Civic Intelligence

Anaheimorange County Visitor

EIN 95-2143156 • 501(c)6 • Anaheim, CA

Profile

To position anaheim and orange county as a premier visitor and convention destination.

2099 S State College Blvd 600Anaheim, CA 92806

www.anaheimoc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.35x

Higher debt load relative to assets than 59% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

58th percentile

0.53x

Higher debt load relative to revenue than 58% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

33rd percentile

1.1%

Higher net margin than 33% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

33rd percentile

$419,243

Higher top officer pay than 33% of similar nonprofits.

Top officer pay equals 1.6% of source-year revenue.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Asset Growth

79th percentile

18%

Faster asset growth than 79% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

38th percentile

4.2%

Faster revenue growth than 38% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Assets

Up

$40,430,978

Up $6,159,331 (+18%) from 2023

Liabilities

Up

$14,200,640

Up $5,499,294 (+63%) from 2023

Net Assets

Up

$26,230,338

Up $660,037 (+2.6%) from 2023

Revenue

Up

$26,658,319

Up $1,068,815 (+4.2%) from 2023

Expenses

Up

$26,364,184

Up $7,655,692 (+41%) from 2023

Net Income

Down

$294,135

Down $6,586,877 (-96%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2010: $4,973,649Liabilities 2010: $3,678,397Net Assets 2010: $1,295,2522010Assets 2011: $8,284,398Liabilities 2011: $4,153,407Net Assets 2011: $4,130,9912011Assets 2012: $7,579,472Liabilities 2012: $2,930,729Net Assets 2012: $4,648,7432012Assets 2013: $8,951,349Liabilities 2013: $3,285,489Net Assets 2013: $5,665,8602013Assets 2014: $9,294,454Liabilities 2014: $3,625,396Net Assets 2014: $5,669,0582014Assets 2015: $10,271,361Liabilities 2015: $3,896,120Net Assets 2015: $6,375,2412015Assets 2016: $12,027,126Liabilities 2016: $4,913,080Net Assets 2016: $7,114,0462016Assets 2017: $11,461,872Liabilities 2017: $6,199,601Net Assets 2017: $5,262,2712017Assets 2018: $11,274,157Liabilities 2018: $5,700,105Net Assets 2018: $5,574,0522018Assets 2019: $11,763,957Liabilities 2019: $6,270,426Net Assets 2019: $5,493,5312019Assets 2020: $13,123,737Liabilities 2020: $5,243,009Net Assets 2020: $7,880,7282020Assets 2021: $14,446,478Liabilities 2021: $4,166,727Net Assets 2021: $10,279,7512021Assets 2022: $26,908,022Liabilities 2022: $8,467,562Net Assets 2022: $18,440,4602022Assets 2023: $34,271,647Liabilities 2023: $8,701,346Net Assets 2023: $25,570,3012023Assets 2024: $40,430,978Liabilities 2024: $14,200,640Net Assets 2024: $26,230,3382024

Highlighted filing

2024

Assets$40,430,978
Liabilities$14,200,640
Net Assets$26,230,338

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MRevenue 2010: $4,831,837Expenses 2010: $4,985,387Net Income 2010: -$153,5502010Revenue 2011: $14,047,750Expenses 2011: $11,109,646Net Income 2011: $2,938,1042011Revenue 2012: $12,917,054Expenses 2012: $12,512,538Net Income 2012: $404,5162012Revenue 2013: $13,408,170Expenses 2013: $12,600,543Net Income 2013: $807,6272013Revenue 2014: $13,921,766Expenses 2014: $14,007,909Net Income 2014: -$86,1432014Revenue 2015: $15,425,415Expenses 2015: $14,708,389Net Income 2015: $717,0262015Revenue 2016: $16,505,630Expenses 2016: $14,609,618Net Income 2016: $1,896,0122016Revenue 2017: $18,249,763Expenses 2017: $18,924,716Net Income 2017: -$674,9532017Revenue 2018: $18,731,656Expenses 2018: $18,362,845Net Income 2018: $368,8112018Revenue 2019: $19,256,262Expenses 2019: $19,673,638Net Income 2019: -$417,3762019Revenue 2020: $13,492,767Expenses 2020: $10,902,105Net Income 2020: $2,590,6622020Revenue 2021: $12,147,236Expenses 2021: $9,806,281Net Income 2021: $2,340,9552021Revenue 2022: $22,615,576Expenses 2022: $14,123,144Net Income 2022: $8,492,4322022Revenue 2023: $25,589,504Expenses 2023: $18,708,492Net Income 2023: $6,881,0122023Revenue 2024: $26,658,319Expenses 2024: $26,364,184Net Income 2024: $294,1352024

