Civic Intelligence

Insights Association North Central Chapter

990EZ • Fiscal year 2016 • EIN 93-1219159

Jan 01, 2016 to Dec 31, 2016 • Filed on May 09, 2017

Organization Profile
5610 Rowland RoadMinnetonka, MN 55343

(651) 644-6006

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

46th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Liabilities / Revenue

46th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Net Margin

99th percentile

72%

Higher net margin than 99% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Top Officer Pay

69th percentile

$0

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Asset Growth

64th percentile

9.2%

Faster asset growth than 64% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Annualized from 2015 to 2016

Revenue Growth

3rd percentile

-61%

Faster revenue growth than 3% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets46th percentile

Assets

Up

$31,191

Up $2,630 (+9.2%) from 2015

Net Assets

Up

$31,191

Up $2,630 (+9.2%) from 2015

Liabilities

Flat

$0

Flat from 2015

Revenue And Expenses
Liabilities / Revenue46th percentileNet Margin99th percentile

Revenue

Down

$3,663

Down $5,698 (-61%) from 2015

Expenses

Down

$1,033

Down $2,372 (-70%) from 2015

Net Income

Down

$2,630

Down $3,326 (-56%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth64th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2010: $19,754Liabilities 2010: $0Net Assets 2010: $19,7542010Assets 2011: $20,382Liabilities 2011: $02011Assets 2012: $20,431Liabilities 2012: $0Net Assets 2012: $20,4312012Assets 2013: $24,352Liabilities 2013: $0Net Assets 2013: $24,3522013Assets 2014: $22,605Liabilities 2014: $02014Assets 2015: $28,561Liabilities 2015: $0Net Assets 2015: $28,5612015Assets 2016: $31,191Liabilities 2016: $0Net Assets 2016: $31,1912016Assets 2017: $33,276Liabilities 2017: $02017Assets 2018: $34,555Liabilities 2018: $0Net Assets 2018: $34,5552018Assets 2019: $34,773Liabilities 2019: $0Net Assets 2019: $34,7732019Assets 2020: $36,528Liabilities 2020: $0Net Assets 2020: $36,5282020Assets 2021: $97,903Liabilities 2021: $0Net Assets 2021: $97,9032021Assets 2022: $113,175Liabilities 2022: $0Net Assets 2022: $113,1752022Assets 2023: $71,109Liabilities 2023: $0Net Assets 2023: $71,1092023Assets 2024: $93,272Liabilities 2024: $0Net Assets 2024: $93,2722024

Highlighted filing

2016

Assets$31,191
Liabilities$0
Net Assets$31,191
Open 2016 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$100K$50K$0-$50KRevenue 2010: $18,311Expenses 2010: $19,076Net Income 2010: -$7652010Revenue 2011: $8,363Expenses 2011: $7,736Net Income 2011: $6272011Revenue 2012: $2,636Expenses 2012: $2,587Net Income 2012: $492012Revenue 2013: $5,436Expenses 2013: $1,515Net Income 2013: $3,9212013Revenue 2014: $12,871Expenses 2014: $14,618Net Income 2014: -$1,7472014Revenue 2015: $9,361Expenses 2015: $3,405Net Income 2015: $5,9562015Revenue 2016: $3,663Expenses 2016: $1,033Net Income 2016: $2,6302016Revenue 2017: $3,801Expenses 2017: $1,716Net Income 2017: $2,0852017Revenue 2018: $1,937Expenses 2018: $658Net Income 2018: $1,2792018Revenue 2019: $2,385Expenses 2019: $2,167Net Income 2019: $2182019Revenue 2020: $2,320Expenses 2020: $565Net Income 2020: $1,7552020Revenue 2021: $64,553Expenses 2021: $3,814Net Income 2021: $60,7392021Revenue 2022: $21,354Expenses 2022: $6,082Net Income 2022: $15,2722022Revenue 2023: $3,705Expenses 2023: $45,771Net Income 2023: -$42,0662023Revenue 2024: $38,883Expenses 2024: $16,720Net Income 2024: $22,1632024

Highlighted filing

2016

Revenue$3,663
Expenses$1,033
Net Income$2,630
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
May 9, 2017
Return Version
2016v3.0
Gross Receipts
$4,845
Mission and Program Overview

