Civic Intelligence

The Hokie Way Inc

EIN 88-3042559 • 501(c)3 • Salem, VA

Profile

The Hokie Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of of Virginia Tech athletes.

421 S College AvenueSalem, VA 24153

www.thehokieway.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

18th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

36th percentile

-1.3%

Higher net margin than 36% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets18th percentile

Assets

Down

$408,637

Down $272,115 (-40%) from 2023

Liabilities

Down

$0

Down $225,000 (-100%) from 2023

Net Assets

Down

$408,637

Down $47,115 (-10%) from 2023

Operations
Liabilities / Revenue19th percentileNet Margin36th percentile

Revenue

Up

$3,742,787

Up $363,495 (+11%) from 2023

Expenses

Up

$3,789,644

Up $415,075 (+12%) from 2023

Net Income

Down

-$46,857

Down $51,580 (-1092%) from 2023

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2022: $451,029Liabilities 2022: $0Net Assets 2022: $451,0292022Assets 2023: $680,752Liabilities 2023: $225,000Net Assets 2023: $455,7522023Assets 2024: $408,637Liabilities 2024: $0Net Assets 2024: $408,6372024

Highlighted filing

2024

Assets$408,637
Liabilities$0
Net Assets$408,637
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2022: $627,321Expenses 2022: $176,292Net Income 2022: $451,0292022Revenue 2023: $3,379,292Expenses 2023: $3,374,569Net Income 2023: $4,7232023Revenue 2024: $3,742,787Expenses 2024: $3,789,644Net Income 2024: -$46,8572024

Highlighted filing

2024

Revenue$3,742,787
Expenses$3,789,644
Net Income-$46,857
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$408,637
Liabilities
$0
Net assets
$408,637
Revenue
$3,742,787
Expenses
$3,789,644
Net income
-$46,857
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.41$0.00$0.41$3.74$3.79$0.05
2023Detailed filing. Detailed filing data is available for this year.$0.68$0.23$0.46$3.38$3.37$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.63$0.18$0.45
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$4,147,676
Mission and Program Overview

Mission

The Hokie Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of of Virginia Tech athletes.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$680,752$408,637▼ $272,115
Loans From Officers Directors$225,000$0▼ $225,000
Total Assets$680,752$408,637▼ $272,115
Liabilities
Total Liabilities$225,000$0▼ $225,000
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$455,752$408,637▼ $47,115
Total Net Assets Fund Balance$455,752$408,637▼ $47,115
Total Liabilities and Net Assets / Fund Balance$680,752$408,637▼ $272,115
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Matthew SamsExecutive DirectorFT$109,604$109,604

Board Members and Trustees

NameTitle
James G PetrinePresident
Jay PooleDirector
Justin RobinsonDirector
Nicholas RushDirector
Tyrod TaylorDirector
Whitney ShowalterDirector
James CowanSecretary
James E Pearman JrTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,735,699
Program Service Revenue
$0
Investment Income
$7,088
Other Revenue
$0
All Other Contributions
$3,606,949
Change in Net Assets
$-46,857

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,668,729
Salaries, Compensation, and Employee Benefits$118,415
Total Fundraising Expense$14,365
Grants and Similar Amounts Paid$2,500
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$3,591,522$0$0$3,591,522
Current Officers, Directors, Trustees, and Key Employees$109,604$0$0$109,604
Advertising$0$46,499$0$46,499
Other Expenses$10,117$0$0$10,117
Payroll Taxes$8,811$0$0$8,811
Information Technology$0$3,220$0$3,220
Grants to Domestic Orgs$2,500--$2,500
Fees for Services Legal$0$1,275$0$1,275
Conferences and Meetings$708$0$0$708
Fees for Services Accounting$0$465$0$465
Office Expenses$0$316$0$316
Total Functional Expenses$3,723,262$52,017$14,365$3,789,644
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$225,000$0▼ $225,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
The Hokie Way Inc
EIN
88-3042559
Phone
5404442930
Address
421 S COLLEGE AVENUE, SALEM, VA 24153

Signing Officer

Name
James E Pearman Jr
Title
Treasurer
Phone
5404442930
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James E Pearman Jr
Formed
2022
Legal Domicile
Va
Voting Board Members
8
Independent Board Members
8
Employees
1
Volunteers
30

Preparer

Firm
Partners In Financial Planning LLC
Address
421 S College Ave, Salem, VA 24153
Preparer
James E Pearman Jr
Phone
5404442930
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Form 990 is prepared by Treasurer, reviewed by Corporate Secretary, and then reviewed by outside counsel. The completed Form 990 is then distributed to Board of Directors before being filed with the IRS.”

