Civic Intelligence

Cullman County Tourism Bureau Inc

EIN 88-2148797 • 501(c)6 • Cullman, AL

Profile

The bureau's primary purpose is to promote tourism in the city of cullman as well as in cullman county, alabama.

PO Box 1104Cullman, AL 35056

visitcullman.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

43rd percentile

0.11x

Higher debt load relative to assets than 43% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

30th percentile

0.05x

Higher debt load relative to revenue than 30% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

21st percentile

-4.9%

Higher net margin than 21% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2025

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2025

Balance Sheet
Liabilities / Assets43rd percentile

Assets

Down

$504,194

Down $10,255 (-2.0%) from 2024

Liabilities

Up

$54,418

Up $46,976 (+631%) from 2024

Net Assets

Down

$449,776

Down $57,231 (-11%) from 2024

Operations
Liabilities / Revenue30th percentileNet Margin21st percentile

Revenue

Up

$1,177,117

Up $27,307 (+2.4%) from 2024

Expenses

Down

$1,234,348

Down $114,632 (-8.5%) from 2024

Net Income

Up

-$57,231

Up $141,939 (+71%) from 2024

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2023: $752,877Liabilities 2023: $46,700Net Assets 2023: $706,1772023Assets 2024: $514,449Liabilities 2024: $7,442Net Assets 2024: $507,0072024Assets 2025: $504,194Liabilities 2025: $54,418Net Assets 2025: $449,7762025

Highlighted filing

2025

Assets$504,194
Liabilities$54,418
Net Assets$449,776
Open 2025 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2023: $791,380Expenses 2023: $540,250Net Income 2023: $251,1302023Revenue 2024: $1,149,810Expenses 2024: $1,348,980Net Income 2024: -$199,1702024Revenue 2025: $1,177,117Expenses 2025: $1,234,348Net Income 2025: -$57,2312025

Highlighted filing

2025

Revenue$1,177,117
Expenses$1,234,348
Net Income-$57,231
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$504,194
Liabilities
$54,418
Net assets
$449,776
Revenue
$1,177,117
Expenses
$1,234,348
Net income
-$57,231
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.50$0.05$0.45$1.18$1.23$0.06
2024Detailed filing. Detailed filing data is available for this year.$0.51$0.01$0.51$1.15$1.35$0.20
2023Detailed filing. Detailed filing data is available for this year.$0.75$0.05$0.71$0.79$0.54$0.25
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Jan 29, 2026
Return Version
2024v5.5
Gross Receipts
$1,177,117
Mission and Program Overview

Mission

The bureau's primary purpose is to promote tourism in the city of cullman as well as in cullman county, alabama.

To promote business in cullman county

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$443,291$448,310▲ $5,019
Land, Buildings, and Equipment, Net$67,207$47,545▼ $19,662
Prepaid Expenses and Deferred Charges$3,951$4,655▲ $704
Accounts Receivable-$3,684-
Total Assets$514,449$504,194▼ $10,255
Liabilities
Accounts Payable and Accrued Expenses$7,442$54,418▲ $46,976
Total Liabilities$7,442$54,418▲ $46,976
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$507,007$449,776▼ $57,231
Total Net Assets Fund Balance$507,007$449,776▼ $57,231
Total Liabilities and Net Assets / Fund Balance$514,449$504,194▼ $10,255

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$47,545$52,063$99,608
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Clint HollingsworthDirectorFT$82,500$82,500
Peggy SmithDirectorFT$48,000$48,000

