Civic Intelligence

Pregnancy Counseling Center Inc DBA Crisis Pregnancy Center

990 • Fiscal year 2023 • EIN 94-2919954

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 14, 2024

Organization Profilewww.realchoicesnv.org
853 Haskell StReno, NV 89509

(775) 823-5144

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

46th percentile

0.01x

Higher debt load relative to assets than 46% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

46th percentile

0.01x

Higher debt load relative to revenue than 46% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Net Margin

24th percentile

-9.9%

Higher net margin than 24% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

54th percentile

$0

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Asset Growth

22nd percentile

-6.7%

Faster asset growth than 22% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

21st percentile

-15%

Faster revenue growth than 21% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets46th percentile

Assets

Down

$587,331

Down $42,353 (-6.7%) from 2022

Net Assets

Down

$581,055

Down $48,629 (-7.7%) from 2022

Liabilities

Up

$6,276

Up $6,276 from 2022

Revenue And Expenses
Liabilities / Revenue46th percentileNet Margin24th percentile

Revenue

Down

$489,520

Down $87,118 (-15%) from 2022

Expenses

Down

$538,149

Down $40,979 (-7.1%) from 2022

Net Income

Down

-$48,629

Down $46,139 (-1853%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth22nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $524,477Liabilities 2010: $242,593Net Assets 2010: $281,8842010Assets 2011: $522,143Liabilities 2011: $236,994Net Assets 2011: $285,1492011Assets 2012: $530,895Liabilities 2012: $231,685Net Assets 2012: $299,2102012Assets 2013: $559,337Liabilities 2013: $91,452Net Assets 2013: $467,8852013Assets 2014: $542,577Liabilities 2014: $221Net Assets 2014: $542,3562014Assets 2015: $547,216Liabilities 2015: $0Net Assets 2015: $547,2162015Assets 2016: $540,996Liabilities 2016: $0Net Assets 2016: $540,9962016Assets 2017: $498,516Liabilities 2017: $0Net Assets 2017: $498,5162017Assets 2018: $518,250Liabilities 2018: $0Net Assets 2018: $518,2502018Assets 2019: $581,747Liabilities 2019: $0Net Assets 2019: $581,7472019Assets 2020: $721,757Liabilities 2020: $0Net Assets 2020: $721,7572020Assets 2021: $632,174Liabilities 2021: $0Net Assets 2021: $632,1742021Assets 2022: $629,684Liabilities 2022: $0Net Assets 2022: $629,6842022Assets 2023: $587,331Liabilities 2023: $6,276Net Assets 2023: $581,0552023Assets 2024: $505,474Liabilities 2024: $5,656Net Assets 2024: $499,8182024

Highlighted filing

2023

Assets$587,331
Liabilities$6,276
Net Assets$581,055
Open 2023 Filing

Operations Trend

Revenue Growth21st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $207,8562010Expenses 2011: $163,1002011Expenses 2012: $185,3172012Revenue 2013: $407,340Expenses 2013: $238,665Net Income 2013: $168,6752013Revenue 2014: $369,812Expenses 2014: $295,341Net Income 2014: $74,4712014Revenue 2015: $339,681Expenses 2015: $334,821Net Income 2015: $4,8602015Revenue 2016: $372,220Expenses 2016: $378,440Net Income 2016: -$6,2202016Revenue 2017: $344,923Expenses 2017: $387,403Net Income 2017: -$42,4802017Revenue 2018: $431,290Expenses 2018: $399,727Net Income 2018: $31,5632018Revenue 2019: $484,633Expenses 2019: $421,136Net Income 2019: $63,4972019Revenue 2020: $526,718Expenses 2020: $386,708Net Income 2020: $140,0102020Revenue 2021: $613,497Expenses 2021: $710,566Net Income 2021: -$97,0692021Revenue 2022: $576,638Expenses 2022: $579,128Net Income 2022: -$2,4902022Revenue 2023: $489,520Expenses 2023: $538,149Net Income 2023: -$48,6292023Revenue 2024: $623,972Expenses 2024: $705,209Net Income 2024: -$81,2372024

Highlighted filing

2023

Revenue$489,520
Expenses$538,149
Net Income-$48,629
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 14, 2024
Return Version
2023v5.1
Gross Receipts
$520,162
Mission and Program Overview

