Civic Intelligence

Fortuna Downtown Merchants

EIN 88-0570719 • 501(c)3 • Fortuna, CA

Pub. 78 Eligible

Profile

To promote the downtown businesses of fortuna.

PO Box 236Fortuna, CA 95540

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

64th percentile

0.00x

Higher debt load relative to assets than 64% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

66th percentile

0.00x

Higher debt load relative to revenue than 66% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

89th percentile

47%

Higher net margin than 89% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

95th percentile

166%

Faster asset growth than 95% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

38th percentile

-14%

Faster revenue growth than 38% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets64th percentile

Assets

Up

$21,950

Up $13,703 (+166%) from 2023

Liabilities

$109

No earlier filing loaded for comparison.

Net Assets

Up

$21,841

Up $13,594 (+165%) from 2023

Operations
Liabilities / Revenue66th percentileNet Margin89th percentile

Revenue

Down

$28,843

Down $4,684 (-14%) from 2023

Expenses

Down

$15,249

Down $16,429 (-52%) from 2023

Net Income

Up

$13,594

Up $11,745 (+635%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth95th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2022: $6,398Net Assets 2022: $6,3982022Assets 2023: $8,247Net Assets 2023: $8,2472023Assets 2024: $21,950Liabilities 2024: $109Net Assets 2024: $21,8412024

Highlighted filing

2024

Assets$21,950
Liabilities$109
Net Assets$21,841
Open 2024 Filing

Operations Trend

Revenue Growth38th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40K$30K$20K$10K$0Revenue 2022: $24,460Expenses 2022: $18,062Net Income 2022: $6,3982022Revenue 2023: $33,527Expenses 2023: $31,678Net Income 2023: $1,8492023Revenue 2024: $28,843Expenses 2024: $15,249Net Income 2024: $13,5942024

Highlighted filing

2024

Revenue$28,843
Expenses$15,249
Net Income$13,594
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$21,950
Liabilities
$109
Net assets
$21,841
Revenue
$28,843
Expenses
$15,249
Net income
$13,594
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$22.0$0.11$21.8$28.8$15.2$13.6
2023Detailed filing. Detailed filing data is available for this year.$8.25$8.25$33.5$31.7$1.85
2022Detailed filing. Detailed filing data is available for this year.$6.40$6.40$24.5$18.1$6.40
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.1
Gross Receipts
$28,843
Mission and Program Overview

Mission

To promote the downtown businesses of fortuna.

Program Services

DescriptionGrantsExpenses
Various community and business promotional events.-$14,141
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
LEONE GOSSETTCEO-$0--
CINDY DAETWILERVice President-$0--
MARILYN STREHLCFO-$0--
TYLER HUTTONSecretary-$0--
Filing and Contact Details

Filer

Filer Name
Fortuna Downtown Merchants
EIN
88-0570719
Phone
7074982679
Address
PO BOX 236, FORTUNA, CA 95540

Signing Officer

Name
Marilyn Strehl
Title
CFO
Signed
2025-05-14
Discuss with paid preparer
Yes

Preparer

Firm
Wyatt Whitchurch & Anderson Inc
Address
804 12th Street, Fortuna, CA 95540
Preparer
Gregory a Thomsen Ea
Phone
7077255109
Supplemental Narrative

Additional Explanations

Other Expenses.1001

“Advertising and Promotion $2816”

Other Expenses.1003

“Information Technology $98”

Other Expenses.1012

“Insurance $291”

Other Expenses.1

“APPLE HARVEST $3484”

Other Expenses.2

“CHRISTMAS EVENT $2722”

Other Expenses.3

“FIRST FRIDAY $2196”

Other Expenses.4

“City wide yard sale $1161”

Other Expenses.5

“APPLE HARVEST $917”

Other Expenses.7

“FORTUNA AUTO EXPO $100”

Other Expenses.8

“HALLOWEEN $93”

Other Expenses.9

“BANK FEES $71”

Other Expenses.10

“BANK FEES $40”

Other Expenses.11

“ROUNDING $2”

Other Assets.1005

“Accounts Receivable - Beginning $0 Accounts Receivable - Ending $151”

Total Liabilities.1001

“Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $109”

Raw XML Appendix169 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum07074982679
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt01155 MAIN STREET
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0FORTUNA
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd095540
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt08247
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt021799
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt015575
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt013594
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0110
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt08247
IRS990EZ/Form990TotalAssetsGrp/EOYAmt021950
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt028843
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt08247
IRS990EZ/NetAssetsOrFundBalancesEOYAmt021841
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt08247
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt021841
IRS990EZ/OccupancyRentUtltsAndMaintAmt0900
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt02.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt12.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt22.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt32.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0LEONE GOSSETT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1CINDY DAETWILER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2MARILYN STREHL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3TYLER HUTTON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CEO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2CFO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Secretary
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/EOYAmt0151
IRS990EZ/OtherExpensesTotalAmt013991
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO PROMOTE THE DOWNTOWN BUSINESSES OF FORTUNA.
IRS990EZ/PrintingPublicationsPostageAmt0248
IRS990EZ/ProgramServiceRevenueAmt013268
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Various community and business promotional events.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt014141
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt0109
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt015249
IRS990EZ/TotalProgramServiceExpensesAmt014141
IRS990EZ/TotalRevenueAmt028843
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt015575
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt022613
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt016330
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt054518
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.00000
IRS990ScheduleA/PublicSupportTotal509Amt054518
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt015575
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt022613
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt016330
IRS990ScheduleA/Total509Grp/TotalAmt054518
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt015575
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt022613
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt016330
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt054518
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Advertising and Promotion $2816
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Information Technology $98
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Insurance $291
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3APPLE HARVEST $3484
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CHRISTMAS EVENT $2722
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5FIRST FRIDAY $2196
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6CITY WIDE YARD SALE $1161
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7APPLE HARVEST $917
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8FORTUNA AUTO EXPO $100
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9HALLOWEEN $93
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10BANK FEES $71
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11BANK FEES $40
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12ROUNDING $2
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13Accounts Receivable - Beginning $0 Accounts Receivable - Ending $151
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $109
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1001
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1003
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.7
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Other Expenses.10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Other Expenses.11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Other Assets.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Total Liabilities.1001
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARILYN STREHL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0FORTUNA DOWNTOWN MERCHANTS
ReturnHeader/Filer/BusinessNameControlTxt0FORT
ReturnHeader/Filer/EIN0880570719
ReturnHeader/Filer/PhoneNum07074982679
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 236
ReturnHeader/Filer/USAddress/CityNm0FORTUNA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095540
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680032849
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Wyatt Whitchurch & Anderson Inc
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0804 12th Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Fortuna
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095540
ReturnHeader/PreparerPersonGrp/PhoneNum07077255109
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GREGORY A THOMSEN EA
ReturnHeader/ReturnTs02025-05-16T09:58:36-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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