Civic Intelligence

Visit Long Beach Inc

990 • Fiscal year 2024 • EIN 93-3074560

Oct 01, 2023 to Sep 30, 2024 • Filed on Aug 01, 2025

Organization ProfileN/A
301 E Ocean Blvd No 1900Long Beach, CA 90802

(562) 822-0858

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

94th percentile

0.78x

Higher debt load relative to assets than 94% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

43rd percentile

0.25x

Higher debt load relative to revenue than 43% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

57th percentile

7.0%

Higher net margin than 57% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

88th percentile

$551,513

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 7.7% of source-year revenue.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets94th percentile

Assets

$2,256,638

No earlier filing loaded for comparison.

Net Assets

$498,130

No earlier filing loaded for comparison.

Liabilities

$1,758,508

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue43rd percentileNet Margin57th percentile

Revenue

$7,139,379

No earlier filing loaded for comparison.

Expenses

$6,641,249

No earlier filing loaded for comparison.

Net Income

$498,130

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2024: $2,256,638Liabilities 2024: $1,758,508Net Assets 2024: $498,1302024

Highlighted filing

2024

Assets$2,256,638
Liabilities$1,758,508
Net Assets$498,130
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0Revenue 2024: $7,139,379Expenses 2024: $6,641,249Net Income 2024: $498,1302024

Highlighted filing

2024

Revenue$7,139,379
Expenses$6,641,249
Net Income$498,130
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Aug 1, 2025
Return Version
2023v6.0
Gross Receipts
$7,139,379
Mission and Program Overview

Mission

Marketing and selling the city for conventions, travel, and tourism.

Marketing the city for conventions and meetings.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$0$1,195,116▲ $1,195,116
Cash and Non-Interest-Bearing Accounts$0$1,026,964▲ $1,026,964
Prepaid Expenses and Deferred Charges$0$34,558▲ $34,558
Savings and Temporary Cash Investments$0--
Total Assets$0$2,256,638▲ $2,256,638
Liabilities
Accounts Payable and Accrued Expenses$0$1,758,508▲ $1,758,508
Total Liabilities$0$1,758,508▲ $1,758,508
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$0$498,130▲ $498,130
Total Net Assets Fund Balance$0$498,130▲ $498,130
Total Liabilities and Net Assets / Fund Balance$0$2,256,638▲ $2,256,638
Compensation and Service Providers
Top Officer Pay88th percentile

Board Members and Trustees

NameTitle
John MorrisChairman of the Board
Steve GoodlingPresident & CEO
Imran AhmedBoard Member
Lana FarfanBoard Member
Larry JacksonBoard Member
William RouseBoard Member
Lisa AriasSecretary & Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,740,676
Program Service Revenue
$2,348,238
Investment Income
$0
Other Revenue
$50,465
Change in Net Assets
$498,130

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,139,379
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$7,139,379
Total Revenue per Form 990
$7,139,379
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$4,130,995
Other Expenses$2,510,254
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,947,467
Current Officers, Directors, Trustees, and Key Employees---$569,654
Travel---$420,680
Occupancy---$296,708
Other Employee Benefits---$284,651
Payroll Taxes---$232,323
Pension Plan Contributions---$96,900
Other Expenses---$95,444
Information Technology---$87,954
All Other Expenses---$79,576
Office Expenses---$70,546
Fees for Services Legal---$59,623
Insurance---$38,121
Fees for Services Other---$26,927
Fees for Services Accounting---$5,689
Total Functional Expenses$0$0$0$6,641,249

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,641,249
Total Expenses per Audited Statements$6,641,249
Total Expenses per Form 990$6,641,249
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft form 990 is reviewed with the ceo and controller first for any initial corrections. After all concerns have been addressed with the tax accountants, a final draft is provided to all board of directors members before filing with the appropriate authorities.”

Form 990, Part VI, Section B, Line 12

“While the organization does not yet have a written conflict of interest policy, each board member is required to complete a california form 700 annually. This document is a public document members of a board of state or local government agencies must complete to report any investments, personal relationships, and financial conflicts.”

Form 990, Part VI, Section B, Line 15

“The executive committee determines compensation annually. Compensation is determined by using salary data from comparable exempt organizations. Periodically, a compensation survey is completed by statewide officials and used to determine if the compensation is at par with other similarly situated organizations.”

Form 990, Part VI, Section C, Line 19

“Organizational documents are made available upon request at the organization's headquarters.”

