Liabilities / Assets
58th percentile
Higher debt load relative to assets than 58% of similar nonprofits.
EIN 94-2799597 • 501(c)6 • Healdsburg, CA
Profile
The mission of the wine road is to increase awareness of alexander, dry creek and russian river valleys through education and marketing while promoting sonoma county as the year-round wine country
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
58th percentile
Higher debt load relative to assets than 58% of similar nonprofits.
Liabilities / Revenue
48th percentile
Higher debt load relative to revenue than 48% of similar nonprofits.
Net Margin
22nd percentile
Higher net margin than 22% of similar nonprofits.
Top Officer Pay
49th percentile
Higher top officer pay than 49% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
13th percentile
Faster asset growth than 13% of similar nonprofits.
Revenue Growth
12th percentile
Faster revenue growth than 12% of similar nonprofits.
Assets
Down$246,617
Down $35,820 (-13%) from 2023
Liabilities
Up$26,677
Up $18,582 (+230%) from 2023
Net Assets
Down$219,940
Down $54,402 (-20%) from 2023
Revenue
Down$662,762
Down $70,985 (-9.7%) from 2023
Expenses
Up$717,167
Up $28,432 (+4.1%) from 2023
Net Income
Down-$54,405
Down $99,417 (-221%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
The mission of the wine road is to increase awareness of alexander, dry creek and russian river valleys through education and marketing while promoting sonoma county as the year-round wine country
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Rtn Earn Endowment Incm Other Fnds | $274,342 | $219,940 | ▼ $54,402 |
| Cash and Non-Interest-Bearing Accounts | $267,374 | $213,094 | ▼ $54,280 |
| Land, Buildings, and Equipment, Net | $15,063 | $33,523 | ▲ $18,460 |
| Total Assets | $282,437 | $246,617 | ▼ $35,820 |
| Liabilities | |||
| Other Liabilities | $8,095 | $26,677 | ▲ $18,582 |
| Total Liabilities | $8,095 | $26,677 | ▲ $18,582 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $274,342 | $219,940 | ▼ $54,402 |
| Total Liabilities and Net Assets / Fund Balance | $282,437 | $246,617 | ▼ $35,820 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $33,523 | $26,747 | $60,270 |
| Name | Title |
|---|---|
| Lillian Fechter | President |
| John Viszlay | Vice President |
| Aaron Krug | Director |
| Danny Christensen | Director |
| Emily Glick | Director |
| Harry Wetzel | Director |
| Jack Seifrick | Director |
| Oded Shakked | Director |
| Elizabeth Costa | Executive Director |
| Helen Sharrock | Secretary |
| Katie Ambrosi | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $443,305 |
| Salaries, Compensation, and Employee Benefits | $273,862 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $142,363 | - | - | $142,363 |
| Conferences and Meetings | $131,949 | - | - | $131,949 |
| Other Salaries and Wages | $105,577 | - | - | $105,577 |
| All Other Expenses | $68,668 | - | - | $68,668 |
| Fees for Services Other | $64,307 | - | - | $64,307 |
| Other Expenses | $60,469 | - | - | $60,469 |
| Occupancy | $27,636 | - | - | $27,636 |
| Payroll Taxes | $19,723 | - | - | $19,723 |
| Fees for Services Accounting | $9,592 | - | - | $9,592 |
| Office Expenses | $6,764 | - | - | $6,764 |
| Pension Plan Contributions | $6,199 | - | - | $6,199 |
| Depreciation Depletion | $4,844 | - | - | $4,844 |
| Insurance | $4,510 | - | - | $4,510 |
| Total Functional Expenses | $717,167 | $0 | $0 | $717,167 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| American Heart Association | Dallas, TX | - | - | - |
| Geyserville Volunteer Fire Dept | Geyserville, CA | - | - | - |
| Redwood Empire Food Bank | Santa Rosa, CA | - | - | - |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Sales Tax | $20,554 |
| Credit Card | $5,206 |
| 401k | $887 |
| Payroll Tax Liabilites | $30 |
“Members may vote in elections for positions on the governing body.”
“A change in the by-laws requires a vote of the full membership.”
“A complete copy of form 990 is provided to members of the executive board for their review prior to filing.”
