Civic Intelligence

Positive Images

990 • Fiscal year 2025 • EIN 94-3137845

Jul 01, 2024 to Jun 30, 2025 • Filed on Feb 02, 2026

Organization ProfileWWW.POSIMAGES.ORG
1000 Apollo Way 110Santa Rosa, CA 95407

(415) 827-5107

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.26x

Higher debt load relative to assets than 73% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

56th percentile

0.11x

Higher debt load relative to revenue than 56% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Net Margin

58th percentile

8.8%

Higher net margin than 58% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

66th percentile

$98,745

Higher top officer pay than 66% of similar nonprofits.

Top officer pay equals 7.6% of source-year revenue.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2025

Asset Growth

85th percentile

26%

Faster asset growth than 85% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

54th percentile

8.2%

Faster revenue growth than 54% of similar nonprofits.

2025 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets73rd percentile

Assets

Up

$560,228

Up $116,854 (+26%) from 2024

Net Assets

Up

$416,904

Up $124,163 (+42%) from 2024

Liabilities

Down

$143,324

Down $7,309 (-4.9%) from 2024

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin58th percentile

Revenue

Up

$1,292,335

Up $97,457 (+8.2%) from 2024

Expenses

Up

$1,178,441

Up $44,367 (+3.9%) from 2024

Net Income

Up

$113,894

Up $53,090 (+87%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth85th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2012: $44,908Net Assets 2012: $44,9082012Assets 2013: $58,662Net Assets 2013: $58,6622013Assets 2014: $26,833Liabilities 2014: $869Net Assets 2014: $25,9642014Assets 2015: $36,093Net Assets 2015: $36,0932015Assets 2016: $31,258Liabilities 2016: $585Net Assets 2016: $30,6732016Assets 2017: $35,140Liabilities 2017: $1,018Net Assets 2017: $34,1222017Assets 2018: $87,936Liabilities 2018: $4,883Net Assets 2018: $83,0532018Assets 2019: $109,884Liabilities 2019: $7,0202019Assets 2020: $109,061Liabilities 2020: $8,216Net Assets 2020: $100,8452020Assets 2021: $157,265Liabilities 2021: $13,284Net Assets 2021: $143,9812021Assets 2022: $169,870Liabilities 2022: $7,247Net Assets 2022: $162,6232022Assets 2023: $337,889Liabilities 2023: $151,342Net Assets 2023: $186,5472023Assets 2024: $443,374Liabilities 2024: $150,633Net Assets 2024: $292,7412024Assets 2025: $560,228Liabilities 2025: $143,324Net Assets 2025: $416,9042025

Highlighted filing

2025

Assets$560,228
Liabilities$143,324
Net Assets$416,904
Open 2025 Filing

Operations Trend

Revenue Growth54th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2012: $103,940Expenses 2012: $89,740Net Income 2012: $14,2002012Revenue 2013: $95,993Expenses 2013: $82,239Net Income 2013: $13,7542013Revenue 2014: $72,820Expenses 2014: $99,638Net Income 2014: -$26,8182014Revenue 2015: $119,053Expenses 2015: $108,924Net Income 2015: $10,1292015Revenue 2016: $115,563Expenses 2016: $120,983Net Income 2016: -$5,4202016Revenue 2017: $150,053Expenses 2017: $138,864Net Income 2017: $11,1892017Revenue 2018: $190,874Expenses 2018: $141,943Net Income 2018: $48,9312018Revenue 2019: $150,154Expenses 2019: $130,343Net Income 2019: $19,8112019Revenue 2020: $133,182Expenses 2020: $135,201Net Income 2020: -$2,0192020Revenue 2021: $184,754Expenses 2021: $141,618Net Income 2021: $43,1362021Revenue 2022: $237,664Expenses 2022: $219,022Net Income 2022: $18,6422022Revenue 2023: $382,483Expenses 2023: $358,559Net Income 2023: $23,9242023Revenue 2024: $1,194,878Expenses 2024: $1,134,074Net Income 2024: $60,8042024Revenue 2025: $1,292,335Expenses 2025: $1,178,441Net Income 2025: $113,8942025

