Civic Intelligence

Pasadena Heritage

EIN 95-3122313 • 501(c)3 • Pasadena, CA

Profile

To identify, preserve and protect the historic, architectural and cultural resources of the City of Pasadena through advocacy and education.

Refreshing map…

160 N Oakland AvePasadena, CA 91101

www.pasadenaheritage.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

11th percentile

0.00x

Higher debt load relative to assets than 11% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

15th percentile

0.01x

Higher debt load relative to revenue than 15% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

8th percentile

-38%

Higher net margin than 8% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

54th percentile

$139,308

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 21.0% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

21st percentile

-4.2%

Faster asset growth than 21% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

40th percentile

2.3%

Faster revenue growth than 40% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Down

$8,359,855

Down $370,259 (-4.2%) from 2023

Liabilities

Down

$4,218

Down $20,626 (-83%) from 2023

Net Assets

Down

$8,355,637

Down $349,633 (-4.0%) from 2023

Revenue

Up

$664,045

Up $14,716 (+2.3%) from 2023

Expenses

Up

$913,918

Up $158,520 (+21%) from 2023

Net Income

Down

-$249,873

Down $143,804 (-136%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2010: $773,937Liabilities 2010: $0Net Assets 2010: $773,9372010Assets 2011: $733,541Liabilities 2011: $0Net Assets 2011: $733,5412011Assets 2012: $838,265Liabilities 2012: $0Net Assets 2012: $838,2652012Assets 2013: $881,033Liabilities 2013: $0Net Assets 2013: $881,0332013Assets 2014: $781,555Liabilities 2014: $0Net Assets 2014: $781,5552014Assets 2015: $713,139Liabilities 2015: $0Net Assets 2015: $713,1392015Assets 2016: $680,146Liabilities 2016: $0Net Assets 2016: $680,1462016Assets 2017: $822,915Liabilities 2017: $3,776Net Assets 2017: $819,1392017Assets 2018: $790,183Liabilities 2018: $2,025Net Assets 2018: $788,1582018Assets 2019: $877,426Liabilities 2019: $11,161Net Assets 2019: $866,2652019Assets 2020: $936,784Liabilities 2020: $68,223Net Assets 2020: $868,5612020Assets 2021: $9,076,709Liabilities 2021: $344,979Net Assets 2021: $8,731,7302021Assets 2022: $8,805,562Liabilities 2022: $47,118Net Assets 2022: $8,758,4442022Assets 2023: $8,730,114Liabilities 2023: $24,844Net Assets 2023: $8,705,2702023Assets 2024: $8,359,855Liabilities 2024: $4,218Net Assets 2024: $8,355,6372024

Highlighted filing

2024

Assets$8,359,855
Liabilities$4,218
Net Assets$8,355,637

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2010: $723,070Expenses 2010: $708,093Net Income 2010: $14,9772010Expenses 2011: $578,6982011Revenue 2012: $792,963Expenses 2012: $688,239Net Income 2012: $104,7242012Revenue 2013: $653,566Expenses 2013: $610,798Net Income 2013: $42,7682013Revenue 2014: $674,416Expenses 2014: $773,894Net Income 2014: -$99,4782014Revenue 2015: $543,632Expenses 2015: $598,424Net Income 2015: -$54,7922015Revenue 2016: $688,602Expenses 2016: $734,728Net Income 2016: -$46,1262016Revenue 2017: $670,149Expenses 2017: $604,951Net Income 2017: $65,1982017Revenue 2018: $721,122Expenses 2018: $700,415Net Income 2018: $20,7072018Revenue 2019: $549,212Expenses 2019: $557,709Net Income 2019: -$8,4972019Revenue 2020: $397,767Expenses 2020: $462,270Net Income 2020: -$64,5032020Revenue 2021: $8,252,394Expenses 2021: $456,832Net Income 2021: $7,795,5622021Revenue 2022: $908,749Expenses 2022: $746,225Net Income 2022: $162,5242022Revenue 2023: $649,329Expenses 2023: $755,398Net Income 2023: -$106,0692023Revenue 2024: $664,045Expenses 2024: $913,918Net Income 2024: -$249,8732024

