Civic Intelligence

Marina Del Rey Tourism Board

EIN 88-0859859 • 501(c)6 • Marina Del Rey, CA

Profile

The organization is the city of marina del rey's official promotion and tourismbureau. It is organized to promote the common good and social welfare of the peopleof marina del rey through improvement of tourism and trade in the city of marina delrey and the preservation and improvement of economic conditions for all people inmarina del rey, thereby lessening the burdens on city government. The organization'smission is to increase visitor expenditures and tourism revenues through promotion of the area as a travel destination.

4640 Admiralty Way 430Marina Del Rey, CA 90292

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

73rd percentile

0.34x

Higher debt load relative to assets than 73% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.11x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

27th percentile

-2.2%

Higher net margin than 27% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$259,934

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 7.3% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

15th percentile

-9.5%

Faster asset growth than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

17th percentile

-7.6%

Faster revenue growth than 17% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$1,128,840

Down $117,978 (-9.5%) from 2023

Liabilities

Down

$379,925

Down $41,021 (-9.7%) from 2023

Net Assets

Down

$748,915

Down $76,957 (-9.3%) from 2023

Revenue

Down

$3,556,058

Down $292,663 (-7.6%) from 2023

Expenses

Down

$3,633,015

Down $602,641 (-14%) from 2023

Net Income

Up

-$76,957

Up $309,978 (+80%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2022: $1,774,566Liabilities 2022: $561,759Net Assets 2022: $1,212,8072022Assets 2023: $1,246,818Liabilities 2023: $420,946Net Assets 2023: $825,8722023Assets 2024: $1,128,840Liabilities 2024: $379,925Net Assets 2024: $748,9152024

Highlighted filing

2024

Assets$1,128,840
Liabilities$379,925
Net Assets$748,915

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2022: $3,817,013Expenses 2022: $2,604,206Net Income 2022: $1,212,8072022Revenue 2023: $3,848,721Expenses 2023: $4,235,656Net Income 2023: -$386,9352023Revenue 2024: $3,556,058Expenses 2024: $3,633,015Net Income 2024: -$76,9572024

Highlighted filing

2024

Revenue$3,556,058
Expenses$3,633,015
Net Income-$76,957

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 17, 2025
Return Version
2024v5.2
Gross Receipts
$3,556,058
Mission and Program Overview

Mission

The organization is the city of marina del rey's official promotion and tourismbureau. It is organized to promote the common good and social welfare of the peopleof marina del rey through improvement of tourism and trade in the city of marina delrey and the preservation and improvement of economic conditions for all people inmarina del rey, thereby lessening the burdens on city government. The organization'smission is to increase visitor expenditures and tourism revenues through promotion of the area as a travel destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$305,753$379,093▲ $73,340
Accounts Receivable$258,696$274,420▲ $15,724
Prepaid Expenses and Deferred Charges$156,701$105,211▼ $51,490
Land, Buildings, and Equipment, Net$110,753$71,626▼ $39,127
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,246,818$1,128,840▼ $117,978
Other Assets Total$414,915$298,490▼ $116,425
Liabilities
Other Liabilities$406,993$300,000▼ $106,993
Accounts Payable and Accrued Expenses$13,953$79,925▲ $65,972
Total Liabilities$420,946$379,925▼ $41,021
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$825,872$748,915▼ $76,957
Total Net Assets Fund Balance$825,872$748,915▼ $76,957
Total Liabilities and Net Assets / Fund Balance$1,246,818$1,128,840▼ $117,978

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$71,626$70,903$142,529
Other Assets Org$26,391--
Compensation and Service Providers

Employees

NameTitleBaseTotal
Janet ZalduaCEO$259,934$259,934

Board Members and Trustees

NameTitle
Kim HartPresident
Mark MurphyVice President
Amy DeiftDirector
Andrew HarrisDirector
Casey GravesDirector
Daniel GinzburgDirector
Nicholas DumbellDirector
Rene MolinaDirector
Tony PalermoDirector
Kelly KingTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,552,551
Investment Income
$83
Other Revenue
$3,424
Change in Net Assets
$-76,957

