Civic Intelligence

Outlier Media

EIN 87-4775293 • 501(c)3 • Detroit, MI

Profile

The organization's mission is to provide critical information to underserved communities by using data from public records. Information is shared via electronic means. In addition, information-needs assessments are performed for communities around the country to help community organizations and journalists fill information and accountability gaps.

440 Burroughs Street 365Detroit, MI 48202-3473

www.outliermedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

35th percentile

0.02x

Higher debt load relative to assets than 35% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.02x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

11th percentile

-30%

Higher net margin than 11% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

11th percentile

-16%

Faster asset growth than 11% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

7th percentile

-38%

Faster revenue growth than 7% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets35th percentile

Assets

Down

$2,853,666

Down $549,738 (-16%) from 2023

Liabilities

Down

$42,894

Down $86,756 (-67%) from 2023

Net Assets

Down

$2,810,772

Down $462,982 (-14%) from 2023

Operations
Liabilities / Revenue35th percentileNet Margin11th percentile

Revenue

Down

$1,905,368

Down $1,187,963 (-38%) from 2023

Expenses

Up

$2,467,850

Up $716,577 (+41%) from 2023

Net Income

Down

-$562,482

Down $1,904,540 (-142%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth11th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2021: $273,843Liabilities 2021: $24,243Net Assets 2021: $249,6002021Assets 2022: $2,050,056Liabilities 2022: $114,013Net Assets 2022: $1,936,0432022Assets 2023: $3,403,404Liabilities 2023: $129,650Net Assets 2023: $3,273,7542023Assets 2024: $2,853,666Liabilities 2024: $42,894Net Assets 2024: $2,810,7722024

Highlighted filing

2024

Assets$2,853,666
Liabilities$42,894
Net Assets$2,810,772
Open 2024 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2021: $750,214Expenses 2021: $500,614Net Income 2021: $249,6002021Revenue 2022: $2,942,467Expenses 2022: $1,301,454Net Income 2022: $1,641,0132022Revenue 2023: $3,093,331Expenses 2023: $1,751,273Net Income 2023: $1,342,0582023Revenue 2024: $1,905,368Expenses 2024: $2,467,850Net Income 2024: -$562,4822024

Highlighted filing

2024

Revenue$1,905,368
Expenses$2,467,850
Net Income-$562,482
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,853,666
Liabilities
$42,894
Net assets
$2,810,772
Revenue
$1,905,368
Expenses
$2,467,850
Net income
-$562,482
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.85$0.04$2.81$1.91$2.47$0.56
2023Detailed filing. Detailed filing data is available for this year.$3.40$0.13$3.27$3.09$1.75$1.34
2022Detailed filing. Detailed filing data is available for this year.$2.05$0.11$1.94$2.94$1.30$1.64
2021Detailed filing. Detailed filing data is available for this year.$0.27$0.02$0.25$0.75$0.50$0.25
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$1,905,368
Mission and Program Overview

Mission

The organization's mission is to provide critical information to underserved communities by using data from public records. Information is shared via electronic means. In addition, information-needs assessments are performed for communities around the country to help community organizations and journalists fill information and accountability gaps.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$1,663,917$1,043,097▼ $620,820
Savings and Temporary Cash Investments-$902,455-
Cash and Non-Interest-Bearing Accounts$1,635,075$610,225▼ $1,024,850
Land, Buildings, and Equipment, Net$94,347$292,459▲ $198,112
Prepaid Expenses and Deferred Charges$7,494$2,313▼ $5,181
Total Assets$3,403,404$2,853,666▼ $549,738
Other Assets Total$2,571$3,117▲ $546
Liabilities
Other Liabilities$116,794$0▼ $116,794
Accounts Payable and Accrued Expenses$12,856$42,894▲ $30,038
Total Liabilities$129,650$42,894▼ $86,756
Net Assets / Fund Balance
Net Assets With Donor Restrictions$2,894,450$2,179,805▼ $714,645
Net Assets Without Donor Restrictions$379,304$630,967▲ $251,663
Total Net Assets Fund Balance$3,273,754$2,810,772▼ $462,982
Total Liabilities and Net Assets / Fund Balance$3,403,404$2,853,666▼ $549,738

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$292,459$9,109$301,568
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Candice FortmanExecutive DirectorFT$110,000$110,000
Sarah AlvarezFounder and DirectorFT$110,000$110,000

Board Members and Trustees

NameTitle
Kimberly ClaysonChair
Katlyn AloDirector
Kirk MayesDirector
Lashara BuntingDirector
Vincent McgrawDirector
Richard TofelTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,781,188
Program Service Revenue
$101,725
Investment Income
$22,455
Other Revenue
$0
All Other Contributions
$1,781,188
Change in Net Assets
$-562,482

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,905,368
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,905,368
Total Revenue per Form 990
$1,905,368
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,661,291
Other Expenses$806,559
Total Fundraising Expense$193,707
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$817,535$233,581$116,791$1,167,907
Fees for Services Other$328,495$21,204$9,088$358,787
Current Officers, Directors, Trustees, and Key Employees$154,000$44,000$22,000$220,000
Other Employee Benefits$115,917$33,118$16,560$165,595
Information Technology$112,306$37,436-$149,742
Payroll Taxes$75,452$21,558$10,779$107,789
Advertising$50,018$16,672-$66,690
Office Expenses$11,247$25,523$6,489$43,259
Occupancy$31,207$6,242$4,161$41,610
Travel$31,070$10,357-$41,427
Fees for Services Accounting$8,686$20,846$5,212$34,744
Insurance$15,330$5,110-$20,440
Depreciation Depletion$4,415$883$589$5,887
Fees for Services Legal$4,142$1,381-$5,523
Other Expenses$3,012$1,004$2,038$4,016
Total Functional Expenses$1,790,472$483,671$193,707$2,467,850

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,467,850
Total Expenses per Audited Statements$2,467,850
Total Expenses per Form 990$2,467,850
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is prepared by a cpa firm. Upon completion of the draft return, it is reviewed by the board of directors before filing.”

