Civic Intelligence

West Hollywood Marketing Corp

EIN 95-4073633 • 501(c)6 • West Hollywood, CA

View Organization Page

Profile

To promote and market the city of west hollywood and it's major industries and to support the city's visitor economy by raising awareness and creating demand.

1017 N LA Cienega Blvd 400West Hollywood, CA 90069

www.visitwesthollywood.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

57th percentile

0.25x

Higher debt load relative to assets than 57% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

35th percentile

0.18x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

11th percentile

-12%

Higher net margin than 11% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

75th percentile

$406,954

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Asset Growth

6th percentile

-17%

Faster asset growth than 6% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

14th percentile

-8.5%

Faster revenue growth than 14% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets57th percentile

Assets

Down

$5,537,026

Down $1,097,815 (-17%) from 2024

Liabilities

Down

$1,390,905

Down $192,464 (-12%) from 2024

Net Assets

Down

$4,146,121

Down $905,351 (-18%) from 2024

Operations
Liabilities / Revenue35th percentileNet Margin11th percentile

Revenue

Down

$7,706,123

Down $716,217 (-8.5%) from 2024

Expenses

Up

$8,615,224

Up $259,304 (+3.1%) from 2024

Net Income

Down

-$909,101

Down $975,521 (-1469%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth6th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $873,817Liabilities 2011: $113,122Net Assets 2011: $760,6952011Assets 2012: $775,624Liabilities 2012: $113,459Net Assets 2012: $662,1652012Assets 2013: $813,064Liabilities 2013: $104,121Net Assets 2013: $708,9432013Assets 2014: $1,466,275Liabilities 2014: $114,903Net Assets 2014: $1,351,3722014Assets 2015: $2,175,177Liabilities 2015: $232,430Net Assets 2015: $1,942,7472015Assets 2016: $2,521,974Liabilities 2016: $420,171Net Assets 2016: $2,101,8032016Assets 2017: $2,343,068Liabilities 2017: $408,262Net Assets 2017: $1,934,8062017Assets 2018: $2,865,908Liabilities 2018: $646,975Net Assets 2018: $2,218,9332018Assets 2019: $2,330,526Liabilities 2019: $991,618Net Assets 2019: $1,338,9082019Assets 2020: $2,299,802Liabilities 2020: $1,097,833Net Assets 2020: $1,201,9692020Assets 2021: $2,386,737Liabilities 2021: $1,006,397Net Assets 2021: $1,380,3402021Assets 2022: $4,419,675Liabilities 2022: $863,164Net Assets 2022: $3,556,5112022Assets 2023: $6,973,286Liabilities 2023: $1,994,471Net Assets 2023: $4,978,8152023Assets 2024: $6,634,841Liabilities 2024: $1,583,369Net Assets 2024: $5,051,4722024Assets 2025: $5,537,026Liabilities 2025: $1,390,905Net Assets 2025: $4,146,1212025

Highlighted filing

2025

Assets$5,537,026
Liabilities$1,390,905
Net Assets$4,146,121
Open 2025 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2011: $1,750,4342011Expenses 2012: $1,957,0832012Expenses 2013: $2,126,6452013Revenue 2014: $3,434,363Expenses 2014: $2,791,933Net Income 2014: $642,4302014Revenue 2015: $4,962,895Expenses 2015: $4,371,520Net Income 2015: $591,3752015Revenue 2016: $5,317,904Expenses 2016: $5,158,848Net Income 2016: $159,0562016Revenue 2017: $5,557,985Expenses 2017: $5,724,982Net Income 2017: -$166,9972017Revenue 2018: $6,372,226Expenses 2018: $6,088,099Net Income 2018: $284,1272018Revenue 2019: $7,098,870Expenses 2019: $7,978,895Net Income 2019: -$880,0252019Revenue 2020: $5,372,480Expenses 2020: $5,509,419Net Income 2020: -$136,9392020Revenue 2021: $2,323,979Expenses 2021: $2,145,608Net Income 2021: $178,3712021Revenue 2022: $7,746,542Expenses 2022: $5,570,366Net Income 2022: $2,176,1762022Revenue 2023: $8,541,294Expenses 2023: $7,125,005Net Income 2023: $1,416,2892023Revenue 2024: $8,422,340Expenses 2024: $8,355,920Net Income 2024: $66,4202024Revenue 2025: $7,706,123Expenses 2025: $8,615,224Net Income 2025: -$909,1012025

