Civic Intelligence

Experience Maple Grove

EIN 87-4205360 • 501(c)6 • Maple Grove, MN

Profile

Experience maple grove was founded in 2022. We're the official destination marketing organization for the city of maple grove, minnesota. We're a city for business and leisure travelers as well as residents, defining maple grove as a premier destination offering year round blends of attractions, nested among parks and green spaces. Experience maple grove builds relationships through the community to present an invitation to shop, dine, play, and stay in maple grove.

7835 Main StreetMaple Grove, MN 55369

www.experiencemaplegrove.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

36th percentile

0.07x

Higher debt load relative to assets than 36% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.06x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

74th percentile

14%

Higher net margin than 74% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

94th percentile

46%

Faster asset growth than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

83rd percentile

24%

Faster revenue growth than 83% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets36th percentile

Assets

Up

$1,009,711

Up $204,261 (+25%) from 2023

Liabilities

Up

$67,627

Up $52,165 (+337%) from 2023

Net Assets

Up

$942,084

Up $152,096 (+19%) from 2023

Operations
Liabilities / Revenue33rd percentileNet Margin74th percentile

Revenue

Up

$1,084,358

Up $147,879 (+16%) from 2023

Expenses

Up

$932,262

Up $318,570 (+52%) from 2023

Net Income

Down

$152,096

Down $170,691 (-53%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth94th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2022: $475,172Liabilities 2022: $7,971Net Assets 2022: $467,2012022Assets 2023: $805,450Liabilities 2023: $15,462Net Assets 2023: $789,9882023Assets 2024: $1,009,711Liabilities 2024: $67,627Net Assets 2024: $942,0842024

Highlighted filing

2024

Assets$1,009,711
Liabilities$67,627
Net Assets$942,084
Open 2024 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0Revenue 2022: $700,578Expenses 2022: $233,377Net Income 2022: $467,2012022Revenue 2023: $936,479Expenses 2023: $613,692Net Income 2023: $322,7872023Revenue 2024: $1,084,358Expenses 2024: $932,262Net Income 2024: $152,0962024

Highlighted filing

2024

Revenue$1,084,358
Expenses$932,262
Net Income$152,096
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,009,711
Liabilities
$67,627
Net assets
$942,084
Revenue
$1,084,358
Expenses
$932,262
Net income
$152,096
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$0.07$0.94$1.08$0.93$0.15
2023Detailed filing. Detailed filing data is available for this year.$0.81$0.02$0.79$0.94$0.61$0.32
2022Detailed filing. Detailed filing data is available for this year.$0.48$0.01$0.47$0.70$0.23$0.47
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$1,299,358
Mission and Program Overview

Mission

Experience maple grove was founded in 2022. We're the official destination marketing organization for the city of maple grove, minnesota. We're a city for business and leisure travelers as well as residents, defining maple grove as a premier destination offering year round blends of attractions, nested among parks and green spaces. Experience maple grove builds relationships through the community to present an invitation to shop, dine, play, and stay in maple grove.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$789,988$942,084▲ $152,096
Investments Other Securities$450,100$684,453▲ $234,353
Savings and Temporary Cash Investments$251,890$193,691▼ $58,199
Cash and Non-Interest-Bearing Accounts$46,573$74,860▲ $28,287
Land, Buildings, and Equipment, Net$1,461$1,315▼ $146
Accounts Receivable$34--
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$805,450$1,009,711▲ $204,261
Other Assets Total$55,392$55,392→ $0
Liabilities
Deferred Revenue-$65,262-
Accounts Payable and Accrued Expenses$15,462$2,365▼ $13,097
Total Liabilities$15,462$67,627▲ $52,165
Net Assets / Fund Balance
Total Net Assets Fund Balance$789,988$942,084▲ $152,096
Total Liabilities and Net Assets / Fund Balance$805,450$1,009,711▲ $204,261