Highlighted filing

2024

Revenue$26,658,319
Expenses$26,364,184
Net Income$294,135

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$40.4$14.2$26.2$26.7$26.4$0.29
2023Detailed filing. Detailed filing data is available for this year.$34.3$8.70$25.6$25.6$18.7$6.88
2022Detailed filing. Detailed filing data is available for this year.$26.9$8.47$18.4$22.6$14.1$8.49
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.4$4.17$10.3$12.1$9.81$2.34
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.1$5.24$7.88$13.5$10.9$2.59
2019Detailed filing. Detailed filing data is available for this year.$11.8$6.27$5.49$19.3$19.7$0.42
2018Detailed filing. Detailed filing data is available for this year.$11.3$5.70$5.57$18.7$18.4$0.37
2017Detailed filing. Detailed filing data is available for this year.$11.5$6.20$5.26$18.2$18.9$0.67
2016Detailed filing. Detailed filing data is available for this year.$12.0$4.91$7.11$16.5$14.6$1.90
2015Detailed filing. Detailed filing data is available for this year.$10.3$3.90$6.38$15.4$14.7$0.72
2014Detailed filing. Detailed filing data is available for this year.$9.29$3.63$5.67$13.9$14.0$0.09
2013Summary only. Only limited summary data is available for this year.$8.95$3.29$5.67$13.4$12.6$0.81
2012Summary only. Only limited summary data is available for this year.$7.58$2.93$4.65$12.9$12.5$0.40
2011Summary only. Only limited summary data is available for this year.$8.28$4.15$4.13$14.0$11.1$2.94
2010Summary only. Only limited summary data is available for this year.$4.97$3.68$1.30$4.83$4.99$0.15
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 30, 2025
Return Version
2024v5.2
Gross Receipts
$26,797,642
Mission and Program Overview

Mission

To position anaheim and orange county as a premier visitor and convention destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$12,523,241$12,079,246▼ $443,995
Prepaid Expenses and Deferred Charges$1,422,524$5,881,484▲ $4,458,960
Accounts Receivable$2,505,836$2,373,434▼ $132,402
Investments in Publicly Traded Securities$1,816,475$2,204,479▲ $388,004
Land, Buildings, and Equipment, Net$269,596$327,951▲ $58,355
Other Notes and Loans Receivable, Net$218,137$326,193▲ $108,056
Savings and Temporary Cash Investments-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$34,271,647$40,430,978▲ $6,159,331
Other Assets Total$15,515,838$17,238,191▲ $1,722,353
Liabilities
Other Liabilities$6,293,609$10,741,715▲ $4,448,106
Accounts Payable and Accrued Expenses$2,380,817$3,456,211▲ $1,075,394
Deferred Revenue$26,920$2,714▼ $24,206
Total Liabilities$8,701,346$14,200,640▲ $5,499,294
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$25,570,301$26,230,338▲ $660,037
Total Net Assets Fund Balance$25,570,301$26,230,338▲ $660,037
Total Liabilities and Net Assets / Fund Balance$34,271,647$40,430,978▲ $6,159,331

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$125,654$1,267,492$1,393,146
Leasehold Improvements$140,134$206,862$346,996
Equipment$62,163$53,962$116,125
Other Assets Org$334,192--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ronald CollinsChief Sales OfficerFT$273,005$146,238$419,243
Christina DawsonChief Operating OfficerFT$320,472$52,517$372,989
Mike WatermanPresident & CEOFT$113,985$170,119$284,104
Lora Chleboun-stanleyVice President Convention SalesFT$145,259$99,251$244,510
Jose AvilaSr VP Community Relat & PartnershipFT$184,300$49,430$233,730
James RobinsonSr. Director MeetingFT$151,080$46,204$197,284
Debbie TaylorVP Talent/cultureFT$152,593$43,077$195,670
Karna ZelidonDirect, Conv. SaleFT$110,267$76,898$187,165
Kimberly MladenikSales DirectorFT$145,837$32,920$178,757
Joy HedrickVP FinanceFT$138,987$36,092$175,079

