Civic Intelligence

Museum of the African Diaspora (Moad)

EIN 94-3338239 • 501(c)3 • San Francisco, CA

Profile

The museum of the african diaspora (moad) invites everyone to engage in the cultural expression of the african diaspora through contemporaryy art. Moad is dedicated to sharing the art and stories of our common african heritage with audiences from around the world.

685 Mission StreetSan Francisco, CA 94105

www.moadsf.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

13th percentile

0.01x

Higher debt load relative to assets than 13% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

19th percentile

0.07x

Higher debt load relative to revenue than 19% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

10th percentile

-22%

Higher net margin than 10% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

53rd percentile

$274,170

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 6.0% of source-year revenue.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Asset Growth

21st percentile

-2.5%

Faster asset growth than 21% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

21st percentile

-6.4%

Faster revenue growth than 21% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets13th percentile

Assets

Down

$31,326,860

Down $792,385 (-2.5%) from 2023

Liabilities

Up

$323,094

Up $51,461 (+19%) from 2023

Net Assets

Down

$31,003,766

Down $843,846 (-2.6%) from 2023

Operations
Liabilities / Revenue19th percentileNet Margin10th percentile

Revenue

Down

$4,555,891

Down $312,684 (-6.4%) from 2023

Expenses

Up

$5,548,237

Up $483,974 (+9.6%) from 2023

Net Income

Down

-$992,346

Down $796,658 (-407%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth21st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2010: $11,765,813Liabilities 2010: $123,472Net Assets 2010: $11,642,3412010Assets 2011: $11,297,921Liabilities 2011: $121,132Net Assets 2011: $11,176,7892011Assets 2012: $11,366,573Liabilities 2012: $136,963Net Assets 2012: $11,229,6102012Assets 2013: $11,028,715Liabilities 2013: $136,503Net Assets 2013: $10,892,2122013Assets 2014: $10,510,428Liabilities 2014: $158,578Net Assets 2014: $10,351,8502014Assets 2015: $10,925,023Liabilities 2015: $597,863Net Assets 2015: $10,327,1602015Assets 2016: $10,290,973Liabilities 2016: $503,218Net Assets 2016: $9,787,7552016Assets 2017: $10,856,007Liabilities 2017: $623,349Net Assets 2017: $10,232,6582017Assets 2018: $10,137,933Liabilities 2018: $930,930Net Assets 2018: $9,207,0032018Assets 2019: $9,104,926Liabilities 2019: $474,483Net Assets 2019: $8,630,4432019Assets 2020: $9,398,237Liabilities 2020: $232,779Net Assets 2020: $9,165,4582020Assets 2021: $10,988,842Liabilities 2021: $222,701Net Assets 2021: $10,766,1412021Assets 2022: $32,230,606Liabilities 2022: $215,438Net Assets 2022: $32,015,1682022Assets 2023: $32,119,245Liabilities 2023: $271,633Net Assets 2023: $31,847,6122023Assets 2024: $31,326,860Liabilities 2024: $323,094Net Assets 2024: $31,003,7662024

Highlighted filing

2024

Assets$31,326,860
Liabilities$323,094
Net Assets$31,003,766
Open 2024 Filing

Operations Trend

Revenue Growth21st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,843,7482010Expenses 2011: $2,159,6522011Expenses 2012: $2,279,6662012Revenue 2013: $1,988,745Expenses 2013: $2,390,216Net Income 2013: -$401,4712013Revenue 2014: $1,549,123Expenses 2014: $2,089,485Net Income 2014: -$540,3622014Revenue 2015: $2,340,698Expenses 2015: $2,365,388Net Income 2015: -$24,6902015Revenue 2016: $2,379,580Expenses 2016: $2,918,985Net Income 2016: -$539,4052016Revenue 2017: $3,037,035Expenses 2017: $2,592,132Net Income 2017: $444,9032017Revenue 2018: $1,991,489Expenses 2018: $3,017,144Net Income 2018: -$1,025,6552018Revenue 2019: $2,787,632Expenses 2019: $3,364,192Net Income 2019: -$576,5602019Revenue 2020: $3,506,934Expenses 2020: $4,206,694Net Income 2020: -$699,7602020Revenue 2021: $4,096,345Expenses 2021: $2,495,662Net Income 2021: $1,600,6832021Revenue 2022: $4,389,418Expenses 2022: $4,571,198Net Income 2022: -$181,7802022Revenue 2023: $4,868,575Expenses 2023: $5,064,263Net Income 2023: -$195,6882023Revenue 2024: $4,555,891Expenses 2024: $5,548,237Net Income 2024: -$992,3462024