“A salary survey was performed as part of the review of the executive directors compensation”
“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
“ROUNDING $3”
“Contract labor 63840temp help 467”
“All associated expenses $68,668”
“The wine & food affair focuses on wine and food pairings.this event, the wine road produces an on-line cookbook with winery recipes to educate consumers on wine and food pairing guidelines”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 68668 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 68668 |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | BETH COSTA |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7074334335 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | PO BOX 46 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | HEALDSBURG |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 95448 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 267374 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 213094 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 142363 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 142363 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 131949 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 131949 |
| IRS990/ConflictOfInterestPolicyInd | 0 | false |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1316 |
| IRS990/CYOtherExpensesAmt | 0 | 443305 |
| IRS990/CYOtherRevenueAmt | 0 | 46599 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 614847 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -54405 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 273862 |
| IRS990/CYTotalExpensesAmt | 0 | 717167 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 662762 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 4844 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 4844 |
| IRS990/Desc | 0 | THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE AND LEARN ABOUT THE REGION.OVER 100 WINERIES PARTICIPATED IN EACH OF THE EVENTS. THE WINERIES THAT PARTICIPATE IN WINTER WINELAND FOCUS ON 1 VARIETAL,OFFERING VERTICAL TASTING, LIBRARY WINES OR NEW RELEASES FOR A MORE IN-DEPTH TASTING EXPERIENCE AND TO HELP GUESTS LEARN THE NUANCES OF THAT ONE PARTICULAR VARIETAL.BARREL TASTING IS A UNIQUE OPPORTUNITY TO TASTE WINE WHILE IT IS STILL IN THE BARREL AND IT IS AN EDUCATIONAL EXPERIENCE THAT DEMONSTRATES HOW WINE AGES IN THE BARREL. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 5 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 717167 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 9592 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 9592 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 64307 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 64307 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | DANNY CHRISTENSEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | AARON KRUG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | HARRY WETZEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JACK SEIFRICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ODED SHAKKED |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | EMILY GLICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | LILLIAN FECHTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | HELEN SHARROCK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | KATIE AMBROSI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | JOHN VISZLAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | ELIZABETH COSTA |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 1981 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 10 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 662762 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 0 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 4510 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 4510 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1316 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1316 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 0 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 26747 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 15063 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 33523 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 60270 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingCashInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 274342 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 219940 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 27636 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 27636 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 6764 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 6764 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrgDoesNotFollowFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 3 |
| IRS990/OtherExpensesGrp/Desc | 0 | EVENT-WINTER WINELAND |
| IRS990/OtherExpensesGrp/Desc | 1 | EVENT-BARREL TASTING |
| IRS990/OtherExpensesGrp/Desc | 2 | EVENT-WINE & FOOD AFFAIR |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 32069 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 32497 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 60469 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 32069 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 32497 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 60469 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 8095 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 26677 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 541800 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | OTHER INCOME |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | RETENTION CREDIT |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 17375 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 29224 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 17375 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 29224 |
| IRS990/OtherRevenueTotalAmt | 0 | 46599 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 105577 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 105577 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 19723 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 19723 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 6199 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 6199 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrincipalOfficerNm | 0 | LILLIAN FECHTER |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 541800 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 541800 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 541100 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | EVENTS |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | SPONSERSHIP |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 353490 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 261357 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 353490 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 261357 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | WEBSITE/MAP: ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING MAPS FOR VISITORS TO PLAN THEIR ITINERARY. ALONG WITH INTERACTIVE ONLINE MAPS, THE WINE ROAD PRODUCES AND DISTRIBUTES 400,000 PRINTED MAPS A YEAR VIA THEIR MEMBERS, VISITOR CENTERS THROUGH OUT THE STATE, CHAMBERS OF COMMERCE, AND IN RESPONSE TO CONSUMER MAP REQUESTS VIA OUR ONLINE FORM. WINEROAD.COM AVERAGES 30,000 UNIQUE VISITORS PER MONTH |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | PUBLIC RELATIONS/MARKETING: WORKING WITH A PUBLIC RELATIONS MANAGER, OUR EXECUTIVE DIRECTOR TRAVELS TO VARIOUS CITIES TO EDUCATE THE PRESS ABOUT THE UNIQUENESS OF THE WINE ROAD THE CONFLUENCE OF THE ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS. WORKING WITH THE PRESS, WE STRIVE TO ATTRACT TOURISTS TO THE AREA FROM THOSE VARIOUS CITIES. THE WINE ROAD ALSO HOSTS JOURNALISTS IN OUR AREA, TAKING THEM ON A DETAILED TOURING EXPERIENCE THAT THEY COUDL SUBSEQUENTLY SHARE WITH THEIR READERS. |
