Civic Intelligence

Fortuna Rodeo Association

EIN 94-2628651 • 501(c)4 • Fortuna, CA

Profile

Annual fortuna rodeo, grounds and grandstand maintenance and promotional activities.

PO Box 625Fortuna, CA 95540

fortunarodeo.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

41st percentile

0.01x

Higher debt load relative to assets than 41% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

54th percentile

0.08x

Higher debt load relative to revenue than 54% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2025

Net Margin

84th percentile

42%

Higher net margin than 84% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

83rd percentile

21%

Faster asset growth than 83% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Annualized from 2023 to 2025

Revenue Growth

26th percentile

-2.6%

Faster revenue growth than 26% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Annualized from 2023 to 2025

Balance Sheet
Liabilities / Assets41st percentile

Assets

Up

$1,295,204

Up $97,252 (+8.1%) from 2024

Liabilities

Up

$14,625

Up $5,560 (+61%) from 2024

Net Assets

Up

$1,280,579

Up $91,692 (+7.7%) from 2024

Operations
Liabilities / Revenue54th percentileNet Margin84th percentile

Revenue

Down

$175,768

Down $120,060 (-41%) from 2024

Expenses

Up

$102,347

Up $36,193 (+55%) from 2024

Net Income

Down

$73,421

Down $156,253 (-68%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth83rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2011: $292,434Liabilities 2011: $3,6412011Assets 2012: $336,587Liabilities 2012: $4,1862012Assets 2013: $373,253Liabilities 2013: $4,966Net Assets 2013: $368,2872013Assets 2014: $423,793Liabilities 2014: $5,684Net Assets 2014: $418,1092014Assets 2015: $438,216Liabilities 2015: $9,096Net Assets 2015: $429,1202015Assets 2016: $459,935Liabilities 2016: $8,342Net Assets 2016: $451,5932016Assets 2017: $527,781Liabilities 2017: $6,494Net Assets 2017: $521,2872017Assets 2018: $552,845Liabilities 2018: $7,562Net Assets 2018: $545,2832018Assets 2019: $649,268Liabilities 2019: $8,581Net Assets 2019: $640,6872019Assets 2020: $523,676Liabilities 2020: $871Net Assets 2020: $522,8052020Assets 2021: $738,566Liabilities 2021: $14,274Net Assets 2021: $724,2922021Assets 2022: $768,293Liabilities 2022: $12,478Net Assets 2022: $755,8152022Assets 2023: $885,957Liabilities 2023: $19,557Net Assets 2023: $866,4002023Assets 2024: $1,197,952Liabilities 2024: $9,065Net Assets 2024: $1,188,8872024Assets 2025: $1,295,204Liabilities 2025: $14,625Net Assets 2025: $1,280,5792025

Highlighted filing

2025

Assets$1,295,204
Liabilities$14,625
Net Assets$1,280,579
Open 2025 Filing

Operations Trend

Revenue Growth26th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2011: $107,775Expenses 2011: $66,220Net Income 2011: $41,5552011Revenue 2012: $110,514Expenses 2012: $75,343Net Income 2012: $35,1712012Revenue 2013: $137,401Expenses 2013: $91,062Net Income 2013: $46,3392013Revenue 2014: $154,678Expenses 2014: $117,523Net Income 2014: $37,1552014Revenue 2015: $107,733Expenses 2015: $76,191Net Income 2015: $31,5422015Revenue 2016: $96,621Expenses 2016: $82,818Net Income 2016: $13,8032016Revenue 2017: $138,840Expenses 2017: $67,457Net Income 2017: $71,3832017Revenue 2018: $103,024Expenses 2018: $65,750Net Income 2018: $37,2742018Revenue 2019: $121,288Expenses 2019: $63,795Net Income 2019: $57,4932019Revenue 2020: $38,084Expenses 2020: $152,835Net Income 2020: -$114,7512020Revenue 2021: $308,003Expenses 2021: $146,800Net Income 2021: $161,2032021Revenue 2022: $227,959Expenses 2022: $90,121Net Income 2022: $137,8382022Revenue 2023: $185,291Expenses 2023: $69,446Net Income 2023: $115,8452023Revenue 2024: $295,828Expenses 2024: $66,154Net Income 2024: $229,6742024Revenue 2025: $175,768Expenses 2025: $102,347Net Income 2025: $73,4212025

