Liabilities / Assets
80th percentile
Higher debt load relative to assets than 80% of similar nonprofits.
EIN 95-3995395 • 501(c)6 • Beverly Hills, CA
Profile
To lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent and industry development, and connecting people.Promax International is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. With companies and individuals drawn from more than 70 countries, Promax International is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
Refreshing map…
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
80th percentile
Higher debt load relative to assets than 80% of similar nonprofits.
Liabilities / Revenue
57th percentile
Higher debt load relative to revenue than 57% of similar nonprofits.
Net Margin
22nd percentile
Higher net margin than 22% of similar nonprofits.
Top Officer Pay
89th percentile
Higher top officer pay than 89% of similar nonprofits.
Top officer pay equals 8.0% of source-year revenue.
Asset Growth
57th percentile
Faster asset growth than 57% of similar nonprofits.
Revenue Growth
72nd percentile
Faster revenue growth than 72% of similar nonprofits.
Assets
Up$1,994,883
Up $137,321 (+7.4%) from 2023
Liabilities
Up$858,339
Up $305,940 (+55%) from 2023
Net Assets
Down$1,136,544
Down $168,619 (-13%) from 2023
Revenue
Up$4,005,034
Up $516,354 (+15%) from 2023
Expenses
Down$4,173,653
Down $566,228 (-12%) from 2023
Net Income
Up-$168,619
Up $1,082,582 (+87%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
To lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent and industry development, and connecting people.Promax International is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. With companies and individuals drawn from more than 70 countries, Promax International is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $579,046 | $645,923 | ▲ $66,877 |
| Accounts Receivable | $571,230 | $583,752 | ▲ $12,522 |
| Cash and Non-Interest-Bearing Accounts | $381,537 | $470,554 | ▲ $89,017 |
| Prepaid Expenses and Deferred Charges | $311,967 | $180,757 | ▼ $131,210 |
| Inventories for Sale or Use | - | $101,634 | - |
| Land, Buildings, and Equipment, Net | $13,782 | $12,263 | ▼ $1,519 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Total Assets | $1,857,562 | $1,994,883 | ▲ $137,321 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $447,043 | $791,041 | ▲ $343,998 |
| Deferred Revenue | $105,356 | $67,298 | ▼ $38,058 |
| Total Liabilities | $552,399 | $858,339 | ▲ $305,940 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,305,163 | $1,136,544 | ▼ $168,619 |
| Total Net Assets Fund Balance | $1,305,163 | $1,136,544 | ▼ $168,619 |
| Total Liabilities and Net Assets / Fund Balance | $1,857,562 | $1,994,883 | ▲ $137,321 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $12,105 | $1,329,064 | $1,341,169 |
| Other Land Buildings | $158 | $234,681 | $234,839 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Stacy La Cotera | President & CEO | FT | $319,750 | $319,750 |
| Stacy La Cotera | - | - | $319,750 | $319,750 |
| Ron Casa | Director - Operation | FT | $154,111 | $154,111 |
| Ron Casa | President & CEO | - | $154,111 | $154,111 |
| Da Shiek F Woodard | Director | FT | $142,458 | $142,458 |
| Da Shiek F Woodard | Director - Operation | - | $142,458 | $142,458 |
| Name | Title |
|---|---|
| Mykhanh Shelton | Co-Chair |
| Tracy Grandstaff | Co-Chair |
| Alan Beard | Director |
| Andy Baker | Director |
| Carrie Brzezinski-Hsu | Director |
| Jacob Weinreich | Director |
| Kendrick Reid | Director |
| Linnea Hemenez | Director |
| Michael Engleman | Director |
| Pia Chaozon Barlow | Director |
| Shannon Willett | Director |
| Stephen Bruno | Director |
| Richard Kim | - |
| Chris VanAmburg | Awards Committe |
| Scott Edwards | Secretary |
| DeAnna Gravillis | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| DWM International BPME Society Awards | Recognition services | 28724 S 642 RD, Grove, OK 74344 | $263,788 |
| Xperts Unlimited INC | IT Services | 13428 Maxella Ave 544, Marina Del Rey, CA 90292 | $91,562 |
| Hayden Street Productions Inc | Production | 2801 West Olive Avenue Suite 307, Burbank, CA 91505 | $80,000 |
| Matchstic LLC | Consulting | 437 Memorial Drive SE Unit A7, Atlanta, GA 30312 | $70,290 |
| Line Item | Amount |
|---|---|
| Other Expenses | $2,149,470 |
| Salaries, Compensation, and Employee Benefits | $2,024,183 |
| Total Fundraising Expense | $223,724 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $932,125 | $128,557 | $128,557 | $1,189,239 |
| Current Officers, Directors, Trustees, and Key Employees | $154,111 | $319,750 | - | $473,861 |
| All Other Expenses | - | $250,946 | - | $250,946 |
| Other Employee Benefits | - | $181,470 | - | $181,470 |
| Payroll Taxes | - | $122,899 | - | $122,899 |
| Fees for Services Legal | - | $106,744 | - | $106,744 |
| Other Expenses | $75,794 | $9,492 | $73,200 | $85,286 |
| Fees for Services Accounting | - | $70,513 | - | $70,513 |
| Pension Plan Contributions | - | $56,714 | - | $56,714 |
| Office Expenses | - | $29,486 | $21,947 | $51,433 |
| Travel | - | $46,596 | $20 | $46,616 |
| Insurance | - | $39,555 | - | $39,555 |
| Interest | - | $27,157 | - | $27,157 |
| Occupancy | - | $21,909 | - | $21,909 |
| Advertising | - | $19,903 | - | $19,903 |
| Depreciation Depletion | - | - | - | $6,840 |
| Total Functional Expenses | $2,236,325 | $1,706,764 | $223,724 | $4,173,653 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe | Conference | Conference/awards Competition | 0 | 0 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“Form 990 is reviewed by president and the treasurer of the governing body. The treasurer makes recommendation to entire board on filing the tax return.”
“All officers, directors, and key employees are reminded annually of their commitment to declare a conflict of interest, should one occur.”
“The organization utilizes a formal mechanism for review of an employee's job performance as it relates to the employee's job description and the organization policies and procedures. The performance appraisal process, conducted by the employee's immediate supervisor and/or by the executive director, is designed to provide a consistent and equitable method of determining the employee's performance level. A formal review of the employee's job performance is conducted on an annual basis, on or about the employee's anniversary from the date of hire, start date of full-time employment, and/or change to a new job position (e.g., promotion, transfer, etc.).”