Filing and Contact Details

Filer

Filer Name
Visit Long Beach Inc
EIN
93-3074560
Phone
5628220858
Address
301 E OCEAN BLVD NO 1900, LONG BEACH, CA 90802
Doing Business As
Meet Lb

Signing Officer

Name
Steve Goodling
Title
President/CEO
Phone
5628220858
Signed
2025-08-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Goodling
Formed
2023
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
6

Preparer

Firm
Windes Inc
Address
2050 MAIN ST STE 1300, IRVINE, CA 92614
Preparer
Eleanor a Livingston CPA Mst
Phone
9498529433
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization is organized under the laws of the state of california and is a tax-exempt organization under the provisions of section 501(c)(6) of the internal revenue code and related state provisions. The organization recognizes the financial statement benefit of tax positions, such as its filing as tax-exempt, only after determining that the relevant tax authority would more likely than not sustain the position following an audit. The organization is subject to potential income tax audits on open tax years by any taxing jurisdiction in which it operates. The statute of limitations for federal and california purposes is generally three and four years, respectively.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A DRAFT FORM 990 IS REVIEWED WITH THE CEO AND CONTROLLER FIRST FOR ANY INITIAL CORRECTIONS. AFTER ALL CONCERNS HAVE BEEN ADDRESSED WITH THE TAX ACCOUNTANTS, A FINAL DRAFT IS PROVIDED TO ALL BOARD OF DIRECTORS MEMBERS BEFORE FILING WITH THE APPROPRIATE AUTHORITIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1WHILE THE ORGANIZATION DOES NOT YET HAVE A WRITTEN CONFLICT OF INTEREST POLICY, EACH BOARD MEMBER IS REQUIRED TO COMPLETE A CALIFORNIA FORM 700 ANNUALLY. THIS DOCUMENT IS A PUBLIC DOCUMENT MEMBERS OF A BOARD OF STATE OR LOCAL GOVERNMENT AGENCIES MUST COMPLETE TO REPORT ANY INVESTMENTS, PERSONAL RELATIONSHIPS, AND FINANCIAL CONFLICTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE COMMITTEE DETERMINES COMPENSATION ANNUALLY. COMPENSATION IS DETERMINED BY USING SALARY DATA FROM COMPARABLE EXEMPT ORGANIZATIONS. PERIODICALLY, A COMPENSATION SURVEY IS COMPLETED BY STATEWIDE OFFICIALS AND USED TO DETERMINE IF THE COMPENSATION IS AT PAR WITH OTHER SIMILARLY SITUATED ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ORGANIZATIONAL DOCUMENTS ARE MADE AVAILABLE UPON REQUEST AT THE ORGANIZATION'S HEADQUARTERS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
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IRS990ScheduleR/AssetPurchaseFromOtherOrgInd00
IRS990ScheduleR/AssetSaleToOtherOrgInd00
IRS990ScheduleR/DivRelatedOrganizationInd00
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd00
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingNACd0N/A
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0LONG BEACH AREA CONVENTION & VISITORS BUREAU
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0953766279
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt0501(C)(6)
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0CA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0CONVENTION MARKETING
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0LONG BEACH
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IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd01
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd00
IRS990ScheduleR/PaidEmployeesSharingInd00
IRS990ScheduleR/PerformOfServicesByOtherOrgInd00
IRS990ScheduleR/PerformOfServicesForOthOrgInd01
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd00
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd00
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd00
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd00
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd01
IRS990ScheduleR/SharingOfFacilitiesInd00
IRS990ScheduleR/TransferFromOtherOrgInd00
IRS990ScheduleR/TransferToOtherOrgInd00
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsGrp/BOYAmt00
IRS990/TotalAssetsGrp/EOYAmt02256638
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt04740676
IRS990/TotalEmployeeCnt00
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IRS990/TotalGrossUBIAmt050465
IRS990/TotalLiabilitiesEOYAmt01758508
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt01758508
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0498130
IRS990/TotalOtherCompensationAmt046294
IRS990/TotalProgramServiceRevenueAmt02348238
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02348238
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt07139379
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt050465
IRS990/TotalVolunteersCnt06
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02256638
IRS990/TotReportableCompRltdOrgAmt0505219
IRS990/TravelGrp/TotalAmt0420680
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0301 E OCEAN BLVD NO 1900
IRS990/USAddress/CityNm0LONG BEACH
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd090802
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0STEVE GOODLING
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum05628220858
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT LONG BEACH INC
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0933074560
ReturnHeader/Filer/PhoneNum05628220858
ReturnHeader/Filer/USAddress/AddressLine1Txt0301 E OCEAN BLVD NO 1900
ReturnHeader/Filer/USAddress/CityNm0LONG BEACH
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090802
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0953001179
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WINDES INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02050 MAIN ST STE 1300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0IRVINE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092614
ReturnHeader/PreparerPersonGrp/PhoneNum09498529433
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-01
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ELEANOR A LIVINGSTON CPA MST
ReturnHeader/ReturnTs02025-08-06T17:09:13-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-10-01
ReturnHeader/TaxPeriodEndDt02024-09-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,256,638
Liabilities
$1,758,508
Net assets
$498,130
Revenue
$7,139,379
Expenses
$6,641,249
Net income
$498,130
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.26$1.76$0.50$7.14$6.64$0.50
Peer Organizations

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