Highlighted filing

2025

Revenue$7,706,123
Expenses$8,615,224
Net Income-$909,101
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,537,026
Liabilities
$1,390,905
Net assets
$4,146,121
Revenue
$7,706,123
Expenses
$8,615,224
Net income
-$909,101
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$5.54$1.39$4.15$7.71$8.62$0.91
2024Detailed filing. Detailed filing data is available for this year.$6.63$1.58$5.05$8.42$8.36$0.07
2023Detailed filing. Detailed filing data is available for this year.$6.97$1.99$4.98$8.54$7.13$1.42
2022Detailed filing. Detailed filing data is available for this year.$4.42$0.86$3.56$7.75$5.57$2.18
2021Detailed filing. Detailed filing data is available for this year.$2.39$1.01$1.38$2.32$2.15$0.18
2020Detailed filing. Detailed filing data is available for this year.$2.30$1.10$1.20$5.37$5.51$0.14
2019Detailed filing. Detailed filing data is available for this year.$2.33$0.99$1.34$7.10$7.98$0.88
2018Detailed filing. Detailed filing data is available for this year.$2.87$0.65$2.22$6.37$6.09$0.28
2017Detailed filing. Detailed filing data is available for this year.$2.34$0.41$1.93$5.56$5.72$0.17
2016Detailed filing. Detailed filing data is available for this year.$2.52$0.42$2.10$5.32$5.16$0.16
2015Detailed filing. Detailed filing data is available for this year.$2.18$0.23$1.94$4.96$4.37$0.59
2014Detailed filing. Detailed filing data is available for this year.$1.47$0.11$1.35$3.43$2.79$0.64
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.10$0.71$2.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.78$0.11$0.66$1.96
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.87$0.11$0.76$1.75
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 11, 2026
Return Version
2024v5.5
Gross Receipts
$7,706,123
Mission and Program Overview

Mission

To support our city's visitor economy by raising awareness and creating demand for the experience of west hollywood.

Promote and market the city of west hollywood and its businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,064,570$2,123,746▲ $59,176
Accounts Receivable$1,839,955$1,374,069▼ $465,886
Cash and Non-Interest-Bearing Accounts$1,335,142$1,139,263▼ $195,879
Prepaid Expenses and Deferred Charges$453,386$175,395▼ $277,991
Land, Buildings, and Equipment, Net$24,846$17,485▼ $7,361
Total Assets$6,634,841$5,537,026▼ $1,097,815
Other Assets Total$916,942$707,068▼ $209,874
Liabilities
Mortgage Notes Payable Secured by Investment Property$1,027,775$794,734▼ $233,041
Accounts Payable and Accrued Expenses$555,594$596,171▲ $40,577
Total Liabilities$1,583,369$1,390,905▼ $192,464
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,051,472$4,146,121▼ $905,351
Total Net Assets Fund Balance$5,051,472$4,146,121▼ $905,351
Total Liabilities and Net Assets / Fund Balance$6,634,841$5,537,026▼ $1,097,815

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$13,125$82,830$95,955
Leasehold Improvements$0$36,400$36,400
Other Land Buildings$4,360-$4,360
Other Assets Org$681,379--
Compensation and Service Providers
Top Officer Pay75th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tom KielyPresident & CEOFT$324,390$82,564$406,954
Jeff MorrisChief Marketing OfficerFT$266,809$116,084$382,893
Sean KeliiholokaiChief Sales OfficerFT$204,392$111,863$316,255
Vicki HeitlandVP, AdministrationFT$183,802$98,901$282,703
Eric ParkerDirector of Pr & CommunicationsFT$135,000$10,684$145,684
Dennis ZyuzinSr Director Bus. Dev.FT$130,500$14,865$145,365
Maribel MunozDirector of AdministrationFT$102,443$21,018$123,461

Board Members and Trustees

NameTitle
Bill KarpiakChair
Carl HubbardChair Elect
Rod GruendykePast Chair
Anne Marie DoyleDirector
Brandon McbainDirector
Brett LatteriDirector
Chris BonbrightDirector
Christina FryDirector
Gulla JonsdottirDirector
John AdlerDirector
Mark E LehmanDirector
Robert ThomasDirector
Sheldon DuncanDirector
Terry BuchholzDirector
David StantonDirector (through 05/2024)
Evan ThomasSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Heave LLC Dba Search PartyMarketing Services26490 FOREST HILL DRIVE SUITE 4039, Idyllwild, CA 92549$217,421
Miles Partnership LllpMarketing ServicesPO BOX 669418, Dallas, TX 75266$211,911
Campsite Media House LLCMarketing Services40236 HOLDEN CIRCLE, Temecula, CA 92591$118,586
Ballantines PrMarketing Services734 CEDAR STREET SUITE C, Santa Monica, CA 90405$112,463
Revenue and Support

Revenue Composition

Contributions and Grants
$7,631,836
Program Service Revenue
$15,412
Investment Income
$55,425
Other Revenue
$3,450
Change in Net Assets
$-909,101

