Civic Intelligence

College Reading and Learing Association

EIN 95-3177158 • 501(c)6 • Oak Creek, WI

Profile

To further education by dissemination of information on educational advancement and training of educators. This mission is accomplished by conducting an annual conference, publishing newsletters and handbooks, maintaining certification programs for tutor training and mentor training

7044 S 13th StOak Creek, WI 53154-1429

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

61st percentile

0.12x

Higher debt load relative to assets than 61% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

72nd percentile

0.20x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

32nd percentile

-2.4%

Higher net margin than 32% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

66th percentile

9.6%

Faster asset growth than 66% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

52nd percentile

6.2%

Faster revenue growth than 52% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$741,191

Up $64,679 (+9.6%) from 2023

Liabilities

Up

$86,824

Up $40,962 (+89%) from 2023

Net Assets

Up

$654,367

Up $23,717 (+3.8%) from 2023

Operations
Liabilities / Revenue72nd percentileNet Margin32nd percentile

Revenue

Up

$436,987

Up $25,579 (+6.2%) from 2023

Expenses

Down

$447,311

Down $89,445 (-17%) from 2023

Net Income

Up

-$10,324

Up $115,024 (+92%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth66th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $522,535Liabilities 2011: $0Net Assets 2011: $522,5352011Assets 2012: $0Liabilities 2012: $0Net Assets 2012: $02012Assets 2013: $555,694Liabilities 2013: $0Net Assets 2013: $555,6942013Assets 2014: $593,926Liabilities 2014: $42,588Net Assets 2014: $551,3382014Assets 2015: $642,803Liabilities 2015: $45,204Net Assets 2015: $597,5992015Assets 2016: $655,978Liabilities 2016: $45,362Net Assets 2016: $610,6162016Assets 2017: $757,851Liabilities 2017: $141,329Net Assets 2017: $616,5222017Assets 2018: $697,608Liabilities 2018: $52,449Net Assets 2018: $645,1592018Assets 2019: $837,779Liabilities 2019: $75,183Net Assets 2019: $762,5962019Assets 2020: $854,258Liabilities 2020: $56,117Net Assets 2020: $798,1412020Assets 2021: $866,633Liabilities 2021: $56,162Net Assets 2021: $810,4712021Assets 2022: $816,033Liabilities 2022: $57,489Net Assets 2022: $758,5442022Assets 2023: $676,512Liabilities 2023: $45,862Net Assets 2023: $630,6502023Assets 2024: $741,191Liabilities 2024: $86,824Net Assets 2024: $654,3672024

Highlighted filing

2024

Assets$741,191
Liabilities$86,824
Net Assets$654,367
Open 2024 Filing

Operations Trend

Revenue Growth52nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $230,447Expenses 2011: $191,482Net Income 2011: $38,9652011Expenses 2012: $02012Revenue 2013: $354,375Expenses 2013: $354,501Net Income 2013: -$1262013Revenue 2014: $303,644Expenses 2014: $276,032Net Income 2014: $27,6122014Revenue 2015: $320,051Expenses 2015: $268,425Net Income 2015: $51,6262015Revenue 2016: $411,534Expenses 2016: $401,534Net Income 2016: $10,0002016Revenue 2017: $386,725Expenses 2017: $385,886Net Income 2017: $8392017Revenue 2018: $416,290Expenses 2018: $384,847Net Income 2018: $31,4432018Revenue 2019: $494,548Expenses 2019: $389,197Net Income 2019: $105,3512019Revenue 2020: $161,807Expenses 2020: $138,154Net Income 2020: $23,6532020Revenue 2021: $271,615Expenses 2021: $259,689Net Income 2021: $11,9262021Revenue 2022: $434,962Expenses 2022: $426,544Net Income 2022: $8,4182022Revenue 2023: $411,408Expenses 2023: $536,756Net Income 2023: -$125,3482023Revenue 2024: $436,987Expenses 2024: $447,311Net Income 2024: -$10,3242024