Highlighted filing

2024

Revenue$664,045
Expenses$913,918
Net Income-$249,873

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.36$0.00$8.36$0.66$0.91$0.25
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.73$0.02$8.71$0.65$0.76$0.11
2022Detailed filing. Detailed filing data is available for this year.$8.81$0.05$8.76$0.91$0.75$0.16
2021Detailed filing. Detailed filing data is available for this year.$9.08$0.34$8.73$8.25$0.46$7.80
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.94$0.07$0.87$0.40$0.46$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.88$0.01$0.87$0.55$0.56$0.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.79$0.00$0.79$0.72$0.70$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.82$0.00$0.82$0.67$0.60$0.07
2016Detailed filing. Detailed filing data is available for this year.$0.68$0.00$0.68$0.69$0.73$0.05
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.00$0.71$0.54$0.60$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.78$0.67$0.77$0.10
2013Summary only. Only limited summary data is available for this year.$0.88$0.00$0.88$0.65$0.61$0.04
2012Summary only. Only limited summary data is available for this year.$0.84$0.00$0.84$0.79$0.69$0.10
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.73$0.00$0.73$0.58
2010Summary only. Only limited summary data is available for this year.$0.77$0.00$0.77$0.72$0.71$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 29, 2025
Return Version
2024v5.2
Gross Receipts
$1,346,798
Mission and Program Overview

Mission

To identify, preserve and protect the historic, architectural and cultural resources of the city of pasadena through advocacy and education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$7,769,045$7,665,338▼ $103,707
Investments in Publicly Traded Securities$863,248$635,080▼ $228,168
Cash and Non-Interest-Bearing Accounts$97,821$59,437▼ $38,384
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$8,730,114$8,359,855▼ $370,259
Other Assets Total-$0-
Liabilities
Unsecured Notes Loans Payable$11,139--
Accounts Payable and Accrued Expenses$10,117$3,242▼ $6,875
Other Liabilities$3,588$976▼ $2,612
Total Liabilities$24,844$4,218▼ $20,626
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$8,395,364$8,127,643▼ $267,721
Net Assets With Donor Restrictions$309,906$227,994▼ $81,912
Total Net Assets Fund Balance$8,705,270$8,355,637▼ $349,633
Total Liabilities and Net Assets / Fund Balance$8,730,114$8,359,855▼ $370,259

Asset Categories

AssetBook ValueDepreciationBasis
Land$4,200,000-$4,200,000
Buildings$3,260,683$239,317$3,500,000
Leasehold Improvements$202,240$43,444$245,684
Other Land Buildings$2,415$604$3,019

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$863,248-▲ $79,832$308,000$635,080
2023$772,621-▲ $106,908$16,281$863,248
2022$739,884$245,519▼ $108,416$104,366$772,621
2021$682,062-▲ $82,414$24,592$739,884
2020$623,709-▲ $82,153$23,800$682,062
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sue MossmanExecutive DirectorFT$49,308$90,000$139,308

Board Members and Trustees

NameTitle
Annaly BennettChairman
Ana SoulriverDirector
Blaire SmithDirector
Dave NuferDirector
Janny MulhollandDirector
Jim ZelenayDirector
Joe KilanowskiDirector
Juan Dela CruzDirector
Karen SauveDirector
Mark BakerDirector
Michael RobletoDirector
Negin NazemiDirector
Penny PlotkinDirector
Steve PrestonDirector
Suzanne MarksDirector
Tom MarbleDirector
Tony BuDirector
Zoot VelascoInterim Ed
John DeanSecretary
Brad ThielTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$398,620
Program Service Revenue
$41,824
Investment Income
$182,450
Other Revenue
$41,151
All Other Contributions
$262,410
Change in Net Assets
$-249,873
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$501,471
Other Expenses$412,447
Total Fundraising Expense$117,506
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$286,699$88,215$66,161$441,075
Depreciation Depletion$106,726--$106,726
Occupancy$68,997$17,249-$86,246
Fees for Services Management$25,803$25,803$25,803$77,409
Office Expenses$14,787$34,906-$49,693
Fees for Services Other$19,100$15,711$14,582$49,393
Payroll Taxes$23,771$7,314$5,486$36,571
Other Employee Benefits$15,486$4,765$3,574$23,825
Fees for Services Accounting-$20,349-$20,349
Other Expenses$5,374$1,654$1,240$8,268
Insurance$2,862$881$660$4,403
Total Functional Expenses$579,565$216,847$117,506$913,918
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$74,254
Fundraising Gross Income$74,254
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$118,306$74,254$74,254$0
Total Events$118,306$74,254$74,254-
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Liabilities$976
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