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,706,123
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$3,750
Total Revenue per Audited Statements
$7,709,873
Total Revenue per Form 990
$7,706,123
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,374,874
Salaries, Compensation, and Employee Benefits$2,240,350
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$1,445,073
Advertising---$1,008,382
Information Technology---$684,839
Other Salaries and Wages---$483,155
Travel---$460,858
Occupancy---$298,383
Fees for Services Other---$255,288
All Other Expenses---$205,942
Other Expenses---$167,580
Payroll Taxes---$131,468
Other Employee Benefits---$96,932
Fees for Services Accounting---$85,603
Pension Plan Contributions---$83,722
Office Expenses---$57,329
Insurance---$17,587
Conferences and Meetings---$13,751
Depreciation Depletion---$9,064
Fees for Services Legal---$8,100
Total Functional Expenses$0$0$0$8,615,224

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$8,615,224
Total Expenses per Audited Statements$8,615,224
Total Expenses per Form 990$8,615,224
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1A

“The board of directors has an executive committee composed of officers. The executive committee is empowered to act for the corporation on all matters pertaining to the good of the corporation, except for appointment of directors of the board, approval of the budget, and amending the bylaws.”

Form 990, Part VI, Section B, Line 11B

“President reviews the form 990 and then signs it.”

Form 990, Part VI, Section B, Line 12C

“All members execute a "conflict of interest" disclosure statement when first appointed to the board and annually thereafter. If conflict were to occur, the member would be given the opportunity to disclose all material facts and leave the room during the entire time the matter is addressed.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
West Hollywood Marketing Corp
EIN
95-4073633
Phone
3102892525
Address
1017 N LA CIENEGA BLVD 400, WEST HOLLYWOOD, CA 90069
Doing Business As
Visit West Hollywood

Signing Officer

Name
Tom Kiely
Title
President
Phone
3102892525
Signed
2026-02-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tom Kiely
Formed
1986
Legal Domicile
CA
Voting Board Members
15
Independent Board Members
15
Employees
8
Volunteers
15

Preparer

Firm
Cliftonlarsonallen Llp
Address
1188 PADRE DRIVE STE 101, SALINAS, CA 93901
Preparer
Kiely Holcomb CPA
Phone
8317596300
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 2C:

“The process of selecting an auditor and oversight of the audit has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The corporation is organized under the nonprofit public benefit corporation law for public and charitable purposes and is exempt from federal income tax and california franchise taxes under section 501(c)(6) of the internal revenue code and corresponding california provisions. Accordingly, no provision for income taxes has been recorded in the financial statements. However, the corporation may be subject to income taxes on any net income that is derived from a trade or business, regularly carried on and not in furtherance of the purposes for which it was granted exemption. The corporation had no unrelated business income during the years ended june 30, 2025 and 2024. Fasb accounting standards codification 740, income taxes, applies to not-for-profit organizations because their financial statements contain assertions related to the organization's tax-exempt status and determination of net earnings subject to unrelated business income tax. Should the corporation lose its tax-exempt status, it could be subject to interest and penalties. No liability for unrecognized tax obligations is required. As of june 30, 2025 and 2024, no interest or penalties have been recognized. The corporation's federal forms 990, return of organization exempt from income tax, are subject to examination by the irs, generally for three years after filing and remain open for the year ended june 30, 2022 through june 30, 2025. The california forms 199, california exempt organization annual information return, are subject to examination by the franchise tax board, generally for four years after filing and they remain open for the years ended june 30, 2021 through june 30, 2025.”