Highlighted filing

2024

Revenue$4,555,891
Expenses$5,548,237
Net Income-$992,346
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$31,326,860
Liabilities
$323,094
Net assets
$31,003,766
Revenue
$4,555,891
Expenses
$5,548,237
Net income
-$992,346
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$31.3$0.32$31.0$4.56$5.55$0.99
2023Detailed filing. Detailed filing data is available for this year.$32.1$0.27$31.8$4.87$5.06$0.20
2022Detailed filing. Detailed filing data is available for this year.$32.2$0.22$32.0$4.39$4.57$0.18
2021Detailed filing. Detailed filing data is available for this year.$11.0$0.22$10.8$4.10$2.50$1.60
2020Detailed filing. Detailed filing data is available for this year.$9.40$0.23$9.17$3.51$4.21$0.70
2019Detailed filing. Detailed filing data is available for this year.$9.10$0.47$8.63$2.79$3.36$0.58
2018Detailed filing. Detailed filing data is available for this year.$10.1$0.93$9.21$1.99$3.02$1.03
2017Detailed filing. Detailed filing data is available for this year.$10.9$0.62$10.2$3.04$2.59$0.44
2016Detailed filing. Detailed filing data is available for this year.$10.3$0.50$9.79$2.38$2.92$0.54
2015Detailed filing. Detailed filing data is available for this year.$10.9$0.60$10.3$2.34$2.37$0.02
2014Detailed filing. Detailed filing data is available for this year.$10.5$0.16$10.4$1.55$2.09$0.54
2013Summary only. Only limited summary data is available for this year.$11.0$0.14$10.9$1.99$2.39$0.40
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.4$0.14$11.2$2.28
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.3$0.12$11.2$2.16
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.8$0.12$11.6$1.84
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$4,952,527
Mission and Program Overview

Mission

The museum of the african diaspora (moad) invites everyone to engage in the cultural expression of the african diaspora through contemporaryy art. Moad is dedicated to sharing the art and stories of our common african heritage with audiences from around the world.

Museum, cultural & educational services

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$7,083,395$6,702,054▼ $381,341
Cash and Non-Interest-Bearing Accounts$1,136,323$1,539,792▲ $403,469
Pledges and Grants Receivable$729,801$1,340,997▲ $611,196
Investments Other Securities$2,202,741$760,642▼ $1,442,099
Accounts Receivable$299,745$188,880▼ $110,865
Prepaid Expenses and Deferred Charges$61,163$40,242▼ $20,921
Inventories for Sale or Use$21,921$16,783▼ $5,138
Total Assets$32,119,245$31,326,860▼ $792,385
Other Assets Total$20,584,156$20,737,470▲ $153,314
Liabilities
Accounts Payable and Accrued Expenses$271,308$313,989▲ $42,681
Deferred Revenue$325$9,105▲ $8,780
Total Liabilities$271,633$323,094▲ $51,461
Net Assets / Fund Balance
Net Assets With Donor Restrictions$21,293,757$21,746,455▲ $452,698
Net Assets Without Donor Restrictions$10,553,855$9,257,311▼ $1,296,544
Total Net Assets Fund Balance$31,847,612$31,003,766▼ $843,846
Total Liabilities and Net Assets / Fund Balance$32,119,245$31,326,860▼ $792,385