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,556,058
Total Revenue per Audited Statements
$3,556,058
Total Revenue per Form 990
$3,556,058
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,852,497
Salaries, Compensation, and Employee Benefits$780,518
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,807,083--$1,807,083
Other Salaries and Wages$315,255$54,977-$370,232
Current Officers, Directors, Trustees, and Key Employees$220,944$38,990-$259,934
Occupancy$148,770$24,442-$173,212
Other Employee Benefits$89,996$15,882-$105,878
Other Expenses$62,381$28,583-$62,381
All Other Expenses$46,035$7,895-$53,930
Office Expenses$37,823$6,868-$44,691
Payroll Taxes$37,803$6,671-$44,474
Depreciation Depletion$33,258$5,869-$39,127
Insurance$17,069$3,012-$20,081
Total Functional Expenses$3,439,826$193,189$0$3,633,015

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,633,015
Total Expenses per Audited Statements$3,633,015
Total Expenses per Form 990$3,633,015
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Current Operating Lease Rou Liability$160,040
Long-term Operating Rou Liability$139,960
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The executive director review the 990 prior to filing.

Form 990, Part VI, Section B, Line 12C

Policy is stated on employee handbook and all employees are required to sign theemployee handbook.

Form 990, Part VI, Section B, Line 15A

The executive commmittee reviews and approves compensation issues by referencingindustry standards.

Form 990, Part VI, Section B, Line 15B

The executive commmittee reviews and approves compensation issues by referencingindustry standards.

Form 990, Part VI, Section C, Line 19

No documents available to the public.

Filing and Contact Details

Filer

Filer Name
Marina Del Rey Tourism Board
EIN
88-0859859
Phone
3103069900
Address
4640 ADMIRALTY WAY 430, MARINA DEL REY, CA 90292

Signing Officer

Name
Janet Zaldua
Title
Executive Director
Signed
2025-09-17
Discuss with paid preparer
Yes