Mission

Promote and maintain high standards

Program Services

DescriptionGrantsExpenses
FURTHER EDUCATION OF MEMBERS--
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Julie BartellTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Marketing Research Association Minn
EIN
93-1219159
Address
5610 ROWLAND ROAD, MINNETONKA, MN 55343

Signing Officer

Name
Julie Bartell
Title
Treasurer
Phone
6516446006
Signed
2017-05-09
Discuss with paid preparer
No

Preparer

Firm
Liberty Tax Service
Address
7560 W 149th Street, APPLE VALLEY, MN 55124-9001
Preparer
Cordell Roorda
Phone
9524322003
Supplemental Narrative

Additional Explanations

Description of other expenses Part I line 16

“Description AmountMISC 756”

Raw XML Appendix98 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0Julie Bartell
IRS990EZ/BooksInCareOfDetail/PhoneNum06516446006
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt05610 ROWLAND ROAD SUITE 160
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Hopkins
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MN
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd055343
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt028561
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt031191
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt02630
IRS990EZ/FiledScheduleAInd0false
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt028561
IRS990EZ/Form990TotalAssetsGrp/EOYAmt031191
IRS990EZ/FundraisingGrossIncomeAmt0729
IRS990EZ/GrossReceiptsAmt04845
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt01
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt04115
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt028561
IRS990EZ/NetAssetsOrFundBalancesEOYAmt031191
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt028561
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt031191
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt03.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Julie Bartell
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0TREASURER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherExpensesTotalAmt0756
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0PROMOTE AND MAINTAIN HIGH STANDARDS
IRS990EZ/PrintingPublicationsPostageAmt0277
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0FURTHER EDUCATION OF MEMBERS
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt01182
IRS990EZ/SpecialEventsNetIncomeLossAmt0-453
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt01033
IRS990EZ/TotalRevenueAmt03663
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationOtherDesc0990
IRS990EZ/TypeOfOrganizationOtherInd0X
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description AmountMISC 756
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Description of other expenses Part I line 16
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0Julie Bartell
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum06516446006
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-05-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARKETING RESEARCH ASSOCIATION MINN
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0931219159
ReturnHeader/Filer/USAddress/AddressLine1Txt05610 ROWLAND ROAD
ReturnHeader/Filer/USAddress/CityNm0MINNETONKA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055343
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId054D6F6124AA7EA68B9E383E609350D4E9FB00AA9
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId054D6F6124AA7EA68B9E383E609350D4E9FB00AA9
ReturnHeader/FilingSecurityInformation/FederalOriginalSubmissionId04150252017129pfy4lae
ReturnHeader/FilingSecurityInformation/FederalOriginalSubmissionIdDt02017-05-09
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt074.42.128.114
ReturnHeader/FilingSecurityInformation/IPDt02017-05-09
ReturnHeader/FilingSecurityInformation/IPTm019:37:43
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0205348320
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Liberty Tax Service
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt07560 W 149th Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0APPLE VALLEY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0551249001
ReturnHeader/PreparerPersonGrp/PhoneNum09524322003
ReturnHeader/PreparerPersonGrp/PreparationDt02017-05-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Cordell Roorda
ReturnHeader/ReturnTs02017-05-09T19:30:49-04:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-01-01
ReturnHeader/TaxPeriodEndDt02016-12-31
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$31,191
Liabilities
$0
Net assets
$31,191
Revenue
$3,663
Expenses
$1,033
Net income
$2,630
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.93$0.00$0.93$0.39$0.17$0.22
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.71$0.00$0.71$0.04$0.46$0.42
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.13$0.00$1.13$0.21$0.06$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.98$0.00$0.98$0.65$0.04$0.61
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.37$0.00$0.37$0.02$0.01$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.35$0.00$0.35$0.02$0.02$0.00
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.35$0.00$0.35$0.02$0.01$0.01
2017Summary only. Only limited summary data is available for this year.$0.33$0.00$0.04$0.02$0.02
2016Detailed filing. Detailed filing data is available for this year.$0.31$0.00$0.31$0.04$0.01$0.03
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.29$0.00$0.29$0.09$0.03$0.06
2014Summary only. Only limited summary data is available for this year.$0.23$0.00$0.13$0.15$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.24$0.00$0.24$0.05$0.02$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.20$0.00$0.20$0.03$0.03$0.00
2011Summary only. Only limited summary data is available for this year.$0.20$0.00$0.08$0.08$0.01
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.20$0.00$0.20$0.18$0.19$0.01