Mission

Crisis pregnancy center exists to serve men and women who are facing an unplanned pregnancy and need answers

The Crisis Pregnancy Center exists to serve men and women who are facing an unplanned pregnancy and need answers to their questions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$629,684$581,055▼ $48,629
Land, Buildings, and Equipment, Net$373,915$364,242▼ $9,673
Cash and Non-Interest-Bearing Accounts$255,769$223,089▼ $32,680
Total Assets$629,684$587,331▼ $42,353
Liabilities
Other Liabilities-$6,276-
Total Liabilities$0$6,276▲ $6,276
Net Assets / Fund Balance
Total Net Assets Fund Balance$629,684$581,055▼ $48,629
Total Liabilities and Net Assets / Fund Balance$629,684$587,331▼ $42,353

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$165,378$187,722-
Land$196,900--
Equipment$1,964$48,520-
Compensation and Service Providers
Top Officer Pay54th percentile

Board Members and Trustees

NameTitle
Corey BrucePresident
Mike PierettiVice President
Donna WashingtonDirector
Lee Anne ChaffinDirector
Steve BrownDirector
Angela BakkerSecretary
Kathy BuchananTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$448,282
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$41,238
All Other Contributions
$448,282
Change in Net Assets
$-48,629
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$332,183
Other Expenses$205,636
Grants and Similar Amounts Paid$330
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$274,393$30,488-$304,881
All Other Expenses$60,505$20,827-$81,332
Advertising$34,602--$34,602
Payroll Taxes$24,572$2,730-$27,302
Fees for Services Accounting-$21,004-$21,004
Occupancy-$18,902-$18,902
Office Expenses-$17,010-$17,010
Conferences and Meetings$13,245--$13,245
Depreciation Depletion-$9,673-$9,673
Insurance-$3,691-$3,691
Other Expenses$1,741$381-$381
Grants to Domestic Orgs$330--$330
Total Functional Expenses$411,888$126,261$0$538,149
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$71,880
Fundraising Direct Expenses$30,642
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Banquet$71,880$71,880$30,642$41,238
Total Events$71,880$71,880$30,642$41,238
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Liability$6,276
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The Tax Return was reviewed by management prior to filing.”

Conflict of interest policy compliance Part VI line 12C

“All board members are required to update annually.”

CEO executive director top management comp Part VI line 15A

“The organization utilizes guidelines provided from Care Net, a nonprofit organization, that supports pregnancy centers across the U.S.”

Other officer or key employee compensation Part VI line 15B

“Other employees salaries are approved by the Executive Director and the Board of Directors annually through the budgeting process.”

Governing documents etc available to public Part VI line 19

“All required documents are available upon request during normal operating hours.”

Filing and Contact Details

Filer

Filer Name
Pregnancy Counseling Center Inc
EIN
94-2919954
Address
853 Haskell St, Reno, NV 89509
Doing Business As
Crisis Pregnancy Center

Signing Officer

Name
Corey Bruce
Title
President
Phone
7758235144
Signed
2024-11-14
Discuss with paid preparer
Yes

Organization Details

Formed
1983
Legal Domicile
Nv
Voting Board Members
7
Independent Board Members
0
Employees
7
Volunteers
50

Preparer

Firm
Welmerink Tax PLLC
Address
9432 Double R Blvd Ste A, Reno, NV 89521
Preparer
Erica Welmerink
Phone
7758485281
Supplemental Narrative

Additional Explanations

List of other expenses Part IX line 24E

“Additional Program Expenses (Column B):Client Education: $10,734Daddy Dept: $1,072Deeper Still: $12,585Grant Writing: $219Meals: $878Merchant Fees: $2,104Pace: $639Payroll Fees: $4,767Staff Education: $1,061Travel: $4,061Ultrasound: $632Utilities: $18,999Volunteer Expenses: $2,754 Additional Management and General Expenses (Column C):Property Tax: $3Interest Expense: $73Licenses & Permits: $50Merchant Fees: $234Payroll Fees: $530Postage & Printing: $4,084Repairs & Maintenance: $9,914Software: $2,775Utilities: $2,111Web Hosting: $1,053”

