Civic Intelligence

Choose Different Media

EIN 88-0892656 • 501(c)3 • Hermitage, TN

Profile

Ministry Via Media

4636 Lebanon Pike UNIT 159Hermitage, TN 37076

www.choosedifferent.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

81st percentile

0.15x

Higher debt load relative to assets than 81% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

78th percentile

0.05x

Higher debt load relative to revenue than 78% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

60th percentile

7.5%

Higher net margin than 60% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

88th percentile

57%

Faster asset growth than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

93%

Faster revenue growth than 91% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets81st percentile

Assets

Up

$82,021

Up $29,806 (+57%) from 2023

Liabilities

Up

$12,599

Up $10,549 (+515%) from 2023

Net Assets

Up

$69,422

Up $19,257 (+38%) from 2023

Operations
Liabilities / Revenue78th percentileNet Margin60th percentile

Revenue

Up

$255,211

Up $123,062 (+93%) from 2023

Expenses

Up

$235,954

Up $93,783 (+66%) from 2023

Net Income

Up

$19,257

Up $29,279 (+292%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth88th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2022: $71,785Liabilities 2022: $11,598Net Assets 2022: $60,1872022Assets 2023: $52,215Liabilities 2023: $2,050Net Assets 2023: $50,1652023Assets 2024: $82,021Liabilities 2024: $12,599Net Assets 2024: $69,4222024

Highlighted filing

2024

Assets$82,021
Liabilities$12,599
Net Assets$69,422
Open 2024 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2022: $125,000Expenses 2022: $64,813Net Income 2022: $60,1872022Revenue 2023: $132,149Expenses 2023: $142,171Net Income 2023: -$10,0222023Revenue 2024: $255,211Expenses 2024: $235,954Net Income 2024: $19,2572024

Highlighted filing

2024

Revenue$255,211
Expenses$235,954
Net Income$19,257
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$82,021
Liabilities
$12,599
Net assets
$69,422
Revenue
$255,211
Expenses
$235,954
Net income
$19,257
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.82$0.13$0.69$2.55$2.36$0.19
2023Detailed filing. Detailed filing data is available for this year.$0.52$0.02$0.50$1.32$1.42$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.72$0.12$0.60$1.25$0.65$0.60
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.1
Gross Receipts
$256,104
Mission and Program Overview

Mission

Choose Different Media exists to promote the message of the Gospel through support and production of engaging media, with outreach via podcast, web television video and print content.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$26,592$69,793▲ $43,201
Land, Buildings, and Equipment, Net$11,550$6,355▼ $5,195
Inventories for Sale or Use$4,543$4,543→ $0
Prepaid Expenses and Deferred Charges$9,530$1,330▼ $8,200
Total Assets$52,215$82,021▲ $29,806
Liabilities
Accounts Payable and Accrued Expenses$2,050$12,599▲ $10,549
Total Liabilities$2,050$12,599▲ $10,549
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$50,165$69,422▲ $19,257
Total Net Assets Fund Balance$50,165$69,422▲ $19,257
Total Liabilities and Net Assets / Fund Balance$52,215$82,021▲ $29,806

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,355$4,028$10,383
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Traci WilliamsCFOPT$69,714$69,714
Christina NealPresident / Treasurer / Executive DirectorPT$62,500$62,500

Board Members and Trustees

NameTitle
Rodrick ButlerDirector
Jennifer OakesSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$256,059
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$-848
All Other Contributions
$256,059
Change in Net Assets
$19,257
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$142,686
Other Expenses$92,214
Total Fundraising Expense$1,140
Grants and Similar Amounts Paid$1,054
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$57,500$73,777$937$132,214
Fees for Services Other$63,275$3,710-$66,985
Payroll Taxes$4,398$6,002$72$10,472
Office Expenses$2,615$460-$3,075
Depreciation Depletion$740$2,055-$2,795
Information Technology$418$2,090$131$2,639
Fees for Services Legal$2,175--$2,175
Other Expenses$1,500$300-$1,800
Fees for Services Accounting-$1,150-$1,150
Grants to Domestic Individuals$752--$752
Advertising$480--$480
Grants to Domestic Orgs$302--$302
Insurance-$293-$293
Occupancy-$250-$250
Travel$137$35-$172
Total Functional Expenses$144,692$90,122$1,140$235,954
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$893
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization reviews the 990 form at a board meeting prior to submitting to the IRS.”

Form 990, Part VI, Section B, Line 12C

“The organization enforced compliance with its conflict of interest policy by reviewing it periodically at board meetings.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Form 990, Part VI, Section B, Line 15A

“The organization uses the following methods to establish compensation package for its employees Written Employee Contract and Approval by the Board.”

Filing and Contact Details

Filer

Filer Name
Choose Different Media
EIN
88-0892656
Phone
6159825447
Address
4636 Lebanon Pike UNIT 159, Hermitage, TN 37076

Signing Officer

Name
Traci Williams
Title
CFO
Phone
6159825447
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Christina Neal
Formed
2022
Legal Domicile
Tn
Voting Board Members
3
Independent Board Members
2
Employees
2
Volunteers
6

Preparer

Firm
Foundation Group Inc
Address
2451 Atrium Way Suite 300, Nashville, TN 37214
Preparer
Shannon M Evans EA
Phone
6153619445
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Other Professional Fees mostly includes work on the organizations program such as video and post-production services, social media management, podcast recording and production, video production. etc. This amount also includes adminsitrative work including website redesign and management.”

Raw XML Appendix359 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Traci Williams
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/PhoneNum06159825447
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Choose Different Media
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ReturnHeader/Filer/PhoneNum06159825447
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Foundation Group Inc
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Nashville
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Shannon M Evans EA
ReturnHeader/ReturnTs02025-05-12T12:22:20-00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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