Civic Intelligence

Hooah Wi

EIN 92-1335440 • 501(c)3 • Green Bay, WI

Profile

Eliminate suicide with a proactive approach to the overall wellness of service members, veterans, and their support systems through programs and certified professionals.

PO Box 12361Green Bay, WI 54307

hooahwi.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

46th percentile

0.01x

Higher debt load relative to assets than 46% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

46th percentile

0.01x

Higher debt load relative to revenue than 46% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

83rd percentile

34%

Higher net margin than 83% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

89th percentile

54%

Faster asset growth than 89% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

14th percentile

-23%

Faster revenue growth than 14% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets46th percentile

Assets

Up

$508,357

Up $177,764 (+54%) from 2023

Liabilities

Up

$4,626

Up $4,626 from 2023

Net Assets

Up

$503,731

Up $173,138 (+52%) from 2023

Operations
Liabilities / Revenue46th percentileNet Margin83rd percentile

Revenue

Down

$461,390

Down $136,534 (-23%) from 2023

Expenses

Up

$302,677

Up $25,346 (+9.1%) from 2023

Net Income

Down

$158,713

Down $161,880 (-50%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth89th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2023: $330,593Liabilities 2023: $0Net Assets 2023: $330,5932023Assets 2024: $508,357Liabilities 2024: $4,626Net Assets 2024: $503,7312024

Highlighted filing

2024

Assets$508,357
Liabilities$4,626
Net Assets$503,731
Open 2024 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2023: $597,924Expenses 2023: $277,331Net Income 2023: $320,5932023Revenue 2024: $461,390Expenses 2024: $302,677Net Income 2024: $158,7132024

Highlighted filing

2024

Revenue$461,390
Expenses$302,677
Net Income$158,713
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$508,357
Liabilities
$4,626
Net assets
$503,731
Revenue
$461,390
Expenses
$302,677
Net income
$158,713
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.08$0.05$5.04$4.61$3.03$1.59
2023Detailed filing. Detailed filing data is available for this year.$3.31$0.00$3.31$5.98$2.77$3.21
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 16, 2025
Return Version
2024v5.2
Gross Receipts
$500,836
Mission and Program Overview

Mission

Eliminate suicide with a proactive approach to the overall wellness of service members, veterans, and their support systems through programs and certified professionals.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$320,593$443,264▲ $122,671
Cash and Non-Interest-Bearing Accounts-$21,989-
Land, Buildings, and Equipment, Net$10,000$20,354▲ $10,354
Pledges and Grants Receivable-$20,000-
Prepaid Expenses and Deferred Charges-$2,750-
Total Assets$330,593$508,357▲ $177,764
Liabilities
Accounts Payable and Accrued Expenses-$4,626-
Total Liabilities$0$4,626▲ $4,626
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$320,593$481,716▲ $161,123
Net Assets With Donor Restrictions$10,000$22,015▲ $12,015
Total Net Assets Fund Balance$330,593$503,731▲ $173,138
Total Liabilities and Net Assets / Fund Balance$330,593$508,357▲ $177,764

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$20,354$8,142$28,496
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Chelsea KockenExecutive DirectorPT$44,013$44,013

Board Members and Trustees

NameTitle
William Kocken Left in AprilPast President
Tammy HardwickPresident
Scott ConklinVice President
Alex HoffmanDirector
Beau Jenkel-oliverDirector
Christopher VincentDirector
Dean RoddyDirector
Jason Ripp Left in 2024Director
Meagan CooperDirector
Rhonda FerrelSecretary
Felicia RoddyTreasurer
Jessica Dorans Left in AugustTreasurer
Tamara Van Schyndel Left in JuneTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$471,774
Program Service Revenue
$0
Investment Income
$1,685
Other Revenue
$-12,069
All Other Contributions
$444,069
Change in Net Assets
$158,713
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$255,413
Salaries, Compensation, and Employee Benefits$47,264
Total Fundraising Expense$24,600
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$229,935--$229,935
Current Officers, Directors, Trustees, and Key Employees$11,003$11,003$22,007$44,013
Office Expenses$6,495$317-$6,812
Occupancy$4,260--$4,260
Depreciation Depletion$4,071--$4,071
Advertising$2,595-$967$3,562
Payroll Taxes$812$813$1,626$3,251
Insurance$3,233--$3,233
Fees for Services Other-$2,109-$2,109
Conferences and Meetings$778--$778
Travel$653--$653
Total Functional Expenses$263,835$14,242$24,600$302,677
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$33,119
Fundraising Gross Income$15,545
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Suicide Awareness March$43,250$15,545$17,574$-2,029
Total Events$43,250$15,545$33,119$-17,574
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Felicia roddy and dean roddy have a family relationship. Will kocken and chelsea kocken have a family relationship.”

Form 990, Part VI, Section B, Line 11B

“Form and schedules shared prior to submission.”

Form 990, Part VI, Section B, Line 12C

“The collective board monitored conflicts and potential conflicts and addressed during official meetings.”

Form 990, Part VI, Section C, Line 19

“Documents are/will be available on the organization's website.”