There shall be only one class of members. Membership shall be open to all interestedpersons and additional members shall be admitted to membership effective on the daythe membership application with full payment of regular dues is received andprocessed by the organization. Each member shall be entitled to one vote on eachmatter submitted to a vote of the members, provided, however, that a each corporateor small business holding a membership shall be entitled to one vote, and b eachadult member up to two total of any household holding a membership other than anindividual or senior/student membership shall be entitled to one vote.

Form 990, Part VI, Section A, Line 7A

The members of the organization elect the board of directors.

Form 990, Part VI, Section A, Line 7B

The majority of a quorum of the directors may approve amendments to the bylaws,subject to the power of the members to charge or repeal any amendments. Amendmentsor changes to the articles and bylaws may also be approved by the vote of a majority of members or a majority of a quorum of the members at a meeting duly called and noticed.

Form 990, Part VI, Section B, Line 11B

The form 990 is prepared by an independent accounting firm. The treasurer andfinance committee will review the form 990 with the executive director. The board ofdirectors will receive a copy prior to filing.

Form 990, Part VI, Section B, Line 12C

The policy regarding conflict of interest requires that any board member bringforward to the executive committee or the board any potential conflict. If theindependent members of the executive committee or the board determine that aconflict does exist, the board member is asked to recuse him or herself from anydiscussion or decision-making on any items or action related to the conflict ofinterest.

Form 990, Part VI, Section B, Line 15A

The executive committee, acting as the personnel committee, reviews the compensationof the executive director. The board chair or other designated committee member mayrequest input or comment from other members of the board. Comparable data from thecenter for non-profit management or other similar resources are often consulted aswell as comparison with similar size non-profit organizations in the pasadenacommunity. The board chair summarizes comments on the executive director'sperformance and any compensation adjustments in writing and, after review by thecommittee, presents these comments to the executive director.

Form 990, Part VI, Section C, Line 18

Form 990 is available on www.guidestar.org and the irs charity search website.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents and conflict of interest policyavailable to the general public upon request. The organization does not make itsfinancial statements available to the general public.

Filing and Contact Details

Filer

Filer Name
Pasadena Heritage
EIN
95-3122313
Phone
6264416333
Address
160 N OAKLAND AVE, PASADENA, CA 91101

Signing Officer

Name
Zoot Velasco
Title
Interim Exec Director
Signed
2025-10-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Zoot Velasco
Formed
1977
Legal Domicile
CA
Voting Board Members
19
Independent Board Members
19
Employees
7
Volunteers
150

Preparer

Firm
Kevin Wong CPA
Address
301 E foothill blvd ste 202, arcadia, CA 91006
Preparer
Kevin Wong
Phone
6262474339
Raw XML AppendixShowing 400 of 671 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0TO IDENTIFY, PRESERVE AND PROTECT THE HISTORIC, ARCHITECTURAL AND CULTURAL RESOURCES OF THE CITY OF PASADENA THROUGH ADVOCACY AND EDUCATION.
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherContributionsAmt0262410
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IRS990/BooksInCareOfDetail/PhoneNum06264416333
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0160 N OAKLAND AVE
IRS990/BooksInCareOfDetail/USAddress/CityNm0PASADENA
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
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IRS990/CreditCounselingInd0false
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IRS990/DeductibleArtContributionInd0false
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IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
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