Highlighted filing

2025

Revenue$1,292,335
Expenses$1,178,441
Net Income$113,894
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 2, 2026
Return Version
2024v5.2
Gross Receipts
$1,306,090
Mission and Program Overview

Mission

Positive images is committing to creating the conditions for collective liberation for and with all the intersections of the lgbtqia2s+ community bycultivating spaces for community care, connection, and belongingpartnering startegically to better serve our trans, non-binary, latine, and neurodivergent, and disabled community members, andeducating and organizing ourselves and our alliesbased in sonoma county, positive images is an lgbtqia+ community center established in 1990. We provide support to the north bays lgbtqia+ population, with an emphasis on identities and individuals at the margins including transgender and non-binary individuals, lgbtqia+ people of color, latine families, neurodivergent people, and disabled people. We are dedicated to providing essential services that encompass mental health support, advocacy, and education.people, and disabled people. We are dedicated to providing essential services that encompass mental health support, advocacy, and education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$198,940$464,321▲ $265,381
Savings and Temporary Cash Investments$40,837$48,613▲ $7,776
Accounts Receivable$191,869$34,142▼ $157,727
Land, Buildings, and Equipment, Net$7,163$4,493▼ $2,670
Prepaid Expenses and Deferred Charges$2,070$4,413▲ $2,343
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$443,375$560,228▲ $116,853
Other Assets Total$2,496$4,246▲ $1,750
Liabilities
Accounts Payable and Accrued Expenses$77,247$74,568▼ $2,679
Deferred Revenue$63,118$68,756▲ $5,638
Total Liabilities$140,365$143,324▲ $2,959
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$259,577$364,885▲ $105,308
Net Assets With Donor Restrictions$43,433$52,019▲ $8,586
Total Net Assets Fund Balance$303,010$416,904▲ $113,894
Total Liabilities and Net Assets / Fund Balance$443,375$560,228▲ $116,853

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,269$6,469$9,738
Other Land Buildings$1,224$1,576$2,800
Compensation and Service Providers
Top Officer Pay66th percentile

Employees

NameTitleBaseTotal
Kimi OlmosExecutive Director$98,745$98,745
Chase OverholtDvmnt Director$91,120$91,120
Jessica CarrollProj Director$84,796$84,796

Board Members and Trustees

NameTitle
Ellen Velazquez MurallesPresident
Jay WalshVice President
Alissa OrgelMember at Large
Beatrice CheungMember at Large
Holly GarretsonMember at Large
Irmina BensonMember at Large
Javier MoralesMember at Large
Stephanie Picard-bowenMember at Large
Alicia LecompteSecretary
Angie Dillon-shoreTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,138,210
Program Service Revenue
$134,402
Investment Income
$4,612
Other Revenue
$15,111
All Other Contributions
$1,134,360
Change in Net Assets
$113,894
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$870,179
Other Expenses$308,262
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$378,081$87,096-$465,177
Current Officers, Directors, Trustees, and Key Employees$274,661--$274,661
Fees for Services Other$69,254$29,638-$98,892
Other Employee Benefits$62,772$7,976-$70,748
Payroll Taxes$51,971$7,622-$59,593
Occupancy$1,817$50,758-$52,575
Conferences and Meetings$38,957$5,772-$44,729
Travel$4,831$21,289-$26,120
Fees for Services Accounting-$25,765-$25,765
Information Technology$549$16,406-$16,955
Office Expenses$9,027$2,296-$11,323
Insurance-$7,173-$7,173
Fees for Services Legal-$6,004-$6,004
Other Expenses$3,326$2,818-$2,818
Depreciation Depletion$2,670--$2,670
Advertising$120$250-$370
All Other Expenses$97,019$-99,165-$-2,146
Total Functional Expenses$1,004,000$174,441$0$1,178,441
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$28,866
Fundraising Direct Expenses$13,755
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gayla$28,866$28,866$13,755$15,111
Total Events$28,866$28,866$13,755$15,111
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Positive Images
EIN
94-3137845
Phone
4158275107
Address
1000 APOLLO WAY 110, SANTA ROSA, CA 95407