Board Members and Trustees

NameTitle
Jeff TolbertChair
Jeff ClemonsVice Chair
Brittany HeronDirector
Joey OrrDirector
Josh WigginsDirector
Nathan AndersonDirector
Tabatha SmothersSecretary
Vicki KarolewicsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,166,301
Program Service Revenue
$0
Investment Income
$10,816
Other Revenue
$0
All Other Contributions
$80,000
Change in Net Assets
$-57,231
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,005,086
Salaries, Compensation, and Employee Benefits$229,262
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$305,005
Current Officers, Directors, Trustees, and Key Employees---$130,500
Other Salaries and Wages---$79,779
Fees for Services Other---$78,821
Conferences and Meetings---$26,258
Fees for Services Accounting---$25,600
Depreciation Depletion---$19,662
Payroll Taxes---$15,460
Travel---$12,302
All Other Expenses---$10,326
Office Expenses---$9,449
Other Expenses---$9,169
Fees for Services Legal---$7,578
Insurance---$4,713
Pension Plan Contributions---$3,523
Total Functional Expenses$0$0$0$1,234,348
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board and officers provides all supporting documents for preparation of the information return and the board reviews the entire form 990 prior to filing.”

Form 990, Part VI, Section C, Line 19

“All governing documents, financial statements and form 990 are available for public inspection at the office of the organization at 301 2nd ave sw, cullman, al 35055.”

Filing and Contact Details

Filer

Filer Name
Cullman County Tourism Bureau Inc
EIN
88-2148797
Phone
2567340454
Address
PO BOX 1104, CULLMAN, AL 35056

Signing Officer

Name
Jeff Tolbert
Title
Chair
Phone
2567340454
Signed
2026-01-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Tolbert
Formed
2022
Legal Domicile
Al
Voting Board Members
9
Independent Board Members
9
Employees
2
Volunteers
40

Preparer

Firm
Warren Averett LLC
Address
PO BOX 1245, CULLMAN, AL 35056-1245
Preparer
Mark a Hestla
Phone
2567390312
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 3B

“Information regarding ubi from fringe benefits: the organization did not, during the year, provide any fringe benefits to any individuals that may constitute ubi. Additionally, the organization does not provide any parking facilities to volunteer or contract labor.”

FORM 990, PART XII, LINE 2C:

“The process of review and approval of the financial statements and tax returns of the taxpayer has not changed from that of the prior year.”

Raw XML Appendix332 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0INFORMATION REGARDING UBI FROM FRINGE BENEFITS: THE ORGANIZATION DID NOT, DURING THE YEAR, PROVIDE ANY FRINGE BENEFITS TO ANY INDIVIDUALS THAT MAY CONSTITUTE UBI. ADDITIONALLY, THE ORGANIZATION DOES NOT PROVIDE ANY PARKING FACILITIES TO VOLUNTEER OR CONTRACT LABOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD AND OFFICERS PROVIDES ALL SUPPORTING DOCUMENTS FOR PREPARATION OF THE INFORMATION RETURN AND THE BOARD REVIEWS THE ENTIRE FORM 990 PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND FORM 990 ARE AVAILABLE FOR PUBLIC INSPECTION AT THE OFFICE OF THE ORGANIZATION AT 301 2ND AVE SW, CULLMAN, AL 35055.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART V, LINE 3B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XII, LINE 2C:
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IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt040
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0514449
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0504194
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt012302
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 1104
IRS990/USAddress/CityNm0CULLMAN
IRS990/USAddress/StateAbbreviationCd0AL
IRS990/USAddress/ZIPCd035056
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0VISITCULLMAN.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0JEFF TOLBERT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum02567340454
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-01-29
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CULLMAN COUNTY TOURISM BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0CULL
ReturnHeader/Filer/EIN0882148797
ReturnHeader/Filer/PhoneNum02567340454
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1104
ReturnHeader/Filer/USAddress/CityNm0CULLMAN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AL
ReturnHeader/Filer/USAddress/ZIPCd035056
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0454084437
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WARREN AVERETT LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 1245
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CULLMAN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0350561245
ReturnHeader/PreparerPersonGrp/PhoneNum02567390312
ReturnHeader/PreparerPersonGrp/PreparationDt02026-01-29
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARK A HESTLA
ReturnHeader/ReturnTs02026-02-10T13:29:33-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-10-01
ReturnHeader/TaxPeriodEndDt02025-09-30
ReturnHeader/TaxYr02024

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