0.08$0.08
2019Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.00$0.10$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.01$0.30$0.29
2017Detailed filing. Detailed filing data is available for this year.$0.52$0.00$0.52$0.10$0.37$0.47
2016Detailed filing. Detailed filing data is available for this year.$0.98$0.00$0.98$0.00$0.29$0.29
2015Detailed filing. Detailed filing data is available for this year.$1.27$0.00$1.27$0.67$0.45$0.22
2014Summary only. Only limited summary data is available for this year.$1.05$0.00$1.05$0.23$0.35$0.12
2013Summary only. Only limited summary data is available for this year.$1.17$0.00$1.17$0.40$0.20$0.20
2012Summary only. Only limited summary data is available for this year.$0.97$0.00$0.97$0.25$0.20$0.06
2011Summary only. Only limited summary data is available for this year.$0.91$0.00$0.91$0.29$0.22$0.06
2010Summary only. Only limited summary data is available for this year.$0.84$0.00$0.84$0.29$0.21$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 22, 2025
Return Version
2024v5.2
Gross Receipts
$702
Mission and Program Overview

Mission

To raise public awareness regarding the importance of early childhood development, and to provide families and caregivers of young children with the information and resources to promote their healthy development and school readiness.

To educate and raise public awareness of the importance of early childhood development. Parents' action produced educational materials (dvd, cd-roms,booklets, in english and spanish) on early childhood brain development,effective parenting, preventive health care, safety, and school readiness for distribution to parents, teachers, healthcare providers, early childhood professionals, child advocates, policymakers and the media. This includes helping parents with the difficulties of raising children in disadvantaged and minority environments.this content is now available on our website at no cost to the public. The organization may continue to research other ways it can positively impact early childhood development.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,241$0▼ $2,241
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$2,241$0▼ $2,241
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,241$0▼ $2,241
Total Net Assets Fund Balance$2,241$0▼ $2,241
Total Liabilities and Net Assets / Fund Balance$2,241$0▼ $2,241
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Rob ReinerChairman,pres.,Director
Alan F HornDirector
Dr T Berry BrazeltonDirector
Michele ReinerSecretary, Director
Yusef RobbAssistant Secretary
Matthew FishburnCFO
Revenue and Support

Revenue Composition

Contributions and Grants
$702
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$702
Change in Net Assets
$-2,241
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,943
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses-$2,943-$2,943
Total Functional Expenses$0$2,943$0$2,943
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Rob reiner and michele reiner have a family relationship. Rob reiner and alan horn have a business relationship.”

Form 990, Part VI, Section B, Line 11B

“After preparation and review by the accountants, the treauser ciruclated a draft of the form 990 and related returns among officers and legal counsel, and solicited additions and corrections prior to filing.”

Form 990, Part VI, Section C, Line 18

“Brentwood managment group 11812 san vicente blvd. #200 los angeles, ca 90049 310-826-0909”

Form 990, Part VI, Section C, Line 19

“Governing documents, policies and financial statements are available to the public upon written request to the organization.”

Filing and Contact Details

Filer

Filer Name
PARENTS' ACTION FOR CHILDREN
EIN
95-4523698
Phone
3108260909
Address
11812 SAN VICENTE BLVD 200, LOS ANGELES, CA 90049

Signing Officer

Name
Rob Reiner
Title
President
Phone
3108260909
Signed
2025-10-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rob Reiner
Formed
1995
Legal Domicile
CA
Voting Board Members
4
Independent Board Members
4
Employees
0
Volunteers
0

Preparer

Firm
Gordon Fishburn & Major Llp
Address
11812 SAN VICENTE BLVD SUITE 200, LOS ANGELES, CA 90049
Preparer
Matthew Fishburn
Phone
3108260909
Raw XML Appendix324 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ScheduleJRequiredInd00
IRS990ScheduleN/AssetsDistributedInd01
IRS990ScheduleN/AttorneyGeneralNotifiedInd01
IRS990ScheduleN/BondsOutstandingInd00
IRS990ScheduleN/DirectorOfSuccessorInd00
IRS990ScheduleN/EmployeeOfSuccessorInd00
IRS990ScheduleN/LiabilitiesPaidInd00
IRS990ScheduleN/OwnerOfSuccessorInd00
IRS990ScheduleN/ReceiveCompensationInd00
IRS990ScheduleN/RequiredToNotifyAGInd01
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ROB REINER AND MICHELE REINER HAVE A FAMILY RELATIONSHIP. ROB REINER AND ALAN HORN HAVE A BUSINESS RELATIONSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AFTER PREPARATION AND REVIEW BY THE ACCOUNTANTS, THE TREAUSER CIRUCLATED A DRAFT OF THE FORM 990 AND RELATED RETURNS AMONG OFFICERS AND LEGAL COUNSEL, AND SOLICITED ADDITIONS AND CORRECTIONS PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BRENTWOOD MANAGMENT GROUP 11812 SAN VICENTE BLVD. #200 LOS ANGELES, CA 90049 310-826-0909
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS, POLICIES AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON WRITTEN REQUEST TO THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
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IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
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IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd01
IRS990/TotalAssetsBOYAmt02241
IRS990/TotalAssetsEOYAmt00
IRS990/TotalAssetsGrp/BOYAmt02241
IRS990/TotalAssetsGrp/EOYAmt00
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0702
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt02943
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt02943
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt02241
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt00
IRS990/TotalOtherCompensationAmt00
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0702
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02241
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt00
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt011812 SAN VICENTE BLVD 200
IRS990/USAddress/CityNm0LOS ANGELES
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd090049
IRS990/VotingMembersGoverningBodyCnt04
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0WWW.PARENTSACTION.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0ROB REINER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum03108260909
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-22
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PARENTS' ACTION FOR CHILDREN
ReturnHeader/Filer/BusinessNameControlTxt0PARE
ReturnHeader/Filer/EIN0954523698
ReturnHeader/Filer/PhoneNum03108260909
ReturnHeader/Filer/USAddress/AddressLine1Txt011812 SAN VICENTE BLVD 200
ReturnHeader/Filer/USAddress/CityNm0LOS ANGELES
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090049
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0953882176
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GORDON FISHBURN & MAJOR LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt011812 SAN VICENTE BLVD SUITE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LOS ANGELES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090049
ReturnHeader/PreparerPersonGrp/PhoneNum03108260909
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MATTHEW FISHBURN
ReturnHeader/ReturnTs02025-10-30T13:58:35-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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