Liabilities / Assets
84th percentile
Higher debt load relative to assets than 84% of similar nonprofits.
Mothers Against Media Addiction
EIN 93-3798124 • 501(c)3 • New York, NY
Profile
Mama works in three ways: mama forms local chapters that give parents a platform to band together and take collective action in their communities; mama provides thought leadership with a regular presence in national and local media, and through its monthly online expert insights series; and mama works with community leaders and local and national policymakers to address the impacts of media addiction.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.38x
Liabilities / Revenue
82nd percentile
Higher debt load relative to revenue than 82% of similar nonprofits.
Net Margin
79th percentile
Higher net margin than 79% of similar nonprofits.
Top Officer Pay
72nd percentile
Higher top officer pay than 72% of similar nonprofits.
Top officer pay equals 7.8% of source-year revenue.
Asset Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Balance Sheet
Assets
$329,491
No earlier filing loaded for comparison.
Liabilities
$124,098
No earlier filing loaded for comparison.
Net Assets
$205,393
No earlier filing loaded for comparison.
Revenue
$643,220
No earlier filing loaded for comparison.
Expenses
$437,827
No earlier filing loaded for comparison.
Net Income
$205,393
No earlier filing loaded for comparison.
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $329,491
- Liabilities
- $124,098
- Net assets
- $205,393
- Revenue
- $643,220
- Expenses
- $437,827
- Net income
- $205,393
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 13, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $663,986
Mission and Program Overview
Mission
Mama works in three ways: mama forms local chapters that give parents a platform to band together and take collective action in their communities; mama provides thought leadership with a regular presence in national and local media, and through its monthly online expert insights series; and mama works with community leaders and local and national policymakers to address the impacts of media addiction.
Mama has a three-part mission: educating parents; getting smartphones out of schools; and ensuring technology products have basic safeguards like other consumer products.and mama works in three ways: mama forms local chapters that give parents a platform to band together and take collective action in their communities; mama provides thought leadership with a regular presence in national and local media, and through its monthly online expert insights series; and mama works with community leaders and local and national policymakers to address the impacts of media addiction.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | - | $328,491 | - |
| Total Assets | $0 | $329,491 | ▲ $329,491 |
| Other Assets Total | - | $1,000 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | - | $124,098 | - |
| Total Liabilities | $0 | $124,098 | ▲ $124,098 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | - | $192,358 | - |
| Net Assets With Donor Restrictions | - | $13,035 | - |
| Total Net Assets Fund Balance | $0 | $205,393 | ▲ $205,393 |
| Total Liabilities and Net Assets / Fund Balance | $0 | $329,491 | ▲ $329,491 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Julie Scelfo | Exec Director & Chair | FT | $50,000 | $50,000 |
Board Members and Trustees
| Name | Title |
|---|---|
| Michael Rourke | Secretary |
| Jennifer Libby | Treasurer |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $601,086
- Program Service Revenue
- $0
- Investment Income
- $0
- Other Revenue
- $42,134
- All Other Contributions
- $567,931
- Change in Net Assets
- $205,393
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $643,220
- Revenue Not Reported on Financial Statements
- $0
- Revenue Not Reported on Form 990
- $20,766
- Total Revenue per Audited Statements
- $663,986
- Total Revenue per Form 990
- $643,220
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $387,827 |
| Total Fundraising Expense | $83,428 |
| Salaries, Compensation, and Employee Benefits | $50,000 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $224,474 | $28,670 | $54,079 | $307,223 |
| Current Officers, Directors, Trustees, and Key Employees | $50,000 | - | - | $50,000 |
| Conferences and Meetings | $13,924 | - | $18,161 | $32,085 |
| Fees for Services Accounting | - | $11,770 | - | $11,770 |
| Advertising | $7,742 | - | $3,927 | $11,669 |
| Information Technology | - | $11,070 | - | $11,070 |
| Fees for Services Legal | - | $3,100 | - | $3,100 |
| Other Expenses | $1,270 | $167 | $2,139 | $167 |
| Office Expenses | - | $87 | - | $87 |
| Total Functional Expenses | $297,455 | $56,944 | $83,428 | $437,827 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $458,593 |
| Expenses per Audited Statements | $437,827 |
| Total Expenses per Form 990 | $437,827 |
| Expenses Not Reported on Form 990 | $20,766 |
| Expenses Not Reported on Financial Statements | $0 |
Fundraising, Events, and Gaming
- Fundraising activities
- Yes
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Fundraising Gross Income | $62,900 |
| Fundraising Direct Expenses | $20,766 |
| Professional Fundraising Fees | $0 |
Fundraising Events
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Gala | $96,055 | $62,900 | $1,794 | $61,106 |
| Total Events | $96,055 | $62,900 | $20,766 | $42,134 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- Yes
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 8B
“There are meeting notes that are kept for each committee meeting. But there is nothing formal.”