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,315$6,086$7,401
Other Assets Org$51,250--
Other Securities$404,888--
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Lisa AlbersBoard Chair
Craig DokkenBoard Vice Chair
Aimee PetersonBoard Member
Aj StevensBoard Member
Andrea AndrajackBoard Member
Bob SchlichteBoard Member
Joe HogeboomBoard Member
Lisa WidmarkBoard Member
Michael LanstadBoard Member
Michael McbrideBoard Member
Nicole KustermannBoard Member
Lise Spence-parsonsBoard Secretary
Justin WalshBoard Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,018,884
Investment Income
$48,473
Other Revenue
$17,001
Change in Net Assets
$152,096
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$661,013
Salaries, Compensation, and Employee Benefits$271,249
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$471,400--$471,400
Other Salaries and Wages$237,042--$237,042
Conferences and Meetings$108,125--$108,125
Occupancy$29,911--$29,911
Fees for Services Accounting$20,857--$20,857
Payroll Taxes$19,428--$19,428
Other Employee Benefits$14,779--$14,779
Fees for Services Other$4,169--$4,169
Insurance$2,986--$2,986
Travel$2,617--$2,617
Depreciation Depletion$146--$146
Other Expenses$25--$25
Total Functional Expenses$932,262$0$0$932,262
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$32,001
Fundraising Direct Expenses$15,000
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Turkey Trot 5k$32,001$32,001$15,000$17,001
Total Events$32,001$32,001$15,000$17,001
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 part vi, section b line 11b: form 990 is provided to members of the board upon request. A member of the board of directors of the organization reviews the form 990 before it is filed. Form 990 part vi, section c line 19: the governing documents, financial statements and tax returns of the organization are available to the public upon request.”

Form 990, Part VI, Section B, Line 12C

“The board reviews the conflict of interest policy at board meetings in order to address any potential issues that arise. The board would then determine any appropriate follow up action required.”

Form 990, Part VI, Section C, Line 19

“The governing documents, conflict of interest policy and financial statements are made available to the public at the annual meeting.”

Filing and Contact Details

Filer

Filer Name
Experience Maple Grove
EIN
87-4205360
Phone
6127503341
Address
7835 MAIN STREET, MAPLE GROVE, MN 55369

Signing Officer

Name
Greg Anzelc
Title
Executive Director
Phone
6124705488
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Greg Anzelc
Formed
2022
Legal Domicile
Mn
Voting Board Members
13
Independent Board Members
13
Employees
2
Volunteers
0

Preparer

Firm
Barton Walter & Krier Pc
Address
6885 SYCAMORE LANE N STE 100, MAPLE GROVE, MN 55369
Preparer
Anna-liisa Lampi
Phone
7633677300
Supplemental Narrative

Financial Statement Notes

PART III, LINE 4:

“Organization purchased statues for marketing purposes to promote travel and tourism to maple grove, minnesota”