Board Members and Trustees

NameTitle
Fred BrownChairman
Lynn ClarkPast Chairman
Ajesh PatelDirector
Brent FinlayDirector
Clark JonesDirector
Dieter HissinDirector
Jim VanderpoolDirector
John KalinskiDirector
Jordan Austin-harrisDirector
Justin HartDirector
Katie PedersonDirector
Kimberly PainterDirector
Kristine HallDirector
Mike AframDirector
Nicholas PriceDirector
Paul SanfordDirector
Sergio BocciDirector
Tom MortonDirector
Ursula Luna-reynosaDirector
WILLIAM O'CONNELLDirector
Yvonne LiuDirector
Bharat PatelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Larson LLPAccounting26020 TOWNE CENTRE DRIVE, Foothill Ranch, CA 92610$295,931
-Legal555 SOUTH FLOWER STREET SUITE 4400, Los Angeles, CA 90071$215,204
Revenue and Support

Revenue Composition

Contributions and Grants
$24,824,989
Program Service Revenue
$139,161
Investment Income
$1,094,596
Other Revenue
$599,573
Change in Net Assets
$294,135

Audited Revenue Reconciliation

Revenue per Audited Statements
$26,658,319
Revenue Not Reported on Form 990
$365,902
Total Revenue per Audited Statements
$27,024,221
Total Revenue per Form 990
$26,658,319
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$16,812,370
Salaries, Compensation, and Employee Benefits$9,551,814
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$6,323,479$1,741,133-$8,064,612
All Other Expenses$3,657,052$561,235-$4,218,287
Other Expenses$1,133,224--$1,133,224
Occupancy$567,847$99,725-$667,572
Payroll Taxes$486,491$98,986-$585,477
Fees for Services Other$297,744$194,360-$492,104
Current Officers, Directors, Trustees, and Key Employees$478,240--$478,240
Information Technology$1,151$435,242-$436,393
Pension Plan Contributions$326,842$96,643-$423,485
Fees for Services Legal-$275,255-$275,255
Depreciation Depletion$105,814$39,341-$145,155
Office Expenses$21,129$69,401-$90,530
Travel$14,440$7,942-$22,382
Total Functional Expenses$22,744,921$3,619,263$0$26,364,184

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$26,370,458
Expenses per Audited Statements$26,364,184
Total Expenses per Form 990$26,364,184
Expenses Not Reported on Form 990$6,274
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$139,323
Fundraising Gross Income$79,350
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Publications$79,350$79,350$139,323$-59,973
Total Events$79,350$79,350$139,323$-59,973
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$26,021
Total Nondeductible Lobbying and Political Cost$26,021
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Ducks Sponsorship$4,465,000
Right of Use Liabilities$3,320,800
Deferred Compensation$2,204,479
Accrued Pension$423,485
Due to Atid$327,951
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The organization has members. Each member pays a yearly fee to the organization in exchange for many organizational benefits. The members do not have any management or control over the organization. A board of directors is elected by the members and members are eligible to run for the board. Each board member is elected to a minimum one year term.

Form 990, Part VI, Section B, Line 11B

The organization's president and chief executive officer, chief operating officer, and vice president of finance and accounting review a draft copy of form 990 with their cpa. A line by line review is done, making changes as necessary. Once all changes have been made by the cpa, a final review of the return with the organization's president and chief executive officer and chief operating officer is performed. The form 990 is then filed. The organization makes the form 990 available to the executive committee upon request. The organization feels a review with the governing body (executive committee) is not necessary.

Form 990, Part VI, Section B, Line 12C

The organization regularly monitors and enforces compliance with its written conflict of interest policy thru various procedures. Annually, the organization's human resources attorneys review the policy for compliance along with other human resources policies. Each employee is given intranet access to the policy each year, which a document is then signed by the employee and given back to the human resources department. When a new employee is hired, they are given the form upon hire. All forms are kept in the employees' files.