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$6,636,031$5,957,856$12,593,887
Other Land Buildings$56,487$325,989$382,476
Equipment$9,536$82,899$92,435
Other Assets Org$20,629,964--
Compensation and Service Providers
Top Officer Pay53rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Monetta WhiteExecutive DirectorFT$262,761$11,409$274,170
Sheeka ArbuthnotChief Development OfficerFT$171,217$18,010$189,227
Key Jo LeeChief of Curatorial Affairs and Public ProgramsFT$188,354-$188,354
Key Jo LeeChief of Curatorial Affairs and Publ-$180,250$8,104$188,354
James BroadusChief Operating OfficerFT$113,163-$113,163
Elizabeth a GesselAssociate Director of Public ProgramsFT$104,501-$104,501

Board Members and Trustees

NameTitle
Eric McdonnellChair
Peggy Woodford ForbesVice Chair
Ammanuel ZegeyeDirector
Beryl PotterDirector
David NeequayeDirector
Debra FloresDirector
Jill CowanDirector
Julius E RobinsonDirector
Vimbayi KajeseDirector
Elisa DurretteSecretary
Tiffany StevensonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,279,295
Program Service Revenue
$94,978
Investment Income
$81,266
Other Revenue
$100,352
All Other Contributions
$2,508,285
Change in Net Assets
$-992,346

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,549,329
Revenue Not Reported on Financial Statements
$6,562
Revenue Not Reported on Form 990
$215,010
Total Revenue per Audited Statements
$4,764,339
Total Revenue per Form 990
$4,555,891
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,304,731
Salaries, Compensation, and Employee Benefits$2,243,506
Total Fundraising Expense$728,739
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,287,763$125,374$338,782$1,751,919
Fees for Services Other$857,188$59,464$11,285$927,937
Depreciation Depletion$364,927$7,312$9,103$381,342
Travel$223,957$69,417$44,803$338,177
Occupancy$299,170$6,129$7,364$312,663
Fees for Services Accounting-$278,565-$278,565
Current Officers, Directors, Trustees, and Key Employees$95,960$41,125$137,085$274,170
Information Technology$30,500$121,235$57,939$209,674
Office Expenses$141,260$9,890$49,084$200,234
Payroll Taxes$113,266$12,747$29,831$155,844
Advertising$58,994$6,639$15,538$81,171
Insurance$53,047$3,444$8,060$64,551
Other Employee Benefits$24,348$35,465$1,760$61,573
Other Expenses$21,706$2,443$5,717$29,866
Fees for Service Investment Mgmnt Fees-$6,562-$6,562
Total Functional Expenses$4,029,955$789,543$728,739$5,548,237

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$5,764,499
Total Expenses per Form 990$5,548,237
Expenses per Audited Statements$5,541,675
Expenses Not Reported on Form 990$222,824
Expenses Not Reported on Financial Statements$6,562
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$354,748
Fundraising Gross Income$354,748
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$668,867$278,598$160,013$118,585
Art Auction$224,940$76,150$76,150$0
Total Events$893,807$354,748$354,748$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization reviews form 990 before filing by disseminating a draft copy to all finance committee members, the executive director, and the operations and accounting coordinator. Questions and comments are discussed during a finance committee meeting. The form 990 is approved.”

Form 990, Part VI, Section B, Line 15A

“The executive committee evaluates the market rates for similar executive director positions in the bay area. Information is gathered from personal connections at other non-profit organizations, guidestar and other professional recruiters.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statements available to the public upon request and are available on the organization's website. The conflict of interest policy has not yet been adopted by the board of directors.”

Filing and Contact Details

Filer

Filer Name
Museum of the African Diaspora (moad)
EIN
94-3338239
Phone
4153587200
Address
685 MISSION STREET, SAN FRANCISCO, CA 94105

Signing Officer

Name
Monetta White
Title
Executive Director
Phone
4153587200
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Monetta White
Formed
2002
Legal Domicile
CA
Voting Board Members
12
Independent Board Members
12
Employees
39
Volunteers
0

Preparer

Firm
Cbiz Advisors LLC
Address
1 MONTGOMERY ST SUITE 1700, SAN FRANCISCO, CA 94104
Preparer
Ronald Simonian
Phone
4153974444
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Fees for service: program service expenses 857,188. Management and general expenses 59,464. Fundraising expenses 11,285. Total expenses 927,937.”