Raw XML AppendixShowing 400 of 417 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherExpensesGrp/ProgramServicesAmt21802
IRS990/OtherExpensesGrp/ProgramServicesAmt325
IRS990/OtherExpensesGrp/TotalAmt014971
IRS990/OtherExpensesGrp/TotalAmt14004
IRS990/OtherExpensesGrp/TotalAmt21802
IRS990/OtherExpensesGrp/TotalAmt325
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0237042
IRS990/OtherSalariesAndWagesGrp/TotalAmt0237042
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/ProgramServicesAmt019428
IRS990/PayrollTaxesGrp/TotalAmt019428
IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0GREG ANZELC
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0711300
IRS990/ProgramServiceRevenueGrp/BusinessCd1711300
IRS990/ProgramServiceRevenueGrp/Desc0HOTEL TAX INCOME
IRS990/ProgramServiceRevenueGrp/Desc1GRANT INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01003884
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt115000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01003884
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt115000
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt02936
IRS990/PYOtherExpensesAmt0333534
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0933543
IRS990/PYRevenuesLessExpensesAmt0322787
IRS990/PYSalariesCompEmpBnftPaidAmt0280158
IRS990/PYTotalExpensesAmt0613692
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0936479
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0152096
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt01018884
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0789988
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0942084
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0251890
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0193691
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/ArtPublicExhibitionAmountsGrp/AssetsIncludedAmt058651
IRS990ScheduleD/CollectionUsedPubExhibitionInd0X
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt04142
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt151250
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0SECURITY DEPOSITS
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1SCULPTURES
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt01315
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt06086
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt07401
IRS990ScheduleD/OtherSecuritiesGrp/BookValueAmt0279565
IRS990ScheduleD/OtherSecuritiesGrp/BookValueAmt1404888
IRS990ScheduleD/OtherSecuritiesGrp/Desc0TREASURY BONDS
IRS990ScheduleD/OtherSecuritiesGrp/Desc1CERTIFICATE OF DEPOSIT
IRS990ScheduleD/OtherSecuritiesGrp/MethodValuationCd0C
IRS990ScheduleD/OtherSecuritiesGrp/MethodValuationCd1C
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0ORGANIZATION PURCHASED STATUES FOR MARKETING PURPOSES TO PROMOTE TRAVEL AND TOURISM TO MAPLE GROVE, MINNESOTA
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART III, LINE 4:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01315
IRS990ScheduleD/TotalBookValueOtherAssetsAmt055392
IRS990ScheduleD/TotalBookValueSecuritiesAmt0684453
IRS990ScheduleG/AgrmtProfFundraisingActyInd00
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt015000
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0TURKEY TROT 5K
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt032001
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt032001
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt032001
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt032001
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt017001
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt015000
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt015000
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 PART VI, SECTION B LINE 11B: FORM 990 IS PROVIDED TO MEMBERS OF THE BOARD UPON REQUEST. A MEMBER OF THE BOARD OF DIRECTORS OF THE ORGANIZATION REVIEWS THE FORM 990 BEFORE IT IS FILED. FORM 990 PART VI, SECTION C LINE 19: THE GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND TAX RETURNS OF THE ORGANIZATION ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD REVIEWS THE CONFLICT OF INTEREST POLICY AT BOARD MEETINGS IN ORDER TO ADDRESS ANY POTENTIAL ISSUES THAT ARISE. THE BOARD WOULD THEN DETERMINE ANY APPROPRIATE FOLLOW UP ACTION REQUIRED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC AT THE ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0MN
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0805450
IRS990/TotalAssetsEOYAmt01009711
IRS990/TotalAssetsGrp/BOYAmt0805450
IRS990/TotalAssetsGrp/EOYAmt01009711
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0932262
IRS990/TotalFunctionalExpensesGrp/TotalAmt0932262
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt015462
IRS990/TotalLiabilitiesEOYAmt067627
IRS990/TotalLiabilitiesGrp/BOYAmt015462
IRS990/TotalLiabilitiesGrp/EOYAmt067627
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0789988
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0942084
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0932262
IRS990/TotalProgramServiceRevenueAmt01018884
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt065474
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01018884
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01084358
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0805450
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01009711
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt02617
IRS990/TravelGrp/TotalAmt02617
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt07835 MAIN STREET SUITE 215
IRS990/USAddress/CityNm0MAPLE GROVE
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055369
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.EXPERIENCEMAPLEGROVE.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0GREG ANZELC
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06124705488
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0EXPERIENCE MAPLE GROVE
ReturnHeader/Filer/BusinessNameControlTxt0EXPE
ReturnHeader/Filer/EIN0874205360
ReturnHeader/Filer/PhoneNum06127503341
ReturnHeader/Filer/USAddress/AddressLine1Txt07835 MAIN STREET
ReturnHeader/Filer/USAddress/CityNm0MAPLE GROVE

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