Form 990, Part VI, Section B, Line 11B
“Mama has its form 990 prepared by an outside accounting firm and has established the following review process to ensure that the information reported is complete and accurate. Once the form 990 has been prepared, reviewed by management and the governing body and is ready to be filed with the the internal revenue service, it is provided to all members of the organizations governing body for review prior to its submission. The governing body is provided with a reasonable amount of time to review the form 990. Any comments are then grouped, summarized and provided through management to the outside accounting firm. Any applicable issues are addressed before the return is finalized and approved for filing.”
Form 990, Part VI, Section B, Line 12C
“Mothers against media addiction currently has in place a conflict of interest policy which it regularly monitors and enforces. The board mandates that all memebers of management and the governing body annulally sign a conflict of interst policy and disclose any potential or actual conflicts that may exist. If a potential or actual conflict of interest exists, the governing body and management will investigate the issue. If a conflict of interest is determined to exist management and the governing body will be notified immediately. The member will not be allowed to vote or be a part of any decision about any such transactions that have to do with the conflict until such time that there is no longer a conflict.”
Form 990, Part VI, Section B, Line 15
“The compensation of executive director is approved by the board of directors based on a salary compensation plan. Mama does research and identify market rates and pay the employee on par with what the market rates are for that, along with factoring in experience. Because of new organization with only 501c3 status last fall, the founder & ed is committed to the org's success and therefore when onboarded as a w2 earlier this year, agreed to be paid less than half the market rate. The goal next year, as quickly as we can, is to establish formal salary bands to ensure equitable compensation throughout the organization.”
Form 990, Part VI, Section C, Line 19
“The org is in the process of creating a page on their website to include the very first 990 filing, and will include a section where the policy documents can live as well.”
Filing and Contact Details
Filer
- Filer Name
- Mothers Against Media Addiction
- EIN
- 93-3798124
- Phone
- 9179235704
- Address
- 700 COLUMBUS AVENUE FRONT 420589, NEW YORK, NY 10025-6662
Signing Officer
- Name
- Julie Scelfo
- Title
- Executive Director
- Phone
- 9179235704
- Signed
- 2025-11-13
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Julie Scelfo
- Formed
- 2024
- Legal Domicile
- Ny
- Voting Board Members
- 3
- Independent Board Members
- 3
- Employees
- 0
- Volunteers
- 2,455
Preparer
- Firm
- Cliftonlarsonallen Llp
- Address
- 293 EISENHOWER PARKWAY 2ND FLOOR, LIVINGSTON, NJ 07039
- Preparer
- Bridget Hartnett
- Phone
- 9739949494
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 11G
“Consultants: program service expenses 161,715. Management and general expenses 28,670. Fundraising expenses 54,079. Total expenses 244,464. Professional fees: program service expenses 62,759. Management and general expenses 0. Fundraising expenses 0. Total expenses 62,759.”
