Jackson Hole Nordic Alliance

“Expenses advertising 11,828 web & email hosting 2,564 credit card fees 150 supplies 462 supplies 82 supplies 62 supplies 607 dues and subscriptions 260 business expense 4,223 total 20,238”

“Accounts payable and accrued expenses 9,579 875”

“Jackson hole nordic alliance connects people & winter trails. We are the resource hub for local nordic, fat bike, snowshoe & trail information. We help build the winter trails community & promote responsible recreation.”

“Provide the go-to hub for real-time, nordic & winter trails recreation in jackson hole & teton valley. Outcomes achieved in 2024/25 season: 42k users connected to our website (up 14%). Time spent on website per user up ~10%. 1370 people subscribed to daily trail report. Mapped additional trails, adding to the 100+ gps map database (over 400 miles). Supported use of software to provide real-time grooming information for over 280 miles of trails, which are groomed by 11 separate entities. Advanced stewardship & responsible recreation with consistent delivery to thousands by crafting messages to be heard and promoting them where they are seen eg developed educational content for 6 responsible recreation videos with fbt and weekly radio spots on khol; repositioned responsible rec messaging in daily trail reports; collaborated with velo22 to create cohesive voice for fat bike trail etiquette. Partnered with 40+businesses, organizations and land agencies to build and support the regional winter trails ecosystem.”

“Help community members and visitors get out and get moving on winter trails. Outcomes achieved in 2024/25 season: championed nordic recreation, made winter trail opportunities more accessible and enhanced education for visitors & residents. Promoted & supported local nordic clinics, featured trips to encourage exploration and disperse use, hosted annual free ski, fat bike & snowshoe day for over 500 participants to celebrate public lands, winter activities and community, 94% are extremely likely to recommend to a friend. Consolidated trail counts of 210+k visits to groomed winter trails from dec to mid-april and estimate 300k skiers, fat bikers, snowshoers and walkers on groomed and ungroomed trails this winter.”

“Expand reach, build awareness and increase engagement for residents and visitors with nordic and self-powered winter trails activities in the greater teton region. Outcomes achieved in 2024/25 season: print and online visibility exceeds 600k viewers (154k website page views - up 8%, 25k business profile views, crested 200k views on social media - up 56%). Web engagement includes residents from all 50 states and 6 canadian provinces. Radio reach of 640k listeners.”