“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
“Promax International/BPME95-3995395324 S Beverly Dr Ste 1425Beverly Hills, CA 90212APPLYING SECTION 3.01(3) OF REV. PROC. 2021-48 FOR TAXABLE YEAR 2020.TAX-EXEMPT INCOME FROM PPP FORGIVENESS TREATED AS RECEIVED/ACCRUED: $351,942FORGIVENESS OF THE PPP LOAN HAS BEEN GRANTED AS OF THE DATE THE RETURN IS FILED.APPLYING SECTION 3.01(2) OF REV. PROC. 2021-48 FOR TAXABLE YEAR 2021.TAX-EXEMPT INCOME FROM PPP FORGIVENESS TREATED AS RECEIVED/ACCRUED: $349,384FORGIVENESS OF THE PPP LOAN HAS BEEN GRANTED AS OF THE DATE THE RETURN IS FILED.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 447043 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 791041 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 571230 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 583752 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | To lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent and industry development, and connecting people.Promax International is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. With companies and individuals drawn from more than 70 countries, Promax International is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 19903 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 19903 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 250946 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 250946 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Ron Casa |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 3107891590 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 324 S Beverly Dr Ste 1425 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Beverly Hills |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 90212 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 381537 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 470554 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 319750 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 154111 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 473861 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | true |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 70290 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 80000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 263788 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 91562 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 437 Memorial Drive SE Unit A7 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 2801 West Olive Avenue Suite 307 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 28724 S 642 RD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 13428 Maxella Ave 544 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Atlanta |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Burbank |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Grove |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Marina Del Rey |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | OK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 30312 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 91505 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 74344 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 90292 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Matchstic LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | Hayden Street Productions Inc |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | DWM International BPME Society Awards |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | XPERTS UNLIMITED INC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Consulting |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Production |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | Recognition services |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | IT Services |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 2149470 |
| IRS990/CYOtherRevenueAmt | 0 | 381336 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 3623698 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -168619 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2024183 |
| IRS990/CYTotalExpensesAmt | 0 | 4173653 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 223724 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4005034 |
| IRS990/DAFExcessBusinessHoldingsInd | 0 | false |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 105356 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 67298 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 6840 |
| IRS990/Desc | 0 | Annual conferences are a source of targeted information for promotion, marketing and design professionals who regularly confront such issues as building audiences, ratings growth, brand identity, client value-added services and cost management. Each conference reflects the cultural identity of its location, allowing executives to explore new technologies, make new business contacts and exchange ideas. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DistributionToDonorInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 21 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 70513 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 70513 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 106744 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 106744 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | true |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | true |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 16 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 17 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 18 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Stacy La Cotera |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | RON CASA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Da Shiek F Woodard |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Pia Chaozon Barlow |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Stephen Bruno |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | DeAnna Gravillis |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Kendrick Reid |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Michael Engleman |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Chris VanAmburg |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Scott Edwards |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Andy Baker |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Jacob Weinreich |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Shannon Willett |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Mykhanh Shelton |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Alan Beard |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Carrie Brzezinski-Hsu |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Tracy Grandstaff |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Linnea Hemenez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Richard Kim |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 319750 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 154111 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 142458 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director - Operation |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Awards Committe |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Co-Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Co-Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 1985 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 17 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 4005034 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 16 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 0 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 39555 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 39555 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 27157 |
| IRS990/InterestGrp/TotalAmt | 0 | 27157 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 101634 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 34 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1563745 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 13782 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 12263 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1576008 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | To lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent and industry development, and connecting people.Promax International is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, research companies, strategic and creative vendors and technology providers around the globe. With companies and individuals drawn from more than 70 countries, Promax International is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1305163 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1136544 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 1305163 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1136544 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 21909 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 21909 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 21947 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 29486 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 51433 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 181470 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 181470 |
| IRS990/OtherExpensesGrp/Desc | 0 | EVENT COSTS |
| IRS990/OtherExpensesGrp/Desc | 1 | Professional Services |
| IRS990/OtherExpensesGrp/Desc | 2 | BAD DEBTS |
| IRS990/OtherExpensesGrp/Desc | 3 | OTHER |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 73200 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 172805 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 102268 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 9492 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 868255 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 206040 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 75794 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 868255 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 452045 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 102268 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 85286 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | OTHER REVENUE |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 381336 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 381336 |
| IRS990/OtherRevenueTotalAmt | 0 | 381336 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 128557 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 128557 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 932125 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1189239 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 122899 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 122899 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 56714 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 56714 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 311967 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 180757 |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | AWARDS CEREMONIES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | CONFERENCES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3086515 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 489833 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 47350 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 3086515 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 489833 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 47350 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Awards Competitions: Various awards are given to companies recognizing individual efforts and excellence in the field of promotion and marketing. The winning entries become part of the resource center which is a library and archive housing selected materials for electronic media promotion and marketing. This idea center benefits the education of the membership. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 2788929 |
| IRS990/PYOtherRevenueAmt | 0 | 201890 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 3286790 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -1251201 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1950952 |
| IRS990/PYTotalExpensesAmt | 0 | 4739881 |
| IRS990/PYTotalRevenueAmt | 0 | 3488680 |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -168619 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
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