Civic Intelligence

Pregnancy Counseling Center Inc

EIN 94-2919954 • 501(c)3 • Reno, NV

Profile

Crisis pregnancy center exists to serve men and women, who are facing an unplanned pregnancy and need answers

853 Haskell StReno, NV 89509

www.pregnancyreno.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.01x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

46th percentile

0.01x

Higher debt load relative to revenue than 46% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

21st percentile

-13%

Higher net margin than 21% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

18th percentile

-14%

Faster asset growth than 18% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

72nd percentile

27%

Faster revenue growth than 72% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Down

$505,474

Down $81,857 (-14%) from 2023

Liabilities

Down

$5,656

Down $620 (-9.9%) from 2023

Net Assets

Down

$499,818

Down $81,237 (-14%) from 2023

Operations
Liabilities / Revenue46th percentileNet Margin21st percentile

Revenue

Up

$623,972

Up $134,452 (+27%) from 2023

Expenses

Up

$705,209

Up $167,060 (+31%) from 2023

Net Income

Down

-$81,237

Down $32,608 (-67%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth18th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2010: $524,477Liabilities 2010: $242,593Net Assets 2010: $281,8842010Assets 2011: $522,143Liabilities 2011: $236,994Net Assets 2011: $285,1492011Assets 2012: $530,895Liabilities 2012: $231,685Net Assets 2012: $299,2102012Assets 2013: $559,337Liabilities 2013: $91,452Net Assets 2013: $467,8852013Assets 2014: $542,577Liabilities 2014: $221Net Assets 2014: $542,3562014Assets 2015: $547,216Liabilities 2015: $0Net Assets 2015: $547,2162015Assets 2016: $540,996Liabilities 2016: $0Net Assets 2016: $540,9962016Assets 2017: $498,516Liabilities 2017: $0Net Assets 2017: $498,5162017Assets 2018: $518,250Liabilities 2018: $0Net Assets 2018: $518,2502018Assets 2019: $581,747Liabilities 2019: $0Net Assets 2019: $581,7472019Assets 2020: $721,757Liabilities 2020: $0Net Assets 2020: $721,7572020Assets 2021: $632,174Liabilities 2021: $0Net Assets 2021: $632,1742021Assets 2022: $629,684Liabilities 2022: $0Net Assets 2022: $629,6842022Assets 2023: $587,331Liabilities 2023: $6,276Net Assets 2023: $581,0552023Assets 2024: $505,474Liabilities 2024: $5,656Net Assets 2024: $499,8182024

Highlighted filing

2024

Assets$505,474
Liabilities$5,656
Net Assets$499,818
Open 2024 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $207,8562010Expenses 2011: $163,1002011Expenses 2012: $185,3172012Revenue 2013: $407,340Expenses 2013: $238,665Net Income 2013: $168,6752013Revenue 2014: $369,812Expenses 2014: $295,341Net Income 2014: $74,4712014Revenue 2015: $339,681Expenses 2015: $334,821Net Income 2015: $4,8602015Revenue 2016: $372,220Expenses 2016: $378,440Net Income 2016: -$6,2202016Revenue 2017: $344,923Expenses 2017: $387,403Net Income 2017: -$42,4802017Revenue 2018: $431,290Expenses 2018: $399,727Net Income 2018: $31,5632018Revenue 2019: $484,633Expenses 2019: $421,136Net Income 2019: $63,4972019Revenue 2020: $526,718Expenses 2020: $386,708Net Income 2020: $140,0102020Revenue 2021: $613,497Expenses 2021: $710,566Net Income 2021: -$97,0692021Revenue 2022: $576,638Expenses 2022: $579,128Net Income 2022: -$2,4902022Revenue 2023: $489,520Expenses 2023: $538,149Net Income 2023: -$48,6292023Revenue 2024: $623,972Expenses 2024: $705,209Net Income 2024: -$81,2372024

Highlighted filing

2024

Revenue$623,972
Expenses$705,209
Net Income-$81,237
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$505,474
Liabilities
$5,656
Net assets
$499,818
Revenue
$623,972
Expenses
$705,209
Net income
-$81,237
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.05$0.06$5.00$6.24$7.05$0.81
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.87$0.06$5.81$4.90$5.38$0.49
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.30$0.00$6.30$5.77$5.79$0.02
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.32$0.00$6.32$6.13$7.11$0.97
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.22$0.00$7.22$5.27$3.87$1.40
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.82$0.00$5.82$4.85$4.21$0.63
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.18$0.00$5.18$4.31$4.00$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.99$0.00$4.99$3.45$3.87$0.42
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.41$0.00$5.41$3.72$3.78$0.06
2015Detailed filing. Detailed filing data is available for this year.$5.47$0.00$5.47$3.40$3.35$0.05
2014Detailed filing. Detailed filing data is available for this year.$5.43$0.00$5.42$3.70$2.95$0.74
2013Detailed filing. Detailed filing data is available for this year.$5.59$0.91$4.68$4.07$2.39$1.69
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.31$2.32$2.99$1.85
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.22$2.37$2.85$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.24$2.43$2.82$2.08
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.1
Gross Receipts
$653,232
Mission and Program Overview