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| IRS990/PYTotalExpensesAmt | 0 | 688735 |
| IRS990/PYTotalRevenueAmt | 0 | 733747 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -54405 |
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| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 1 | 887 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 2 | 5206 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 3 | 20554 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | PAYROLL TAX LIABILITES |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | 401K |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 2 | CREDIT CARD |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 3 | SALES TAX |
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| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 1 | AMERICAN HEART ASSOCIATION |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 2 | GEYSERVILLE VOLUNTEER FIRE DEPT |
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| IRS990ScheduleI/RecipientTable/RecipientEIN | 1 | 135613797 |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 2 | 237054738 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 0 | 3990 BRICKWAY BLVD |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 1 | 7272 GREENVILLE AVE |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 2 | PO BOX 1042 |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 0 | SANTA ROSA |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 1 | DALLAS |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 2 | GEYSERVILLE |
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| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 1 | TX |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 2 | CA |
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| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 1 | 75231 |
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| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | MEMBERS MAY VOTE IN ELECTIONS FOR POSITIONS ON THE GOVERNING BODY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | A CHANGE IN THE BY-LAWS REQUIRES A VOTE OF THE FULL MEMBERSHIP. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | A COMPLETE COPY OF FORM 990 IS PROVIDED TO MEMBERS OF THE EXECUTIVE BOARD FOR THEIR REVIEW PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | A SALARY SURVEY WAS PERFORMED AS PART OF THE REVIEW OF THE EXECUTIVE DIRECTORS COMPENSATION |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ROUNDING $3 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | CONTRACT LABOR 63840TEMP HELP 467 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | ALL ASSOCIATED EXPENSES $68,668 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | THE WINE & FOOD AFFAIR FOCUSES ON WINE AND FOOD PAIRINGS.THIS EVENT, THE WINE ROAD PRODUCES AN ON-LINE COOKBOOK WITH WINERY RECIPES TO EDUCATE CONSUMERS ON WINE AND FOOD PAIRING GUIDELINES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Member election for additional members Part VI line 7a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Governing body decisions Part VI line 7b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990 governing body review Part VI line 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | CEO executive director top management comp Part VI line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Governing documents etc available to public Part VI line 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Explanation of other changes in net assets or fund balances Part XI line 9 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | List of other fees for services expenses Part IX line 11g |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | List of other expenses Part IX line 24e |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Part III response or note to any other line in Part III |
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| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
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| IRS990/SubjectToProxyTaxInd | 0 | true |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
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| IRS990/TotalAssetsEOYAmt | 0 | 246617 |
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| IRS990/TotalAssetsGrp/EOYAmt | 0 | 246617 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalEmployeeCnt | 0 | 5 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
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| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 717167 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 8095 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 26677 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 8095 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 26677 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 274342 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 219940 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 717167 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 614847 |
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| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | PO BOX 46 |
| IRS990/USAddress/CityNm | 0 | HEALDSBURG |
| IRS990/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/USAddress/ZIPCd | 0 | 95448 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 10 |
| IRS990/VotingMembersIndependentCnt | 0 | 0 |
| IRS990/WebsiteAddressTxt | 0 | WWW.WINEROAD.COM |
| IRS990/WhistleblowerPolicyInd | 0 | false |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | LILLIAN FECHTER |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 7074334335 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-08-07 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | WINE ROAD NORTHERN SONOMA CNTY INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | WINE |
| ReturnHeader/Filer/EIN | 0 | 942799597 |
| ReturnHeader/Filer/InCareOfNm | 0 | % LILLIAN FECHTER |
| ReturnHeader/Filer/PhoneNum | 0 | 7074334335 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 46 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | HEALDSBURG |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 95448 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 202416010 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Roxanne V Berg CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 1201 Vine St Suite 102 |
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