FORM 990, PART XII, LINE 2C:
“There has been no change from the prior year.”
Financial Statement Notes
PART X, LINE 2:
“Mothers against media addiction is exempt from federal income taxes under section 501(c)(3) of the internal revenue code. The organization follows standards that provide clarification on accounting for uncertainty in income taxes recognized in the organization's financial statements. The guidance prescribes a recognition threshold and measurement attributes for the recognition and measurement of a tax position taken, or expected to be taken, in a tax return, and provides guidance on derecognition, classification, interest and penalties, disclosure and transition. The organization's policy is to recognize interest and penalties on unrecognized tax benefits in income tax expense. No interest and penalties were recorded during the years ended december 31, 2024. At december 31, 2024, there are no significant income tax uncertainties.”
PART XI, LINE 2D - OTHER ADJUSTMENTS:
“Direct fundraising 20,766.”
PART XII, LINE 2D - OTHER ADJUSTMENTS:
“Direct fundraising 20,766.”
Raw XML Appendix343 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
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| IRS990/ScheduleBRequiredInd | 0 | 1 |
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| IRS990ScheduleD/FootnoteTextInd | 0 | X |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | MOTHERS AGAINST MEDIA ADDICTION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION FOLLOWS STANDARDS THAT PROVIDE CLARIFICATION ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES RECOGNIZED IN THE ORGANIZATION'S FINANCIAL STATEMENTS. THE GUIDANCE PRESCRIBES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTES FOR THE RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN, OR EXPECTED TO BE TAKEN, IN A TAX RETURN, AND PROVIDES GUIDANCE ON DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES, DISCLOSURE AND TRANSITION. THE ORGANIZATION'S POLICY IS TO RECOGNIZE INTEREST AND PENALTIES ON UNRECOGNIZED TAX BENEFITS IN INCOME TAX EXPENSE. NO INTEREST AND PENALTIES WERE RECORDED DURING THE YEARS ENDED DECEMBER 31, 2024. AT DECEMBER 31, 2024, THERE ARE NO SIGNIFICANT INCOME TAX UNCERTAINTIES. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | DIRECT FUNDRAISING 20,766. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 2 | DIRECT FUNDRAISING 20,766. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | PART XI, LINE 2D - OTHER ADJUSTMENTS: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | PART XII, LINE 2D - OTHER ADJUSTMENTS: |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THERE ARE MEETING NOTES THAT ARE KEPT FOR EACH COMMITTEE MEETING. BUT THERE IS NOTHING FORMAL. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | MAMA HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. ONCE THE FORM 990 HAS BEEN PREPARED, REVIEWED BY MANAGEMENT AND THE GOVERNING BODY AND IS READY TO BE FILED WITH THE THE INTERNAL REVENUE SERVICE, IT IS PROVIDED TO ALL MEMBERS OF THE ORGANIZATIONS GOVERNING BODY FOR REVIEW PRIOR TO ITS SUBMISSION. THE GOVERNING BODY IS PROVIDED WITH A REASONABLE AMOUNT OF TIME TO REVIEW THE FORM 990. ANY COMMENTS ARE THEN GROUPED, SUMMARIZED AND PROVIDED THROUGH MANAGEMENT TO THE OUTSIDE ACCOUNTING FIRM. ANY APPLICABLE ISSUES ARE ADDRESSED BEFORE THE RETURN IS FINALIZED AND APPROVED FOR FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | MOTHERS AGAINST MEDIA ADDICTION CURRENTLY HAS IN PLACE A CONFLICT OF INTEREST POLICY WHICH IT REGULARLY MONITORS AND ENFORCES. THE BOARD MANDATES THAT ALL MEMEBERS OF MANAGEMENT AND THE GOVERNING BODY ANNULALLY SIGN A CONFLICT OF INTERST POLICY AND DISCLOSE ANY POTENTIAL OR ACTUAL CONFLICTS THAT MAY EXIST. IF A POTENTIAL OR ACTUAL CONFLICT OF INTEREST EXISTS, THE GOVERNING BODY AND MANAGEMENT WILL INVESTIGATE THE ISSUE. IF A CONFLICT OF INTEREST IS DETERMINED TO EXIST MANAGEMENT AND THE GOVERNING BODY WILL BE NOTIFIED IMMEDIATELY. THE MEMBER WILL NOT BE ALLOWED TO VOTE OR BE A PART OF ANY DECISION ABOUT ANY SUCH