Mission

Crisis pregnancy center exists to serve men and women who are facing an unplanned pregnancy and need answers

The Crisis Pregnancy Center exists to serve men and women who are facing an unplanned pregnancy and need answers to their questions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$581,055$499,818▼ $81,237
Land, Buildings, and Equipment, Net$364,242$354,816▼ $9,426
Cash and Non-Interest-Bearing Accounts$223,089$121,346▼ $101,743
Total Assets$587,331$505,474▼ $81,857
Other Assets Total-$29,312-
Liabilities
Other Liabilities$6,276$5,656▼ $620
Total Liabilities$6,276$5,656▼ $620
Net Assets / Fund Balance
Total Net Assets Fund Balance$581,055$499,818▼ $81,237
Total Liabilities and Net Assets / Fund Balance$587,331$505,474▼ $81,857

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$156,324$196,776-
Land$196,900--
Equipment$1,592$48,892-
Other Assets Org$14,286--
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Corey BrucePresident
Jeremy HamiltonVice President Chaplain
Jason GuinassoAdvisory Legal
Alex BergerAdvisory Pastoral
Lee Anne ChaffinSecretary
Kimberley MangurayTreasurer
Angelo AustriaVoting Member
Donna WashingtonVoting Member
Mike PierettiVoting Member
Steve BrownVoting Member
Revenue and Support

Revenue Composition

Contributions and Grants
$614,129
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$9,843
All Other Contributions
$614,129
Change in Net Assets
$-81,237
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$351,742
Other Expenses$255,188
Grants and Similar Amounts Paid$98,279
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$293,680$32,631-$326,311
All Other Expenses$31,514$87,036-$118,550
Grants to Domestic Orgs$98,279--$98,279
Advertising$48,270--$48,270
Payroll Taxes$22,888$2,543-$25,431
Fees for Services Accounting$14,949$1,661-$16,610
Office Expenses-$13,746-$13,746
Depreciation Depletion-$9,426-$9,426
Occupancy-$8,873-$8,873
Insurance-$7,912-$7,912
Fees for Services Other-$7,594-$7,594
Other Expenses$7,078$6,405-$7,078
Travel$1,422--$1,422
Interest-$508-$508
Total Functional Expenses$526,874$178,335$0$705,209
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Deeper Still of Northern NevadaFernley, NV170bTo further charitable purpose$98,279
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$39,103
Fundraising Direct Expenses$29,260
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Banquet$39,103$39,103$744$38,359
Total Events$39,103$39,103$29,260$9,843
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Liability$5,656
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The Tax Return was reviewed by management prior to filing.”

Conflict of interest policy compliance Part VI line 12C

“All board members are required to update annually.”

CEO executive director top management comp Part VI line 15A

“The organization utilizes guidelines provided from Care Net, a nonprofit organization, that supports pregnancy centers across the U.S.”

Other officer or key employee compensation Part VI line 15B

“Other employees salaries are approved by the Executive Director and the Board of Directors annually through the budgeting process.”

Governing documents etc available to public Part VI line 19

“All required documents are available upon request during normal operating hours.”

Filing and Contact Details

Filer

Filer Name
Pregnancy Counseling Center Inc
EIN
94-2919954
In Care Of
% Corey Bruce
Phone
7758235144
Address
853 Haskell St, Reno, NV 89509
Doing Business As
Crisis Pregnancy Center

Signing Officer

Name
Corey Bruce
Title
President
Phone
7758235144
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Formed
1983
Legal Domicile
Nv
Voting Board Members
10
Independent Board Members
0
Employees
8
Volunteers
60

Preparer

Firm
Welmerink Tax PLLC
Address
9432 Double R Blvd, Reno, NV 89521
Preparer
Erica Welmerink
Phone
7758485281
Supplemental Narrative

