Liabilities / Assets
95th percentile
Higher debt load relative to assets than 95% of similar nonprofits.
Iab Privacy Inc
EIN 92-1608570 • 501(c)6 • New York, NY
Profile
Iab privacy, inc. Supports the digital advertising industry's efforts to comply with privacy laws. It does so primarily through the iab multi-state privacy agreement (mspa) and the corresponding certified partner program. More than 1,300 companies have signed the mspa, which creates a common set of privacy terms to facilitate compliance with state privacy laws.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.90x
Liabilities / Revenue
97th percentile
Higher debt load relative to revenue than 97% of similar nonprofits.
Net Margin
65th percentile
Higher net margin than 65% of similar nonprofits.
Top Officer Pay
80th percentile
Higher top officer pay than 80% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
100th percentile
Faster asset growth than 100% of similar nonprofits.
Revenue Growth
92nd percentile
Faster revenue growth than 92% of similar nonprofits.
Balance Sheet
Assets
Up$195,289
Up $184,003 (+1630%) from 2023
Liabilities
Up$176,085
Up $168,652 (+2269%) from 2023
Net Assets
Up$19,204
Up $15,351 (+398%) from 2023
Revenue
Up$187,500
Up $72,500 (+63%) from 2023
Expenses
Up$172,149
Up $61,002 (+55%) from 2023
Net Income
Up$15,351
Up $11,498 (+298%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $195,289
- Liabilities
- $176,085
- Net assets
- $19,204
- Revenue
- $187,500
- Expenses
- $172,149
- Net income
- $15,351
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Oct 27, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $187,500
Mission and Program Overview
Mission
Iab privacy, inc. Supports the digital advertising industry's efforts to comply with privacy laws. It does so primarily through the iab multi-state privacy agreement (mspa) and the corresponding certified partner program. More than 1,300 companies have signed the mspa, which creates a common set of privacy terms to facilitate compliance with state privacy laws.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| IAB PRIVACY, INC. SUPPORTS THE DIGITAL ADVERTISING INDUSTRY'S EFFORTS TO COMPLY WITH PRIVACY LAWS. IT DOES SO PRIMARILY THROUGH THE IAB MULTI-STATE PRIVACY AGREEMENT (MSPA) AND THE CORRESPONDING CERTIFIED PARTNER PROGRAM. MORE THAN 1,300 COMPANIES HAVE SIGNED THE MSPA, WHICH CREATES A COMMON SET OF PRIVACY TERMS TO FACILITATE COMPLIANCE WITH STATE PRIVACY LAWS. | $0 | $0 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| DAVID COHEN | President | - | $0 | - | - |
| MICHAEL HANN | Secretary | - | $0 | - | - |
| JEANIE CARSTENSEN | Treasurer | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Iab Privacy Inc
- EIN
- 92-1608570
- Phone
- 2123804721
- Address
- 116 EAST 27TH STREET 7TH FLOOR, NEW YORK, NY 10016
Signing Officer
- Name
- Jeanie Cartensen
- Title
- Officer
- Phone
- 2123804721
- Signed
- 2025-10-27
- Discuss with paid preparer
- Yes
Preparer
- Firm
- CONDON O'MEARA MCGINTY & DONNELLY LLP
- Address
- ONE BATTERY PARK PLAZA 7TH FL, NEW YORK, NY 10004
- Preparer
- Alexander Lazzaruolo
- Phone
- 2126617777
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 8 - Other Revenue
“Description: funded research and other programs. Amount: 75,000.”
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: office operations. Amount: 82,386.”
Form 990-ez, Part II, Line 24 - Other Assets
“Description: accounts receivable, net. Beg. Of year amount: 0. End of year amount: 75,000. Description: prepaid expenses. Beg. Of year amount: 0. End of year amount: 3,250.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: accounts payable. Beg. Of year amount: 1,714. End of year amount: 0. Description: accrued expenses. Beg. Of year amount: 3,905. End of year amount: 22,152. Description: due to iab. Beg. Of year amount: 147. End of year amount: 77,266. Description: due to iab technology laboratory. Beg. Of year amount: 1,667. End of year amount: 1,667. Description: unearned revenue . Beg. Of year amount: 0. End of year amount: 75,000.”