Raw XML AppendixShowing 400 of 573 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd15X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd6X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1633806
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1751009
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1856513
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1954071
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2010684
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2114865
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2221018
IRS990/Form990PartVIISectionAGrp/PersonNm0BILL KARPIAK
IRS990/Form990PartVIISectionAGrp/PersonNm1CARL HUBBARD
IRS990/Form990PartVIISectionAGrp/PersonNm2EVAN THOMAS
IRS990/Form990PartVIISectionAGrp/PersonNm3ROD GRUENDYKE
IRS990/Form990PartVIISectionAGrp/PersonNm4JOHN ADLER
IRS990/Form990PartVIISectionAGrp/PersonNm5CHRIS BONBRIGHT
IRS990/Form990PartVIISectionAGrp/PersonNm6TERRY BUCHHOLZ
IRS990/Form990PartVIISectionAGrp/PersonNm7ANNE MARIE DOYLE
IRS990/Form990PartVIISectionAGrp/PersonNm8SHELDON DUNCAN
IRS990/Form990PartVIISectionAGrp/PersonNm9CHRISTINA FRY
IRS990/Form990PartVIISectionAGrp/PersonNm10GULLA JONSDOTTIR
IRS990/Form990PartVIISectionAGrp/PersonNm11BRETT LATTERI
IRS990/Form990PartVIISectionAGrp/PersonNm12MARK E LEHMAN
IRS990/Form990PartVIISectionAGrp/PersonNm13BRANDON MCBAIN
IRS990/Form990PartVIISectionAGrp/PersonNm14DAVID STANTON
IRS990/Form990PartVIISectionAGrp/PersonNm15ROBERT THOMAS
IRS990/Form990PartVIISectionAGrp/PersonNm16TOM KIELY
IRS990/Form990PartVIISectionAGrp/PersonNm17JEFF MORRIS
IRS990/Form990PartVIISectionAGrp/PersonNm18SEAN KELIIHOLOKAI
IRS990/Form990PartVIISectionAGrp/PersonNm19VICKI HEITLAND
IRS990/Form990PartVIISectionAGrp/PersonNm20ERIC PARKER
IRS990/Form990PartVIISectionAGrp/PersonNm21DENNIS ZYUZIN
IRS990/Form990PartVIISectionAGrp/PersonNm22MARIBEL MUNOZ
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt16373148
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt17331884
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt18259742
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt19228632
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20135000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt21130500
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt22102443
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR (THROUGH 05/2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt17CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt18CHIEF SALES OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP, ADMINISTRATION
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR OF PR & COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt21SR DIR BUS. DEV.
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR OF ADMINISTRATION
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01986
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt015
IRS990/GovernmentGrantsAmt07631836
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt07706123
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt015
IRS990/IndivRcvdGreaterThan100KCnt07
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0684839
IRS990/InsuranceGrp/TotalAmt017587
IRS990/InvestmentIncomeGrp/ExclusionAmt055425
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt055425
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt031
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0119230
IRS990/LandBldgEquipBasisNetGrp/BOYAmt024846
IRS990/LandBldgEquipBasisNetGrp/EOYAmt017485
IRS990/LandBldgEquipCostOrOtherBssAmt0136715
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO SUPPORT OUR CITY'S VISITOR ECONOMY BY RAISING AWARENESS AND CREATING DEMAND FOR THE EXPERIENCE OF WEST HOLLYWOOD.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt01027775
IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt0794734
IRS990/NetAssetsOrFundBalancesBOYAmt05051472
IRS990/NetAssetsOrFundBalancesEOYAmt04146121
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt03750
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt05051472
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt04146121
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0298383
IRS990/OfficeExpensesGrp/TotalAmt057329
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0916942
IRS990/OtherAssetsTotalGrp/EOYAmt0707068
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt096932
IRS990/OtherExpensesGrp/Desc0BUSINESS DEVELOPMENT
IRS990/OtherExpensesGrp/Desc1MEDIA COMMUNICATIONS
IRS990/OtherExpensesGrp/Desc2MARKETING RESEARCH
IRS990/OtherExpensesGrp/Desc3MEMBERSHIP DUES
IRS990/OtherExpensesGrp/TotalAmt02239745
IRS990/OtherExpensesGrp/TotalAmt1522118
IRS990/OtherExpensesGrp/TotalAmt2340305
IRS990/OtherExpensesGrp/TotalAmt3167580
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0MISCELLANEOUS REVENUE
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt03450
IRS990/OtherRevenueTotalAmt03450
IRS990/OtherSalariesAndWagesGrp/TotalAmt0483155
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt0131468
IRS990/PensionPlanContributionsGrp/TotalAmt083722
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0453386
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0175395
IRS990/PrincipalOfficerNm0TOM KIELY
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0713990
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt015412
IRS990/ProgSrvcAccomActy2Grp/Desc0PROMOTED VISITOR ATTRACTIONS AND TOURISM.
IRS990/ProgSrvcAccomActy3Grp/Desc0ASSISTED IN ESTABLISHING AND MAINTAINING WEST HOLLYWOOD AS A STABLE AND CREATIVE DIVERSE CITY THROUGH TOURISM.
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IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt058364
IRS990/PYOtherExpensesAmt06262833
IRS990/PYOtherRevenueAmt0154500
IRS990/PYProgramServiceRevenueAmt012295
IRS990/PYRevenuesLessExpensesAmt066420
IRS990/PYSalariesCompEmpBnftPaidAmt02093087
IRS990/PYTotalExpensesAmt08355920
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt08422340
IRS990/ReconcilationRevenueExpnssAmt0-909101
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IRS990/ReportOtherAssetsInd01
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt02064570
IRS990/SavingsAndTempCashInvstGrp/EOYAmt02123746
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt013125
IRS990ScheduleD/EquipmentGrp/DepreciationAmt082830
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt095955
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt08615224
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt036400
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt036400
IRS990ScheduleD/NetUnrealizedGainsInvstAmt03750
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt025689
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt1681379

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