Liabilities / Assets
89th percentile
Higher debt load relative to assets than 89% of similar nonprofits.
EIN 95-1812810 • 501(c)6 • San Diego, CA
Profile
To drive visitor demand to economically benefit the san diego region.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
89th percentile
Higher debt load relative to assets than 89% of similar nonprofits.
Liabilities / Revenue
23rd percentile
Higher debt load relative to revenue than 23% of similar nonprofits.
Net Margin
41st percentile
Higher net margin than 41% of similar nonprofits.
Top Officer Pay
40th percentile
Higher top officer pay than 40% of similar nonprofits.
Top officer pay equals 1.3% of source-year revenue.
Asset Growth
12th percentile
Faster asset growth than 12% of similar nonprofits.
Revenue Growth
17th percentile
Faster revenue growth than 17% of similar nonprofits.
Assets
Up$19,014,220
Up $3,191,141 (+20%) from 2023
Liabilities
Up$15,894,945
Up $2,847,593 (+22%) from 2023
Net Assets
Up$3,119,275
Up $343,548 (+12%) from 2023
Revenue
Up$58,534,473
Up $14,456,698 (+33%) from 2023
Expenses
Up$58,190,925
Up $14,339,559 (+33%) from 2023
Net Income
Up$343,548
Up $117,139 (+52%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
To drive visitor demand to economically benefit the san diego region.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Accounts Receivable | $9,788,049 | $15,766,904 | ▲ $5,978,855 |
| Cash and Non-Interest-Bearing Accounts | $1,875,021 | $816,633 | ▼ $1,058,388 |
| Land, Buildings, and Equipment, Net | $403,309 | $251,489 | ▼ $151,820 |
| Prepaid Expenses and Deferred Charges | $190,399 | $202,014 | ▲ $11,615 |
| Savings and Temporary Cash Investments | $1,205,490 | $7,715 | ▼ $1,197,775 |
| Total Assets | $15,823,079 | $19,014,220 | ▲ $3,191,141 |
| Other Assets Total | $2,360,811 | $1,969,465 | ▼ $391,346 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $10,263,656 | $13,803,113 | ▲ $3,539,457 |
| Other Liabilities | $2,543,027 | $1,853,193 | ▼ $689,834 |
| Deferred Revenue | $146,067 | $184,652 | ▲ $38,585 |
| Mortgage Notes Payable Secured by Investment Property | $94,602 | $53,987 | ▼ $40,615 |
| Total Liabilities | $13,047,352 | $15,894,945 | ▲ $2,847,593 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,775,727 | $3,119,275 | ▲ $343,548 |
| Total Net Assets Fund Balance | $2,775,727 | $3,119,275 | ▲ $343,548 |
| Total Liabilities and Net Assets / Fund Balance | $15,823,079 | $19,014,220 | ▲ $3,191,141 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $123,307 | $395,652 | $518,959 |
| Leasehold Improvements | $128,182 | $285,944 | $414,126 |
| Other Assets Org | $1,224,073 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Julie Coker | President & CEO | FT | $466,185 | $175,900 | $642,085 |
| Kerri Kapich | Chief Operating Officer | FT | $325,421 | $94,759 | $420,180 |
| Kavin Schieferdecker | Chief Sales Officer | FT | $313,523 | $95,012 | $408,535 |
| Richard Meza | VP & Chief Financial Officer | FT | $237,339 | $77,684 | $315,023 |
| Althea Salas | VP of Human Resources | FT | $189,514 | $89,479 | $278,993 |
| Angela Ranalli | Sr National Sales Director | FT | $190,344 | $71,909 | $262,253 |
| Kim Borneman | National Sales Director | FT | $168,309 | $53,171 | $221,480 |
| Aldino Parchment | It Director | FT | $163,340 | $55,557 | $218,897 |
| Brian Hilemon | Sr Director Partnerships | FT | $164,788 | $49,909 | $214,697 |
| Name | Title |
|---|---|
| Shawn Dixon | Chair |
| Lydia Bartell | Vice Chair |
| Annie Fitzgerald | Director |
| Brenden Carlin | Director |
| Cecilia Menezes | Director |
| Eric Jenkins | Director |
| Kazeem Omidiji | Director |
| Martha Gilmer | Director |
| Marty Gorsich | Director |
| Todd Mcaninch | Director |
| Tom Tabler | Director |
| Tony Young | Director |
| Tracy Borkum | Director |
| Jamie Lemon | Secretary |
| Michelle Meter | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| The Shipyard LLC | Advertising Agency | 580 N 4TH ST SUITE 500, Columbus, OH 43215 | $2,900,000 |
| Miles Partnership | Website Design | PO BOX 669418, Dallas, TX 75266 | $500,000 |
| Resonance Consultancy | Market Analysis | 175 VARICK STREET 4TH FLOOR, New York, NY 10014 | $422,901 |
| Omnitrak Group | Industry Research | 841 BISHOP STREET SUITE 1250, Honolulu, HI 96813 | $217,330 |
| Destination Analysts | Market Research | 1304 LOMBARD STREET 8, San Francisco, CA 94109 | $208,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $47,005,016 |
| Salaries, Compensation, and Employee Benefits | $11,185,909 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $34,168,359 |
| Other Salaries and Wages | - | - | - | $7,526,370 |
| Fees for Services Other | - | - | - | $5,572,830 |
| Conferences and Meetings | - | - | - | $3,267,206 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,785,823 |
| Other Employee Benefits | - | - | - | $969,173 |
| Travel | - | - | - | $913,743 |
| Occupancy | - | - | - | $772,605 |
| Payroll Taxes | - | - | - | $622,441 |
| Information Technology | - | - | - | $326,353 |
| Pension Plan Contributions | - | - | - | $282,102 |
| Office Expenses | - | - | - | $250,413 |
| Depreciation Depletion | - | - | - | $155,160 |
| All Other Expenses | - | - | - | $113,634 |
| Other Expenses | - | - | - | $100,628 |
| Fees for Services Accounting | - | - | - | $68,689 |