Form 990, Part VI, Section B, Line 15B

The compensation agreement of the organization's president and chief executive officer is reviewed annually by the audit and compensation committee. A base salary is determined each year as well as an incentive based bonus plan based upon committee goals. Those goals are reviewed to determine if they were met during the year and a incentive bonus determined.the review of key employees and highly compensated employees takes place annually and is preformed by the president and chief executive officer and chief operating officer. A base salary is determined each year as well as an incentive based bonus plan based upon the organization's goals. Those goals are reviewed to determine if they were met during the year and a incentive bonus determined.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request. The organization will generally make these documents available at their offices. The audited financial statements are given to the city of anaheim and the organization's board of directors annually.

Filing and Contact Details

Filer

Filer Name
Anaheimorange County Visitor
EIN
95-2143156
Phone
7147652800
Address
2099 S STATE COLLEGE BLVD 600, ANAHEIM, CA 92806

Signing Officer

Name
Mike Waterman
Title
President
Signed
2025-10-30
Discuss with paid preparer
Yes

Organization Details

Formed
1961
Legal Domicile
CA
Voting Board Members
23
Independent Board Members
23
Employees
80

Preparer

Firm
Carpenter Petersen & Associates CPAs
Address
26020 Towne Centre Drive, Foothill Ranch, CA 92610
Preparer
David Petersen
Phone
9499513200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

CLIENT SERVICES & HOUSING: Column (A) - Total = $177996; Column (B) - Program Services = $177996; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

CONVENT'N ASSC, MTGS, & EXHBTS: Column (A) - Total = $915002; Column (B) - Program Services = $915002; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

DUES AND SUBSCRIPTIONS: Column (A) - Total = $6445; Column (B) - Program Services = $1114; Column (C) - Management & General = $5331; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

GENERAL INSURANCE: Column (A) - Total = $46916; Column (B) - Program Services = $0; Column (C) - Management & General = $46916; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

GROUP LIFE: Column (A) - Total = $20344; Column (B) - Program Services = $16770; Column (C) - Management & General = $3574; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

GROUP MEDICAL: Column (A) - Total = $1114909; Column (B) - Program Services = $852632; Column (C) - Management & General = $262277; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

IPW TRADE SHOW: Column (A) - Total = $149665; Column (B) - Program Services = $149665; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

LONG TERM DISABILITY: Column (A) - Total = $21737; Column (B) - Program Services = $21737; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

MEDIA & COMMUNITY RELATIONS: Column (A) - Total = $193106; Column (B) - Program Services = $193106; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

MISCELLANEOUS: Column (A) - Total = $226418; Column (B) - Program Services = $0; Column (C) - Management & General = $226418; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

PARTNERSHIP EXPENSE: Column (A) - Total = $989201; Column (B) - Program Services = $989201; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Postage and Shipping: Column (A) - Total = $21240; Column (B) - Program Services = $16168; Column (C) - Management & General = $5072; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

SPORTS DEVELOPMENT: Column (A) - Total = $242894; Column (B) - Program Services = $242894; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

TID REIMBURSABLE EXPENSES: Column (A) - Total = $58355; Column (B) - Program Services = $58355; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

WORKERS' COMPENSATION INS: Column (A) - Total = $34059; Column (B) - Program Services = $22412; Column (C) - Management & General = $11647; Column (D) - Fundraising = $0

Financial Statement Notes

Part X : FIN48 Footnote

The organization's audited financial statements include the following disclosure note: management believes that all of the positions taken by the organization on its federal and california income tax returns are more likely than not to be sustained upon examination. Therefore, as of december 31, 2024, the organization does not have any uncertain tax positions that qualify for recognition or disclosure in the financial statements. The organization's federal and california income tax returns for the years ended december 31, 2022, 2023, and 2024 are subject to examination by the internal revenue service and the california franchise tax board, until the running of the statue of limitations for assessment, generally three years after the returns were filed. No interest or penalties related to tax liabilities are recognized in the accompanying financial statements.

Part XII, Line 2D: Other expenses and losses per audited F/S

Federal income taxes $5464 state income taxes $810

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