Highlighted filing

2024

Revenue$436,987
Expenses$447,311
Net Income-$10,324
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$741,191
Liabilities
$86,824
Net assets
$654,367
Revenue
$436,987
Expenses
$447,311
Net income
-$10,324
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.41$0.87$6.54$4.37$4.47$0.10
2023Detailed filing. Detailed filing data is available for this year.$6.77$0.46$6.31$4.11$5.37$1.25
2022Detailed filing. Detailed filing data is available for this year.$8.16$0.57$7.59$4.35$4.27$0.08
2021Detailed filing. Detailed filing data is available for this year.$8.67$0.56$8.10$2.72$2.60$0.12
2020Detailed filing. Detailed filing data is available for this year.$8.54$0.56$7.98$1.62$1.38$0.24
2019Detailed filing. Detailed filing data is available for this year.$8.38$0.75$7.63$4.95$3.89$1.05
2018Detailed filing. Detailed filing data is available for this year.$6.98$0.52$6.45$4.16$3.85$0.31
2017Detailed filing. Detailed filing data is available for this year.$7.58$1.41$6.17$3.87$3.86$0.01
2016Detailed filing. Detailed filing data is available for this year.$6.56$0.45$6.11$4.12$4.02$0.10
2015Detailed filing. Detailed filing data is available for this year.$6.43$0.45$5.98$3.20$2.68$0.52
2014Detailed filing. Detailed filing data is available for this year.$5.94$0.43$5.51$3.04$2.76$0.28
2013Detailed filing. Detailed filing data is available for this year.$5.56$0.00$5.56$3.54$3.55$0.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.00$0.00$0.00$0.00
2011Summary only. Only limited summary data is available for this year.$5.23$0.00$5.23$2.30$1.91$0.39
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$596,148
Mission and Program Overview

Mission

Crla's mission is to further education by dissemination of information on educational advancement and training of educators. This mission is accomplished by conducting an annual conference, publishing newsletters and handbooks, maintaining certification programs for tutor training, and mentor training.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$356,454$370,006▲ $13,552
Investments in Publicly Traded Securities$290,221$310,552▲ $20,331
Prepaid Expenses and Deferred Charges$0$28,010▲ $28,010
Intangible Assets$23,434$23,434→ $0
Accounts Receivable$6,053$9,189▲ $3,136
Total Assets$676,512$741,191▲ $64,679
Other Assets Total$350$0▼ $350
Liabilities
Accounts Payable and Accrued Expenses$5,440$62,654▲ $57,214
Deferred Revenue$40,422$24,170▼ $16,252
Total Liabilities$45,862$86,824▲ $40,962
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$630,650$654,367▲ $23,717
Total Net Assets Fund Balance$630,650$654,367▲ $23,717
Total Liabilities and Net Assets / Fund Balance$676,512$741,191▲ $64,679
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Jon MladicImmediate Past President
Marco OrtizPresident
Lauren HumphriesPresident-elect
Deena VaughnDirector
Jodi LampiDirector
Judi Salsburg TaylorDirector
Roberta SchotkaDirector
Wykeshia AtkinsDirector
KERRY O'BRIENExecutive Director
Rachel HeiserSecretary
Laura EverettTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$13,485
Program Service Revenue
$405,892
Investment Income
$-10,688
Other Revenue
$28,298
All Other Contributions
$13,485
Change in Net Assets
$-10,324
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$444,111
Grants and Similar Amounts Paid$3,200
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Travel---$159,955
Fees for Services Management---$89,608
Conferences and Meetings---$76,541
Information Technology---$51,012
Office Expenses---$23,898
Fees for Services Other---$22,986
Advertising---$11,621
Grants to Domestic Individuals---$3,200
Insurance---$3,093
Fees for Service Investment Mgmnt Fees---$3,022
Fees for Services Accounting---$1,400
All Other Expenses---$975
Total Functional Expenses$0$0$0$447,311
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The association does not have any employees and uses a management company to perform the day to day operations of the organization. The management company performs its duties under the guidance and supervision of the association's governing body. Total compensation paid to the management company during the year ended december 31, 2024 was $89,608.”

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is reviewed by the members of the governing body before the return is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“Annually all directors and officers complete and sign a statement that provides information regarding their interests and those of their family members that could give rise to conflicts. The members of the governing body make determinations of whether a conflict exists and review actual conflicts. Any person with a conflict is prohibited from participating in the governing body's deliberations and decisions in the transaction.”

Form 990, Part VI, Section C, Line 19

“The association makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
College Reading and Learning Association
EIN
95-3177158
Phone
4149084961
Address
7044 S 13TH ST, OAK CREEK, WI 53154-1429

Signing Officer

Name
Marco Ortiz
Title
President
Phone
4149084961
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marco Ortiz
Formed
1967
Legal Domicile
Nm
Voting Board Members
10
Independent Board Members
10
Employees
0
Volunteers
10