Highlighted filing

2025

Revenue$175,768
Expenses$102,347
Net Income$73,421
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,295,204
Liabilities
$14,625
Net assets
$1,280,579
Revenue
$175,768
Expenses
$102,347
Net income
$73,421
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.30$0.01$1.28$0.18$0.10$0.07
2024Detailed filing. Detailed filing data is available for this year.$1.20$0.01$1.19$0.30$0.07$0.23
2023Detailed filing. Detailed filing data is available for this year.$0.89$0.02$0.87$0.19$0.07$0.12
2022Detailed filing. Detailed filing data is available for this year.$0.77$0.01$0.76$0.23$0.09$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.74$0.01$0.72$0.31$0.15$0.16
2020Detailed filing. Detailed filing data is available for this year.$0.52$0.00$0.52$0.04$0.15$0.11
2019Detailed filing. Detailed filing data is available for this year.$0.65$0.01$0.64$0.12$0.06$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.55$0.01$0.55$0.10$0.07$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.53$0.01$0.52$0.14$0.07$0.07
2016Detailed filing. Detailed filing data is available for this year.$0.46$0.01$0.45$0.10$0.08$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.44$0.01$0.43$0.11$0.08$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.42$0.01$0.42$0.15$0.12$0.04
2013Summary only. Only limited summary data is available for this year.$0.37$0.00$0.37$0.14$0.09$0.05
2012Summary only. Only limited summary data is available for this year.$0.34$0.00$0.11$0.08$0.04
2011Summary only. Only limited summary data is available for this year.$0.29$0.00$0.11$0.07$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Nov 1, 2024 to Oct 31, 2025
Signed
Jan 15, 2026
Return Version
2024v5.2
Gross Receipts
$628,748
Mission and Program Overview

Mission

Annual fortuna rodeo, grounds and grandstand maintenance and promotional activities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$822,203$892,219▲ $70,016
Cash and Non-Interest-Bearing Accounts$193,203$220,349▲ $27,146
Land, Buildings, and Equipment, Net$182,466$182,466→ $0
Accounts Receivable$80$170▲ $90
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,197,952$1,295,204▲ $97,252
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$9,065$14,625▲ $5,560
Total Liabilities$9,065$14,625▲ $5,560
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,178,887$1,270,579▲ $91,692
Net Assets With Donor Restrictions$10,000$10,000→ $0
Total Net Assets Fund Balance$1,188,887$1,280,579▲ $91,692
Total Liabilities and Net Assets / Fund Balance$1,197,952$1,295,204▲ $97,252

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$182,466-$182,466
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Shannon McwhorterPresident & CEO
Ben McwhorterDirector
Bob NattDirector
Chad LakeDirector
Cody WaddellDirector
Doug BurgessDirector
Erik BessDirector
Hec WoodDirector
Javier LunaDirector
Jesse RennerDirector
Jim HinrichsDirector
Kellen BrownDirector
Mike JohnsonDirector
Robert FoleyDirector
Russ RennerDirector
Todd FultonDirector
Travis MendesDirector
Wayne TomasiniDirector
Dave VictorineDirector/VP
David JacksonSecretary
Chris BroadstockTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$0
Investment Income
$52,211
Other Revenue
$123,557
Change in Net Assets
$73,421
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$102,347
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$28,612--$28,612
Occupancy$18,285--$18,285
Insurance$12,938--$12,938
Information Technology$9,826--$9,826
Fees for Services Accounting-$9,070-$9,070
Office Expenses$710--$710
Fees for Services Other$688--$688
Other Expenses$640--$640
Total Functional Expenses$93,277$9,070$0$102,347
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$574,083
Fundraising Direct Expenses$452,980
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Annual Rodeo$574,083$574,083$396,785$177,298
Total Events$574,083$574,083$452,980$121,103
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Shannon McWhorter, President & CEO of the Fortuna Rodeo Association is the father of Ben McWhorter who is a director for the Fortuna Rodeo Association.Director Jesse Renner and Director Russ Renner are brothers.”

Form 990, Part VI, Section B, Line 11B

“Form 990 reviewed by the president,secretary and treasurer of the board prior to filing.”

Form 990, Part VI, Section C, Line 19

“Documents are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Fortuna Rodeo Association
EIN
94-2628651
Phone
7077255109
Address
PO BOX 625, FORTUNA, CA 95540

Signing Officer

Name
Shannon Mcwhorter
Title
President
Signed
2026-01-15
Discuss with paid preparer
Yes

Organization Details

Formed
1951
Legal Domicile
CA
Voting Board Members
21
Independent Board Members
17
Employees
0
Volunteers
100

Preparer

Firm
Wyatt Whitchurch & Anderson Inc
Address
804 12th Street, Fortuna, CA 95540
Preparer
Patrick E Whitchurch Ea
Phone
7077255109
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director/VP
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt15President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
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IRS990/MissionDesc0ANNUAL FORTUNA RODEO, GROUNDS AND GRANDSTAND MAINTENANCE AND PROMOTIONAL ACTIVITIES.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
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IRS990/OtherExpensesGrp/Desc2PERSONNEL SERVICES
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IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0ANNUAL RODEO
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IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt0396785
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Shannon McWhorter, President & CEO of the Fortuna Rodeo Association is the father of Ben McWhorter who is a director for the Fortuna Rodeo Association.Director Jesse Renner and Director Russ Renner are brothers.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM 990 REVIEWED BY THE PRESIDENT,SECRETARY AND TREASURER OF THE BOARD PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19

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