TRANSACTIONS THAT HAVE TO DO WITH THE CONFLICT UNTIL SUCH TIME THAT THERE IS NO LONGER A CONFLICT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE COMPENSATION OF EXECUTIVE DIRECTOR IS APPROVED BY THE BOARD OF DIRECTORS BASED ON A SALARY COMPENSATION PLAN. MAMA DOES RESEARCH AND IDENTIFY MARKET RATES AND PAY THE EMPLOYEE ON PAR WITH WHAT THE MARKET RATES ARE FOR THAT, ALONG WITH FACTORING IN EXPERIENCE. BECAUSE OF NEW ORGANIZATION WITH ONLY 501C3 STATUS LAST FALL, THE FOUNDER & ED IS COMMITTED TO THE ORG'S SUCCESS AND THEREFORE WHEN ONBOARDED AS A W2 EARLIER THIS YEAR, AGREED TO BE PAID LESS THAN HALF THE MARKET RATE. THE GOAL NEXT YEAR, AS QUICKLY AS WE CAN, IS TO ESTABLISH FORMAL SALARY BANDS TO ENSURE EQUITABLE COMPENSATION THROUGHOUT THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE ORG IS IN THE PROCESS OF CREATING A PAGE ON THEIR WEBSITE TO INCLUDE THE VERY FIRST 990 FILING, AND WILL INCLUDE A SECTION WHERE THE POLICY DOCUMENTS CAN LIVE AS WELL. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | CONSULTANTS: PROGRAM SERVICE EXPENSES 161,715. MANAGEMENT AND GENERAL EXPENSES 28,670. FUNDRAISING EXPENSES 54,079. TOTAL EXPENSES 244,464. PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 62,759. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 62,759. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | THERE HAS BEEN NO CHANGE FROM THE PRIOR YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 8B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 15 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART IX, LINE 11G |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART XII, LINE 2C: |
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| IRS990/SignificantChangeInd | 0 | 0 |
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| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | NY |
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| IRS990/SubjectToProxyTaxInd | 0 | 0 |
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| IRS990/TerminateOperationsInd | 0 | 0 |
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| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 124098 |
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| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 700 COLUMBUS AVENUE FRONT 4/20589 |
| IRS990/USAddress/CityNm | 0 | NEW YORK |
| IRS990/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/USAddress/ZIPCd | 0 | 100256662 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 3 |
| IRS990/VotingMembersIndependentCnt | 0 | 3 |
| IRS990/WebsiteAddressTxt | 0 | HTTPS://WEAREMAMA.ORG/ |
| IRS990/WhistleblowerPolicyInd | 0 | 1 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JULIE SCELFO |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 9179235704 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-11-13 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | MOTHERS AGAINST MEDIA ADDICTION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | MOTH |
| ReturnHeader/Filer/EIN | 0 | 933798124 |
| ReturnHeader/Filer/PhoneNum | 0 | 9179235704 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 700 COLUMBUS AVENUE FRONT 420589 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 100256662 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 1 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 410746749 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CLIFTONLARSONALLEN LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 293 EISENHOWER PARKWAY 2ND FLOOR |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | LIVINGSTON |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NJ |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 07039 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 9739949494 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-11-13 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | BRIDGET HARTNETT |
| ReturnHeader/ReturnTs | 0 | 2025-11-14T10:42:40-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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