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PLACE SUITE 300, MADISON, WI 53713-3074
Preparer
Jenny Tarkowski CPA
Phone
6082744020
Raw XML Appendix360 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt028010
IRS990/PrincipalOfficerNm0MARCO ORTIZ
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0561920
IRS990/ProgramServiceRevenueGrp/BusinessCd1611710
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/BusinessCd3611710
IRS990/ProgramServiceRevenueGrp/Desc0ANNUAL MEETING
IRS990/ProgramServiceRevenueGrp/Desc1CERTIFICATIONS
IRS990/ProgramServiceRevenueGrp/Desc2MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc3PUBLICATIONS
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0221088
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1105412
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt268076
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt31363
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0221088
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1105412
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt268076
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt31363
IRS990/ProgSrvcAccomActy2Grp/Desc0THE ASSOCIATION PROVIDES STATE AND REGIONAL PROGRAMS, MEMBER CERTIFICATION, PROFESSIONAL INTEREST GROUPS, ADVOCACY OF STANDARDS AND BEST PRACTICES, PROGRAM AND PROFESSIONAL SCHOLARSHIPS FOR IMPROVEMENT OF THE PROFESSION, AND PRODUCTION OF MEMBER PUBLICATIONS FOR THE DISSEMINATION OF PROFESSIONAL RESEARCH AND INFORMATION.
IRS990/ProgSrvcAccomActy3Grp/Desc0TRAIN THE TRAINERS IN MENTOR AND TUTOR TRAINING PROGRAMS WITH THE TOOLS FOR DEVELOPING PROGRAMS FOR MENTORS AND TUTORS THAT MEET PROFESSIONAL STANDARDS AND BEST PRACTICES.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt066686
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt024007
IRS990/PYOtherExpensesAmt0536756
IRS990/PYOtherRevenueAmt011182
IRS990/PYProgramServiceRevenueAmt0309533
IRS990/PYRevenuesLessExpensesAmt0-125348
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0536756
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0411408
IRS990/ReconcilationRevenueExpnssAmt0-10324
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt019103
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt019103
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ASSOCIATION DOES NOT HAVE ANY EMPLOYEES AND USES A MANAGEMENT COMPANY TO PERFORM THE DAY TO DAY OPERATIONS OF THE ORGANIZATION. THE MANAGEMENT COMPANY PERFORMS ITS DUTIES UNDER THE GUIDANCE AND SUPERVISION OF THE ASSOCIATION'S GOVERNING BODY. TOTAL COMPENSATION PAID TO THE MANAGEMENT COMPANY DURING THE YEAR ENDED DECEMBER 31, 2024 WAS $89,608.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE PREPARED FORM 990 IS REVIEWED BY THE MEMBERS OF THE GOVERNING BODY BEFORE THE RETURN IS FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ANNUALLY ALL DIRECTORS AND OFFICERS COMPLETE AND SIGN A STATEMENT THAT PROVIDES INFORMATION REGARDING THEIR INTERESTS AND THOSE OF THEIR FAMILY MEMBERS THAT COULD GIVE RISE TO CONFLICTS. THE MEMBERS OF THE GOVERNING BODY MAKE DETERMINATIONS OF WHETHER A CONFLICT EXISTS AND REVIEW ACTUAL CONFLICTS. ANY PERSON WITH A CONFLICT IS PROHIBITED FROM PARTICIPATING IN THE GOVERNING BODY'S DELIBERATIONS AND DECISIONS IN THE TRANSACTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ASSOCIATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0676512
IRS990/TotalAssetsEOYAmt0741191
IRS990/TotalAssetsGrp/BOYAmt0676512
IRS990/TotalAssetsGrp/EOYAmt0741191
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt013485
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0447311
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt045862
IRS990/TotalLiabilitiesEOYAmt086824
IRS990/TotalLiabilitiesGrp/BOYAmt045862
IRS990/TotalLiabilitiesGrp/EOYAmt086824
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0630650
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0654367
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt09953
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt09953
IRS990/TotalProgramServiceRevenueAmt0405892
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt08415
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0415087
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0436987
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt010
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0676512
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0741191
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt0159955
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt07044 S 13TH ST
IRS990/USAddress/CityNm0OAK CREEK
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd0531541429
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0WWW.CRLA.NET
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MARCO ORTIZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum04149084961
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0COLLEGE READING AND LEARNING ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0COLL
ReturnHeader/Filer/EIN0953177158
ReturnHeader/Filer/PhoneNum04149084961
ReturnHeader/Filer/USAddress/AddressLine1Txt07044 S 13TH ST
ReturnHeader/Filer/USAddress/CityNm0OAK CREEK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd0531541429
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390974031
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WEGNER CPAS LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02921 LANDMARK PLACE SUITE 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0537133074
ReturnHeader/PreparerPersonGrp/PhoneNum06082744020
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JENNY TARKOWSKI CPA
ReturnHeader/ReturnTs02025-11-17T10:14:05-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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