Form 990, Part VI, Section B, Line 12C

“Officers and directors are required to disclose annually any situations that could give rise to a potential conflict of interest.”

Form 990, Part VI, Section B, Line 15A

“The board reviews executive compensation for similar-sized organizations as a benchmark for executive pay.”

Form 990, Part VI, Section C, Line 19

“Financial information is avaiable upon request.”

Filing and Contact Details

Filer

Filer Name
Outlier Media
EIN
87-4775293
Phone
2483953699
Address
440 BURROUGHS STREET 365, DETROIT, MI 48202-3473

Signing Officer

Name
Orlando P Bailey
Title
Executive Director
Phone
2483953699
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kimberly Clayson
Formed
2021
Legal Domicile
Mi
Voting Board Members
7
Independent Board Members
7
Employees
19
Volunteers
0

Preparer

Firm
GJC CPA'S & ADVISORS
Address
1001 WOODWARD AVENUE SUITE 850, DETROIT, MI 48226-1904
Preparer
Michael R Nicholas
Phone
3139652655
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Documenters and writers: program service expenses 298,205. Management and general expenses 0. Fundraising expenses 0. Total expenses 298,205. Other professional fees: program service expenses 16,188. Management and general expenses 11,332. Fundraising expenses 4,857. Total expenses 32,377. Payroll fees: program service expenses 14,102. Management and general expenses 9,872. Fundraising expenses 4,231. Total expenses 28,205.”

Raw XML AppendixShowing 400 of 426 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt010779
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt021558
IRS990/PayrollTaxesGrp/ProgramServicesAmt075452
IRS990/PayrollTaxesGrp/TotalAmt0107789
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt07494
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt02313
IRS990/PrincipalOfficerNm0KIMBERLY CLAYSON
IRS990/PriorPeriodAdjustmentsAmt099500
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1541800
IRS990/ProgramServiceRevenueGrp/Desc0CONSULTING
IRS990/ProgramServiceRevenueGrp/Desc1ADVERTISING
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0101475
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1250
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0101475
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1250
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt03045215
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0488676
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt048116
IRS990/PYRevenuesLessExpensesAmt01342058
IRS990/PYSalariesCompEmpBnftPaidAmt01262597
IRS990/PYTotalExpensesAmt01751273
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03093331
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0-562482
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0101725
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0902455
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0THE ORGANIZATION WAS INCORPORATED ON JUNE 24, 2021. THEREFORE, THE 2021 COLUMN REPRESENTS A SHORT PERIOD.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II, SHORT YEAR EXPLANATION:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01781188
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt03045215
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt02906500
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0750214
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt08483117
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt022455
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt022455
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0185808
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt05048542
IRS990ScheduleA/SubstantialContributorsTotAmt03434575
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01781188
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt03045215
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt02906500
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0750214
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt08483117
IRS990ScheduleA/TotalSupportAmt08505572
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt02467850
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0292459
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt09109
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0301568
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01905368
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0292459
IRS990ScheduleD/TotalExpensesPerForm990Amt02467850
IRS990ScheduleD/TotalRevenuePerForm990Amt01905368
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01905368
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt02467850
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS PREPARED BY A CPA FIRM. UPON COMPLETION OF THE DRAFT RETURN, IT IS REVIEWED BY THE BOARD OF DIRECTORS BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1OFFICERS AND DIRECTORS ARE REQUIRED TO DISCLOSE ANNUALLY ANY SITUATIONS THAT COULD GIVE RISE TO A POTENTIAL CONFLICT OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD REVIEWS EXECUTIVE COMPENSATION FOR SIMILAR-SIZED ORGANIZATIONS AS A BENCHMARK FOR EXECUTIVE PAY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FINANCIAL INFORMATION IS AVAIABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTERS AND WRITERS: PROGRAM SERVICE EXPENSES 298,205. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 298,205. OTHER PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 16,188. MANAGEMENT AND GENERAL EXPENSES 11,332. FUNDRAISING EXPENSES 4,857. TOTAL EXPENSES 32,377. PAYROLL FEES: PROGRAM SERVICE EXPENSES 14,102. MANAGEMENT AND GENERAL EXPENSES 9,872. FUNDRAISING EXPENSES 4,231. TOTAL EXPENSES 28,205.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt03403404
IRS990/TotalAssetsEOYAmt02853666
IRS990/TotalAssetsGrp/BOYAmt03403404
IRS990/TotalAssetsGrp/EOYAmt02853666
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01781188
IRS990/TotalEmployeeCnt019
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt0193707
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0483671
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01790472
IRS990/TotalFunctionalExpensesGrp/TotalAmt02467850
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0129650
IRS990/TotalLiabilitiesEOYAmt042894
IRS990/TotalLiabilitiesGrp/BOYAmt0129650
IRS990/TotalLiabilitiesGrp/EOYAmt042894
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt03273754
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02810772
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01790472
IRS990/TotalProgramServiceRevenueAmt0101725
IRS990/TotalReportableCompFromOrgAmt0220000
IRS990/TotalRevenueGrp/ExclusionAmt022455
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0101725
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01905368
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt03403404
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02853666
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt010357
IRS990/TravelGrp/ProgramServicesAmt031070
IRS990/TravelGrp/TotalAmt041427
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0440 BURROUGHS STREET 365
IRS990/USAddress/CityNm0DETROIT
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd0482023473
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.OUTLIERMEDIA.ORG
IRS990/WhistleblowerPolicyInd00
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ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01

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