Organization Details

Formed
2022
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
11
Employees
6

Preparer

Firm
Stern Kory Sreden & Morgan AAC
Address
24961 The Old Road 2nd Floor, Stevenson Ranch, CA 91381
Preparer
Douglas a Ridnor CPA
Phone
6612861040
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IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0414915
IRS990/OtherAssetsTotalGrp/EOYAmt0298490
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt015882
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt089996
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0105878
IRS990/OtherExpensesGrp/Desc0TRADE SHOWS
IRS990/OtherExpensesGrp/Desc1PROFESSIONAL FEES
IRS990/OtherExpensesGrp/Desc2SPECIAL PROJECTS/PROMO
IRS990/OtherExpensesGrp/Desc3MEMBERSHIPS
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt028583
IRS990/OtherExpensesGrp/ProgramServicesAmt0402591
IRS990/OtherExpensesGrp/ProgramServicesAmt1158250
IRS990/OtherExpensesGrp/ProgramServicesAmt262568
IRS990/OtherExpensesGrp/ProgramServicesAmt362381
IRS990/OtherExpensesGrp/TotalAmt0402591
IRS990/OtherExpensesGrp/TotalAmt1186833
IRS990/OtherExpensesGrp/TotalAmt262568
IRS990/OtherExpensesGrp/TotalAmt362381
IRS990/OtherLiabilitiesGrp/BOYAmt0406993
IRS990/OtherLiabilitiesGrp/EOYAmt0300000
IRS990/OtherRevenueMiscGrp/Desc0OTHER INCOME
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt03424
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt03424
IRS990/OtherRevenueTotalAmt03424
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt054977
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0315255
IRS990/OtherSalariesAndWagesGrp/TotalAmt0370232
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt06671
IRS990/PayrollTaxesGrp/ProgramServicesAmt037803
IRS990/PayrollTaxesGrp/TotalAmt044474
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0156701
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0105211
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES & ASSESS
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt03552551
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt03552551
IRS990/ProgSrvcAccomActy2Grp/Desc0GROUP MARKETING - ESTABLISHING AND MAINTAINING BUSINESS TO BUSINESS RELATIONSHIPSAMONG MEETING PLANNERS, TRAVEL AGENTS AND TOUR OPERATORS FOR THE GOAL OF GENERATINGSALES FROM THESE MARKETS.
IRS990/ProgSrvcAccomActy3Grp/Desc0LOCAL MARKETING - BOARD DEVELOPMENT, COMMUNITY AWARENESS EFFORTS, LOCAL MEETINGS,CHAMBER MIXERS AND LUNCHES, AND LOCAL COMMUNITY MEMBERSHIPS, HOSTING, PARTNERSHIP,SPONSORING OF LOCAL EVENTS; BOARD EXPENSES, BOARD GIFTS, LOCAL STREET FAIRS/CHAMBERFEST COSTS AND GIVEAWAYS FOR THOSE EVENTS.
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt0181
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt03612843
IRS990/PYOtherRevenueAmt01558
IRS990/PYProgramServiceRevenueAmt03846982
IRS990/PYRevenuesLessExpensesAmt0-386935
IRS990/PYSalariesCompEmpBnftPaidAmt0622813
IRS990/PYTotalExpensesAmt04235656
IRS990/PYTotalRevenueAmt03848721
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-76957
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0true
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleD/ExpensesSubtotalAmt03633015
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0272099
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt126391
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0OPERATING LEASE ROU ASSET
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1SECURITY DEPOSTS
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt071626
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt070903
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0142529
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0160040
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1139960
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0CURRENT OPERATING LEASE ROU LIABILITY
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1LONG-TERM OPERATING ROU LIABILITY
IRS990ScheduleD/RevenueSubtotalAmt03556058
IRS990ScheduleD/TotalBookValueLandBuildingsAmt071626
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0298490
IRS990ScheduleD/TotalExpensesPerForm990Amt03633015
IRS990ScheduleD/TotalLiabilityAmt0300000
IRS990ScheduleD/TotalRevenuePerForm990Amt03556058
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt03556058
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt03633015
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0259934
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0JANET ZALDUA
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0259934
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE EXECUTIVE DIRECTOR REVIEW THE 990 PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1POLICY IS STATED ON EMPLOYEE HANDBOOK AND ALL EMPLOYEES ARE REQUIRED TO SIGN THEEMPLOYEE HANDBOOK.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE COMMMITTEE REVIEWS AND APPROVES COMPENSATION ISSUES BY REFERENCINGINDUSTRY STANDARDS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMMMITTEE REVIEWS AND APPROVES COMPENSATION ISSUES BY REFERENCINGINDUSTRY STANDARDS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01246818
IRS990/TotalAssetsEOYAmt01128840
IRS990/TotalAssetsGrp/BOYAmt01246818
IRS990/TotalAssetsGrp/EOYAmt01128840
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt06
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0193189
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt03439826
IRS990/TotalFunctionalExpensesGrp/TotalAmt03633015
IRS990/TotalGrossUBIAmt083
IRS990/TotalLiabilitiesBOYAmt0420946
IRS990/TotalLiabilitiesEOYAmt0379925
IRS990/TotalLiabilitiesGrp/BOYAmt0420946
IRS990/TotalLiabilitiesGrp/EOYAmt0379925
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0825872
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0748915
IRS990/TotalProgramServiceExpensesAmt03429560
IRS990/TotalProgramServiceRevenueAmt03552551
IRS990/TotalReportableCompFromOrgAmt0259934
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt03555975
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03556058
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt083
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01246818
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01128840
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false

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