Civic Intelligence

Reel Medicine Media

EIN 92-1848817 • 501(c)3 • Oakland, CA

Pub. 78 EligibleNTEE B99

Profile

Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to spark a movement towards humanistic and equitable healthcare. Our goal is to inspire meaningful conversations move hearts and minds and change the way we die in America. To fulfill this mission we create documentary films impact programs and film-based education.

490 Lake Park Ave Unit 10456Oakland, CA 94610

www.reelmedicinemedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

76th percentile

0.17x

Higher debt load relative to assets than 76% of similar nonprofits.

NTEE B • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

63rd percentile

0.04x

Higher debt load relative to revenue than 63% of similar nonprofits.

NTEE B • $500k-$1M nonprofits • Source year 2024

Net Margin

20th percentile

-11%

Higher net margin than 20% of similar nonprofits.

NTEE B • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

97th percentile

$189,855

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 26.9% of source-year revenue.

NTEE B • $500k-$1M nonprofits • Source year 2024

Asset Growth

9th percentile

-30%

Faster asset growth than 9% of similar nonprofits.

NTEE B • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

43rd percentile

2.9%

Faster revenue growth than 43% of similar nonprofits.

NTEE B • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets76th percentile

Assets

Down

$149,445

Down $62,841 (-30%) from 2023

Liabilities

Up

$25,935

Up $17,252 (+199%) from 2023

Net Assets

Down

$123,510

Down $80,093 (-39%) from 2023

Operations
Liabilities / Revenue63rd percentileNet Margin20th percentile

Revenue

Up

$705,658

Up $20,128 (+2.9%) from 2023

Expenses

Up

$784,198

Up $228,228 (+41%) from 2023

Net Income

Down

-$78,540

Down $208,100 (-161%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth9th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2023: $212,286Liabilities 2023: $8,683Net Assets 2023: $203,6032023Assets 2024: $149,445Liabilities 2024: $25,935Net Assets 2024: $123,5102024

Highlighted filing

2024

Assets$149,445
Liabilities$25,935
Net Assets$123,510
Open 2024 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2023: $685,530Expenses 2023: $555,970Net Income 2023: $129,5602023Revenue 2024: $705,658Expenses 2024: $784,198Net Income 2024: -$78,5402024

Highlighted filing

2024

Revenue$705,658
Expenses$784,198
Net Income-$78,540
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$149,445
Liabilities
$25,935
Net assets
$123,510
Revenue
$705,658
Expenses
$784,198
Net income
-$78,540
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.49$0.26$1.24$7.06$7.84$0.79
2023Detailed filing. Detailed filing data is available for this year.$2.12$0.09$2.04$6.86$5.56$1.30
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.1
Gross Receipts
$705,658
Mission and Program Overview

Mission

Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to spark a movement towards humanistic and equitable healthcare. Our goal is to inspire meaningful conversations move hearts and minds and change the way we die in America. To fulfill this mission we create documentary films impact programs and film-based education.

Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to inspire meaningful conversations move hearts and minds and spark a movement towards humanistic and equitable healthcare in America. To fulfill this mission we create documentary films impact programs and film-based education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$101,580$127,064▲ $25,484
Land, Buildings, and Equipment, Net$18,319$12,182▼ $6,137
Pledges and Grants Receivable$76,710$4,000▼ $72,710
Prepaid Expenses and Deferred Charges$15,646$3,799▼ $11,847
Accounts Receivable$31$2,400▲ $2,369
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$212,286$149,445▼ $62,841
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$8,683$25,935▲ $17,252
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$8,683$25,935▲ $17,252
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$70,219$119,510▲ $49,291
Net Assets With Donor Restrictions$133,384$4,000▼ $129,384
Total Net Assets Fund Balance$203,603$123,510▼ $80,093
Total Liabilities and Net Assets / Fund Balance$212,286$149,445▼ $62,841

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$12,182$12,041$24,223
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Catherine KingExecutive DirectorFT$174,574$15,281$189,855

Board Members and Trustees

NameTitle
Mark ZitterChair
Bridget DuffyBoard Member
Dan ArielyBoard Member
Drew AltmanBoard Member
Jessica Zitter MDBoard Member
Tony Back MDBoard Member
Amanda ChenSecretary
Sanjay Desai MDTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Jacob BriccaFilm editing2728 East 7th Street, Tucson, AZ 85716$107,149
Revenue and Support

Revenue Composition

Contributions and Grants
$603,686
Program Service Revenue
$98,087
Investment Income
$0
Other Revenue
$3,885
All Other Contributions
$603,686
Change in Net Assets
$-78,540
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$415,809
Salaries, Compensation, and Employee Benefits$368,205
Total Fundraising Expense$65,901
Professional Fundraising Fees$184
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$307,599$19,323$1,151$328,073
Current Officers, Directors, Trustees, and Key Employees$104,744$34,915$34,915$174,574
Other Salaries and Wages$122,959$3,926$14,790$141,675
Payroll Taxes$18,220$3,031$3,865$25,116
Other Employee Benefits$13,966$2,816$3,864$20,645
Information Technology$12,352$1,937$2,239$16,528
Fees for Services Legal$4,196$9,219$8$13,423
Office Expenses$8,836$1,766$1,725$12,327
Travel$11,475$532$85$12,092
Fees for Services Accounting$0$11,983$0$11,983
Insurance$8,557$2,136$916$11,609
Pension Plan Contributions$4,180$930$1,085$6,195
Depreciation Depletion$4,296$767$1,074$6,137
Conferences and Meetings$3,637$0$0$3,637
Fees for Services Professional Fundraising--$184$184
Total Functional Expenses$625,017$93,281$65,901$784,198
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$184
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 2

“Jessica Zitter and Mark Zitter are married family relationship.”

Part VI, Line 12C

“Each director principal officer and member of a committee with board-delegated powers annually signs a statement which affirms that such person agrees to comply with the organizations conflict of interest policy and will disclose any potential conflicts. The organization periodically reviews whether 1 compensation arrangements and benefits are reasonable and are the result of arms-length bargaining 2 agreements with vendors and providers of services result in inurement or impermissible private benefit 3 partnership and joint venture arrangements conform to written policies are properly recorded reflect reasonable payments for goods and services further the organizations charitable purposes and do not result in inurement or impermissible private benefit.”

Part VI, Line 15

“Executive Directors compensation is determined by the Board.”

Part VI, Line 19

“The organization makes these documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Reel Medicine Media
EIN
92-1848817
In Care Of
% CATHERINE KING
Phone
7074005628
Address
490 LAKE PARK AVE UNIT 10456, OAKLAND, CA 94610

Signing Officer

Name
Catherine King
Title
Executive Director
Signed
2025-05-14

Organization Details

Principal Officer
Catherine King
Formed
2023
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
7
Volunteers
60
Supplemental Narrative

Additional Explanations

Part IX, Line 11G

“Film Editing Production Financial Management and Other Services”

Raw XML AppendixShowing 400 of 741 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to spark a movement towards humanistic and equitable healthcare. Our goal is to inspire meaningful conversations move hearts and minds and change the way we die in America. To fulfill this mission we create documentary films impact programs and film-based education.
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