Pt VI, Line 12C

“Directors are required to complete and submit conflict of interest questionnaires to Corporate Secretary. Any conflicts disclosed by the questionnaire or that otherwise come to the attention of the Corporate Secretary are reported to the Executive Committee of the Board of Directors and addressed accordingly by appropriate disclosure or other actions to remove the conflict.”

Pt VI, Line 15B

“Organization employed an Executive Director in 2024 and compensation was reviewed and approved by the Board of Directors.”

Pt VI, Line 19

“Organizational documents and financial information included in Form 990 are available upon request. The process for obtaining the information is included on Organizations website.”

Pt VI, Line 15A

“No director of the Organization received any compensation in 2024.”

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IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt00
IRS990/PayrollTaxesGrp/ProgramServicesAmt08811
IRS990/PayrollTaxesGrp/TotalAmt08811
IRS990/PensionPlanContributionsGrp/FundraisingAmt00
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0JAMES E PEARMAN JR
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgSrvcAccomActy2Grp/Desc0Promote awareness and programs of the partner charity utilizing contract services of a public relations and marketing firm and paid staff that provided online social media content and personal participation by Virginia Tech athletes.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0167310
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt03378717
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt01053
IRS990/PYInvestmentIncomeAmt0575
IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ManagementAndGeneralAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt03373516
IRS990/PYRevenuesLessExpensesAmt04723
IRS990/PYTotalExpensesAmt03374569
IRS990/PYTotalRevenueAmt03379292
IRS990/QuidProQuoContributionsInd0true
IRS990/QuidProQuoContriDisclInd0true
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-46857
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RelatedOrganizationsAmt00
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt03606949
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt03378717
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0627321
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt07612987
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeCYPct00
IRS990ScheduleA/OtherSupportSumAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00
IRS990ScheduleA/PublicSupportCY509Pct00
IRS990ScheduleA/PublicSupportTotal509Amt07612987
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt03606949
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt03378717
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0627321
IRS990ScheduleA/Total509Grp/TotalAmt07612987
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt07612987
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleM/AnyPropertyThatMustBeHeldInd0false
IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd0true
IRS990ScheduleM/SupplementalInformationDetail/ExplanationTxt0Charles Schwab is used as the custodian to receive securities contributions. Gift policy requires that securities be liquidated as soon as possible after receipt. Sales of securities are executed using the brokerage services of Charles Schwab.
IRS990ScheduleM/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt I Line 32b
IRS990ScheduleM/ThirdPartiesUsedInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is prepared by Treasurer, reviewed by Corporate Secretary, and then reviewed by outside counsel. The completed Form 990 is then distributed to Board of Directors before being filed with the IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Directors are required to complete and submit conflict of interest questionnaires to Corporate Secretary. Any conflicts disclosed by the questionnaire or that otherwise come to the attention of the Corporate Secretary are reported to the Executive Committee of the Board of Directors and addressed accordingly by appropriate disclosure or other actions to remove the conflict.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Organization employed an Executive Director in 2024 and compensation was reviewed and approved by the Board of Directors.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Organizational documents and financial information included in Form 990 are available upon request. The process for obtaining the information is included on Organizations website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4No director of the Organization received any compensation in 2024.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Pt VI, Line 15a
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0680752
IRS990/TotalAssetsEOYAmt0408637
IRS990/TotalAssetsGrp/BOYAmt0680752
IRS990/TotalAssetsGrp/EOYAmt0408637
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt03735699
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt014365
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt052017

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