Additional Explanations

List of other expenses Part IX line 24E

“Additional Program Expenses (Column B):Employee Expenses: $70Meals: $4,025Memberships & Subscriptions: $795Supplies: $16,829Utilities: $9,795 .Additional Management and General Expenses (Column C):Property Tax: $4Equipment Lease: $806Licenses & Permits: $154Payroll Fees: $2,359Postage & Printing: $3,040Repairs & Maintenance: $58,920Software: $18,399Utilities: $1,088Web Hosting: $578Workmans Comp: $1,688”

Raw XML AppendixShowing 400 of 432 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt087036
IRS990/AllOtherExpensesGrp/ProgramServicesAmt031514
IRS990/AllOtherExpensesGrp/TotalAmt0118550
IRS990/BackupWthldComplianceInd0true
IRS990/BooksInCareOfDetail/PersonNm0Kimberley Manguray
IRS990/BooksInCareOfDetail/PhoneNum07758235144
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0853 Haskell St
IRS990/BooksInCareOfDetail/USAddress/CityNm0Reno
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IRS990/CollectionsOfArtInd0false
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IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
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IRS990/CYContributionsGrantsAmt0614129
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IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt09426
IRS990/DepreciationDepletionGrp/TotalAmt09426
IRS990/Desc0The Crisis Pregnancy Center provides a variety of free services and programs to meet client needs. Our services include: free pregnancy testing with immediate results, accurate information on pregnancy decision options, maternity and baby clothes, referrals of community resources and agencies, post-abortion coaching and support groups. All services are free and confidential.
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IRS990/Form990PartVIISectionAGrp/PersonNm1Steve Brown
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IRS990/Form990PartVIISectionAGrp/TitleTxt2Voting Member
IRS990/Form990PartVIISectionAGrp/TitleTxt3Advisory Pastoral
IRS990/Form990PartVIISectionAGrp/TitleTxt4Advisory Legal
IRS990/Form990PartVIISectionAGrp/TitleTxt5Voting Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6President
IRS990/Form990PartVIISectionAGrp/TitleTxt7Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt8Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt9Vice President Chaplain
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IRS990/OtherExpensesGrp/ProgramServicesAmt01019
IRS990/OtherExpensesGrp/ProgramServicesAmt17775
IRS990/OtherExpensesGrp/ProgramServicesAmt27078
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IRS990/OtherExpensesGrp/TotalAmt27775
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02543
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt048892
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt050484
IRS990ScheduleD/LandGrp/BookValueAmt0196900
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IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt114286
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IRS990ScheduleD/TotalBookValueLandBuildingsAmt0354816
IRS990ScheduleD/TotalBookValueOtherAssetsAmt029312
IRS990ScheduleD/TotalLiabilityAmt05656
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt029260
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IRS990ScheduleI/GrantRecordsMaintainedInd0true
IRS990ScheduleI/RecipientTable/CashGrantAmt098279
IRS990ScheduleI/RecipientTable/IRCSectionDesc0170b
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0To further charitable purpose
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0DEEPER STILL OF NORTHERN NEVADA
IRS990ScheduleI/RecipientTable/RecipientEIN0332023198
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0PO BOX 2555
IRS990ScheduleI/RecipientTable/USAddress/CityNm0Fernley
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0NV
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd089408
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0Pregnancy Counseling Center Inc. has historically operated in Reno, NV and Fernley NV. Deeper Still of Northern Nevada was formed in 2024. The operations of Deeper Still were previously under the leadership of Pregnancy Counseling Center Inc. and in 2024 Deeper Still became its own tax exempt entity with the similar tax exempt purpose of Pregnancy Counseling Center Inc.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Additional Information for Schedule I
IRS990ScheduleI/Total501c3OrgCnt01
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Tax Return was reviewed by management prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1All board members are required to update annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The organization utilizes guidelines provided from Care Net, a nonprofit organization, that supports pregnancy centers across the U.S.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Other employees salaries are approved by the Executive Director and the Board of Directors annually through the budgeting process.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4All required documents are available upon request during normal operating hours.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Additional Program Expenses (Column B):Employee Expenses: $70Meals: $4,025Memberships & Subscriptions: $795Supplies: $16,829Utilities: $9,795 .Additional Management and General Expenses (Column C):Property Tax: $4Equipment Lease: $806Licenses & Permits: $154Payroll Fees: $2,359Postage & Printing: $3,040Repairs & Maintenance: $58,920Software: $18,399Utilities: $1,088Web Hosting: $578Workmans Comp: $1,688
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5List of other expenses Part IX line 24e
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0526874
IRS990/TotalFunctionalExpensesGrp/TotalAmt0705209
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0623972
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt060
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IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt01422
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IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt010
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IRS990/WebsiteAddressTxt0www.realchoicesnv.org

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