| Insurance | - | - | - | $59,851 |
| Fees for Services Legal | - | - | - | $54,290 |
| Interest | - | - | - | $1,864 |
| Fees for Services Lobbying | - | - | - | $1,500 |
| Total Functional Expenses | $0 | $0 | $0 | $58,190,925 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $58,190,925 |
| Total Expenses per Audited Statements | $58,190,925 |
| Total Expenses per Form 990 | $58,190,925 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $1,500 |
| Political Expenditures | $1,500 |
| Total Exempt Function Spending | $1,500 |
| Total Nondeductible Lobbying and Political Cost | $1,500 |
| Organization | Location | Amount |
|---|---|---|
| 94-3169527 | Sacramento, CA | $1,500 |
| Liability | Amount |
|---|---|
| Lease Liability - Operating Lease | $1,627,466 |
| Deferred Compensation Plan Liability | $225,727 |
“All persons and organizations interested in the purpose and objectives of the sdta shall be eligible for membership in the sdta upon payment of dues and approval by the board of directors. Persons and organizations shall be granted membership as part of one of two classes, general membership and special membership.”
“Each member may vote on the election of the board of directors. The nomination of the slate of potential board members is proposed by the nomination committee of the board of directors or by petition of the members.”
“The governance decisions of the organization reserved to members include approval, amendment or repeal of the bylaws of the organization.”
“The audited financial statements are reviewed in detail by the finance committee of the board of directors. Any material differences between the audited results and the form 990 are brought to the attention of the ceo and the finance committee. The 990 is prepared by an outside accounting firm and is reviewed by the finance committee with the organization's management staff.”
“The audited financial statements are reviewed in detail by the finance committee of the board of directors. Any material differences between the audited results and the form 990 are brought to the attention of the ceo and the finance committee. The form 990 is prepared by an outside accounting firm and is reviewed by the finance committee with the organization's management staff.”
“The process for resolving conflicts of interest is as follows: a "self-dealing contract" is any contract or transaction (i) between the sdta and one or more of its directors, or between the sdta and any corporation, firm, or association in which one or more of the directors has a material financial interest, or (ii) between the sdta and a corporation, firm, or association of which one or more of its directors are directors of the sdta. Pursuant to section 7233 of the california nonprofit corporation law, no self-dealing contract shall be void or voidable because such director(s) or corporation, firm or association are parties or because such director(s) are present at the meeting of the board or committee which authorizes, approves, or ratifies the self-dealing contract if: all material facts are fully disclosed to or otherwise known by the members, and the self-dealing contract is approved by the members in good faith (without including the vote of any membership owned by such interested director(s)); or all material facts are fully disclosed to or otherwise known by the board of directors, and the board of directors authorizes, approves, or ratifies the self-dealing contract in good faith (without counting the vote of the interested director(s)), and, in the case of a self-dealing contract as described above, the board of directors finds and resolves that the contract is just and reasonable at the time it is authorized, approved, or ratified; or the person asserting the validity of the selfdealing contract sustains the burden of proving that the self-dealing contract was just and reasonable as to the sdta at the time it was authorized or ratified.”
“The compensation of the ceo is determined by the board's compensation committee and ratified by a vote of the full board of directors. The committee meets to discuss and agree on the level of compensation to be offered and paid to the ceo each year. Outside consultants with knowledge of the employment market are occasionally consulted during the compensation committee's review.”
“The organization's articles of incorporation, bylaws, the conflict of interest policy, and financial statements are available to the public upon request. An email link is posted on the organization's website to facilitate requests for information.”
“Sdta is a tax exempt organization under section 501(c)(6) of the internal revenue code and section 23701(e) of the revenue and taxation code. Income determined to be unrelated business taxable income ("ubti") would be taxable. Sdta evaluates their uncertain tax positions, if any, on a continual basis through review of their policies and procedures, review of their regular tax filings, and discussions with outside experts. At june 30, 2024, management believes sdta did not have any uncertain tax positions. At june 30, 2024, the federal statute of limitation remains open for the fiscal years 2021 through 2023. The statute of limitations for the state income tax returns remains open for the fiscal years 2021 through 2023.”
