Civic Intelligence

Frisco Tourism Public Improvement District Corporation

EIN 92-1598631 • 501(c)6 • Frisco, TX

Profile

The Frisco Tourism Public Improvement District Corporation (Frisco TPIDC) is a nonprofit corporation dedicated to improving the hotel and tourism industries in the City of Frisco.

6801 Gaylord Parkway 401Frisco, TX 75034

www.visitfrisco.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.02x

Higher debt load relative to assets than 25% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

24th percentile

0.02x

Higher debt load relative to revenue than 24% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

97th percentile

53%

Higher net margin than 97% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

30th percentile

$0

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

98th percentile

102%

Faster asset growth than 98% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

94th percentile

60%

Faster revenue growth than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$3,807,137

Up $1,918,178 (+102%) from 2023

Liabilities

Up

$67,215

Up $7,320 (+12%) from 2023

Net Assets

Up

$3,739,922

Up $1,910,858 (+104%) from 2023

Revenue

Up

$3,631,577

Up $1,364,459 (+60%) from 2023

Expenses

Up

$1,721,434

Up $1,283,380 (+293%) from 2023

Net Income

Up

$1,910,143

Up $81,079 (+4.4%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2023: $1,888,959Liabilities 2023: $59,895Net Assets 2023: $1,829,0642023Assets 2024: $3,807,137Liabilities 2024: $67,215Net Assets 2024: $3,739,9222024

Highlighted filing

2024

Assets$3,807,137
Liabilities$67,215
Net Assets$3,739,922

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0Revenue 2023: $2,267,118Expenses 2023: $438,054Net Income 2023: $1,829,0642023Revenue 2024: $3,631,577Expenses 2024: $1,721,434Net Income 2024: $1,910,1432024

Highlighted filing

2024

Revenue$3,631,577
Expenses$1,721,434
Net Income$1,910,143

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Nov 10, 2025
Return Version
2023v6.0
Gross Receipts
$3,631,577
Mission and Program Overview

Mission

The Frisco Tourism Public Improvement District Corporation (Frisco TPIDC) is a nonprofit corporation dedicated to improving the hotel and tourism industries in the City of Frisco.

To support and promote hotel activity and local tourism in Frisco, TX; and improve the business conditions of the local tourism and hotel industries.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,352,077$2,423,555▲ $1,071,478
Savings and Temporary Cash Investments-$758,465-
Accounts Receivable$523,645$578,792▲ $55,147
Prepaid Expenses and Deferred Charges$13,237$46,325▲ $33,088
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Land, Buildings, and Equipment, Net$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$1,888,959$3,807,137▲ $1,918,178
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$59,895$67,215▲ $7,320
Other Liabilities$0$0→ $0
Total Liabilities$59,895$67,215▲ $7,320
Net Assets / Fund Balance
Net Assets With Donor Restrictions$1,829,064$3,739,922▲ $1,910,858
Total Net Assets Fund Balance$1,829,064$3,739,922▲ $1,910,858
Total Liabilities and Net Assets / Fund Balance$1,888,959$3,807,137▲ $1,918,178
Compensation and Service Providers

Board Members and Trustees

NameTitle
Maher JalladChair
Jeff SmithVice Chair/Treasurer
Danny PatelDirector
Jeffrey GiangrecoDirector
Jheannine WashingtonDirector
Nigel CosseyDirector
Ryan BunkerDirector
Marla RoeExecutive Director
Monica TrichelSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$3,623,827
Program Service Revenue
$0
Investment Income
$7,750
Other Revenue
$0
Change in Net Assets
$1,910,143

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,631,577
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$715
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$3,632,292
Total Revenue per Form 990
$3,631,577
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,427,358
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$919,858
Benefits to Members---$294,076
Fees for Services Management---$74,211
Office Expenses---$65,160
Fees for Services Other---$52,081
Other Expenses---$31,883
All Other Expenses---$19,624
Fees for Services Legal---$15,478
Insurance---$2,445
Total Functional Expenses$0$0$0$1,721,434