Signing Officer

Name
Ellen Velazquez Muralles
Title
President
Signed
2026-02-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ellen Velazquez Muralles
Formed
1990
Voting Board Members
13
Independent Board Members
10
Employees
13

Preparer

Firm
Torkelson & Associates CPAs LLP
Address
3835 Cypress Dr STE 110, Petaluma, CA 94954
Preparer
Rick R Torkelson
Phone
7077952691
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IRS990/Form990PartVIISectionAGrp/TitleTxt2PROJ DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3MEMBER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt4MEMBER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt5MEMBER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt6MEMBER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt7MEMBER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt8MEMBER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt9President
IRS990/Form990PartVIISectionAGrp/TitleTxt10Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt11Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt12Treasurer
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IRS990/MissionDesc0POSITIVE IMAGES IS COMMITTING TO CREATING THE CONDITIONS FOR COLLECTIVE LIBERATION FOR AND WITH ALL THE INTERSECTIONS OF THE LGBTQIA2S+ COMMUNITY BYCULTIVATING SPACES FOR COMMUNITY CARE, CONNECTION, AND BELONGINGPARTNERING STARTEGICALLY TO BETTER SERVE OUR TRANS, NON-BINARY, LATINE, AND NEURODIVERGENT, AND DISABLED COMMUNITY MEMBERS, ANDEDUCATING AND ORGANIZING OURSELVES AND OUR ALLIESBASED IN SONOMA COUNTY, POSITIVE IMAGES IS AN LGBTQIA+ COMMUNITY CENTER ESTABLISHED IN 1990. WE PROVIDE SUPPORT TO THE NORTH BAYS LGBTQIA+ POPULATION, WITH AN EMPHASIS ON IDENTITIES AND INDIVIDUALS AT THE MARGINS INCLUDING TRANSGENDER AND NON-BINARY INDIVIDUALS, LGBTQIA+ PEOPLE OF COLOR, LATINE FAMILIES, NEURODIVERGENT PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY, AND EDUCATION.PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY, AND EDUCATION.
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IRS990/ProgramServiceRevenueGrp/Desc0GENERAL LGBTQIA+ SUPPORT
IRS990/ProgramServiceRevenueGrp/Desc1PROGRAM OUTREACH
IRS990/ProgramServiceRevenueGrp/Desc2PROVIDER TRAINING
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Document Assets

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Filings

Displayed year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$560,228
Liabilities
$143,324
Net assets
$416,904
Revenue
$1,292,335
Expenses
$1,178,441
Net income
$113,894
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.56$0.14$0.42$1.29$1.18$0.11
2024Summary only. Only limited summary data is available for this year.$0.44$0.15$0.29$1.19$1.13$0.06
2023Summary only. Only limited summary data is available for this year.$0.34$0.15$0.19$0.38$0.36$0.02
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.17$0.01$0.16$0.24$0.22$0.02
2021Detailed filing. Detailed filing data is available for this year.$0.16$0.01$0.14$0.18$0.14$0.04
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.11$0.01$0.10$0.13$0.14$0.00
2019Summary only. Only limited summary data is available for this year.$0.11$0.01$0.15$0.13$0.02
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.00$0.08$0.19$0.14$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.04$0.00$0.03$0.15$0.14$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$0.12$0.12$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.04$0.04$0.12$0.11$0.01
2014Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$0.07$0.10$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.06$0.10$0.08$0.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.04$0.10$0.09$0.01