Part XI, Financial Statements and Reporting, Line 2C

“The governing body of the organization is in charge of the oversight of the audit, its financial statements and selection of an independent accountant.”

Financial Statement Notes

PART X, LINE 2:

“The internal revenue service and the california franchise tax board have determined the moad is exempt from federal and state income taxes under internal revenue code section 501(c)(3) and the california revenue and taxation code section 23701(d). The moad has evaluated its current tax positions as of december 31, 2024 and is not aware of any significant uncertain tax positions for which a reserve would be necesssary. Moad's tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Other fundraising event expenses 160,013.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Other fundraising event expenses 160,013.”

Raw XML AppendixShowing 400 of 627 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm6JILL COWAN
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IRS990/Form990PartVIISectionAGrp/PersonNm8DEBRA FLORES
IRS990/Form990PartVIISectionAGrp/PersonNm9DAVID NEEQUAYE
IRS990/Form990PartVIISectionAGrp/PersonNm10JULIUS E ROBINSON
IRS990/Form990PartVIISectionAGrp/PersonNm11MONETTA WHITE
IRS990/Form990PartVIISectionAGrp/PersonNm12KEY JO LEE
IRS990/Form990PartVIISectionAGrp/PersonNm13SHEEKA ARBUTHNOT
IRS990/Form990PartVIISectionAGrp/PersonNm14JAMES BROADUS
IRS990/Form990PartVIISectionAGrp/PersonNm15ELIZABETH A GESSEL
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IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
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IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12CHIEF OF CURATORIAL AFFAIRS AND PUBLIC PROGRAMS
IRS990/Form990PartVIISectionAGrp/TitleTxt13CHIEF DEVELOPMENT OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt14CHIEF OPERATING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt15ASSOCIATE DIRECTOR OF PUBLIC PROGRAMS
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IRS990/MissionDesc0THE MUSEUM OF THE AFRICAN DIASPORA (MOAD) INVITES EVERYONE TO ENGAGE IN THE CULTURAL EXPRESSION OF THE AFRICAN DIASPORA THROUGH CONTEMPORARYY ART. MOAD IS DEDICATED TO SHARING THE ART AND STORIES OF OUR COMMON AFRICAN HERITAGE WITH AUDIENCES FROM AROUND THE WORLD.
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IRS990/ProgSrvcAccomActy2Grp/Desc0EDUCATION PROGRAMS FOR ELEMENTARY, MIDDLE SCHOOL AND COLLEGE STUDENTS WITHIN THE REGION, INCLUDING SPECIAL NEEDS STUDENTS AND THEIR TEACHERS. INCLUDED IN THIS AREA ARE SPECIFIC EXHIBITS LINKED TO SPECIFIC CURRICULA, PROFESSIONAL DEVELOPMENT EDUCATORS' WORKSHOPS, A CORE CURRICULUM ON THE AFRICAN DIASPORA FOR STUDENTS IN GRADES 6-12, SCHOOL GROUP TOURS AND FIELD TRIPS, AND A VOCATIONAL PREPAREDNESS TRAINING PROGRAM THAT PROVIDES PRACTICAL, SKILL BASED TRAINING IN DIGITAL MEDIA TO YOUTH FROM SCHOOLS IN UNDERSERVED BAY AREA COMMUNITIES.
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IRS990/ProgSrvcAccomActy3Grp/Desc0PUBLIC PROGRAMS FEATURE FAMILY PROGRAMS, COLLOQUIA, LECTURES, WORKSHOPS, INTERACTIVE DEMONSTRATIONS, FILM SCREENINGS, GALLERY TALKS, AND THE HERITAGE CENTER WHICH OFFERS ORAL HISTORY AND HERITAGE PROGRAMS, ADULT TOURS, BOOK READINGS, DANCE, MUSIC AND THEATRICAL PERFORMANCES. THESE ACTIVITIES AIM TO EDUCATE, ENTERTAIN AND CHALLENGE AUDIENCES OF ALL AGES AND BACKGROUNDS.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0EXHIBITS AND AUXILIARY PROGRAMS.
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