Civic Intelligence

The Simple Heart Initiative

EIN 88-2248389 • 501(c)3 • Santa Cruz, CA

Profile

The Simple Heart Initiative is a public charity founded in April 2022 that engages in educational efforts regarding environmentalism and the prevention of animal cruelty. It focuses on three main activities: 1 production and dissemination of educational materials 2 hosting events and discussion sessions to educate the public on issues of environmentalism and the prevention of animal cruelty and 3 providing grants to other individuals or organizations that engage in one of the prior two activities

3365 Gross RdSanta Cruz, CA 95062-2055

https: www.simpleheart.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

36th percentile

-4.8%

Higher net margin than 36% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

93rd percentile

98%

Faster asset growth than 93% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

75th percentile

24%

Faster revenue growth than 75% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Down

$362,341

Down $12,767 (-3.4%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$362,341

Down $12,767 (-3.4%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin36th percentile

Revenue

Down

$263,489

Down $321,945 (-55%) from 2023

Expenses

Down

$276,256

Down $41,510 (-13%) from 2023

Net Income

Down

-$12,767

Down $280,435 (-105%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth93rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2022: $92,604Liabilities 2022: $0Net Assets 2022: $92,6042022Assets 2023: $375,108Liabilities 2023: $0Net Assets 2023: $375,1082023Assets 2024: $362,341Liabilities 2024: $0Net Assets 2024: $362,3412024

Highlighted filing

2024

Assets$362,341
Liabilities$0
Net Assets$362,341
Open 2024 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2022: $170,264Expenses 2022: $77,660Net Income 2022: $92,6042022Revenue 2023: $585,434Expenses 2023: $317,766Net Income 2023: $267,6682023Revenue 2024: $263,489Expenses 2024: $276,256Net Income 2024: -$12,7672024

Highlighted filing

2024

Revenue$263,489
Expenses$276,256
Net Income-$12,767
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$362,341
Liabilities
$0
Net assets
$362,341
Revenue
$263,489
Expenses
$276,256
Net income
-$12,767
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.62$0.00$3.62$2.63$2.76$0.13
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.75$0.00$3.75$5.85$3.18$2.68
2022Detailed filing. Detailed filing data is available for this year.$0.93$0.00$0.93$1.70$0.78$0.93
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.1
Gross Receipts
$263,489
Mission and Program Overview

Mission

The Simple Heart Initiative is a public charity founded in April 2022 that engages in educational efforts regarding environmentalism and the prevention of animal cruelty. It focuses on three main activities: 1 production and dissemination of educational materials 2 hosting events and discussion sessions to educate the public on issues of environmentalism and the prevention of animal cruelty and 3 providing grants to other individuals or organizations that engage in one of the prior two activities

Educate the public re: environmentalism and animal cruelty.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$375,108$362,341▼ $12,767
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$375,108$362,341▼ $12,767
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$375,108$362,341▼ $12,767
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$375,108$362,341▼ $12,767
Total Liabilities and Net Assets / Fund Balance$375,108$362,341▼ $12,767
Compensation and Service Providers
Top Officer Pay84th percentile

Board Members and Trustees

NameTitle
Wayne HsiungPresident
Almira TannerDirector
Jonathan FrohnmayerDirector
Priya SawhneySecretary
Dean WyrzykowskiTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$263,489
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$263,489
Change in Net Assets
$-12,767
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$251,506
Salaries, Compensation, and Employee Benefits$24,750
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Legal$33,767$0$0$33,767
Travel$25,323$0$0$25,323
Other Salaries and Wages$24,750$0$0$24,750
All Other Expenses$0$0$0$6,636
Occupancy$5,563$0$0$5,563
Office Expenses$4,799$0$0$4,799
Conferences and Meetings$724$0$0$724
Total Functional Expenses$269,261$0$0$276,256
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 11A

“The Form 990 was distributed to all board members and an independent professional who is a volunteer and who works in finance.”

Part VI, Line 12C

“To ensure the Organization operates in a manner consistent with charitable purposes and does not engage in activities that could jeopardize its tax-exempt status periodic reviews shall be conducted. If any conflict of interest issues arise those issues are addressed during board meetings by the Board of Directors. If the Board of Directors determines that a member has failed to disclose an actual or possible conflict of interest it shall take appropriate disciplinary and corrective action.”

Part VI, Line 19

“All of these documents are available at our website and also available to anyone who requests.”

Filing and Contact Details

Filer

Filer Name
Simple Heart Initiative
EIN
88-2248389
Phone
5106800101
Address
3365 GROSS RD, Santa Cruz, CA 95062-2055

Signing Officer

Name
Wayne Hsiung
Title
President
Phone
5106800101
Signed
2025-11-17

Organization Details

Principal Officer
Wayne Hsiung
Formed
2022
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
5
Employees
1
Volunteers
10
Raw XML AppendixShowing 400 of 614 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/NetIncmFromFundraisingEvtGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetIncomeFromGamingGrp/ExclusionAmt00
IRS990/NetIncomeFromGamingGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetIncomeOrLossGrp/ExclusionAmt00
IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt00
IRS990/NetRentalIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0375108
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0362341
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NoncashContributionsAmt00
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/FundraisingAmt00
IRS990/OccupancyGrp/ManagementAndGeneralAmt00
IRS990/OccupancyGrp/ProgramServicesAmt05563
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IRS990/OfficeExpensesGrp/FundraisingAmt00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt00
IRS990/OfficeExpensesGrp/ProgramServicesAmt04799
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IRS990/OfficerMailingAddressInd0false
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IRS990/Organization501c3Ind0X
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IRS990/OtherAssetsTotalGrp/BOYAmt00
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IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt00
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Fellowships (Legal and Comms Awards)
IRS990/OtherExpensesGrp/Desc1Food
IRS990/OtherExpensesGrp/Desc2General Admin
IRS990/OtherExpensesGrp/FundraisingAmt00
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IRS990/OtherExpensesGrp/FundraisingAmt20
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IRS990/OtherExpensesGrp/TotalAmt0166201
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IRS990/OtherExpensesGrp/TotalAmt2359
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IRS990/OtherLiabilitiesGrp/BOYAmt00
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IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
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IRS990/PaymentsToAffiliatesGrp/FundraisingAmt00
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IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt00
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IRS990/PensionPlanContributionsGrp/FundraisingAmt00
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IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt00
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IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
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IRS990/PrincipalOfficerNm0Wayne Hsiung
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IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt40
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt00
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt20
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