Raw XML Appendix374 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/BuildingsGrp/BookValueAmt0165378
IRS990ScheduleD/BuildingsGrp/DepreciationAmt0187722
IRS990ScheduleD/BuildingsGrp/InvestmentCostOrOtherBasisAmt0353100
IRS990ScheduleD/EquipmentGrp/BookValueAmt01964
IRS990ScheduleD/EquipmentGrp/DepreciationAmt048520
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt050484
IRS990ScheduleD/LandGrp/BookValueAmt0196900
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt0196900
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt06276
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Credit Card Liability
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0364242
IRS990ScheduleD/TotalLiabilityAmt06276
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt030642
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Banquet
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt071880
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt071880
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt071880
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt071880
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt041238
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt030642
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt030642
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Tax Return was reviewed by management prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1All board members are required to update annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The organization utilizes guidelines provided from Care Net, a nonprofit organization, that supports pregnancy centers across the U.S.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Other employees salaries are approved by the Executive Director and the Board of Directors annually through the budgeting process.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4All required documents are available upon request during normal operating hours.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Additional Program Expenses (Column B):Client Education: $10,734Daddy Dept: $1,072Deeper Still: $12,585Grant Writing: $219Meals: $878Merchant Fees: $2,104Pace: $639Payroll Fees: $4,767Staff Education: $1,061Travel: $4,061Ultrasound: $632Utilities: $18,999Volunteer Expenses: $2,754 Additional Management and General Expenses (Column C):Property Tax: $3Interest Expense: $73Licenses & Permits: $50Merchant Fees: $234Payroll Fees: $530Postage & Printing: $4,084Repairs & Maintenance: $9,914Software: $2,775Utilities: $2,111Web Hosting: $1,053
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5List of other expenses Part IX line 24e
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0629684
IRS990/TotalAssetsEOYAmt0587331
IRS990/TotalAssetsGrp/BOYAmt0629684
IRS990/TotalAssetsGrp/EOYAmt0587331
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0448282
IRS990/TotalEmployeeCnt07
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0126261
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0411888
IRS990/TotalFunctionalExpensesGrp/TotalAmt0538149
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt06276
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt06276
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0629684
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0581055
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0411888
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt041238
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0489520
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0629684
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0587331
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0www.realchoicesnv.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Corey Bruce
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum07758235144
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Pregnancy Counseling Center Inc
ReturnHeader/Filer/BusinessNameControlTxt0PREG
ReturnHeader/Filer/EIN0942919954
ReturnHeader/Filer/USAddress/AddressLine1Txt0853 Haskell St
ReturnHeader/Filer/USAddress/CityNm0Reno
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NV
ReturnHeader/Filer/USAddress/ZIPCd089509
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0922207537
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Welmerink Tax PLLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt09432 Double R Blvd Ste A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Reno
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NV
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd089521
ReturnHeader/PreparerPersonGrp/PhoneNum07758485281
ReturnHeader/PreparerPersonGrp/PreparationDt02024-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Erica Welmerink
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02024-11-14T19:43:15-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$587,331
Liabilities
$6,276
Net assets
$581,055
Revenue
$489,520
Expenses
$538,149
Net income
-$48,629
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.05$0.06$5.00$6.24$7.05$0.81
2023Detailed filing. Detailed filing data is available for this year.$5.87$0.06$5.81$4.90$5.38$0.49
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.30$0.00$6.30$5.77$5.79$0.02
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.32$0.00$6.32$6.13$7.11$0.97
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.22$0.00$7.22$5.27$3.87$1.40
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.82$0.00$5.82$4.85$4.21$0.63
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.18$0.00$5.18$4.31$4.00$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.99$0.00$4.99$3.45$3.87$0.42
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.41$0.00$5.41$3.72$3.78$0.06
2015Detailed filing. Detailed filing data is available for this year.$5.47$0.00$5.47$3.40$3.35$0.05
2014Detailed filing. Detailed filing data is available for this year.$5.43$0.00$5.42$3.70$2.95$0.74
2013Detailed filing. Detailed filing data is available for this year.$5.59$0.91$4.68$4.07$2.39$1.69
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.31$2.32$2.99$1.85
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.22$2.37$2.85$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.24$2.43$2.82$2.08