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,721,434
Total Expenses per Audited Statements$1,721,434
Total Expenses per Form 990$1,721,434
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 1A Delegate broad authority to A committee

THE ORGANIZATION HAS AN EXECUTIVE COMMITTEE THAT CONSISTS OF THE CHAIRMAN, VICE-CHAIR/TREASURER, THE SECRETARY, AND THE EX-OFFICIO EXECUTIVE DIRECTOR OF VISIT FRISCO. THE EXECUTIVE COMMITTEE SHALL HAVE AND MAY EXERCISE ALL THE AUTHORITY OF THE BOARD IN THE MANAGEMENT OF THE BUSINESS AFFAIRS OF THE ORGANIZATION except where prohibited by statute.

Form 990, Part VI, Line 3 Delegation of management duties

The City of Frisco will collect all assessments of the Frisco Tourism Public Improvement District Corporation (Frisco TPIDC) along with the City's monthly collection of hotel occupancy taxes. The City of Frisco is authorized to engage in all lawful collection practices in connection with the collection of such assessments. The City of Frisco is entitled to retain a collection fee in the amount of two (2) percent of all assessments collected. No interest or penalties for late assessment collections or payments shall be due from the City of Frisco. The timing of disbursement of assessments funds to be made by the City of Frisco to the Frisco TPIDC are to be determined by the City of Frisco. Marla Roe received $60,000 from the City of Frisco for services provided to Frisco TPIDC.

Form 990, Part VI, Line 6 Classes of members or stockholders

Frisco TPIDC shall have one (1) class of members. Membership in Frisco TPIDC is open to Stakeholders, and membership eligibility, qualifications, rights, and obligations shall be defined by Frisco TPIDC's Board of Directors from time to time. These members are represented by the Board members on the Frisco TPIDC's Board of Directors.

Form 990, Part VI, Line 11B Review of form 990 by governing body

The organization engages an outside accounting firm to prepare the form 990. Once prepared, the organization's management reviews the return prior to filing. The board of directors are given the opportunity to review prior to filing.

Form 990, Part VI, Line 12C Conflict of interest policy

The organization requires annual statements be signed by the Board of Directors which affirm that the signer received a copy of the conflict of interest policy, has read and understands the conflict of interest policy, has agreed to comply with the policy, and understands that the organization must engage primarily in activities which accomplish one or more of its tax-exempt purposes. If there is a conflict of interest, the member of the board of directors with the possible conflict of interest must disclose their possible conflict of interest, the remaining members of the board must determine whether a conflict of interest exists, then the board must vote on whether to agree to the transaction or arrangement with the possible conflict of interest or pursue an alternative transaction or agreement without the possible conflict of interest.

Form 990, Part VI, Line 19 Required documents available to the public

The organization makes its governing documents, conflict of interest policy and financial statements available upon written request.

Filing and Contact Details

Filer

Filer Name
Frisco Tourism Public Improvement District Corporation
EIN
92-1598631
Phone
2142420930
Address
6801 Gaylord Parkway 401, Frisco, TX 75034

Signing Officer

Name
Marla Roe
Title
Executive Director
Phone
2142420930
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Formed
2022
Legal Domicile
TX
Voting Board Members
8
Independent Board Members
8
Employees
0
Volunteers
8

Preparer

Firm
Forvis Mazars LLP
Address
14221 Dallas Parkway Suite 400, Dallas, TX 75254
Preparer
Andrew Gray
Phone
9727028262
Supplemental Narrative

