Civic Intelligence

Hawkins Equity Driven Communications

990EZ • Fiscal year 2024 • EIN 93-3878584

Jul 01, 2023 to Jun 30, 2024 • Filed on Mar 05, 2025

Organization Profileschoolpr.org
1875 Mission Street Ste 103San Francisco, CA 94103

(415) 424-1073

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2024

Liabilities / Revenue

84th percentile

0.14x

Higher debt load relative to revenue than 84% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

30th percentile

-6.9%

Higher net margin than 30% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

85th percentile

$19,727

Higher top officer pay than 85% of similar nonprofits.

Top officer pay equals 55.1% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

$0

No earlier filing loaded for comparison.

Net Assets

-$4,956

No earlier filing loaded for comparison.

Liabilities

$4,956

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue84th percentileNet Margin30th percentile

Revenue

$35,793

No earlier filing loaded for comparison.

Expenses

$38,249

No earlier filing loaded for comparison.

Net Income

-$2,456

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$5.0K$0-$5.0KAssets 2024: $0Liabilities 2024: $4,956Net Assets 2024: -$4,9562024Assets 2025: $0Liabilities 2025: $0Net Assets 2025: $02025

Highlighted filing

2024

Assets$0
Liabilities$4,956
Net Assets-$4,956
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2024: $35,793Expenses 2024: $38,249Net Income 2024: -$2,4562024Revenue 2025: $61,233Expenses 2025: $61,233Net Income 2025: $02025

Highlighted filing

2024

Revenue$35,793
Expenses$38,249
Net Income-$2,456
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Mar 5, 2025
Return Version
2023v6.0
Gross Receipts
$35,793
Mission and Program Overview

Mission

Provide public relations support to public schools and nonprofits supporting public schools

Support California public schools by providing public relations at below-market-rate prices to schools and nonprofits that serve them.

Program Services

DescriptionGrantsExpenses
SchoolPR.org provided significant program services to support the Core Districts (coredistricts.org) in their mission to improve educational outcomes for high-need school districts. Our key accomplishments include: Website Redevelopment We completely rebuilt the Core Districts website, enhancing its functionality and user experience. This new digital platform serves as a crucial resource for educators, administrators, and stakeholders, facilitating easier access to important information and resources related to school improvement initiatives. Event Publicity SchoolPR.org actively publicized school improvement events occurring in high-need school districts associated with Core Districts. These efforts included: Creating and distributing press releases Developing social media campaigns Designing promotional materials Coordinating with local media outlets By increasing awareness and attendance at these events, we helped amplify the impact of Core Districts' improvement initiatives. Below-Market Rate Support By providing these services at below-market rates, SchoolPR.org enabled Core Districts to allocate more resources directly to educational programs and initiatives. This cost-effective approach allowed for a broader reach and greater impact of school improvement efforts in high-need districts. Our program services directly contributed to Core Districts' ability to communicate effectively with stakeholders, share best practices, and promote positive changes in education, ultimately benefiting students in underserved communities.$0$37,189
Compensation and Service Providers
Top Officer Pay85th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
April HawkinsCEOFT$19,727-$19,727
Andy DalinSecretary-$0--
Nancy MaceCFO-$0--
Filing and Contact Details

Filer

Filer Name
Hawkins Equity Driven Communications
EIN
93-3878584
Phone
4154241073
Address
1875 Mission Street Ste 103, San Francisco, CA 94103

Signing Officer

Name
April Hawkins
Title
CEO
Phone
4154241073
Signed
2025-03-05
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“2,612.42 tech; 4928.62 travel, 1120.50 office supplies”

Form 990-EZ, Part II, Line 26

“-2,456 under earned and $2,500 startup costs owed to CEO”

Raw XML Appendix161 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt01875 Mission Street Ste 103
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0San Francisco
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IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt08662
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Support California public schools by providing public relations at below-market-rate prices to schools and nonprofits that serve them.
IRS990EZ/PrintingPublicationsPostageAmt045
IRS990EZ/ProgramServiceRevenueAmt035793
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0SchoolPR.org provided significant program services to support the Core Districts (coredistricts.org) in their mission to improve educational outcomes for high-need school districts. Our key accomplishments include: Website Redevelopment We completely rebuilt the Core Districts website, enhancing its functionality and user experience. This new digital platform serves as a crucial resource for educators, administrators, and stakeholders, facilitating easier access to important information and resources related to school improvement initiatives. Event Publicity SchoolPR.org actively publicized school improvement events occurring in high-need school districts associated with Core Districts. These efforts included: Creating and distributing press releases Developing social media campaigns Designing promotional materials Coordinating with local media outlets By increasing awareness and attendance at these events, we helped amplify the impact of Core Districts' improvement initiatives. Below-Market Rate Support By providing these services at below-market rates, SchoolPR.org enabled Core Districts to allocate more resources directly to educational programs and initiatives. This cost-effective approach allowed for a broader reach and greater impact of school improvement efforts in high-need districts. Our program services directly contributed to Core Districts' ability to communicate effectively with stakeholders, share best practices, and promote positive changes in education, ultimately benefiting students in underserved communities.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
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IRS990EZ/ProhibitedTaxShelterTransInd00
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IRS990EZ/SalariesOtherCompEmplBnftAmt019727
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IRS990EZ/SchoolOperatingInd00
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IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt02500
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt04956
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt02,612.42 tech; 4928.62 travel, 1120.50 office supplies
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1-2,456 under earned and $2,500 startup costs owed to CEO
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part II, Line 26
ReasonableCauseExplanation/ExplanationTxt0Our organization was severely impacted by the major tornado in Omaha, Nebraska that occurred on April 26, 2024. Our CEO was working a significant amount of time remotely from Omaha for family reasons. Therefore, this natural disaster caused significant disruption to our operations, including: - Damage to our home office facilities, resulting in loss of access to necessary documents - Extended power outages affecting our ability to access electronic records - Evacuation of key personnel, including our CEO, who is responsible for overseeing the tax filing process. As a result of these extraordinary circumstances, we were unable to gather and prepare the necessary information to file our return by the due date. However, we have since: - Recovered and restored all essential documents - Regained full operational capacity - Completed the Form 990 with all required information We filed our return as soon as it was possible to do so, on May 5, 2025. We assure you that this delay was due to circumstances beyond our control, and we have exercised ordinary business care and prudence throughout this challenging period. We respectfully request that you abate any late filing penalties associated with this return. Our organization remains committed to full compliance with all IRS regulations and timely filing in the future.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0April Hawkins
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum04154241073
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HAWKINS EQUITY DRIVEN COMMUNICATIONS
ReturnHeader/Filer/BusinessNameControlTxt0HAWK
ReturnHeader/Filer/EIN0933878584
ReturnHeader/Filer/PhoneNum04154241073
ReturnHeader/Filer/USAddress/AddressLine1Txt01875 Mission Street Ste 103
ReturnHeader/Filer/USAddress/CityNm0San Francisco
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094103
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02025-03-05T18:16:34-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$0
Liabilities
$4,956
Net assets
-$4,956
Revenue
$35,793
Expenses
$38,249
Net income
-$2,456
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$61.2$61.2$0.00
2024Detailed filing. Detailed filing data is available for this year.$0.00$4.96$4.96$35.8$38.2$2.46