Filing and Contact Details

Filer

Filer Name
Hooah Wi Inc
EIN
92-1335440
Phone
9202887756
Address
PO BOX 12361, GREEN BAY, WI 54307

Signing Officer

Name
Felicia Roddy
Title
Treasurer
Phone
9202887756
Signed
2025-11-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Felicia Roddy
Formed
2023
Legal Domicile
Wi
Voting Board Members
9
Independent Board Members
9
Employees
1
Volunteers
100

Preparer

Firm
Hawkins Ash Cpas Llp
Address
520 N BROADWAY SUITE 250, GREEN BAY, WI 54303
Preparer
Briana Peters CPA
Phone
9203369850
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“U.s. Gaap requires management to evaluate tax positions taken by the organization and recognize a tax liability (or asset) if the organization has taken an uncertain position that more likely than not would not be sustained upon examination by a taxing authority. Management has analyzed the tax positions taken by the organization and has concluded that as of december 31, 2024, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements. The organization is subject to routine audits by taxing jurisdictions, however, there are currently no audits in progress for any tax period. The organization will recognize future accrued interest and penalties related to unrecognized tax benefits in income tax expense if incurred.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0SUPPORT OF OVERALL WELNESS OF SERVICE MEMBERS, VETERANS AND THEIR SUPPORT SYSTEMS THROUGH PROGRAMS AND CERTIFIED PROFESSIONALS. HOOAH PROVIDES DIRECT MENTAL HEALTH SUPPORT TO VETERANS AND THEIR FAMILIES WHO STRUGGLE WITH PTSD, TBI, AND TRAUMA COPING. OUR PARTNERSHIP WITH CERITIFIED PROFESSIONALS WHO CONSISTENTLY EVOLVE THEIR APPROACH TO TREATING THESE ISSUES IN A WAY THAT FEELS MANAGEABLE FOR THE VETERAN IS WHAT ALLOWS US TO BE UNIQUELY POSITIONED AND DESIRED FOR THIS SERVICE. WARRIOR WELLNESS OFFERS A LOW BARRIER FOR ENTRY AND UNIQUE EXTRA-CURRICULAR ACTIVITIES INCLUDING TWO-DAY RETREATS AND PROJECT NIGHTS THAT ALLOW FOR ALTERNATIVE EXPERIENCES TO DEVELOP RELATIONSHIPS WITH OTHER VETERANS AND CREATE COMFORT IN LEARNING AND GROWING IN NEW AND HEALTHY LIFESTYLES AND SKILLS. HOOAH WI AND PARTNERS WORK TO CREATE COMMUNITY, PROMOTE HEALTHY LIFESTYLE CHANGES, AND LESSEN WORRY OF OTHERWISE BURDENSOME AND/OR UNEXPECTED EXPENSES.
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IRS990/PayrollTaxesGrp/FundraisingAmt01626
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt0813
IRS990/PayrollTaxesGrp/ProgramServicesAmt0812
IRS990/PayrollTaxesGrp/TotalAmt03251
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt020000
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt02750
IRS990/PrincipalOfficerNm0FELICIA RODDY
IRS990/PriorPeriodAdjustmentsAmt014425
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0593756
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt0187806
IRS990/PYInvestmentIncomeAmt04168
IRS990/PYOtherExpensesAmt089525
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0320593
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0277331
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0597924
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0158713
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0320593
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0443264
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0471774
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0593757
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt01065531
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt01685
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt04168
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt05853
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt043250
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt01034571
IRS990ScheduleA/SubstantialContributorsTotAmt030960
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0471774
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0593757
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01065531
IRS990ScheduleA/TotalSupportAmt01071384
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt020354
IRS990ScheduleD/EquipmentGrp/DepreciationAmt08142
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt028496
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0U.S. GAAP REQUIRES MANAGEMENT TO EVALUATE TAX POSITIONS TAKEN BY THE ORGANIZATION AND RECOGNIZE A TAX LIABILITY (OR ASSET) IF THE ORGANIZATION HAS TAKEN AN UNCERTAIN POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY A TAXING AUTHORITY. MANAGEMENT HAS ANALYZED THE TAX POSITIONS TAKEN BY THE ORGANIZATION AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2024, THERE ARE NO UNCERTAIN POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY (OR ASSET) OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE ORGANIZATION IS SUBJECT TO ROUTINE AUDITS BY TAXING JURISDICTIONS, HOWEVER, THERE ARE CURRENTLY NO AUDITS IN PROGRESS FOR ANY TAX PERIOD. THE ORGANIZATION WILL RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS IN INCOME TAX EXPENSE IF INCURRED.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt020354
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt027705
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt027705
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt033119
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0SUICIDE AWARENESS MARCH
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt043250
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt043250
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt015545
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt015545
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-17574
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt017574
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt017574
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt015545
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt015545
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FELICIA RODDY AND DEAN RODDY HAVE A FAMILY RELATIONSHIP. WILL KOCKEN AND CHELSEA KOCKEN HAVE A FAMILY RELATIONSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM AND SCHEDULES SHARED PRIOR TO SUBMISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE COLLECTIVE BOARD MONITORED CONFLICTS AND POTENTIAL CONFLICTS AND ADDRESSED DURING OFFICIAL MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE/WILL BE AVAILABLE ON THE ORGANIZATION'S WEBSITE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART XII, LINE 2C:
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0330593
IRS990/TotalAssetsEOYAmt0508357
IRS990/TotalAssetsGrp/BOYAmt0330593
IRS990/TotalAssetsGrp/EOYAmt0508357
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0471774
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt024600
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt014242
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0263835
IRS990/TotalFunctionalExpensesGrp/TotalAmt0302677
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt04626
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt04626
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0330593
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0503731
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0263835
IRS990/TotalReportableCompFromOrgAmt044013
IRS990/TotalRevenueGrp/ExclusionAmt0-15889
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt05505
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0461390
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt0100
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0330593
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0508357
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt0653
IRS990/TravelGrp/TotalAmt0653
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/USAddress/AddressLine1Txt0PO BOX 12361
IRS990/USAddress/CityNm0GREEN BAY
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd054307
IRS990/VotingMembersGoverningBodyCnt09

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