“Defined benefit plan net periodic benefit income 146,613.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 10263656 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 13803113 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 9788049 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 15766904 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 34168359 |
| IRS990/AllOtherContributionsAmt | 0 | 48765309 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 113634 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | RICHARD MEZA CFO |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6192323101 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 750 B ST STE 1500 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | SAN DIEGO |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 92101 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1875021 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 816633 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 14 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1785823 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 3267206 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 2900000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 500000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 422901 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 217330 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 208000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 580 N 4TH ST SUITE 500 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | PO BOX 669418 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 175 VARICK STREET 4TH FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 841 BISHOP STREET SUITE 1250 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 1304 LOMBARD STREET 8 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | COLUMBUS |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | DALLAS |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | HONOLULU |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | SAN FRANCISCO |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | OH |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | HI |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 43215 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 75266 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 10014 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 96813 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 94109 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | THE SHIPYARD LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | MILES PARTNERSHIP |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | RESONANCE CONSULTANCY |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | OMNITRAK GROUP |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | DESTINATION ANALYSTS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | ADVERTISING AGENCY |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | WEBSITE DESIGN |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | MARKET ANALYSIS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | INDUSTRY RESEARCH |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | MARKET RESEARCH |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 51619078 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 2226 |
| IRS990/CYOtherExpensesAmt | 0 | 47005016 |
| IRS990/CYOtherRevenueAmt | 0 | 156918 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 6756251 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 343548 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 11185909 |
| IRS990/CYTotalExpensesAmt | 0 | 58190925 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 58534473 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 146067 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 184652 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 155160 |
| IRS990/Desc | 0 | NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 36.9 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 2.0 BLLION OVERALL ADVERISING IMPRESSIONS. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | SAN DIEGO TOURISM AUTHORITY |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 78 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditPerformedInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 1 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 68689 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 54290 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 1500 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 5572830 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 3.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 3.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 3.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 26668 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 27401 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 16410 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 25858 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 48619 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 32884 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 30920 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 8643 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 21184 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | SHAWN DIXON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | LYDIA BARTELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JAMIE LEMON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | MICHELLE METER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | TRACY BORKUM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | BRENDEN CARLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | ANNIE FITZGERALD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MARTHA GILMER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MARTY GORSICH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | ERIC JENKINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | TODD MCANINCH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | CECILIA MENEZES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | KAZEEM OMIDIJI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | TOM TABLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | TONY YOUNG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JULIE COKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | KERRI KAPICH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | KAVIN SCHIEFERDECKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | RICHARD MEZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | ALTHEA SALAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | BRIAN HILEMON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | ANGELA RANALLI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | KIM BORNEMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | ALDINO PARCHMENT |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 615417 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 392779 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 392125 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 289165 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 230374 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 181813 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 231333 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 212837 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 197713 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | CHIEF OPERATING OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | CHIEF SALES OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | VP & CHIEF FINANCIAL OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | VP OF HUMAN RESOURCES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | SR DIRECTOR PARTNERSHIPS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | SR NATIONAL SALES DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | NATIONAL SALES DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | IT DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 1954 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 15 |
| IRS990/GovernmentGrantsAmt | 0 | 2853769 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 58534473 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 15 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 31 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 326353 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 59851 |
| IRS990/InterestGrp/TotalAmt | 0 | 1864 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 2226 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 2226 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 39 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 681596 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 403309 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 251489 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 933085 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt | 0 | 94602 |
| IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt | 0 | 53987 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 2775727 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 3119275 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 2775727 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 3119275 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 772605 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 250413 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 2360811 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 1969465 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 969173 |
| IRS990/OtherExpensesGrp/Desc | 0 | MARKET RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES & SUBCRIPTIONS |
| IRS990/OtherExpensesGrp/Desc | 2 | PRINTING & PUBLICATIONS |
| IRS990/OtherExpensesGrp/Desc | 3 | BANK/CREDIT CARD FEES |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 722875 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 346936 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 108080 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 100628 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 2543027 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 1853193 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | PENSION BENEFIT INC |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | MISCELLANEOUS |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 146613 |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 1 | 10305 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 146613 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 10305 |
| IRS990/OtherRevenueTotalAmt | 0 | 156918 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 7526370 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 622441 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 282102 |
| IRS990/PoliticalCampaignActyInd | 0 | 1 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 190399 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 202014 |
| IRS990/PrincipalOfficerNm | 0 | JULIE COKER |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 561439 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 541800 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 541800 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 713990 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 4 | 541800 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | SERVICE AGREEMENTS |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | ADVERTISING SALES |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | MEMBERSHIP EVENTS |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | MEMBERSHIP SUPPORT |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3029500 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 1313500 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 1110689 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 1096212 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 4 | 131250 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 3029500 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 1313500 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 1110689 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 1096212 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 131250 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 872,250 ROOM NIGHTS FOR HOTELS IN SAN DIEGO. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 489,538 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 37712858 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 12000 |
| IRS990/PYInvestmentIncomeAmt | 0 | 5489 |
| IRS990/PYOtherExpensesAmt | 0 | 34176582 |
No mirrored PDF or thumbnail assets are attached yet.