Civic Intelligence

Project 72 Wi Inc

EIN 92-1606425 • 501(c)4 • Shorewood, WI

Profile

Project 72 wi, inc. Mission is for the promotion of social welfare by conducting research, sponsoring educational activities, and disseminating information to promote the general public's understanding of ways to maintain and improve wisconsin's common good, quality of life, and social welfare and for working with allied organizations and conducting research and engagement activities on issues of pressing public concern.

Refreshing map…

4230 N Oakland AveShorewood, WI 53211

www.project72wi.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

18th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)4 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

22nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)4 • $5M-$10M nonprofits • Source year 2024

Net Margin

45th percentile

4.3%

Higher net margin than 45% of similar nonprofits.

501(c)4 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

45th percentile

$0

Higher top officer pay than 45% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)4 • $5M-$10M nonprofits • Source year 2024

Asset Growth

99th percentile

715%

Faster asset growth than 99% of similar nonprofits.

501(c)4 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

95th percentile

607%

Faster revenue growth than 95% of similar nonprofits.

501(c)4 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets18th percentile

Assets

$305,560

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Net Assets

$305,560

No earlier filing loaded for comparison.

Operations
Liabilities / Revenue22nd percentileNet Margin45th percentile

Revenue

$6,197,007

No earlier filing loaded for comparison.

Expenses

$5,928,930

No earlier filing loaded for comparison.

Net Income

$268,077

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Asset Growth99th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2024: $305,560Liabilities 2024: $0Net Assets 2024: $305,5602024

Highlighted filing

2024

Assets$305,560
Liabilities$0
Net Assets$305,560
Open 2024 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0Revenue 2024: $6,197,007Expenses 2024: $5,928,930Net Income 2024: $268,0772024

Highlighted filing

2024

Revenue$6,197,007
Expenses$5,928,930
Net Income$268,077
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$305,560
Liabilities
$0
Net assets
$305,560
Revenue
$6,197,007
Expenses
$5,928,930
Net income
$268,077
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.31$0.00$0.31$6.20$5.93$0.27
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jan 30, 2026
Return Version
2024v5.0
Gross Receipts
$6,197,007
Mission and Program Overview

Mission

Project 72 wi, inc. Mission is for the promotion of social welfare by conducting research, sponsoring educational activities, and disseminating information to promote the general public's understanding of ways to maintain and improve wisconsin's common good, quality of life, and social welfare and for working with allied organizations and conducting research and engagement activities on issues of pressing public concern.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$37,483$305,560▲ $268,077
Total Assets$37,483$305,560▲ $268,077
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$37,483$305,560▲ $268,077
Total Net Assets Fund Balance$37,483$305,560▲ $268,077
Total Liabilities and Net Assets / Fund Balance$37,483$305,560▲ $268,077
Compensation and Service Providers
Top Officer Pay45th percentile

Board Members and Trustees

NameTitle
Jorna TaylorPresident
Ryan NeibauerSecretary
Phillip BaileyTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Waterfront StrategiesConsulting3050 K ST NW STE 100, Washington, DC 20007$401,060
Wavecrest Consulting And AnalyticsConsulting5809 N SANTA MONICA BLVD, Milwaukee, WI 53217$120,000
Magnify Strategies LLCConsulting2723 PRAIRIE AVE, Evanston, IL 60201$112,250
Revenue and Support

Revenue Composition

Contributions and Grants
$6,197,007
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$6,197,007
Change in Net Assets
$268,077
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$5,200,940
Other Expenses$727,990
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$5,200,940--$5,200,940
Fees for Services Management-$274,760-$274,760
Fees for Services Legal-$13,391-$13,391
Other Expenses$438,351$1,488-$1,488
Total Functional Expenses$5,639,291$289,639$0$5,928,930
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Wisco ProjectShorewood, WI501c4General Purpose$2,550,000
Project 72 Wi PacShorewood, WI527General Support$1,652,000
Duty and HonorWashington, DC501c4General Support$798,940
Planned Parenthood Advocates of WisMilwaukee, WI501c4General Purpose$200,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$1,652,000
Total Exempt Function Spending$1,652,000

Section 527 Organizations

OrganizationLocationAmount
92-2210728Shorewood, WI$1,652,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Copies of the prepared 990 are submitted to each board member prior to filing.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the general public.”

Filing and Contact Details

Filer

Filer Name
Project 72 Wi Inc
EIN
92-1606425
Phone
6082852181
Address
4230 N OAKLAND AVE, SHOREWOOD, WI 53211

Signing Officer

Name
Jorna Taylor
Title
President
Phone
6082137121
Signed
2026-01-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jorna Taylor
Formed
2023
Legal Domicile
Wi
Voting Board Members
3
Independent Board Members
3
Employees
0

Preparer

Firm
Smrecek & Co Sc
Address
N14 W23777 STONE RIDGE DRIVE 220, WAUKESHA, WI 53188-1140
Preparer
David D Smrecek
Phone
2625423311
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Project 72 wi, inc. Mission is for the promotion of social welfare by conducting research, sponsoring educational activities, and disseminating information to promote the general public's understanding of ways to maintain and improve wisconsin's common good, quality of life, and social welfare and for working with allied organizations and conducting research and engagement activities on issues of pressing public concern.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JORNA TAYLOR
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06082137121
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-01-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PROJECT 72 WI INC
ReturnHeader/Filer/BusinessNameControlTxt0PROJ
ReturnHeader/Filer/EIN0921606425
ReturnHeader/Filer/PhoneNum06082852181
ReturnHeader/Filer/USAddress/AddressLine1Txt04230 N OAKLAND AVE
ReturnHeader/Filer/USAddress/CityNm0SHOREWOOD
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391562670
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SMRECEK & CO SC
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WAUKESHA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0531881140
ReturnHeader/PreparerPersonGrp/PhoneNum02625423311
ReturnHeader/PreparerPersonGrp/PreparationDt02026-01-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID D SMRECEK
ReturnHeader/ReturnTs02026-01-30T19:39:47-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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