Raw XML Appendix108 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | IAB PRIVACY INC |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 2123804721 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 116 EAST 27TH STREET 7TH FLOOR |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10016 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 11286 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 117039 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 112500 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 15351 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 89763 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 11286 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 195289 |
| IRS990EZ/GrossReceiptsAmt | 0 | 187500 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 3853 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 19204 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 3853 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 19204 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | DAVID COHEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | MICHAEL HANN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | JEANIE CARSTENSEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | TREASURER |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 78250 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 82386 |
| IRS990EZ/OtherRevenueTotalAmt | 0 | 75000 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | IAB PRIVACY, INC. SUPPORTS THE DIGITAL ADVERTISING INDUSTRY'S EFFORTS TO COMPLY WITH PRIVACY LAWS. IT DOES SO PRIMARILY THROUGH THE IAB MULTI-STATE PRIVACY AGREEMENT (MSPA) AND THE CORRESPONDING CERTIFIED PARTNER PROGRAM. MORE THAN 1,300 COMPANIES HAVE SIGNED THE MSPA, WHICH CREATES A COMMON SET OF PRIVACY TERMS TO FACILITATE COMPLIANCE WITH STATE PRIVACY LAWS. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | IAB PRIVACY, INC. SUPPORTS THE DIGITAL ADVERTISING INDUSTRY'S EFFORTS TO COMPLY WITH PRIVACY LAWS. IT DOES SO PRIMARILY THROUGH THE IAB MULTI-STATE PRIVACY AGREEMENT (MSPA) AND THE CORRESPONDING CERTIFIED PARTNER PROGRAM. MORE THAN 1,300 COMPANIES HAVE SIGNED THE MSPA, WHICH CREATES A COMMON SET OF PRIVACY TERMS TO FACILITATE COMPLIANCE WITH STATE PRIVACY LAWS. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 7433 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 176085 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 172149 |
| IRS990EZ/TotalRevenueAmt | 0 | 187500 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.IAB.COM |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: FUNDED RESEARCH AND OTHER PROGRAMS. AMOUNT: 75,000. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: OFFICE OPERATIONS. AMOUNT: 82,386. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: ACCOUNTS RECEIVABLE, NET. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 75,000. DESCRIPTION: PREPAID EXPENSES. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 3,250. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 1,714. END OF YEAR AMOUNT: 0. DESCRIPTION: ACCRUED EXPENSES. BEG. OF YEAR AMOUNT: 3,905. END OF YEAR AMOUNT: 22,152. DESCRIPTION: DUE TO IAB. BEG. OF YEAR AMOUNT: 147. END OF YEAR AMOUNT: 77,266. DESCRIPTION: DUE TO IAB TECHNOLOGY LABORATORY. BEG. OF YEAR AMOUNT: 1,667. END OF YEAR AMOUNT: 1,667. DESCRIPTION: UNEARNED REVENUE . BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 75,000. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JEANIE CARTENSEN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | OFFICER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2123804721 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-10-27 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | IAB PRIVACY INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | IABP |
| ReturnHeader/Filer/EIN | 0 | 921608570 |
| ReturnHeader/Filer/PhoneNum | 0 | 2123804721 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 116 EAST 27TH STREET 7TH FLOOR |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 0 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 133628255 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CONDON O'MEARA MCGINTY & DONNELLY LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | ONE BATTERY PARK PLAZA 7TH FL |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 10004 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2126617777 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | ALEXANDER LAZZARUOLO |
| ReturnHeader/ReturnTs | 0 | 2025-10-30T12:15:52-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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