Financial Statement Notes

Schedule D, Part XI, Line 2 ASC 740 Footnote

Management has evaluated their income tax positions under the guidance included in asc 740. Based on their review, management has not identified any material uncertain tax positions to be recorded or disclosed in the financial statements.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0MANAGEMENT HAS EVALUATED THEIR INCOME TAX POSITIONS UNDER THE GUIDANCE INCLUDED IN ASC 740. BASED ON THEIR REVIEW, MANAGEMENT HAS NOT IDENTIFIED ANY MATERIAL UNCERTAIN TAX POSITIONS TO BE RECORDED OR DISCLOSED IN THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule D, Part XI, Line 2 ASC 740 Footnote
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS AN EXECUTIVE COMMITTEE THAT CONSISTS OF THE CHAIRMAN, VICE-CHAIR/TREASURER, THE SECRETARY, AND THE EX-OFFICIO EXECUTIVE DIRECTOR OF VISIT FRISCO. THE EXECUTIVE COMMITTEE SHALL HAVE AND MAY EXERCISE ALL THE AUTHORITY OF THE BOARD IN THE MANAGEMENT OF THE BUSINESS AFFAIRS OF THE ORGANIZATION except where prohibited by statute.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The City of Frisco will collect all assessments of the Frisco Tourism Public Improvement District Corporation (Frisco TPIDC) along with the City's monthly collection of hotel occupancy taxes. The City of Frisco is authorized to engage in all lawful collection practices in connection with the collection of such assessments. The City of Frisco is entitled to retain a collection fee in the amount of two (2) percent of all assessments collected. No interest or penalties for late assessment collections or payments shall be due from the City of Frisco. The timing of disbursement of assessments funds to be made by the City of Frisco to the Frisco TPIDC are to be determined by the City of Frisco. Marla Roe received $60,000 from the City of Frisco for services provided to Frisco TPIDC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Frisco TPIDC shall have one (1) class of members. Membership in Frisco TPIDC is open to Stakeholders, and membership eligibility, qualifications, rights, and obligations shall be defined by Frisco TPIDC's Board of Directors from time to time. These members are represented by the Board members on the Frisco TPIDC's Board of Directors.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION ENGAGES AN OUTSIDE ACCOUNTING FIRM TO PREPARE THE FORM 990. ONCE PREPARED, THE ORGANIZATION'S MANAGEMENT REVIEWS THE RETURN PRIOR TO FILING. THE BOARD OF DIRECTORS ARE GIVEN THE OPPORTUNITY TO REVIEW PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The organization requires annual statements be signed by the Board of Directors which affirm that the signer received a copy of the conflict of interest policy, has read and understands the conflict of interest policy, has agreed to comply with the policy, and understands that the organization must engage primarily in activities which accomplish one or more of its tax-exempt purposes. If there is a conflict of interest, the member of the board of directors with the possible conflict of interest must disclose their possible conflict of interest, the remaining members of the board must determine whether a conflict of interest exists, then the board must vote on whether to agree to the transaction or arrangement with the possible conflict of interest or pursue an alternative transaction or agreement without the possible conflict of interest.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 1a Delegate broad authority to a committee
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 3 Delegation of management duties
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 6 Classes of members or stockholders
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 11b Review of form 990 by governing body
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 12c Conflict of interest policy
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Line 19 Required documents available to the public
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IRS990/USAddress/AddressLine1Txt06801 Gaylord Parkway 401
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IRS990/WebsiteAddressTxt0www.visitfrisco.com
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Marla Roe
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum02142420930
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Frisco Tourism Public Improvement District Corporation
ReturnHeader/Filer/BusinessNameControlTxt0FRIS
ReturnHeader/Filer/EIN0921598631
ReturnHeader/Filer/PhoneNum02142420930
ReturnHeader/Filer/USAddress/AddressLine1Txt06801 Gaylord Parkway 401
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0440160260
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Forvis Mazars LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt014221 Dallas Parkway Suite 400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Dallas
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0TX
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ReturnHeader/PreparerPersonGrp/PhoneNum09727028262
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-06
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Andrew Gray
ReturnHeader/ReturnTs02025-11-10T13:08:51+00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-10-01
ReturnHeader/TaxPeriodEndDt02024-09-30
ReturnHeader/TaxYr02023

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